Torben Seib-Fractional Chief Marketing Officer (CMO)

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO role. Two models: embedded as a Fractional CMO over several months or project-based as a specialist for performance marketing and SEA.

Tasks

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are also understandable outside marketing
• SEO and GEO, meaning visibility in classic search and in AI-powered answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers
• Onboarding successors and documenting processes so structures continue after the mandate ends

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• Worked on-site in Madrid as Fractional CMO, built a digital team, and was responsible for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding company with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation to a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Overall responsibility for developing and implementing the company's marketing strategy to drive brand growth and brand positioning.
• Leading a multidisciplinary marketing team, including digital marketing, branding, communications, product marketing, and market research.
• Budgeting and resource allocation for marketing activities to maximize the effectiveness of marketing efforts.
• Continuous monitoring, analysis, and optimization of marketing performance to increase ROI and achieve business goals.
• Building strategic partnerships and working with internal and external stakeholders to strengthen the brand and support company growth.

• Responsibility for the global digital marketing strategy and its implementation to drive worldwide brand presence and company growth.
• Leading a global team of digital marketing experts to develop and implement innovative campaigns and initiatives.
• Budget planning and management for digital marketing activities on a global level to maximize ROI and achieve business goals.
• Continuous monitoring, analysis, and optimization of digital marketing performance on a global level to measure success and make strategic adjustments.
• Working with internal and external stakeholders worldwide to strengthen the brand, build partnerships, and improve the company's positioning in the global market.

• Developing and implementing a comprehensive digital marketing strategy to support the company's business goals.
• Leading a team of digital marketing specialists and coordinating workflows to develop and execute effective campaigns.
• Responsible for budgeting and resource allocation to manage marketing activities efficiently and maximize ROI.
• Continuously monitoring, analyzing, and optimizing the performance of digital marketing campaigns to maximize success.
• Identifying trends, new technologies, and innovative approaches in digital marketing to move the company forward and gain competitive advantages.

• Developing and implementing affiliate marketing strategies, including partner identification, commission negotiations, and program optimization in the banking sector.
• Managing and growing affiliate partnerships, monitoring performance, providing promotional materials, and resolving conflicts.
• Creating and optimizing display advertising campaigns, including audience selection, ad creation, and performance monitoring.
• Managing budgets and analyzing performance to make sure spending stays on track and campaign goals are reached.
• Monitoring the market and analyzing competitors to identify trends, new opportunities, and develop competitive strategies.