Torben S.-Fractional Chief Marketing Officer (CMO)
Check rate
Experience
Fractional CMO / Digital Freelancer
Brandancy
Through Brandancy, I lead marketing for companies that want to move forward strategically but cannot or do not want to fill a full-time CMO position. Two models: embedded as a Fractional CMO for several months, or on a project basis as a performance marketing and SEA specialist.
Responsibilities
- Developing marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels and campaign structures, and optimizing conversions
- Managing paid media budgets across Google Ads, Microsoft Advertising, Meta and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, and reporting structures that people outside marketing can understand too
- SEO and GEO, meaning visibility in traditional search and AI-powered answer systems
- Integrating AI into existing marketing processes: content production, research, reporting and lead qualification
- Building and leading in-house marketing teams, and managing agencies and service providers Onboarding successors and documenting processes so operations continue after the engagement
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking and campaigns to content
- As Fractional CMO, worked on-site in Madrid each month, built a digital team and led funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding company with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation to a new Head of Marketing, ensuring a seamless transition
Focus areas
- Fractional CMO for small and medium-sized businesses, growing companies and startups
- Performance marketing and SEA, with over 14 years of experience
- AI in marketing processes—as a way of working, not a tool demo
Fractional Chief Marketing Officer (CMO)
Metergrid GmbH
- Developing and implementing strategic marketing plans: Successfully designing and executing marketing strategies aligned with business goals to drive market growth and visibility.
- Managing and strengthening brand identity: Consistently maintaining and developing the brand across various channels to ensure brand consistency and build brand awareness.
- Leading and optimizing digital marketing activities: Managing and improving digital marketing channels such as social media, email marketing, SEO and SEM to increase engagement and conversion rates.
- Analyzing marketing data and measuring performance: Using advanced analytics to monitor campaign performance and maximize ROI through data-driven decisions.
- Leading and developing marketing teams: Managing marketing staff through coaching and mentoring to improve team performance and internal collaboration.
Chief Marketing Officer (CMO)
Evernest
- Full responsibility for developing and implementing the company’s marketing strategy to drive brand growth and positioning.
- Leading a multidisciplinary marketing team, including digital marketing, branding, communications, product marketing and market research.
- Budgeting and allocating resources for marketing activities to maximize their effectiveness.
- Continuously monitoring, analyzing and optimizing marketing performance to increase ROI and meet business goals.
- Building strategic partnerships and working with internal and external stakeholders to strengthen the brand and support company growth.
Head of Digital Marketing & Marketing
Evernest
- Full responsibility for developing and implementing the company’s digital marketing strategy and overall marketing strategy.
- Leading a team of marketing experts and digital marketing specialists to plan and deliver effective campaigns and initiatives.
- Budgeting and allocating resources for marketing activities to maximize ROI and meet business goals.
- Monitoring, analyzing and optimizing the performance of digital marketing campaigns and initiatives to measure success and drive continuous improvement.
- Building and maintaining relationships with internal and external stakeholders to increase brand awareness, develop partnerships and support company growth.
Global Head of Digital Marketing
Engel & Völkers AG
- Responsible for the global digital marketing strategy and its implementation to drive the company’s worldwide brand presence and growth.
- Leading a global team of digital marketing experts to develop and deliver innovative campaigns and initiatives.
- Planning and managing budgets for global digital marketing activities to maximize ROI and meet business goals.
- Continuously monitoring, analyzing and optimizing global digital marketing performance to measure success and make strategic adjustments.
- Working with internal and external stakeholders around the world to strengthen the brand, build partnerships and improve the company’s positioning in the global market.
Team Lead Online Marketing / Digital Marketing International
Engel & Völkers AG
- Led an international team of online marketing experts to implement effective marketing strategies and campaigns.
- Developed and implemented a comprehensive online marketing strategy for international markets, taking cultural and regional differences into account.
- Coordinated and prioritized the team's workflows to ensure efficient processes and optimal results.
- Monitored and analyzed the performance of online marketing activities internationally to measure success and identify opportunities for improvement.
- Worked with internal and external stakeholders to strengthen the international brand presence and achieve business goals.
Senior Digital Marketing Manager
Engel & Völkers AG
- Developed and implemented a comprehensive digital marketing strategy to support the company's business goals.
- Led a team of digital marketing specialists and coordinated workflows to develop and run effective campaigns.
- Managed budgeting and resource allocation to run marketing activities efficiently and maximize ROI.
- Continuously monitored, analyzed, and optimized digital marketing campaign performance to maximize results.
- Identified trends, new technologies, and innovative approaches in digital marketing to move the company forward and gain a competitive advantage.
Online Marketing Manager
Engel & Völkers AG
- Developed and implemented comprehensive online marketing strategies focused on display advertising, social advertising, and conversion optimization.
- Planned and ran targeted display advertising campaigns to increase brand awareness and visibility.
- Designed and ran effective social advertising campaigns across various platforms to reach target audiences and increase traffic.
- Continuously monitored and analyzed campaign performance and conversion data to identify weaknesses and make improvements.
- Implemented conversion optimization techniques, such as A/B testing and landing page optimization, to improve conversion rates and maximize ROI.
Account Manager
SYZYGY Performance Marketing
- Developed and implemented affiliate marketing strategies, including identifying partners, negotiating commissions, and optimizing programs in the banking sector.
- Maintained and grew affiliate partnerships, monitored performance, provided advertising materials, and resolved conflicts.
- Created and optimized display advertising campaigns, including audience selection, ad creation, and performance monitoring.
- Managed budgets and analyzed performance to ensure spending stayed within budget and campaign goals were met.
- Monitored the market and analyzed competitors to identify trends and new opportunities and develop competitive strategies.
Online Marketing Sales Manager
Internet Media
- Sales of Google Ads products: Responsible for selling Google Ads products to businesses and advertisers.
- Customer acquisition: Identified potential customers and built relationships through targeted sales activities.
- Product presentations: Presented the benefits and features of Google Ads products to show customers their value.
- Needs analysis: Conducted needs analyses to understand each customer's requirements and offer tailored solutions.
- Negotiations and closing contracts: Negotiated with customers, prepared proposals, and negotiated contracts to close sales.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Real Estate, Banking and Finance, Advertising, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, and Sales.
Summary
I have been working in marketing for over 14 years, most recently as a Fractional CMO and performance specialist. Companies bring me in when they need more from marketing, but a full-time CMO position is either outside their budget or not the right fit.
My focus areas are strategy and positioning, paid media across Google Ads, Microsoft Advertising and Meta, SEO and increasingly GEO, funnel and conversion optimization, and lead generation. I also integrate AI into marketing processes where it genuinely saves time: content production, reporting, research and automation. No gimmicks, just practical use cases.
I stay hands-on. I don’t just deliver concepts—I help put them into action, build teams and work within existing structures. Currently, among others, for Sotheby's International Realty in Hamburg and Madrid, and previously on projects in B2B FinTech, e-learning and traditional small and medium-sized businesses.
What you get: clear priorities, solid execution and numbers we can talk about.
Skills
- Fractional Cmo
- Marketing Strategy
- Positioning And Branding
- Google Ads (Sea)
- Microsoft Advertising
- Meta Ads
- Linkedin Ads
- Seo
- Geo / Ai Search Optimization
- Conversion Optimization (Cro)
- Funnel Building
- Lead Generation
- Content Strategy
- Social Media Marketing
- Email Marketing And Marketing Automation
- Web Analytics (Ga4, Gtm, Search Console)
- Ai Integration Into Marketing Processes
- Prompt Engineering
- Workflow Automation (N8n, Make)
- Reporting And Kpi Management
- Budget Planning
- Team And Agency Management
- B2b Marketing
- E-Commerce Marketing
- Real Estate Marketing
- Workshops And Coaching
Languages
Education
FOM Hochschule für Oekonomie & Management
Master of Science · Corporate Communication · Hamburg, Germany
University of Europe for Applied Sciences
Bachelor of Science · Communication & Media Management · Iserlohn, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Torben is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Torben speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).
Torben has at least 15 years of experience. During this time, Torben has worked in at least 10 different roles and for 6 different companies. The average length of individual experience is 2 years and 6 months. Note that Torben may not have shared all experience and actually has more experience.
Based on recent experience, Torben would be well-suited for roles such as: Fractional CMO / Digital Freelancer, Fractional Chief Marketing Officer (CMO), Chief Marketing Officer (CMO).
Torben's most recent position is Fractional CMO / Digital Freelancer at Brandancy.
In recent years, Torben has worked for Brandancy, Metergrid GmbH, and Evernest.
Torben is most experienced in industries like Real Estate, Banking and Finance, and Advertising. Torben also has some experience in Energy.
Torben is most experienced in business areas like Marketing, Strategy, and Sales.
Torben has recently worked in industries like Real Estate, Energy, and Banking and Finance.
Torben has recently worked in business areas like Marketing and Strategy.
Torben holds a Master in Corporate Communication from FOM Hochschule für Oekonomie & Management and a Bachelor in Communication & Media Management from University of Europe for Applied Sciences.
Torben is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Roxana B.
Jens S.
Gunter H.
Nicole S.
Gudrun A.
Ralf G.
Artur S.
Simone G.
Christian D.
Peer W.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Fractional CMO / Digital Freelancer
Mark R.
Florian M.
Anna S.
Barbara F.
Christian H.
Franz S.
Darius M.
Markus K.
Claudia F.
Tim A.
Nearby freelancers
Professionals working in or nearby Hamburg, Germany
Reha Altay B.
Patrick M.
Geert S.
Oliver V.
Antonia G.
Udo N.
Philipp S.
Sabine P.
Rasika D.
Jens L.
