Claudia F.-Chief Marketing Officer; VP of Marketing
Check rate
Experience
Fractional CMO | AI-Native Operating Systems Builder
Independent
Providing executive marketing leadership for multiple clients across scaling B2B technology and B2C consumer brands. Driving growth through strategic marketing leadership, owning positioning, brand and go-to-market execution while building AI-enabled operating systems and company-specific frameworks that make teams faster, preserve institutional knowledge, and scale more effectively. Leading a full repositioning for B2B cybersecurity SaaS client, rebuilt the messaging architecture, ICPs, buying groups and defined a new go-to-market strategy spanning marketing and sales, including the go-to-market brand and market-facing presence
Implementing AI-enabled knowledge and operational systems that improve execution, cross-functional alignment, and institutional knowledge retention
Consolidating multiple separate brands for a B2C client into a single umbrella brand, with a new go-to-market strategy and operating setup behind it
Brand modernization and digital growth strategy for a premium consumer brand, redesigning the brand architecture, customer journey, and e-commerce experience
Establishing scalable content, marketing, and operating systems to support long-term growth and more effective execution
Chief Marketing Officer; VP of Marketing
Neptune Software
- Led cross-functional, matrix teams across worldwide offices, reorganized and scaled marketing & SDR teams to meet hypergrowth demands of evolving businesses in Europe, North America, and APAC.
- Implemented targeted digital marketing strategies & initiatives that enhanced brand visibility and engagement across various platforms.
- Directed global demand generation and funnel optimisation initiatives driving enterprise pipeline growth and supporting multi-stakeholder transformation deals.
- Established effective marketing ROI 1-12x tracking for initiatives and budgets across all regions, streamlining customer and lead journeys for improved conversion rates.
- Led global repositioning and brand transformation, strengthening enterprise credibility and aligning market narrative with company growth and exit strategy.
- Partnered closely with executive leadership and regional business leaders to shape market positioning, growth priorities, and commercial go-to-market strategies.
- Collaborated with product, engineering, and delivery organizations to translate technical capabilities into client-relevant value propositions and market narratives.
- Implemented AI-first strategy in team collaboration and system operations.
- Credibly engaged at C-level and board-level client audiences.
Global Marketing Director
Neptune Software
- Assembled marketing team from the ground up and implemented go-to-market (GTM) strategies for all international markets.
- Developed and launched new digital campaigns, resulting in a notable rise in online engagement.
- Collaborated cross-functionally to align marketing efforts with sales objectives, contributing to 50% revenue growth.
- Developed executive thought leadership and industry positioning initiatives supporting senior client engagement and market credibility.
- Supported enterprise client expansion and global market positioning across technology, manufacturing, automotive, education, & technology-driven transformation environments.
Global Marketing Automations & Operations Lead
Neptune Software
- Established marketing & sales automation frameworks and optimized operational processes, leading to increased efficiency (CRM, marketing platforms, ABM).
- Integrated marketing technologies, ensuring seamless communication and data flow.
- Analyzed performance indicators to drive improvements in strategies and operations.
Marketing Manager
Neptune Software
- Directed DACH marketing campaigns, aligning global strategies with regional needs.
- Established global marketing & sales processes, focusing on lead management and conversion tracking.
- Developed marketing automation programs & established systems from the ground up to enhance the customer and lead journey.
- Led the creation of digital content and spearheaded demand generation efforts, along with local and international customer events.
- Established DACH market as base model for marketing and GTM operating model for international expansions.
Marketing Manager
EF Education First
- Led nationwide marketing strategy and operations for Cultural Care Au Pair, driving brand growth across digital and offline channels.
Global Accessories & Licensing Manager
PUMA
- Managed five different licensees’ timings, product developments & schedules and their marketing executions to ensure global brand relevance.
Marketing & Sales Project Coordinator
BMW
- Launched, planned and executed the BMW M Power Tour throughout Latin & South America.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Sport, Automotive, Manufacturing, and Education.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Information Technology, Operations, Sales, and Product Development.
Summary
Global marketing and commercial growth leader with 16+ years driving scalable revenue impact in B2B technology and digital transformation. Built high-performance marketing organizations from the ground up, scaling teams from <2 to 17 FTEs, growing ARR from <€1M to €50M, sustaining 50% YoY ARR growth and achieving Rule of 40. Deep expertise in full-funnel demand generation, ABM, brand transformation, and AI-first marketing operations. Now operating as a fractional CMO across scaling B2B technology and B2C consumer brands, owning positioning, brand, and go-to-market while building AI-enabled operating systems that help teams move faster and retain institutional knowledge. Experienced partnering with C-suite and board-level stakeholders across Europe, North America, and APAC to align market narrative with commercial growth strategy and exit positioning. Native bilingual in English and German; operating across DACH, MEEA, and global markets.
Skills
- Ai Marketing Operational Intelligence
- Team Leadership
- Demand Generation & Pipeline Acceleration
- Performance Metrics Analysis
- Project Management
- Strategic Planning
- Marketing Automation
- Market & Industry Positioning
- Brand Management
- Digital Marketing
- Customer Engagement
- Executive Stakeholder Engagement
Languages
Education
University of Applied Sciences Bremen
Bachelor of Arts, Business Administration, International Management · Business Administration / International Management · Bremen, Germany
University of North Carolina Wilmington
Bachelor of Science, Marketing in International Business & Marketing · Marketing · Wilmington, United States · GPA 4.0
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Experience
Global Experience
Expertise
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Profile
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