Claudia Freudenberg - Chief Marketing Officer; VP of...

Q: Where is Claudia based?

Claudia is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Claudia speak?

Claudia speaks the following languages: German (Native), English (Native), French (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Claudia have?

Claudia has at least 13 years of experience. During this time, Claudia has worked in at least 6 different roles and for 4 different companies . The average length of individual experience is 2 years and 9 months . Note that Claudia may not have shared all experience and actually has more experience.

Q: What is Claudia's latest experience?

Claudia's most recent position is Chief Marketing Officer; VP of Marketing at Neptune Software .

Q: What companies has Claudia worked for in recent years?

In recent years, Claudia has worked for Neptune Software .

Q: Which industries is Claudia most experienced in?

Claudia is most experienced in industries like Information Technology , Retail , and Sport . Claudia also has some experience in Automotive , Education , and Tourism .

Q: Which business areas is Claudia most experienced in?

Claudia is most experienced in business areas like Marketing , Strategy , and Information Technology . Claudia also has some experience in Operations , Product Development , and Sales .

Q: Which industries has Claudia worked in recently?

Claudia has recently worked in industries like Information Technology , Automotive , and Manufacturing .

Q: Which business areas has Claudia worked in recently?

Claudia has recently worked in business areas like Marketing and Strategy .

Recommended expert

Hamburg, Germany

Experience

Jan 2022 - May 2025

3 years 5 months

Hamburg, Germany

Chief Marketing Officer; VP of Marketing

Neptune Software

Led cross-functional, matrix teams across worldwide offices, reorganized and scaled marketing & SDR teams to meet hypergrowth demands of evolving businesses in Europe, North America, and APAC.
Implemented targeted digital marketing strategies & initiatives that enhanced brand visibility and engagement across various platforms.
Directed global demand generation and funnel optimisation initiatives driving enterprise pipeline growth and supporting multi-stakeholder transformation deals.
Established effective marketing ROI 1-12x tracking for initiatives and budgets across all regions, streamlining customer and lead journeys for improved conversion rates.
Led global repositioning and brand transformation, strengthening enterprise credibility and aligning market narrative with company growth and exit strategy.
Partnered closely with executive leadership and regional business leaders to shape market positioning, growth priorities, and commercial go-to-market strategies.
Collaborated with product, engineering, and delivery organizations to translate technical capabilities into client-relevant value propositions and market narratives.
Implemented AI-first strategy in team collaboration and system operations.
Credibly engaged at C-level and board-level client audiences.

Feb 2021 - Jan 2022

1 year

Hamburg, Germany

Global Marketing Director

Neptune Software

Assembled marketing team from the ground up and implemented go-to-market (GTM) strategies for all international markets.
Developed and launched new digital campaigns, resulting in a notable rise in online engagement.
Collaborated cross-functionally to align marketing efforts with sales objectives, contributing to 50% revenue growth.
Developed executive thought leadership and industry positioning initiatives supporting senior client engagement and market credibility.
Supported enterprise client expansion and global market positioning across technology, manufacturing, automotive, education, & technology-driven transformation environments.

Jan 2018 - Jan 2021

3 years 1 month

Hamburg, Germany

Global Marketing Automations & Operations Lead

Neptune Software

Established marketing & sales automation frameworks and optimized operational processes, leading to increased efficiency (CRM, marketing platforms, ABM).
Integrated marketing technologies, ensuring seamless communication and data flow.
Analyzed performance indicators to drive improvements in strategies and operations.

Dec 2016 - Jan 2018

1 year 2 months

Hamburg, Germany

Marketing Manager

Neptune Software

Directed DACH marketing campaigns, aligning global strategies with regional needs.
Established global marketing & sales processes, focusing on lead management and conversion tracking.
Developed marketing automation programs & established systems from the ground up to enhance the customer and lead journey.
Led the creation of digital content and spearheaded demand generation efforts, along with local and international customer events.
Established DACH market as base model for marketing and GTM operating model for international expansions.

Sep 2015 - Nov 2016

1 year 3 months

Germany

Marketing Manager

EF Education First

Led nationwide marketing strategy and operations for Cultural Care Au Pair, driving brand growth across digital and offline channels.

Jan 2012 - Jan 2014

2 years 1 month

Germany

Global Accessories & Licensing Manager

PUMA

Managed five different licensees’ timings, product developments & schedules and their marketing executions to ensure global brand relevance.

Mar 2011 - Dec 2011

10 months

Panama

Marketing & Sales Project Coordinator

BMW

Launched, planned and executed the BMW M Power Tour throughout Latin & South America.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Retail, Sport, Automotive, Manufacturing, and Education.

Information Technology

Retail

Sport

Automotive

Manufacturing

Education

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Information Technology, Operations, Sales, and Product Development.

Marketing

Strategy

Information Technology

Operations

Sales

Product Development

Summary

16+ years leading global marketing and commercial growth in complex B2B technology and transformation environments. Proven track record building scalable, reliable marketing organizations that translate technical expertise into market positioning, demand generation with predictable pipeline attribution, and measurable revenue impact. Experienced partnering with executive leadership, sales, and technical delivery teams to drive global brand authority and scalable global growth.

Skills

Team Leadership
Demand Generation & Pipeline Acceleration
Performance Metrics Analysis
Project Management
Strategic Planning
Marketing Automation
Market & Industry Positioning
Brand Management
Digital Marketing
Customer Engagement
Executive Stakeholder Engagement

Languages

German

Native

English

Native

French

Advanced

Spanish

Intermediate

Education

Sep 2006 - May 2010

University of Applied Sciences Bremen

Bachelor of Arts, Business Administration, International Management · Business Administration / International Management · Bremen, Germany

Sep 2006 - May 2010

University of North Carolina Wilmington

Bachelor of Science, Marketing in International Business & Marketing · Marketing · Wilmington, United States · GPA 4.0

Statistics

Experience

Total positions 7

Experience in Information Technology 8.5 y

Avg length 1 y 9 m

Longest experience 3 y 4 m

Global Experience

Countries worked in 2 (Germany, Panama)

Primary country Germany

Expertise

Recent roles Chief Marketing Officer; VP of Marketing, Global Marketing Director, Global Marketing Automations & Operations Lead

Main industries Information Technology, Retail, Sport

Main business areas Marketing, Strategy, Information Technology

Qualifications

Highest degree Bachelor

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Claudia based?

Claudia is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Claudia speak?

Claudia speaks the following languages: German (Native), English (Native), French (Advanced), Spanish (Intermediate).

How many years of experience does Claudia have?

Claudia has at least 13 years of experience. During this time, Claudia has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 2 years and 9 months. Note that Claudia may not have shared all experience and actually has more experience.

What roles would Claudia be best suited for?

Based on recent experience, Claudia would be well-suited for roles such as: Chief Marketing Officer; VP of Marketing, Global Marketing Director, Global Marketing Automations & Operations Lead.

What is Claudia's latest experience?

Claudia's most recent position is Chief Marketing Officer; VP of Marketing at Neptune Software.

What companies has Claudia worked for in recent years?

In recent years, Claudia has worked for Neptune Software.

Which industries is Claudia most experienced in?

Claudia is most experienced in industries like Information Technology, Retail, and Sport. Claudia also has some experience in Automotive, Education, and Tourism.

Which business areas is Claudia most experienced in?

Claudia is most experienced in business areas like Marketing, Strategy, and Information Technology. Claudia also has some experience in Operations, Product Development, and Sales.

Which industries has Claudia worked in recently?

Claudia has recently worked in industries like Information Technology, Automotive, and Manufacturing.

Which business areas has Claudia worked in recently?

Claudia has recently worked in business areas like Marketing and Strategy.

What is Claudia's education?

Claudia holds a Bachelor in Business Administration / International Management from University of Applied Sciences Bremen and a Bachelor in Marketing from University of North Carolina Wilmington.

What is the availability of Claudia?

Claudia will be available from April 2026.

What is the rate of Claudia?

Claudia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.