Stefan (Josef) Mironczyk-E-Commerce Marketing Manager

Online shop relaunch: designing, planning, and coordinating the relaunch of the online shop fanatec.com, including rebranding all international online shops (Europe, USA, Canada, Australia, Japan).

E-commerce projects: implementing international e-commerce projects and website relaunches. Coordinating multichannel campaigns and ensuring system performance.

Digital & web analytics: using Google Analytics 360 to create sales reports and customer journey analyses. Implementing and controlling marketing actions for the Fanatec brand.

Amazon account management: developing and implementing Amazon strategies worldwide, including Amazon marketplace (FBA) management and sales growth tactics.

Digital transformation and e-book launch: developing new themed issues based on reader surveys and launching and marketing e-books via Apple iStore and Amazon Kindle.

Subscription models: introducing and developing digital subscription models, including audio and video subscriptions to diversify the publishing offer.

Reader analysis: conducting primary research through reader surveys to realign topics and develop new editorial concepts.

Naturwissen shop management: responsible for execution, design, and content creation of the Naturwissen online shop. Optimizing user experience and ensuring smooth shop functionality.

Naturwissen training website: designing and programming a training website in WordPress for Naturwissen workshops. Building an events calendar and integrating with the publishing portal to promote workshops and seminars.

Cross-marketing activities: planning and executing cross-marketing campaigns to promote events and training offers in connection with the publishing products.

As an experienced digital marketing manager and consultant with over 19 years of experience, I help companies across various industries develop and implement tailored digital marketing strategies.

My portfolio covers a wide range of projects, from SEO optimization and e-commerce management to corporate branding and application coaching.

By combining technical expertise and creative solution development, I offer my clients holistic, forward-looking strategies for sustainable growth and successful market positioning.

Application coaching for professionals and executives: I run customized workshops and one-on-one coaching to improve application documents and prepare for interviews. I have advised and supported over 200 clients from various industries, especially in IT and the creative sector.

Technical SEO for an international e-commerce shop: Conducted comprehensive technical SEO audits, including page speed analysis, mobile optimization, and URL structure review. Implemented measures to improve crawlability and indexability of the website, resulting in a significant increase in organic visibility and conversions.

SEO audits and on-page optimization for medium-sized businesses: Performed detailed SEO audits for websites of medium-sized companies. Identified and fixed technical SEO issues like broken links, faulty redirects, and duplicate content. Implemented on-page optimizations such as meta tags, alt texts, and internal linking to improve search rankings.

E-commerce shop relaunch for a medium-sized company: Designed, developed, and implemented a complete shop relaunch, including integration of modern payment systems and mobile optimization. Conducted training for the internal team to independently maintain the shop. Performed technical SEO checks before and after the relaunch to ensure optimal search engine performance.

Development of a digital marketing strategy for a start-up: Created a comprehensive online marketing strategy covering SEO, SEA, content marketing, and social media. Set up and managed social media channels, and implemented a content management system (CMS) for regular publication of blog posts and newsletters. Conducted regular SEO analyses and adjustments to maximize visibility.

Design and implementation of multiple corporate websites in WordPress: Developed and implemented websites for various clients across different industries using the WordPress CMS. Customized themes, integrated plugins, and created custom features to meet specific client needs. Trained clients on how to manage their content independently.

Custom content management system (CMS) development: Built a fully self-developed CMS for a client in the creative sector. The CMS was tailored to the client's needs, featuring user-friendly interfaces and flexible customization options. Implemented functions like a blog system, newsletter distribution, and SEO optimization modules.

Website redesign and migration to Shopware: Planned and executed a complete redesign of an e-commerce website with subsequent migration to the Shopware platform. Focused on performance optimization, user experience, and improved conversion rates. Integrated payment and shipping solutions, as well as tracking and analytics tools.

Website redesign and migration to Adobe Magento Cloud: Planned and implemented a comprehensive website redesign for an international e-commerce provider, followed by migration to Adobe Magento Cloud. This project addressed complex product catalogs and international sales structures. The focus was on integrating advanced e-commerce features, optimizing load times, and implementing a scalable cloud infrastructure to support global sales processes.

Training and development in Adobe Creative Suite for marketing teams: Delivered intensive training programs for teams on using Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. Focused on practical application to create marketing materials that strengthen brand identity.

Digital transformation workshops for SMEs: Planned and delivered workshops to support medium-sized businesses in digital transformation. Topics included introducing cloud solutions, digital marketing, and e-commerce strategies. Provided ongoing support to ensure successful implementation. SEO training to share best practices for long-term optimization.