Stefan M.-E-Commerce Marketing Manager

Online shop relaunch: Design, planning and coordination of the relaunch of the online shop fanatec.com, including the rebranding of all international online shops (Europe, USA, Canada, Australia, Japan).

E-commerce projects: Implementation of international e-commerce projects and website relaunches. Coordination of multichannel campaigns and ensuring system performance.

Digital & web analytics: Use of Google Analytics 360 to create sales reports and customer journey analyses. Implementation and monitoring of marketing activities for the Fanatec brand.

Amazon account management: Development and implementation of Amazon strategies worldwide, including Amazon marketplace (FBA) management and tactics to increase sales.

Digital transformation and introduction of e-books: Development of new special-interest issues based on reader surveys, as well as introduction and marketing of e-books via Apple iStore and Amazon Kindle.

Subscription models: Introduction and development of digital subscription models, including audio and video subscriptions to diversify the publishing portfolio.

Reader analysis: Conducting primary research through reader surveys to realign subject areas and develop new editorial concepts.

Management of the Naturwissen shop: Responsibility for the operation, design and content creation of the Naturwissen online shop. Optimization of the user experience and ensuring the smooth operation of shop functionalities.

Naturwissen training website: Design and programming of a training website in WordPress for Naturwissen workshops. Creation of an event calendar and integration with the publishing portal to promote workshops and seminars.

Cross-marketing activities: Planning and execution of cross-marketing campaigns to promote events and training offerings in connection with publishing products.

As an experienced Digital Marketing Manager and consultant with over 19 years of experience, I support companies from various industries in developing and implementing customized Digital Marketing strategies.

My portfolio includes a wide range of projects, from SEO optimization and E-Commerce management to Corporate Branding and application coaching.

By combining technical expertise with creative solution development, I offer my clients comprehensive and future-oriented strategies for sustainable growth and successful market positioning.

Application coaching for specialists and executives: Conducting customized workshops and one-on-one coaching sessions to optimize application documents and prepare for job interviews. Advising and supporting over 200 clients from various industries, particularly in the IT and creative sectors.

Technical SEO for an international E-Commerce shop: Conducting comprehensive technical SEO audits, including analysis of loading speed, mobile optimization and URL structure. Implementing measures to improve the website's crawlability and indexability, resulting in a significant increase in organic visibility and conversions.

SEO audits and on-page optimization for medium-sized companies: Conducting detailed SEO audits for the websites of medium-sized companies. Identifying and resolving technical SEO issues such as broken links, incorrect redirects and duplicate content. Implementing on-page optimizations such as meta tags, alt texts and internal linking to improve search engine rankings.

Relaunch of an E-Commerce shop for a medium-sized company: Planning, designing and technically implementing a complete shop relaunch, including the integration of modern payment systems and optimization for mobile devices. Conducting training for the internal team to manage the shop independently. Technical SEO review before and after the relaunch to ensure optimal performance in search engines.

Developing a digital marketing strategy for a start-up: Creating a comprehensive online marketing strategy covering SEO, SEA, content marketing and social media. Setting up and managing social media channels, as well as implementing a content management system (CMS) for the regular publication of blog posts and newsletters. Conducting regular SEO analyses and adjustments to maximize visibility.

Planning and implementing several corporate websites in WordPress: Developing and implementing websites for various clients from different industries using the CMS WordPress. Customizing themes, integrating plugins and creating custom functions to meet specific client requirements. Training clients to manage content independently.

Programming a customized content management system (CMS): Developing a fully custom-programmed CMS for a client in the creative sector. The CMS was tailored specifically to the client's needs, including user-friendly interfaces and flexible customization options. Implementing features such as a blog system, newsletter distribution and SEO optimization modules.

Website redesign and migration to Shopware: Planning and carrying out a complete redesign of an E-Commerce website, followed by migration to the Shopware system. Focus on performance optimization, user-friendliness and improved conversion rates. Integrating payment and shipping solutions as well as tracking and analysis tools.

Website redesign and migration to Adobe Magento Cloud: Planning and implementing a comprehensive website redesign for an international E-Commerce provider, followed by migration to the Adobe Magento Cloud. This project took complex product catalogs and international sales structures into account. The focus was on integrating advanced E-Commerce features, optimizing loading times and implementing a scalable cloud infrastructure to support global sales processes.

Training and professional development in Adobe Creative Suite for marketing departments: Conducting intensive training programs for teams using Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign. Focus on practical application for creating marketing materials that strengthen the brand image.

Workshops on digital transformation for SMEs: Planning and conducting workshops to support medium-sized companies in their digital transformation. Topics include the introduction of cloud solutions, digital marketing and E-Commerce strategies. Providing ongoing support to ensure successful implementation. SEO training to teach best practices for long-term optimization.