Philipp Roos - SEO Content Strategist for Web Content

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Available

Berlin, Germany

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Experience

Nov 2023 - Nov 2024

1 year 1 month

Berlin, Germany

Freelance work

Stepstone GmbH

Editorial work for the about_work magazine

Jun 2022 - Present

4 years 5 months

Stuttgart, Germany

Freelance work

Hurra Communications GmbH

Content optimization for major clients
SEO/GEO consulting
Development of content strategies

Jun 2022 - May 2023

1 year

Munich, Germany

Freelance work

freelance.de GmbH

Content optimization on the website
SEO consulting

Nov 2021 - Present

5 years

Berlin, Germany

Freelance work

Dept Agency

Content optimization for major clients

Sep 2021 - Oct 2022

1 year 2 months

Hanover, Germany

Freelance work

Aufgesang GmbH

Content optimization for major clients

Aug 2021 - Present

5 years 3 months

Berlin, Germany

Freelance work

ecomex GmbH & Co. KG

Writing for the Web/Online Marketing training

Feb 2021 - Present

5 years 9 months

Eindhoven, Netherlands

Freelance work

B2B Online

SEO consulting
Content optimization

Jan 2021 - Present

5 years 10 months

Munich, Germany

Freelance work

CRIF Bürgel GmbH

Blogging

Dec 2020 - Apr 2022

1 year 5 months

Freelance work

Medewo AG

Writing for the corporate blog
Content optimization in the shop (pack-verde.com, rausch-packaging.de)

Dec 2020 - Dec 2021

1 year 1 month

Langen, Germany

Freelance work

APSCo Deutschland GmbH

EN-DE translations
Website SEO optimization

Jan 2020 - Nov 2022

2 years 11 months

Freelance work

SThree GmbH

Blogging on topics related to recruitment
EN-DE translations

Feb 2017 - Present

9 years 9 months

Cologne, Germany

Freelance work

Deutscher Ärzteverlag

Writing content for aerztestellen.de (landing pages/product pages)
SEO training for the editorial team

Jan 2017 - Jun 2019

2 years 6 months

Berlin, Germany

Freelance work

99designs GmbH

Blogging (design, web design)

Sep 2016 - Dec 2016

4 months

Freelance work

Neo@Ogilvy Düsseldorf

Text optimization
Creating web content for a major travel provider

Apr 2016 - Jan 2019

2 years 10 months

Freelance contractor

design-bestseller.de

Content writing
SEO consulting

Mar 2016 - Sep 2018

2 years 7 months

Berlin, Germany

Freelance work

myphotobook GmbH

Writing product texts

Dec 2015 - Mar 2018

2 years 4 months

Berlin, Germany

Freelance work

suxeedo GmbH

Copywriting
Blogging
Creating technical guides

Nov 2015 - Mar 2020

4 years 5 months

Nidderau, Germany

Freelance work

Denta Tec GmbH

Writing for the corporate blog
Content optimization in the online shop

Nov 2015 - Dec 2017

2 years 2 months

Cologne, Germany

Freelance work

Contentsquare

Writing texts for major clients
Blogging

Nov 2015 - Dec 2016

1 year 2 months

Nuremberg, Germany

Freelance work

designenlassen.de

Supporting content marketing
Writing for the corporate blog

Nov 2015 - Nov 2016

1 year 1 month

Baden, Switzerland

Freelance work

bluemouse.ch

Writing for the corporate blog
Writing texts on behalf of clients

Sep 2015 - Dec 2018

3 years 4 months

Jena, Germany

Freelance work

dotSource

Creating optimized web texts and landing pages for online shops in the technology and fashion sectors

Sep 2015 - Dec 2016

1 year 4 months

Freelance work

MDSCreative Berlin

Articles for the real estate supplement „quartier“ of the Berliner Zeitung

Sep 2015 - Nov 2015

3 months

Vienna, Austria

Freelance work

zoomsquare

Writing blog posts for the market launch in Berlin

Aug 2015 - Dec 2017

2 years 5 months

Freelance work

fleury-art.ch

Writing texts for the web

Jul 2015 - Jun 2018

3 years

Berlin, Germany

Freelance work

Sagross Design Office GmbH

Copywriting for PR and print materials
SEA

Mar 2014 - Dec 2020

6 years 10 months

Geseke, Germany

Freelance work

Grönebrüder Werbeagentur

SEO and SEA consulting

Oct 2013 - Nov 2015

2 years 2 months

Munich, Germany

Freelance work

Peaklive GmbH

Management of PPC campaigns, including for hobbybaecker.de

Aug 2013 - Present

13 years 3 months

Munich, Germany

Freelance work

Ryte GmbH (formerly onpage.org)

Writing content for the wiki
Blog posts
Creating use cases, whitepapers, e-books and press releases
Project: de.ryte.com/wiki/Hauptseite
Author page: de.ryte.com/magazine/author/philipp-roos

Jun 2013 - Apr 2023

9 years 11 months

Erfurt, Germany

Freelance work

Hirschfeld und Heide GmbH & Co. KG

SEO/SEA consulting and management of PPC campaigns
Content coordinator
Creating landing pages

Jan 2013 - Present

13 years 10 months

Erfurt, Germany

Freelance work

CompuGO - IT-Systemhaus

Online marketing consulting (planning and implementation)
Editorial tasks (press releases and information texts)

Jun 2012 - Aug 2013

1 year 3 months

Arnstadt, Germany

Online pharmacy support

Apofuchs24.de

Off-page and on-page SEO

Jan 2012 - Present

14 years 10 months

Freelance work

contentmanufaktur GmbH

Writing content for online shops (product texts, category descriptions, landing pages, wiki)
Writing content for job boards and information portals
SEO training for clients
Projects for hagebau.de, baby-walz.de, lexware.de, logitel.de, vodafone.de, academics.de

Oct 2010 - Dec 2014

4 years 3 months

Erfurt, Germany

Freelance work

Kallinich Media GmbH & Co. KG

Online marketing consulting (strategic planning)
SEO
Copywriting
Social media management
SEA
Management of the online shops arnstadtkristall-shop.de and steiner-plueschshop.de
Online marketing, partnerships, public relations, social media concepts and implementation

Sep 2010 - Oct 2015

5 years 2 months

Oberhof, Germany

Freelance work

Woodjump Hochseilgarten GmbH & Co. KG

Consulting on SEO and PR issues
SEA
Creating landing pages
Planning for a new online shop

Sep 2010 - Jan 2014

3 years 5 months

Editorial work

senioren-handy.info

News articles about big-button phones

Oct 2009 - Sep 2015

6 years

Meinhard, Germany

Freelance work

schornsteinmarkt.de

SEO offpage and onpage
SEA
PR work
Competitor and shop analysis
Creating search criteria for Factfinder
Monitoring
Marketing consulting
Social media management
Creating product texts and landing pages
Blogging

Oct 2009 - Jan 2011

1 year 4 months

Freelance copywriter

4phones.de

News articles about mobile phones

May 2009 - Jun 2009

2 months

Berlin, Germany

Freelance work

For Kings and Queens Textilhandels GmbH

Blog management
Press releases
Specialist articles
SEO offpage

Aug 2008 - Jul 2012

4 years

Freelance writing

bescript Broich & Bräunlein GbR

Writing content for online portals
Press releases
Blog posts

Jul 2008 - May 2014

5 years 11 months

Berlin, Germany

Freelance worker

artvera GmbH & Co. KG

Online PR
Specialist articles
Creating landing pages
Blog management
Off-page and on-page SEO
Online marketing consulting
Social media management

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Information Technology, Healthcare, Retail, and Professional Services.

Advertising

Media and Entertainment

Information Technology

Healthcare

Retail

Professional Services

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Human Resources.

Marketing

Human Resources

Skills

Seo Tools: Ahrefs, Semrush, Sistrix, Wincher, Keywordtools.Io, Rankscale
Google Tools: Google Search Console, Googleanalytics, Googleadwords (Zertifizierung) And All Other Google Services
Shop Systems: Xt-Commerce, Oxid, Magento, Factfinder
Cms: Typo3, Wordpress, Joomla

Languages

German

Native

English

Advanced

French

Advanced

Education

Sep 2001 - Jul 2013

Freie Universität Berlin

Magister Artium · Modern German Literature, Older German Literature and French Philology · Berlin, Germany

Certifications & licenses

Statistics

Experience

Total positions 41

Experience in Advertising 18.5 y

Avg length 4 y

Longest experience 14 y 9 m

Global experience

Countries worked in 4 (Germany, Netherlands, Switzerland, Austria)

Primary country Germany

Expertise

Recent roles Freelance work, Freelance contractor, Online pharmacy support

Main industries Advertising, Media and Entertainment, Information Technology

Main business areas Marketing, Human Resources

Qualifications

Highest degree Master

Certifications earned 1

Profile

Member since

June 2024

Last update

October 2026

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Frequently asked questions

Have questions? Find more information here.

Philipp is based in Berlin, Germany and prefers 100% remote projects.

Philipp speaks the following languages: German (Native), English (Advanced), French (Advanced).

Philipp has at least 18 years of experience. During this time, Philipp has worked in at least 7 different roles and for 41 different companies. The average length of individual experience is 5 months. Note that Philipp may not have shared all experience and actually has more experience.

Based on recent experience, Philipp would be well-suited for roles such as: Freelance work, Freelance contractor, Online pharmacy support.

Philipp's most recent position is Freelance work at Stepstone GmbH.

In recent years, Philipp has worked for Stepstone GmbH, Hurra Communications GmbH, freelance.de GmbH, Dept Agency, and Aufgesang GmbH.

Philipp is most experienced in industries like Advertising, Media and Entertainment, and Information Technology. Philipp also has some experience in Healthcare, Retail, and Professional Services.

Philipp is most experienced in business areas like Marketing and Human Resources.

Philipp has recently worked in industries like Media and Entertainment, Information Technology, and Advertising.

Philipp has recently worked in business areas like Marketing and Human Resources.

Philipp holds a Master in Modern German Literature, Older German Literature and French Philology from Freie Universität Berlin.

Philipp has 1 certificate: GoogleAdWords (Zertifizierung).

Philipp is immediately available part-time for suitable projects.

Daily rate distribution

0% 25% 50% 75% 100%

<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Daily rate avg. 945 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.