Robert Prazak - Editorial Lead, Falstaff International Online

Q: Where is Robert based?

Robert is based in Mödling, Austria and can operate in on-site , hybrid , and remote work models.

Q: What languages does Robert speak?

Robert speaks the following languages: German (Advanced), English (Advanced), French (Elementary), Italian (Elementary) .

Q: How many years of experience does Robert have?

Robert has at least 37 years of experience. During this time, Robert has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 5 years and 8 months . Note that Robert may not have shared all experience and actually has more experience.

Q: What is Robert's latest experience?

Robert's most recent position is Editorial Lead, Falstaff International Online at Falstaff Verlag .

Q: What companies has Robert worked for in recent years?

In recent years, Robert has worked for Falstaff Verlag , profil , and Content Agentur Prazak e.U. .

Q: Which industries is Robert most experienced in?

Robert is most experienced in industries like Media and Entertainment and Advertising .

Q: Which business areas is Robert most experienced in?

Robert is most experienced in business areas like Marketing , Operations , and Project Management . Robert also has some experience in Product Development .

Q: Which industries has Robert worked in recently?

Robert has recently worked in industries like Media and Entertainment .

Q: Which business areas has Robert worked in recently?

Robert has recently worked in business areas like Marketing and Project Management .

Recommended expert

Mödling, Austria

Experience

Jan 2021 - Dec 2024

4 years

Editorial Lead, Falstaff International Online

Falstaff Verlag

Jan 2017 - Dec 2022

6 years

Editorial project lead 'profil Portfolio'

profil

Weekly special issues in 'profil'
Extras like 'Vienna', 'profil kids' etc.

Jan 2013 - Dec 2015

3 years

Editorial lead for special topics & format.at relaunch

Format

May 2012 - Present

13 years 11 months

Journalist / Digital Publishing / Content & Editorial Management

Content Agentur Prazak e.U.

Articles for Austrian and German media, including: profil, News, Falstaff, Terra Mater, ÄrzteWoche, Standard, trend, etc.
Editorial focuses: business, digitalization, science.
Editorial work: creating content concepts, establishing structures, organization.
Corporate publishing, corporate blogs; editorial special topics.
Content management: developing content strategies; guidelines for content; editorial calendars.
SEO (strategy & implementation; various tools like Semrush, Ahrefs, etc.); UX & UI.
Project management, mainly for content systems – planning, timelines; organizing multidisciplinary teams.
Use of AI / prompt engineering (consulting, implementation, seminars, etc.).
Podcasts (collaboration with content.link).

Jan 1995 - Dec 2012

18 years

Section head

WirtschaftsBlatt

Led editorial supplements & special topics
Led 'Business Weekend'
Chief of daily production
Served as deputy online editor-in-chief for two years

Jan 1991 - Dec 1995

5 years

Editor

Wiener

Jan 1990 - Dec 1991

2 years

Editor

AZ

Jan 1989 - Dec 1990

2 years

Staff Member

Kommunikations Impulse

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment and Advertising.

Media and Entertainment

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Operations, Project Management, and Product Development.

Marketing

Operations

Project Management

Product Development

Skills

Operating Systems Windows / Mac
Microsoft Office 365
Publishing & Design (Indesign, Photoshop, Illustrator)
Slack, Asana Etc.
Html, Css
Adobe Aem, Microsoft Dynamics Nav
Google Analytics, Ads, Seo, Sem
Online Marketing, Social Media (Fb, Instagram Etc.)
Performance Marketing (Fb, Instagram Etc.)
Big Data, Machine Learning (Basic Knowledge)
Proofreading (Grammar, Spelling, Readability)
Setting Up Editorial Teams (Including English-language)
Moderating, Panel Discussions, Lectures (Iir Etc.)
Experience Leading Multidisciplinary Teams
Workshops: Planning And Execution, Among Others For Wifi Lower Austria
Webinar 'Content Marketing' For The Vienna Chamber Of Commerce
Author Of Two Specialist Books ('Management Absurd' / Springer; 'Der Rubel Rollt' / Residenz)

Languages

German

Advanced

English

Advanced

French

Elementary

Italian

Elementary

Education

Oct 1988 - Jun 1990

Journalism & Political Science

Neusprachliches Bundesgymnasium Wien 2

Matura · Vienna, Austria

Certifications & licenses

Performance Marketing training

Online seminars on social media campaigns

Course on Google / SEO / SEM / Analytics

Training as a systemic coach

Training 'Reading Financial Statements'

Training in financial markets (stocks, bonds, etc.)

Business Administration course, Raiffeisen Vienna

Statistics

Experience

Total positions 8

Experience in Media and Entertainment 36 y

Avg length 6 y 8 m

Longest experience 17 y 11 m

Expertise

Recent roles Editorial Lead, Falstaff International Online, Editorial project lead 'profil Portfolio', Editorial lead for special topics & format.at relaunch

Main industries Media and Entertainment, Advertising

Main business areas Marketing, Operations, Project Management

Qualifications

Certifications earned 7

Profile

Created

December 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Robert based?

Robert is based in Mödling, Austria and can operate in on-site, hybrid, and remote work models.

What languages does Robert speak?

Robert speaks the following languages: German (Advanced), English (Advanced), French (Elementary), Italian (Elementary).

How many years of experience does Robert have?

Robert has at least 37 years of experience. During this time, Robert has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 5 years and 8 months. Note that Robert may not have shared all experience and actually has more experience.

What roles would Robert be best suited for?

Based on recent experience, Robert would be well-suited for roles such as: Editorial Lead, Falstaff International Online, Editorial project lead 'profil Portfolio', Editorial lead for special topics & format.at relaunch.

What is Robert's latest experience?

Robert's most recent position is Editorial Lead, Falstaff International Online at Falstaff Verlag.

What companies has Robert worked for in recent years?

In recent years, Robert has worked for Falstaff Verlag, profil, and Content Agentur Prazak e.U..

Which industries is Robert most experienced in?

Robert is most experienced in industries like Media and Entertainment and Advertising.

Which business areas is Robert most experienced in?

Robert is most experienced in business areas like Marketing, Operations, and Project Management. Robert also has some experience in Product Development.

Which industries has Robert worked in recently?

Robert has recently worked in industries like Media and Entertainment.

Which business areas has Robert worked in recently?

Robert has recently worked in business areas like Marketing and Project Management.

What is Robert's education?

Robert attended education in Journalism & Political Science.

Does Robert have any certificates?

Robert has 7 certificates. Among them, these include: Performance Marketing training, Online seminars on social media campaigns, and Course on Google / SEO / SEM / Analytics.

What is the availability of Robert?

Robert is immediately available part-time for suitable projects.

What is the rate of Robert?

Robert's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.