Robert Prazak-Editorial Lead, Falstaff International Online

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Experience
Editorial Lead, Falstaff International Online
Falstaff Verlag
Editorial project lead 'profil Portfolio'
profil
- Weekly special issues in 'profil'
- Extras like 'Vienna', 'profil kids' etc.
Editorial lead for special topics & format.at relaunch
Format
Journalist / Digital Publishing / Content & Editorial Management
Content Agentur Prazak e.U.
- Articles for Austrian and German media, including: profil, News, Falstaff, Terra Mater, ÄrzteWoche, Standard, trend, etc.
- Editorial focuses: business, digitalization, science.
- Editorial work: creating content concepts, establishing structures, organization.
- Corporate publishing, corporate blogs; editorial special topics.
- Content management: developing content strategies; guidelines for content; editorial calendars.
- SEO (strategy & implementation; various tools like Semrush, Ahrefs, etc.); UX & UI.
- Project management, mainly for content systems – planning, timelines; organizing multidisciplinary teams.
- Use of AI / prompt engineering (consulting, implementation, seminars, etc.).
- Podcasts (collaboration with content.link).
Section head
WirtschaftsBlatt
- Led editorial supplements & special topics
- Led 'Business Weekend'
- Chief of daily production
- Served as deputy online editor-in-chief for two years
Editor
Wiener
Editor
AZ
Staff Member
Kommunikations Impulse
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Operations, Project Management, and Product Development.
Skills
Operating Systems Windows / Mac
Microsoft Office 365
Publishing & Design (Indesign, Photoshop, Illustrator)
Slack, Asana Etc.
Html, Css
Adobe Aem, Microsoft Dynamics Nav
Google Analytics, Ads, Seo, Sem
Online Marketing, Social Media (Fb, Instagram Etc.)
Performance Marketing (Fb, Instagram Etc.)
Big Data, Machine Learning (Basic Knowledge)
Proofreading (Grammar, Spelling, Readability)
Setting Up Editorial Teams (Including English-Language)
Moderating, Panel Discussions, Lectures (Iir Etc.)
Experience Leading Multidisciplinary Teams
Workshops: Planning And Execution, Among Others For Wifi Lower Austria
Webinar 'Content Marketing' For The Vienna Chamber Of Commerce
Author Of Two Specialist Books ('Management Absurd' / Springer; 'Der Rubel Rollt' / Residenz)
Languages
Education
Journalism & Political Science
Neusprachliches Bundesgymnasium Wien 2
Matura · Vienna, Austria
Certifications & licenses
Performance Marketing training
Online seminars on social media campaigns
Course on Google / SEO / SEM / Analytics
Training as a systemic coach
Training 'Reading Financial Statements'
Training in financial markets (stocks, bonds, etc.)
Business Administration course, Raiffeisen Vienna
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Robert is based in Mödling, Austria and can operate in on-site, hybrid, and remote work models.
Robert speaks the following languages: German (Advanced), English (Advanced), French (Elementary), Italian (Elementary).
Robert has at least 38 years of experience. During this time, Robert has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 5 years and 8 months. Note that Robert may not have shared all experience and actually has more experience.
Based on recent experience, Robert would be well-suited for roles such as: Editorial Lead, Falstaff International Online, Editorial project lead 'profil Portfolio', Editorial lead for special topics & format.at relaunch.
Robert's most recent position is Editorial Lead, Falstaff International Online at Falstaff Verlag.
In recent years, Robert has worked for Falstaff Verlag, profil, and Content Agentur Prazak e.U..
Robert is most experienced in industries like Media and Entertainment and Advertising.
Robert is most experienced in business areas like Marketing, Operations, and Project Management. Robert also has some experience in Product Development.
Robert has recently worked in industries like Media and Entertainment.
Robert has recently worked in business areas like Marketing and Project Management.
Robert attended education in Journalism & Political Science.
Robert has 7 certificates. Among them, these include: Performance Marketing training, Online seminars on social media campaigns, and Course on Google / SEO / SEM / Analytics.
The availability of Robert needs to be confirmed.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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