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Katharina Geissler-Evans

Marketing and Online Presence Consultant

Katharina Geissler-Evans
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Pirka, Austria

Experience

Mar 2021 - Dec 2023
2 years 10 months

Marketing and Online Presence Consultant

Freelance

Expertise details
Position Summary
Marketing and Online Presence Consultant at Freelance
Industries
Professional Services
Business Areas
Marketing
  • Analysing clients' online channels and supporting improvement of marketing strategies with a focus on organic techniques
  • Providing input and guidance on campaigns and promotional activities
  • Supporting planning and management of social media and web content with user experience in mind
  • Organising and running trainings on individual social media platforms, marketing strategies, user experience and mobile-first approach
Jul 2018 - Feb 2021
2 years 8 months
Munich, Germany

Head of International Copy

MYTHERESA

Expertise details
Position Summary
Head of International Copy at MYTHERESA
Industries
Fashion
Retail
Business Areas
Marketing
Operations
  • Responsible for the global product and copy editing business across eight language teams (team of 40 people)
  • Managing recruitment and setup of international women’s and men’s teams
  • Launching new language channels and sub and main categories such as menswear and kidswear
  • Creative ownership for sales and promotional campaigns
  • Ensuring quality and consistency across all language channels
  • Conducting trainings for editors on technical knowledge, fabrication, writing and CMS use
  • Implementing and improving processes and features, including new workflows, improved product detail pages and a new PIM system
  • Collaborating closely with internal and external stakeholders
Jul 2017 - Jun 2018
1 year
Munich, Germany

Senior Copy Manager

MYTHERESA

Expertise details
Position Summary
Senior Copy Manager at MYTHERESA
Industries
Fashion
Retail
Business Areas
Marketing
Operations
  • Overseeing and coordinating the daily online copy and production business
  • Implementing new processes to improve business productivity and international market performance
  • Managing people and introducing new language channels
  • Training and mentoring editors across all language teams, and editing and proofreading German copy
Aug 2016 - Jun 2017
11 months
Munich, Germany

Senior Product Editor

MYTHERESA

Expertise details
Position Summary
Senior Product Editor at MYTHERESA
Industries
Fashion
Retail
Business Areas
Marketing
Product Development
May 2016 - Present
9 years 11 months

Founder, Publisher & Editor-in-Chief

heiter

Expertise details
Position Summary
Founder, Publisher & Editor-in-Chief at heiter
Industries
Media and Entertainment
Business Areas
Customer Service
Marketing
Sales
  • Curating, conceptualizing, overseeing, coordinating and creating content for both print and online channels in collaboration with freelancers, stakeholders and creative contributors
  • Planning and overseeing the marketing strategy and campaign launches
  • Managing PR, social media and email marketing, sales and distribution
  • Developing brand collaborations and handling customer service
  • Guest speaking at summits and workshops, organising and hosting events for the brand community
Dec 2015 - Jul 2016
8 months
London, United Kingdom

Deputy Product Editor (Deputy Team Lead)

YOOX NET-A-PORTER

Expertise details
Position Summary
Deputy Product Editor (Deputy Team Lead) at YOOX NET-A-PORTER
Industries
Fashion
Retail
Business Areas
Marketing
Product Development
Jan 2015 - Nov 2015
11 months
London, United Kingdom

Sub-Editor & Translator (German)

YOOX NET-A-PORTER

Expertise details
Position Summary
Sub-Editor & Translator (German) at YOOX NET-A-PORTER
Industries
Fashion
Retail
Business Areas
Marketing
Aug 2014 - Jan 2015
6 months
London, United Kingdom

Web Content Executive

Crew Clothing Co

Expertise details
Position Summary
Web Content Executive at Crew Clothing Co
Industries
Fashion
Retail
Business Areas
Marketing
Oct 2012 - Jul 2014
1 year 10 months
London, United Kingdom

International Marketing Assistant

Crew Clothing Co

Expertise details
Position Summary
International Marketing Assistant at Crew Clothing Co
Industries
Fashion
Retail
Business Areas
Marketing
May 2009 - Jul 2017
8 years 3 months
United Kingdom

Fashion Stylist

Freelance

Expertise details
Position Summary
Fashion Stylist at Freelance
Industries
Fashion
Business Areas
Marketing

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Fashion, Media and Entertainment, Retail, and Professional Services.

Fashion
Media and Entertainment
Retail
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Customer Service, Sales, Operations, and Product Development.

Marketing
Customer Service
Sales
Operations
Product Development
Profile match chart

Summary

A highly motivated professional with proven experience in Marketing Communication & Networking and Communication, Project & People Management, Copy Editing, Translation and Journalism.

In-depth knowledge of marketing gathered during the course of my career in Retail, Ecommerce, Consulting and Publishing.

Excited to use my expertise to support the growth of Di Stavnitser.

Skills

  • Team Management

  • Campaign Planning

  • Teamwork

  • Customer- And User-orientated

  • Tech- And Tool-savvy

  • Creative And Solution-orientated

  • Microsoft Office

  • Mac And Google Applications

  • Cms And Translation Tools Including Erp, Pim, Elite Management

  • Canva

  • Basic Knowledge Of Adobe Indesign And Photoshop

  • Instagram, Facebook, Pinterest

  • Squarespace

  • Mailchimp, Flodesk, Convertkit

  • Trello, Slack And More

Languages

German
Advanced
English
Advanced

Education

Oct 2012 - Jun 2016

London College of Fashion

BA (Hons) Fashion Media · Fashion Media · London, United Kingdom

Oct 2011 - Jun 2012

London College of Fashion

Access Diploma in Fashion Media and Communication · Fashion Media and Communication · London, United Kingdom

Oct 2009 - Present

British College of Fashion Styling

Fashion Styling Diploma · Fashion Styling

Certifications & licenses

Cambridge Advanced Certificate Web Content Executive

EF Upper Advanced Diploma

Crew Clothing Co | London

IELTS Certificate

YOOX NET-A-PORTER

Statistics

Experience

Total positions 10
Experience in Fashion 12 y
Avg length 2 y 10 m
Longest experience 9 y 10 m

Global Experience

Countries worked in 2 (United Kingdom, Germany)
Primary country United Kingdom

Expertise

Recent roles Marketing and Online Presence Consultant, Head of International Copy, Senior Copy Manager
Main industries Fashion, Media and Entertainment, Retail
Main business areas Marketing, Customer Service, Sales

Qualifications

Highest degree Bachelor
Certifications earned 3

Profile

Created
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Katharina based?

Katharina is based in Pirka, Austria and prefers 100% remote projects.

What languages does Katharina speak?

Katharina speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Katharina have?

Katharina has at least 17 years of experience. During this time, Katharina has worked in at least 10 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Katharina may not have shared all experience and actually has more experience.

What roles would Katharina be best suited for?

Based on recent experience, Katharina would be well-suited for roles such as: Marketing and Online Presence Consultant, Head of International Copy, Senior Copy Manager.

What is Katharina's latest experience?

Katharina's most recent position is Marketing and Online Presence Consultant at Freelance.

What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for Freelance and heiter.

Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Fashion, Media and Entertainment, and Retail. Katharina also has some experience in Professional Services.

Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Marketing, Customer Service, and Sales. Katharina also has some experience in Operations and Product Development.

Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Media and Entertainment and Professional Services.

Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Marketing, Customer Service, and Sales.

What is Katharina's education?

Katharina holds a Bachelor in Fashion Media from London College of Fashion and a Bachelor in Fashion Styling from British College of Fashion Styling.

Does Katharina have any certificates?

Katharina has 3 certificates. These include: Cambridge Advanced Certificate Web Content Executive, EF Upper Advanced Diploma, and IELTS Certificate.

What is the availability of Katharina?

Katharina is immediately available part-time for suitable projects.

What is the rate of Katharina?

Katharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Katharina?

To hire Katharina, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 850-1010 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.