Anastasia (Anni) Stokes-Content Marketing & Copywriting
Check rate
Experience
Marketing Project Management & Content (Freelance)
Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic through the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Set up data tracking and reporting for the SEO area
Content Marketing & Social Media (Freelance )
little ART
- Revision, further development & maintenance of the project platform betterplace
- Copywriting, image research, image selection & editing, as well as uploading to the betterplace backend
- Creation of newsletters, news updates & thank-you emails
- Content management & quality assurance of multimedia content in the website CMS (Umbraco)
- Planning & execution of campaigns
- Social media support
Product Marketing & Copywriting (Freelance)
University of Europe (GUS Germany GmbH)
- Support for the dual team in managing all active marketing channels, e.g. website, social media (LinkedIn), lead landing pages, ad copy input, email marketing, etc.
- Further development & proactive maintenance of the content management system (Umbraco) for the dual DE & EN website
- Support in regular meetings, reporting & analyses on dual study programs or B2B partners
- Planning, concept development & creation of online and offline content and content strategies for the Dual/Corporate team (e.g. website content, videos, emails, social media, sales materials, presentations)
- Development of the email nurturing strategy and the related contact strategy (Stripo, Pardot, Salesforce)
- Close collaboration with internal stakeholders for the launch & further development of dual marketing
- Analysis and optimization of online content (analytics)
Online Marketing & Text (Freelance)
META Handelsgesellschaft mbH
- Revision, optimization and quality assurance of online content (website, newsletter, mailing campaigns) in collaboration with the product owner, UX designer and software testers
- Development of an email marketing strategy for new and existing users (Mailchimp)
- Project responsibility for the new product video incl. creating the concept & storyboard
- Setting up a style guide to improve & ensure content quality
- Conducting user interviews to improve the UX & usability of the online platform
Content Marketing & SEO Copywriting (Freelance)
Q_PERIOR AG
- Revision of existing online content with regard to content quality & readability as well as UX & SEO optimization
- Keyword research, selection and mapping for new & existing online content
- Researching & writing articles for the online magazine
- Content creation for the new content hub "Futurization" (feature articles & stories) in the area of mobility
Marketing Manager
IUBH Internationale Hochschuhe
Strategic and operational management of IUBH's B2B marketing + Development of marketing strategies and campaigns + Responsibility for the B2B website + Project management and agile project management + Content creation + PR and public relations for the B2B area + Interface between B2B Sales and all other internal marketing teams and stakeholders + Selection and management of external agencies and service providers
Started at PROAKTIV Management, then moved to the IUBH unit after 3 months, as the company was restructured due to the coronavirus outbreak.
Content Marketing Consultant
Seokratie (Agentur)
- Consulting and development of clients (B2C & B2B) + Project management, coordination and quality assurance incl. budget management + Development of content marketing and SEO strategies + Content creation and content seeding + Social media consulting, strategy and creation + Analysis, reporting and optimization of measures + Management of email marketing + Leading internal workshops
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Arts and Crafts, Media and Entertainment, Retail, Automotive, and Energy.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Quality Assurance, Strategy, and Business Intelligence.
Summary
Senior Content Marketing & Onpage SEO Consultant | Content Strategist | Copywriter
For more than eight years, I have been helping companies and organizations successfully achieve their content and SEO goals. I combine strategic thinking with a strong hands-on mindset and support projects on a freelance basis from idea to execution – reliably, independently, and with positive energy.
My focus is on website content, onpage SEO, content marketing, email marketing, and managing content projects and agencies. I develop content strategies, websites, landing pages, blog articles, and newsletters that appeal to users and search engines alike. I quickly get up to speed on new topics, bring structure to complex projects, and keep track even when multiple stakeholders are involved.
A special highlight was doubling the organic website traffic of an SEO content hub for heat pumps within two years, as well as the strategic concept and implementation of a lead nurturing strategy including a lead magnet.
Whether it is content strategy, copywriting, or project management – I take responsibility, think along, and make sure your project is successfully completed too. I look forward to hearing from you.
Skills
- Content Marketing
- Content Strategies
- Content Management
- Copywriting
- Copywriting
- Content Creation
- Seo
- Search Engine Optimization
- Email Marketing
- Newsletter Marketing
- Marketing Project Management
- Agency Management
Languages
Education
Hogeschool Utrecht
Erasmus exchange semester: European Culture & European Journalism · Journalism · Utrecht, Netherlands
International study program at the School of Journalism at Hogeschool Utrecht. The final project involved creating an online magazine (in English) with journalistic stories from different European cities. I reported from Dublin.
Ludwig-Maximilians-Universität
M. A. Communication Science · Communication · Munich, Germany · 1,39
Focus areas: journalism, media effects & media use
Master's thesis topic: Social comparisons on Instagram
Universität Passau
B. A. Media and Communication · Communication · Passau, Germany · 1,7
Activities and associations: founding of the university group Gemeinsam in Europa
Focus areas: media education, advertising communication and journalism
Bachelor's thesis topic: Museum marketing 2.0 – development of a responsive website for the Ahrain School Museum.
Certifications & licenses
Coaching training to become a certified coach
Concept · Berlin, Germany
MHFA first aid course
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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