Anastasia (Anni) Stokes-Text | Content Marketing | Copywriting | SEO/GEO
Check rate
Experience
Marketing Project Management & Content (Freelance)
Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Content Marketing & Social Media (Freelance)
little ART
- Revision, further development, and maintenance of the project platform betterplace
- Copywriting, image research, image selection and editing, as well as uploading into the betterplace backend
- Creation of newsletters, news updates, and thank-you emails
- Content management and quality assurance of multimedia content in the website CMS (Umbraco)
- Planning and running campaigns
- Social media support
Product Marketing & Copywriting (Freelance)
University of Europe (GUS Germany GmbH)
- Support for the dual team in managing all active marketing channels, e.g. website, social media (LinkedIn), lead landing pages, ad copy input, email marketing, etc.
- Further development and proactive maintenance of the content management system (Umbraco) for the dual DE & EN website
- Support in regular meetings, reporting, and analyses on dual study programs or B2B partners
- Planning, concept development, and creation of online and offline content and content strategies for the Dual/Corporate team (e.g. website content, videos, emails, social media, sales materials, presentations)
- Development of the email nurturing strategy and the related contact strategy (Stripo, Pardot, Salesforce)
- Close collaboration with internal stakeholders for the launch and further development of dual marketing
- Analysis and optimization of online content (Analytics)
Online Marketing & Copywriting (Freelance)
META Handelsgesellschaft mbH
- Revision, optimization, and quality assurance of online content (website, newsletter, mailing campaigns) in close cooperation with the Product Owner, UX designer, and software testers
- Development of an email marketing strategy for new and existing users (Mailchimp)
- Project responsibility for the new product video incl. concept and storyboard creation
- Creation of a style guide to improve and secure content quality
- Conducting user interviews to improve UX and usability of the online platform
Content Marketing & SEO Copywriting (Freelance)
Q_PERIOR AG
- Revision of existing online content in terms of content quality and readability, as well as UX and SEO optimization of the content
- Keyword research, selection, and mapping for new and existing online content
- Researching and writing articles for the online magazine
- Content creation for the new content hub "Futurization" (feature articles and stories) in the mobility area
Marketing Manager
IUBH International University
Strategic and operational management of IUBH's B2B marketing + Development of marketing strategies and campaigns + Responsibility for the B2B website + Project management and agile project management + Content creation + PR and public relations for the B2B area + Interface between B2B Sales and all other internal marketing teams and stakeholders + Selection and management of external agencies and service providers
Started at PROAKTIV Management, after 3 months moved to the IUBH unit because the company was restructured due to the coronavirus outbreak.
Content Marketing Consultant
Seokratie (Agency)
- Consulting and further development of clients (B2C & B2B) + Project management, coordination and quality assurance incl. budget management + Development of content marketing and SEO strategies + Content creation and content seeding + Social media consulting, strategy and creation + Analysis, reporting and optimization of measures + Management of email marketing + Leading internal workshops
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Retail, Automotive, Arts and Crafts, Media and Entertainment, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Quality Assurance, Strategy, and Business Intelligence.
Summary
Senior Copywriter & Online Editor | Content Strategist | SEO/GEO | Copywriting
For more than ten years, I have supported companies and organizations in successfully reaching their content and SEO/GEO goals. I combine strategic thinking with a strong hands-on mindset and support projects on a freelance basis from idea to execution - reliably, independently, and with positive energy.
My focus is on writing and content strategies for websites, on-page SEO/GEO, content marketing, email marketing, and managing content projects and agencies. I develop content strategies, websites, landing pages, blog articles, and newsletters that convince both users and search engines. I quickly get into new topics, bring structure to complex projects, and keep track of everything even when several stakeholders are involved.
A special highlight was doubling the organic website traffic of an SEO content hub for heat pumps within two years, as well as the strategic concept and content implementation of an email-based lead nurturing strategy, including the creation of the lead magnet.
Whether it is content strategy, copywriting, or editorial project management - I take responsibility, think along, and make sure your project is brought to a successful finish. I look forward to hearing from you.
Skills
- Copywriting
- Copywriting
- Content Creation
- Content Strategies
- Content Management
- Seo
- Search Engine Optimization
- Email Marketing
- Newsletter Marketing
- Agency Management
Languages
Education
Hogeschool Utrecht
Erasmus exchange semester: European Culture & European Journalism · Journalism · Utrecht, Netherlands
International study program at the School of Journalism at Hogeschool Utrecht. The final project included creating an online magazine (in English) with journalistic stories from different European cities. I reported from Dublin.
Ludwig-Maximilians-Universität
M. A. Communication Studies · Communication · Munich, Germany · 1.39
Focus areas: journalism, media effects, and media use
Master's thesis topic: Social comparisons on Instagram
Universität Passau
B. A. Media and Communication · Communication · Passau, Germany · 1.7
Activities and associations: founding the university group Gemeinsam in Europa
Focus areas: media education, advertising communication, and journalism
Bachelor's thesis topic: Museum Marketing 2.0 - developing a responsive website for the School Museum Ahrain.
Certifications & licenses
Training in coaching to become a certified coach
Concept · Berlin, Germany
MHFA first aid course
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Anastasia is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Anastasia speaks the following languages: German (Native), English (Advanced).
Anastasia has at least 8 years of experience. During this time, Anastasia has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 1 year and 2 months. Note that Anastasia may not have shared all experience and actually has more experience.
Based on recent experience, Anastasia would be well-suited for roles such as: Marketing Project Management & Content (Freelance), Content Marketing & Social Media (Freelance), Product Marketing & Copywriting (Freelance).
Anastasia's most recent position is Marketing Project Management & Content (Freelance) at Vattenfall.
In recent years, Anastasia has worked for Vattenfall, little ART, University of Europe (GUS Germany GmbH), META Handelsgesellschaft mbH, and Q_PERIOR AG.
Anastasia is most experienced in industries like Professional Services, Retail, and Automotive. Anastasia also has some experience in Arts and Crafts, Media and Entertainment, and Energy.
Anastasia is most experienced in business areas like Marketing, Project Management, and Quality Assurance. Anastasia also has some experience in Strategy and Business Intelligence.
Anastasia has recently worked in industries like Retail, Automotive, and Professional Services.
Anastasia has recently worked in business areas like Marketing, Project Management, and Quality Assurance.
Anastasia holds a Master in Journalism from Hogeschool Utrecht, a Master in Communication from Ludwig-Maximilians-Universität and a Bachelor in Communication from Universität Passau.
Anastasia has 2 certificates. These include: Training in coaching to become a certified coach and MHFA first aid course.
Anastasia is immediately available part-time for suitable projects.
Daily rate distribution
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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