Michele Heine - Digital Marketing and AI Process Expert

Q: Where is Michele based?

Michele is based in Kröpelin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Michele speak?

Michele speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Michele have?

Michele has at least 17 years of experience. During this time, Michele has worked in at least 9 different roles and for 10 different companies . The average length of individual experience is 2 years and 8 months . Note that Michele may not have shared all experience and actually has more experience.

Q: What is Michele's latest experience?

Michele's most recent position is Chief Digital Officer at DAT Vermögensmanagement GmbH .

Q: What companies has Michele worked for in recent years?

In recent years, Michele has worked for DAT Vermögensmanagement GmbH , AF17 GmbH , ONYX Wirtschaftsberatung GmbH , and the prosperity solutions GmbH .

Q: Which industries is Michele most experienced in?

Michele is most experienced in industries like Professional Services , Banking and Finance , and Automotive . Michele also has some experience in Retail , Construction , and Information Technology .

Q: Which business areas is Michele most experienced in?

Michele is most experienced in business areas like Marketing , Project Management , and Sales . Michele also has some experience in Strategy , Product Development , and Information Technology .

Q: Which industries has Michele worked in recently?

Michele has recently worked in industries like Banking and Finance , Professional Services , and Information Technology .

Q: Which business areas has Michele worked in recently?

Michele has recently worked in business areas like Marketing , Project Management , and Sales .

Recommended expert

Available

Kröpelin, Germany

Check rate

Experience

Jan 2024 - Dec 2025

2 years

Chief Digital Officer

DAT Vermögensmanagement GmbH

Project manager for the analysis, implementation, and optimization of digital processes
Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (including Meta Ads, TikTok Ads)
Concept and execution of content production and marketing measures
Project management in omnichannel marketing and process automation
Implementation of digital tools to optimize customer acquisition and support
Internal stakeholder management and coordination of external service providers

Jan 2024 - Dec 2024

1 year

Freelance work in Performance Marketing and Process Digitalization

AF17 GmbH

Project manager for the analysis, implementation, and optimization of digital processes
Concept, management, and optimization of marketing campaigns for lead generation via Paid Social (Meta Ads, TikTok Ads)
Introduction of a CRM system
Concept and implementation of a semi-automated digital sales process

Jan 2023 - Dec 2025

3 years

Freelance work in Performance Marketing and Process Digitalization

ONYX Wirtschaftsberatung GmbH

Project manager for the analysis, implementation, and optimization of digital processes
Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (including Meta Ads, TikTok Ads) and SEA (Google Ads, Bing Ads)
Development of a consistent content strategy and coordination of the production of high-quality multimedia content
Concept and implementation of a fully digital sales process across the entire customer journey
Building and strategically developing the presence on relevant social media platforms
Marketing project management and coordination of external service providers

Jan 2019 - Dec 2023

5 years

Team Lead New Business

the prosperity solutions GmbH

Responsibility for all digital channels for lead generation
Media planning as well as planning, implementation, and monitoring of campaigns based on performance KPIs
Concept and implementation of content marketing measures
Strategic setup of content production, content marketing, and sales support as part of the digital customer journey and at the point of sale
Interface responsibility and cross-functional coordination (IT, Sales, Product and Fund Management)
Project and product management for a digital broker portal
Professional and disciplinary team leadership in New Business
Coordination of collaboration with external service providers and agencies

Jan 2019 - Dec 2020

2 years

Freelance work in Performance Marketing

Floorwell GmbH

Concept, management, and optimization of marketing campaigns for lead generation via Paid Social (including Meta Ads, TikTok Ads) and SEA (Google Ads, Bing Ads)
Marketing project management and coordination of external service providers

Jan 2017 - Dec 2019

3 years

Digital Marketing Consultant

EY etventure GmbH

Consulting on digital business models for large companies (BASF, AOK, Barmer, Swiss Krono)
Developing scalable strategies for multi-product, multi-channel, and multi-market marketing activities
Planning, implementing, and optimizing existing and new marketing campaigns for client projects (paid social, SEO, content marketing, etc.)
Developing the marketing framework, including KPIs and metrics
Supporting and monitoring time, cost, and capacity planning for client projects
Coordinating collaboration with external service providers and agencies

Jan 2014 - Dec 2017

4 years

Head of SEA / SEO

Autohaus24 GmbH

Technical and disciplinary leadership of a team of 4
Responsibility for the strategic development of the SEO and SEA areas (including Google Ads, Bing Ads, Meta Ads), programmatic buying, etc.
Data-driven optimization of digital marketing strategies
Performance analysis using analytics tools for continuous improvement

Jan 2012 - Dec 2014

3 years

Head of Online Marketing

i-ways sales solutions GmbH

Leading the department and managing a team of 3
Developing and implementing tailor-made multi-channel marketing strategies
Coordinating with IT and account management for holistic customer solutions
Performance controlling and reporting of marketing activities

Jan 2010 - Dec 2012

3 years

Marketing Manager

45info GmbH

Developing and running marketing campaigns
Planning and implementing multi-channel marketing measures
Product management in collaboration with IT and account management
Performance controlling and reporting of marketing activities

Jan 2009 - Dec 2010

2 years

Team Lead Search Engine Optimization

Home24 GmbH

Planning the SEO strategy and performance controlling and reporting
Implementing search engine optimization measures
Technical website optimization and content creation
Team leadership and development

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Banking and Finance, Retail, Automotive, Construction, and Information Technology.

Professional Services

Banking and Finance

Retail

Automotive

Construction

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, Strategy, Product Development, and Information Technology.

Marketing

Project Management

Sales

Strategy

Product Development

Information Technology

Summary

Marketing performer with 15+ years of hands-on experience in digital marketing, process digitalization, and team leadership, with experience in B2C and B2B markets — combined with current certifications in AI governance, EU AI Act compliance, and change management.

My value: lead generation in B2B and B2C markets — from campaign strategy to data-driven optimization. I turn AI potential into actionable strategies — and make sure organizations keep pace with change. A bridge builder between technology, business, and regulatory requirements.

Skills

Digital Marketing

Performance Marketing (Meta, Google, Bing)
Paid Social
Content Strategy & Seo / Sea
Lead Generation & Customer Journey
Kpi Frameworks & Analytics
Marketing Automation

Ai & Processes

Ai Strategy Development & Use Cases
Process Digitalization & Automation
Ai Risk Analysis & Management
Ai Integration In Business Processes
Change Management For Ai Implementation

Governance & Compliance

Eu Ai Act Compliance
Iso 42001 Readiness (Ai Management System)
Internal Audits & Policies
Gdpr & Data Protection
Stakeholder Management

Project Management Tools

Jira
Asana
Monday
Open Project
Freedcamp

Campaign Tracking Tools

Google Tag Manager (Gtm)
Google Analytics
Meta Conversion Api
Hubspot
Etracker

Email Marketing Tools

Emarsys
Hubspot
Activecampaign
Pardot
Cleverreach
Brevo
Mailchimp

Languages

German

Native

English

Advanced

Education

Oct 1999 - Jun 2005

University of Rostock

Master of Arts · Sociology and Political Science · Rostock, Germany

Certifications & licenses

EY etventure

ISO 42001 Professional

TÜV

DEKRA

WBS Training

Digital Transformation Manager

Digethic

Statistics

Experience

Total positions 10

Experience in Professional Services 9 y

Avg length 2 y 9 m

Longest experience 4 y 11 m

Expertise

Recent roles Chief Digital Officer, Freelance work in Performance Marketing and Process Digitalization, Team Lead New Business

Main industries Professional Services, Banking and Finance, Retail

Main business areas Marketing, Project Management, Sales

Qualifications

Highest degree Master

Certifications earned 5

Profile

Created

March 2026

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Michele is based in Kröpelin, Germany and can operate in on-site, hybrid, and remote work models.

Michele speaks the following languages: German (Native), English (Advanced).

Michele has at least 17 years of experience. During this time, Michele has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 8 months. Note that Michele may not have shared all experience and actually has more experience.

Based on recent experience, Michele would be well-suited for roles such as: Chief Digital Officer, Freelance work in Performance Marketing and Process Digitalization, Team Lead New Business.

Michele's most recent position is Chief Digital Officer at DAT Vermögensmanagement GmbH.

In recent years, Michele has worked for DAT Vermögensmanagement GmbH, AF17 GmbH, ONYX Wirtschaftsberatung GmbH, and the prosperity solutions GmbH.

Michele is most experienced in industries like Professional Services, Banking and Finance, and Automotive. Michele also has some experience in Retail, Construction, and Information Technology.

Michele is most experienced in business areas like Marketing, Project Management, and Sales. Michele also has some experience in Strategy, Product Development, and Information Technology.

Michele has recently worked in industries like Banking and Finance, Professional Services, and Information Technology.

Michele has recently worked in business areas like Marketing, Project Management, and Sales.

Michele holds a Master in Sociology and Political Science from University of Rostock.

Michele has 5 certificates. Among them, these include: Data Protection Officer, ISO 42001 Professional, and AI Officer.

Michele is immediately available part-time for suitable projects.

Michele's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Michele, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€640 €880-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 860 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 920 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.