Michele Heine-Freelance Expert in Digital Marketing & AI Processes
Check rate
Experience
Chief Digital Officer
DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Freelance work in Performance Marketing and Process Digitalization
AF17 GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of marketing campaigns for lead generation via Paid Social (Meta Ads, TikTok Ads)
- Introduction of a CRM system
- Concept and implementation of a semi-automated digital sales process
Freelance work in Performance Marketing and Process Digitalization
ONYX Wirtschaftsberatung GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads) and SEA (Google Ads, Bing Ads)
- Development of a consistent content strategy and coordination of the production of high-quality multimedia content
- Concept and implementation of a fully digital sales process across the entire customer journey
- Building and strategically developing the presence on relevant social media platforms
- Marketing project management and coordination of external service providers
Team Lead New Business
the prosperity solutions GmbH
- Responsibility for all digital channels for lead generation
- Media planning as well as planning, execution, and monitoring of campaigns based on performance KPIs
- Concept and implementation of content marketing measures
- Strategic development of content production, content marketing, and sales support as part of the digital customer journey and at the point of sale
- Interface responsibility and cross-functional coordination (IT, Sales, Product and Fund Management)
- Project and product management for a digital broker portal
- Technical and disciplinary team leadership in New Business
- Coordination of cooperation with external service providers and agencies
Freelance work in Performance Marketing
Floorwell GmbH
- Concept, management, and optimization of marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads) and SEA (Google Ads, Bing Ads)
- Marketing project management and coordination of external service providers
Digital Marketing Consultant
EY etventure GmbH
- Consulting on digital business models for large companies (BASF, AOK, Barmer, Swiss Krono)
- Developing scalable strategies for multi-product, multi-channel, multi-market marketing activities
- Planning, implementing, and optimizing existing and new marketing campaigns for client projects (paid social, SEO, content marketing, etc.)
- Developing the marketing framework, including KPIs and metrics
- Supporting and monitoring time, cost, and capacity planning for client projects
- Coordinating collaboration with external service providers and agencies
Head of SEA / SEO
Autohaus24 GmbH
- Technical and disciplinary leadership of a 4-person team
- Responsibility for the strategic further development of SEO and SEA areas (including Google Ads, Bing Ads, Meta Ads), programmatic buying, etc.
- Data-driven optimization of digital marketing strategies
- Performance analysis using analytics tools for continuous improvement
Head of Online Marketing
i-ways sales solutions GmbH
- Leading the department and managing a 3-person team
- Planning and implementing tailored multi-channel marketing strategies
- Coordinating with IT and account management for integrated customer solutions
- Performance monitoring and reporting of marketing measures
Marketing Manager
45info GmbH
- Development and execution of marketing campaigns
- Planning and implementation of multi-channel marketing measures
- Product management in collaboration with IT and account management
- Performance monitoring and reporting of marketing measures
Team Lead Search Engine Optimization
Home24 GmbH
- Developing the SEO strategy and performance monitoring and reporting
- Carrying out search engine optimization measures
- Technical website optimization and content creation
- Team leadership and development
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Banking and Finance, Retail, Automotive, Construction, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Strategy, Product Development, and Information Technology.
Summary
Marketing performer with 15+ years of hands-on experience in digital marketing, process digitalization, and team leadership, with experience in B2C and B2B markets — combined with current certifications in AI governance, EU AI Act compliance, and change management.
My value: lead generation in B2B and B2C markets — from campaign strategy to data-driven optimization. I turn AI potential into practical strategies — and make sure organizations move with the change. A bridge builder between technology, business, and regulatory requirements.
Skills
Digital Marketing
- Performance Marketing (Meta, Google, Bing)
- Paid Social
- Content Strategy & Seo / Sea
- Lead Generation & Customer Journey
- Kpi Frameworks & Analytics
- Marketing Automation
Ai & Processes
- Ai Strategy Development & Use Cases
- Process Digitalization & Automation
- Ai Risk Analysis & Management
- Ai Integration In Business Processes
- Change Management For Ai Rollout
Governance & Compliance
- Eu Ai Act Compliance
- Iso 42001 Readiness (Ai Management System)
- Internal Audits & Policies
- Gdpr & Data Protection
- Stakeholder Management
Project Management Tools
- Jira
- Asana
- Monday
- Open Project
- Freedcamp
Campaign Tracking Tools
- Google Tag Manager (Gtm)
- Google Analytics
- Meta Conversion Api
- Hubspot
- Etracker
Email Marketing Tools
- Emarsys
- Hubspot
- Activecampaign
- Pardot
- Cleverreach
- Brevo
- Mailchimp
Languages
Education
University of Rostock
Magister Artium · Sociology and Political Science · Rostock, Germany
Certifications & licenses
EY etventure
ISO 42001 Professional
TÜV
DEKRA
WBS Training
Digital Transformation Manager
Digethic
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Michele is based in Kröpelin, Germany and can operate in on-site, hybrid, and remote work models.
Michele speaks the following languages: German (Native), English (Advanced).
Michele has at least 17 years of experience. During this time, Michele has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 8 months. Note that Michele may not have shared all experience and actually has more experience.
Based on recent experience, Michele would be well-suited for roles such as: Chief Digital Officer, Freelance work in Performance Marketing and Process Digitalization, Team Lead New Business.
Michele's most recent position is Chief Digital Officer at DAT Vermögensmanagement GmbH.
In recent years, Michele has worked for DAT Vermögensmanagement GmbH, AF17 GmbH, ONYX Wirtschaftsberatung GmbH, and the prosperity solutions GmbH.
Michele is most experienced in industries like Professional Services, Banking and Finance, and Automotive. Michele also has some experience in Retail, Construction, and Information Technology.
Michele is most experienced in business areas like Marketing, Project Management, and Sales. Michele also has some experience in Strategy, Product Development, and Information Technology.
Michele has recently worked in industries like Banking and Finance, Professional Services, and Information Technology.
Michele has recently worked in business areas like Marketing, Project Management, and Sales.
Michele holds a Master in Sociology and Political Science from University of Rostock.
Michele has 5 certificates. Among them, these include: Data Protection Officer, ISO 42001 Professional, and AI Officer.
Michele is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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