Michele Heine - Freelance Expert in Digital...

Q: Where is Michele based?

Michele is based in Kröpelin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Michele speak?

Michele speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Michele have?

Michele has at least 17 years of experience. During this time, Michele has worked in at least 9 different roles and for 10 different companies . The average length of individual experience is 2 years and 8 months . Note that Michele may not have shared all experience and actually has more experience.

Q: What is Michele's latest experience?

Michele's most recent position is Chief Digital Officer at DAT Vermögensmanagement GmbH .

Q: What companies has Michele worked for in recent years?

In recent years, Michele has worked for DAT Vermögensmanagement GmbH , AF17 GmbH , ONYX Wirtschaftsberatung GmbH , and the prosperity solutions GmbH .

Q: Which industries is Michele most experienced in?

Michele is most experienced in industries like Professional Services , Banking and Finance , and Automotive . Michele also has some experience in Retail , Construction , and Information Technology .

Q: Which business areas is Michele most experienced in?

Michele is most experienced in business areas like Marketing , Project Management , and Sales . Michele also has some experience in Strategy , Product Development , and Information Technology .

Q: Which industries has Michele worked in recently?

Michele has recently worked in industries like Banking and Finance , Professional Services , and Information Technology .

Q: Which business areas has Michele worked in recently?

Michele has recently worked in business areas like Marketing , Project Management , and Sales .

Recommended expert

Kröpelin, Germany

Experience

Jan 2024 - Dec 2025

2 years

Chief Digital Officer

DAT Vermögensmanagement GmbH

Project manager for analyzing, implementing, and optimizing digital processes
Designing, managing, and optimizing comprehensive marketing campaigns for lead generation via paid social (e.g., Meta Ads, TikTok Ads)
Planning and executing content production and marketing initiatives
Project management in omnichannel marketing and process automation
Implementing digital tools to improve customer acquisition and support
Internal stakeholder management and coordination of external service providers

Jan 2024 - Dec 2024

1 year

Freelance Performance Marketing & Process Digitization Consultant

AF17 GmbH

Project manager for analyzing, implementing, and optimizing digital processes
Designing, managing, and optimizing marketing campaigns for lead generation via paid social (Meta Ads, TikTok Ads)
Implementing a CRM system
Designing and implementing a semi-automated digital sales process

Jan 2023 - Dec 2025

3 years

Freelance Performance Marketing & Process Digitization Consultant

ONYX Wirtschaftsberatung GmbH

Project manager for analyzing, implementing, and optimizing digital processes
Designing, managing, and optimizing comprehensive marketing campaigns for lead generation via paid social (e.g., Meta Ads, TikTok Ads) and SEA (Google Ads, Bing Ads)
Developing a consistent content strategy and coordinating production of high-quality multimedia content
Designing and implementing a fully digital sales process across the entire customer experience
Building and strategically expanding presence on relevant social media platforms
Marketing project management and coordination of external service providers

Jan 2019 - Dec 2023

5 years

Team Lead New Business

the prosperity solutions GmbH

Responsible for all digital channels for lead generation
Media planning as well as planning, execution, and monitoring of campaigns based on performance KPIs
Designing and executing content marketing initiatives
Strategically building content production, content marketing, and sales support within the digital customer journey and at the point of sale
Interface responsibility and cross-department coordination (IT, sales, product and fund management)
Project and product management of digital broker portal
Functional and disciplinary team leadership in new business
Coordinating collaboration with external service providers and agencies

Jan 2019 - Dec 2020

2 years

Freelance Performance Marketing Consultant

Floorwell GmbH

Designing, managing, and optimizing marketing campaigns for lead generation via paid social (e.g., Meta Ads, TikTok Ads) and SEA (Google Ads, Bing Ads)
Marketing project management and coordination of external service providers

Jan 2017 - Dec 2019

3 years

Digital Marketing Consultant

EY etventure GmbH

Advising on digital business models for large corporations (BASF, AOK, Barmer, Swiss Krono)
Developing scalable strategies for multi-product, multi-channel, multi-market marketing activities
Designing, implementing, and optimizing existing and new marketing campaigns for client projects (paid social, SEO, content marketing, etc.)
Developing the marketing framework, including KPIs and metrics
Supporting and overseeing time, cost, and resource planning of client projects
Coordinating with external service providers and agencies

Jan 2014 - Dec 2017

4 years

Head of SEA / SEO

Autohaus24 GmbH

Leading a team of four in both professional and disciplinary matters
Responsible for the strategic development of SEO and SEA (including Google Ads, Bing Ads, Meta Ads), programmatic buying, etc.
Data-driven optimization of digital marketing strategies
Performance analysis using analytics tools for continuous improvement

Jan 2012 - Dec 2014

3 years

Head of Online Marketing

i-ways sales solutions GmbH

Managing the department and leading a team of three
Designing and implementing tailored multi-channel marketing strategies
Coordinating with IT and account management for complete client solutions
Performance monitoring and reporting of marketing activities

Jan 2010 - Dec 2012

3 years

Marketing Manager

45info GmbH

Planning and executing marketing campaigns
Designing and implementing multi-channel marketing initiatives
Product management in collaboration with IT and account management
Performance monitoring and reporting of marketing activities

Jan 2009 - Dec 2010

2 years

SEO Team Lead

Home24 GmbH

Developing the SEO strategy and performance monitoring and reporting
Implementing search engine optimization measures
Technical website optimization and content creation
Team leadership and development

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Banking and Finance, Retail, Automotive, Construction, and Information Technology.

Professional Services

Banking and Finance

Retail

Automotive

Construction

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, Strategy, Product Development, and Information Technology.

Marketing

Project Management

Sales

Strategy

Product Development

Information Technology

Summary

Results-driven marketing professional with over 15 years of hands-on experience in digital marketing, process digitization, and team leadership, with experience in B2C and B2B markets — combined with current certifications in AI governance, EU AI Act compliance, and change management.

My added value: Lead generation in B2B and B2C markets — from campaign strategy to data-driven optimization. I turn AI potential into actionable strategies — ensuring organizations embrace change. A bridge builder between technology, business, and regulatory requirements.

Skills

Digital Marketing

Performance Marketing (Meta, Google, Bing)
Paid Social
Content Strategy & Seo/sea
Lead Generation & Customer Journey
Kpi Frameworks & Analytics
Marketing Automation

Ai & Processes

Ai Strategy Development & Use Cases
Process Digitization & Automation
Ai Risk Analysis & Management
Ai Integration Into Business Processes
Change Management For Ai Implementation

Governance & Compliance

Eu Ai Act Compliance
Iso 42001 Readiness (Ai Management System)
Internal Audits & Policies
Gdpr & Data Protection
Stakeholder Management

Project Management Tools

Jira
Asana
Monday
Openproject
Freedcamp

Campaign Tracking Tools

Google Tag Manager (Gtm)
Google Analytics
Meta Conversion Api
Hubspot
Etracker

Email Marketing Tools

Emarsys
Hubspot
Activecampaign
Pardot
Cleverreach
Brevo
Mailchimp

Languages

German

Native

English

Advanced

Education

Oct 1999 - Jun 2005

Universität Rostock

Master of Arts · Sociology and Political Science · Rostock, Germany

Certifications & licenses

Data Protection Officer

EY etventure

ISO 42001 Professional

TÜV

AI Officer

DEKRA

AI Manager with Change Management

WBS Training

Digital Transformation Manager

Digethic

Statistics

Experience

Total positions 10

Experience in Professional Services 9 y

Avg length 2 y 9 m

Longest experience 4 y 11 m

Expertise

Recent roles Chief Digital Officer, Freelance Performance Marketing & Process Digitization Consultant, Team Lead New Business

Main industries Professional Services, Banking and Finance, Retail

Main business areas Marketing, Project Management, Sales

Qualifications

Highest degree Master

Certifications earned 5

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michele based?

Michele is based in Kröpelin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Michele speak?

Michele speaks the following languages: German (Native), English (Advanced).

How many years of experience does Michele have?

Michele has at least 17 years of experience. During this time, Michele has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 8 months. Note that Michele may not have shared all experience and actually has more experience.

What roles would Michele be best suited for?

Based on recent experience, Michele would be well-suited for roles such as: Chief Digital Officer, Freelance Performance Marketing & Process Digitization Consultant, Team Lead New Business.

What is Michele's latest experience?

Michele's most recent position is Chief Digital Officer at DAT Vermögensmanagement GmbH.

What companies has Michele worked for in recent years?

In recent years, Michele has worked for DAT Vermögensmanagement GmbH, AF17 GmbH, ONYX Wirtschaftsberatung GmbH, and the prosperity solutions GmbH.

Which industries is Michele most experienced in?

Michele is most experienced in industries like Professional Services, Banking and Finance, and Automotive. Michele also has some experience in Retail, Construction, and Information Technology.

Which business areas is Michele most experienced in?

Michele is most experienced in business areas like Marketing, Project Management, and Sales. Michele also has some experience in Strategy, Product Development, and Information Technology.

Which industries has Michele worked in recently?

Michele has recently worked in industries like Banking and Finance, Professional Services, and Information Technology.

Which business areas has Michele worked in recently?

Michele has recently worked in business areas like Marketing, Project Management, and Sales.

What is Michele's education?

Michele holds a Master in Sociology and Political Science from Universität Rostock.

Does Michele have any certificates?

Michele has 5 certificates. Among them, these include: Data Protection Officer, ISO 42001 Professional, and AI Officer.

What is the availability of Michele?

Michele will be available part-time from April 2026.

What is the rate of Michele?

Michele's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.