Oliver Riedmann-Freelance Senior Project Manager

I have extensive experience in managing and successfully delivering large-scale digital projects across a wide range of industries, including automotive, healthcare, luxury brands, and tech. My focus is on planning, executing, and optimizing digital and social media campaigns, content productions, and CRM strategies that clearly increase reach, engagement, and conversion.

Working with cross-functional teams and international stakeholders is one of my strengths, as is developing innovative digital solutions and seamless user experiences. With my confident use of agile working methods and data-driven decision-making, I make sure projects are delivered efficiently, on time, and with lasting success.

As a Freelance Account Director, I have been working for leading agencies and global brands since 2013 and bring broad expertise in digital marketing, campaign management, social media, web development, and project leadership. Over the years, I have managed projects for companies in automotive, healthcare, aviation, and consumer goods.

I have solid experience in managing complex digital and integrated campaigns, from social media and CRM to website development and content production. In doing so, I have successfully led cross-functional teams, coordinated stakeholders, and delivered projects reliably within budget, time, and quality requirements.

In addition, I have strong experience in developing and implementing data-driven marketing strategies, including KPI tracking, performance analysis, and continuous optimization. I create content strategies, manage international campaigns, and ensure consistent brand communication across all relevant channels.

My clients include well-known companies such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz, and L’Oréal. For these brands, I have supported projects in eCommerce, digital transformation, app and website development, and social media management.

I also bring broad knowledge of classic and agile project management methods such as Scrum, Kanban, and Waterfall. I am confident working with tools like JIRA, Confluence, MS Project, Power BI, as well as common social media and CRM platforms.

Key facts:

• Over 10 years of experience in operational digital, campaign, and project management
• End-to-end management of digital campaigns for international brands and corporations
• Experience with complex international setups and multi-market campaigns
• International market experience
• Management and coordination of media, creative, and production agencies
• Hands-on mindset with a strong focus on operational implementation and execution
• Solid experience in paid social, social media, and digital campaign formats
• KPI-based campaign management and reporting (CTR, CPA, conversion, engagement)
• Very strong stakeholder and project management skills on national and international level
• Experience in corporate environments: BMW, MINI, Lufthansa, Porsche, BioNTech, Allianz, OTTO, Volkswagen, Deutsche Bahn, and others
• Project management according to Agile/Scrum and classic Waterfall methods
• Production coordination for video, content, and social media productions
• Very good communication skills in German and English
• Confident use of JIRA, Confluence, Trello, Asana, MS Teams, Power BI, and Excel
• Extensive experience in CRM, newsletter, and data-driven customer journey campaigns