Oliver Riedmann - Freelance Senior Project Manager

Q: Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies . The average length of individual experience is 1 year and 6 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH , keko GmbH , TME/Serviceplan , argonauten , and TME/media.monks .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising , Automotive , and Retail . Oliver also has some experience in Fashion , Transportation , and Biotechnology .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Project Management , and Information Technology . Oliver also has some experience in Product Development , Research and Development , and Quality Assurance .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive , Advertising , and Retail .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management , Marketing , and Information Technology .

Recommended expert

Hamburg, Germany

Check rate

Experience

Jul 2025 - Oct 2025

4 months

Freelance Senior Project Manager

OPTIVISM GmbH

Responsible for the overall planning, design and operational implementation of content production for Doppelherz International, including coordination of video and photo productions for international content
Strategically planning, managing and executing the D2C content strategy for Doppelherz Germany, especially for platforms like Amazon, to increase reach, engagement and conversion
Independently conceptualizing and implementing the collagen beauty campaign and organizing and managing the Doppelherz brand film, including close coordination with internal departments, external agencies and production service providers
Ensuring deadlines, budgets and quality standards while strictly adhering to Doppelherz guidelines

Mar 2025 - Jun 2025

4 months

Freelance Senior Project Manager

keko GmbH

Conceptualizing, planning and executing newsletter campaigns for Porsche Germany
Strategically and operationally managing customer communication for selected dealership locations (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Group)
Developing target group–oriented communication strategies for brand loyalty, sales promotion and activating existing customers for exclusive events
Creating and editing content (text, images, video) in close coordination with marketing and product teams, including segmenting and personalizing distribution lists to increase open, click and conversion rates
Planning and executing cross-media campaigns (email, landing pages, social media, event invitations) and integrating the MyPorsche app into customer communication, including activation measures, incentives and monitoring usage rates
Managing interfaces between dealers, Porsche Germany and external service providers, ensuring corporate design and brand-compliant tone, and continuously analyzing KPIs to derive optimization measures

Feb 2024 - Aug 2024

7 months

Freelance Senior Project Manager

TME/Serviceplan

Developing a comprehensive digital strategy to transform BMW towards electromobility
Designing new pages that showcase the benefits and technical details of electric vehicles to visitors
Updating existing content for product launches or LCIs for a consistent user experience
Conceptualizing, developing and implementing the BMW ‘Neue Klasse’ website in close collaboration with design and development teams
Creating a coherent user journey with technical specifications and interactive elements to strengthen brand identity
Conducting regular alignment meetings with stakeholders, detailed requirement management and an agile approach for rapid iterations
Quality assurance and on-time delivery of individual milestones

Aug 2022 - Jun 2023

11 months

Freelance Senior Project Manager

argonauten

Leading the project to optimize and further develop the iOS and Android app for the IWC Schaffhausen brand to improve user experience and seamless functionality with features like VR try-ons, shopping lists and storytelling formats
Leading the project in the agile SCRUM framework for the relaunch of the Mercedes-Benz Trucks website, focusing on electromobility and presentation of the new eActros 600
Collaborating closely with cross-functional teams (designers, developers, stakeholders) to deliver high-quality digital solutions
Managing project milestones, schedules and deliverables through user stories in JIRA for efficient and structured project flow

Apr 2021 - Jul 2022

1 year 4 months

Freelance Senior Project Manager

TME/media.monks

Project management and overall responsibility for social media content production and campaign management for BMW and MINI Switzerland with tailored social media strategies
Creating monthly editorials for a social-media-friendly presentation of the product range and KPI-driven reports for data-based decision making
Building a team within the agency for BMW and MINI Switzerland and interim responsibility for social media for MINI Germany
Developing and executing tactical online and offline product campaigns throughout the year for BMW Switzerland
Producing YouTube formats and online micro-campaigns for Gorillas Germany and managing Allianz Germany’s social media activities with YouTube films and sports brand ambassadors

Nov 2020 - Apr 2021

6 months

Freelance Senior Project Manager

BioNTech SE

Responsible as PMO for preparing the market launch of the COMIRNATYⓇ vaccine: ensuring legal and regulatory compliance, optimizing processes, and developing SOPs
Obtained the required wholesale license and adapted operational processes to compliance standards
Prepared decision-making documents for C-level management and attended national and international management meetings
Oversaw the implementation and expansion of a CRM system for newsletter marketing to optimize engagement after launch
Led an mRNA explanation campaign to clearly communicate complex scientific concepts
Coordinated the pitch process and built a sales team post-market access, including training programs for an effective sales strategy

Jan 2020 - Mar 2020

3 months

Freelance Account Director

C3 Creative Code and Content Hamburg

Managed YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative on topics like body shaming, FOMO, and hate speech
Conceptualized and launched the "Quarter-Life Crisis" YouTube campaign addressing challenges of young adults
Used micro-influencers: selection, briefing, and integration into the distribution strategy for higher reach and engagement

Sep 2019 - Nov 2019

3 months

Freelance Account Director

TRACK Hamburg

Created and managed B2B and B2C CRM newsletter campaigns for L'Oréal Germany with brands such as Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase
Developed data-driven customer loyalty strategies: personalized email marketing, loyalty programs, and automated workflows
Coordinated a cross-functional team for smooth execution, considering brand-specific goals
Continuously analyzed relevant KPIs to optimize CRM initiatives and refine segmentation, targeting, and messaging strategies

Feb 2019 - Sep 2019

8 months

Freelance Account Director

thjnk Hamburg

Led the concept and execution of digital campaigns for ŠKODA Deutschland GmbH (SUPERB, KAMIQ, OCTAVIA models): strategic planning, content development, and performance analysis
Managed online and offline marketing campaigns for Deutsche Bahn/DB Regio and developed a digital recruiting campaign to strengthen the employer brand
Optimized campaigns using data-driven insights from audience analyses, performance metrics, and market trends
Collaborated closely with cross-functional teams, creative agencies, and media partners

Dec 2018 - Jan 2019

2 months

Germany

Freelance Account Director

La Red

Project-managed the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH: display ads, social media marketing, and campaign landing page
Creatively developed and coordinated display ads
Created social media content, managed ad placements, and analyzed engagement metrics
Developed a user-friendly landing page with interactive elements and clear calls to action
Continuously monitored performance metrics and optimized in real time

May 2018 - Oct 2018

6 months

Germany

Freelance Account Director

DDB Tribal Hamburg GmbH

BTL campaign management for Deutsche Lufthansa AG in Europe, the USA, Asia and Latin America: adapting and implementing local marketing initiatives
Development of a lead-generating campaign architecture with a central landing page
Management of CRM newsletter marketing for Lufthansa: targeted content, segmentation and personalized messaging

Jan 2018 - Apr 2018

4 months

Germany

Freelance Account Director

OTTO GmbH & Co. KG

Leading the YouTube storytelling campaign "WM Zeitreise" for OTTO during the 2018 FIFA World Cup: concept, strategic planning and execution
Coordinating creative partners, producers and stakeholders
Managing the production process from script development to on-set direction
Participating in the 2018 agency pitch: evaluating concepts and agency capabilities

Sep 2017 - Dec 2017

4 months

Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH

Strategic development of a new client-agency model for Volkswagen AG: fostering innovation, agility and a start-up mindset
Creation of workflows, best practices and tools for the planned Volkswagen Powerhouse
Development of a pre-registration campaign for the ID electric vehicle across digital and social media and with influencers
Development of a premium concept for the Volkswagen Arteon and execution of the EURONICS sales campaign

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH

Execution of the online first-time voter campaign "80% for Germany" for Frankfurter Allgemeine Zeitung GmbH: display ads, Facebook ads and landing page
Outline concept for a new website for PMG Presse-Monitor GmbH to improve UX and SEO through responsive design, optimized loading times and clear navigation structure

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH

Execution of tactical marketing campaigns for 18 European and four LATAM markets: online ads, radio spots and out-of-home
Development and execution of OTA campaigns for Lufthansa AG including an OTA style guide
Strategic campaigns in France and Italy using online and traditional media
Conducting comprehensive market research to optimize future campaigns

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Account Director

Interone GmbH

Development of the Q2 and Q3 2015 campaigns with online videos, banners and DOoH
Implementation of the digital engagement measure “Twofie”: four phases, POS, XXL posters and DOoH
Development of the Q2 2015 DSL campaign: banners and consumer ads
Engagement concept 2014/2015 for business customers with tailored marketing activities
Development of the Q1 2015 and Q3/Q4 2014 DSL campaigns with online videos, banners and DOoH

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Automotive, Retail, Fashion, Healthcare, and Biotechnology.

Advertising

Automotive

Retail

Fashion

Healthcare

Biotechnology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Product Development, Research and Development, and Quality Assurance.

Marketing

Project Management

Information Technology

Product Development

Research and Development

Quality Assurance

Summary

I have a strong background in managing and delivering large-scale digital projects in various industries, including automotive, healthcare, luxury brands and tech. I bring expertise in planning, executing and optimizing digital and social media campaigns, content production and CRM strategies that drive reach, engagement and conversion.

I enjoy collaborating with multidisciplinary teams and stakeholders to create seamless user experiences and innovative digital solutions. I am well-versed in agile methodologies and data-driven decision making, ensuring quality, timeliness and sustainable results in every project I lead.

I am a Freelance Account Director with extensive experience in digital marketing, campaign management, social media, web development, and project leadership since 2013, working with leading agencies and global brands across industries such as automotive, healthcare, aviation, and consumer goods.

I habe strong expertise in managing complex digital and integrated campaigns, including social media, CRM, website development, and content production. Proven track record of leading cross-functional teams, coordinating stakeholders, and delivering projects on time, within budget, and according to high-quality standards.

Experienced in developing and executing data-driven marketing strategies, including KPI tracking, performance analysis, and optimization. Skilled in creating and implementing content strategies, managing international campaigns, and ensuring consistent brand communication across multiple channels.

Extensive background in working with high-profile clients such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz, and L’Oréal, covering areas like eCommerce, digital transformation, app and website development, and social media management.

Proficient in agile and traditional project management methodologies (Scrum, Kanban, Waterfall) and experienced with a wide range of tools including JIRA, Confluence, MS Project, Power BI, and common social media and CRM platforms.

Skills

Project Management Tasks

Defining And Setting Project Goals
Structuring Work Packages And Milestones
Developing And Implementing Schedules
Resource Management To Optimize Use Of Staff And Budget

Coordination And Communication

Leading Cross-Functional Teams
Regular Progress Meetings
Communication With Stakeholders (Clients, Partners, Management)
Documenting Decisions And Outcomes

Risk Management And Quality Assurance

Identifying And Assessing Potential Risks
Developing Measures To Minimize Risks
Quality Checks And Ensuring Standards

Budget Control And Reporting

Monitoring Costs And Keeping Within Budget
Creating Status Reports And Presentations
Kpi Analysis For Measuring Success

Methods And Tools

Project Management Methods: Agile (Scrum, Kanban), Classic Waterfall Models
Jira, Trello, Asana – Task And Project Tracking
Ms Project, Smartsheet – Gantt Charts And Project Scheduling
Confluence, Sharepoint – Documentation And Knowledge Management
Slack, Ms Teams – Team Communication
Power Bi, Excel – Reporting And Data Analysis

Social Media Tasks And Experience

Developing And Implementing Social Media Strategies To Increase Reach And Brand Awareness
Planning And Coordinating Editorial Calendars For Various Platforms (Instagram, Linkedin, Tiktok, Etc.)
Analyzing Trends And Competitor Activity To Optimize Content
Managing Social Media Campaigns From Concept To Execution
Coordinating Cross-Functional Teams (Designers, Copywriters, Marketing)
Ensuring Deadlines, Budget Requirements And Quality Standards
Creating And Approving Content Guidelines, Briefs And Posts
Monitoring And Reporting Kpis (Engagement, Reach, Conversion)
Optimizing Campaigns Based On Performance Data
Coordinating With Internal Departments And External Partners
Presenting Results And Recommendations To Management
Supporting Brand Positioning And Online Reputation

Languages

German

Native

English

Advanced

French

Elementary

Statistics

Experience

Total positions 16

Experience in Advertising 5.5 y

Avg length 6 m

Longest experience 1 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Senior Project Manager, Freelance Account Director

Main industries Advertising, Automotive, Retail

Main business areas Marketing, Project Management, Information Technology

Profile

Created

January 2024

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies. The average length of individual experience is 1 year and 6 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Freelance Senior Project Manager, Freelance Account Director.

What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH, keko GmbH, TME/Serviceplan, argonauten, and TME/media.monks.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising, Automotive, and Retail. Oliver also has some experience in Fashion, Transportation, and Biotechnology.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Project Management, and Information Technology. Oliver also has some experience in Product Development, Research and Development, and Quality Assurance.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive, Advertising, and Retail.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management, Marketing, and Information Technology.

What is the availability of Oliver?

Oliver is immediately available full-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.