Oliver Riedmann-Freelance Senior Project Manager

I have extensive experience in steering and successfully delivering large-scale digital projects across various industries, including automotive, healthcare, luxury brands, and tech. My focus is on planning, executing, and optimizing digital and social media campaigns, content productions, and CRM strategies that demonstrably increase reach, engagement, and conversion.

Collaborating with interdisciplinary teams and international stakeholders is as much a strength of mine as developing innovative digital solutions and seamless user experiences. With my confident use of agile methods and data-driven decision-making processes, I ensure projects are carried out efficiently, on time, and with sustainable success.

Since 2013, I have worked as a freelance account director for leading agencies and global brands, bringing extensive expertise in digital marketing, campaign management, social media, web development, and project leadership. I have led cross-industry projects for companies in automotive, healthcare, aviation, and consumer goods.

I have solid experience in managing complex digital and integrated campaigns, from social media and CRM to website development and content production. I have successfully led cross-functional teams, coordinated stakeholders, and reliably delivered projects within budget, time, and quality constraints.

Additionally, I am experienced in developing and implementing data-driven marketing strategies, including KPI tracking, performance analysis, and continuous optimization. I design content strategies, manage international campaigns, and ensure consistent brand communication across all relevant channels.

My clients include renowned companies such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz, and L'Oréal. For these brands, I have worked on projects in e-commerce, digital transformation, app and website development, and social media management.

I also bring extensive knowledge of traditional and agile project management methods such as Scrum, Kanban, and Waterfall. Furthermore, I work routinely with tools like JIRA, Confluence, MS Project, Power BI, as well as common social media and CRM platforms.

Key facts:

• Over 10 years of experience in operational digital, campaign, and project management
• End-to-end management of digital campaigns for international brands and corporations
• Experience with complex international setups and multi-market campaigns
• International market experience
• Management and coordination of media, creative, and production agencies
• Hands-on mentality with a strong focus on operational implementation and execution
• Solid experience in paid social, social media, and digital campaign formats
• KPI-based campaign management and reporting (CTR, CPA, conversion, engagement)
• Strong stakeholder and project management at national and international levels
• Corporate environment experience: BMW, MINI, Lufthansa, Porsche, BioNTech, Allianz, OTTO, Volkswagen, Deutsche Bahn, etc.
• Project management using Agile/Scrum as well as traditional waterfall methods
• Production coordination for video, content, and social media productions
• Excellent communication skills in German and English
• Proficient with JIRA, Confluence, Trello, Asana, MS Teams, Power BI, and Excel
• Extensive experience in CRM, newsletter, and data-driven customer journey campaigns