Oliver Riedmann - Freelance Senior Project Manager

Q: Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies . The average length of individual experience is 1 year and 6 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH , keko GmbH , TME/Serviceplan , argonauten , and TME/media.monks .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising , Automotive , and Retail . Oliver also has some experience in Fashion , Transportation , and Biotechnology .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Project Management , and Information Technology . Oliver also has some experience in Product Development , Research and Development , and Quality Assurance .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive , Advertising , and Retail .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management , Marketing , and Information Technology .

Recommended expert

Hamburg, Germany

Check rate

Experience

Jul 2025 - Oct 2025

4 months

Freelance Senior Project Manager

OPTIVISM GmbH

Responsible for the end-to-end planning, concept, and execution of content production for Doppelherz International, including coordinating video and photo shoots for international content
Strategically planning, managing, and executing the D2C content strategy for Doppelherz Germany, especially on platforms like Amazon, to boost reach, engagement, and conversions
Independently designing and implementing the collagen beauty campaign, as well as organizing and managing the Doppelherz brand film project, including close coordination with internal teams, external agencies, and production partners
Ensuring deadlines, budgets, and quality standards while strictly adhering to Doppelherz guidelines

Mar 2025 - Jun 2025

4 months

Freelance Senior Project Manager

keko GmbH

Conceptualizing, planning, and executing newsletter campaigns for Porsche Germany
Strategically and operationally managing customer communication for selected dealer locations (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Group)
Developing audience-focused communication strategies to build brand loyalty, boost sales, and activate existing customers for exclusive events
Creating and editing content (text, images, video) in close collaboration with marketing and product teams, including segmenting and personalizing mailing lists to increase open, click, and conversion rates
Planning and executing cross-channel campaigns (email, landing pages, social media, event invitations) and integrating the MyPorsche app into customer communication, including activation measures, incentives, and monitoring usage rates
Managing interfaces between the dealer, Porsche Germany, and external service providers, ensuring corporate design and brand-consistent tone, and continuously analyzing KPIs with recommendations for optimizations

Feb 2024 - Aug 2024

7 months

Freelance Senior Project Manager

TME/Serviceplan

Developing a comprehensive digital strategy to transform BMW towards electromobility
Designing new pages that showcase the benefits and technical details of electric vehicles to visitors
Updating existing content for product launches or LCIs to ensure a consistent user experience
Conceptualizing, developing, and launching the BMW "Neue Klasse" website in close collaboration with design and development teams
Creating a coherent user journey with technical specifications and interactive elements to strengthen the brand identity
Holding regular alignment meetings with stakeholders, detailed requirements management, and an agile approach for quick iterations
Quality assurance and on-time delivery of each milestone

Aug 2022 - Jun 2023

11 months

Freelance Senior Project Manager

argonauten

Leading the optimization and further development of the IWC Schaffhausen iOS and Android app to improve user experience and seamless functionality with features like VR try-ons, shopping lists, and storytelling formats
Managing the project in an agile SCRUM development framework for the relaunch of the Mercedes-Benz Trucks website, focusing on electromobility and showcasing the new eActros 600
Closely collaborating with cross-functional teams (designers, developers, stakeholders) to deliver high-quality digital solutions
Managing project milestones, schedules, and deliverables through user stories in JIRA for an efficient and structured project flow

Apr 2021 - Jul 2022

1 year 4 months

Freelance Senior Project Manager

TME/media.monks

Project management and lead responsibility for social media content production and campaign management for BMW and MINI Switzerland with tailored social media strategies
Creating monthly editorials to present the product range in a social media-friendly format and KPI-driven reports for data-based decision making
Building the team within the agency for BMW and MINI Switzerland and temporarily taking over social media responsibility for MINI Germany
Developing and executing tactical online and offline product campaigns throughout the year for BMW Switzerland
Producing YouTube formats and online micro-campaigns for Gorillas Germany and managing the social media activities of Allianz Germany with YouTube videos and sports brand ambassadors

Nov 2020 - Apr 2021

6 months

Freelance Senior Project Manager

BioNTech SE

Responsibility as PMO in preparing the market launch of the COMIRNATYⓇ vaccine: compliance with legal and regulatory requirements, process optimization, and development of SOPs
Obtaining the required wholesale license and adjusting operational processes to compliance standards
Creating decision papers for C-level management and participating in national and international management meetings
Overseeing the implementation and expansion of a CRM system for newsletter marketing to optimize engagement after launch
Leading an mRNA explanation campaign to clearly convey complex scientific concepts
Coordinating the pitching process and building a sales team after market entry, including training programs for an effective sales strategy

Jan 2020 - Mar 2020

3 months

Freelance Account Director

C3 Creative Code and Content Hamburg

Project management for YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative on topics like body shaming, FOMO, and hate speech
Concept and launch of the YouTube campaign 'Quarter-Life-Crisis' about the challenges of young adults
Use of micro-influencers: selection, briefing, and integration into the distribution strategy for higher reach and engagement

Sep 2019 - Nov 2019

3 months

Freelance Account Director

TRACK Hamburg

Creating and managing B2B and B2C CRM newsletter campaigns for L'Oréal Germany with brands like Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase
Developing data-driven customer loyalty strategies: personalized email marketing, loyalty programs, and automated workflows
Coordinating a cross-functional team for smooth execution while considering brand-specific goals
Ongoing analysis of relevant KPIs to optimize CRM initiatives and refine segmentation, targeting, and messaging strategies

Feb 2019 - Sep 2019

8 months

Freelance Account Director

thjnk Hamburg

Leading the concept and execution of digital campaigns for ŠKODA Germany GmbH (models SUPERB, KAMIQ, OCTAVIA): strategic planning, content development, and performance analysis
Managing online and offline marketing campaigns for Deutsche Bahn/DB Regio and developing a digital recruiting campaign to strengthen the employer brand
Data-driven campaign optimization based on analysis of target audiences, performance metrics, and market trends
Close collaboration with cross-functional teams, creative agencies, and media partners

Dec 2018 - Jan 2019

2 months

Germany

Freelance Account Director

La Red

Project management of the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH: display ads, social media marketing, and campaign landing page
Creative development and coordination of display ads
Creating social media content, managing ad placements, and analyzing engagement metrics
Developing a user-friendly landing page with interactive elements and clear calls to action
Continuous monitoring of performance metrics and real-time optimization

May 2018 - Oct 2018

6 months

Germany

Freelance Account Director

DDB Tribal Hamburg GmbH

BTL campaign management for Deutsche Lufthansa AG across Europe, USA, Asia, and Latin America: adapting and implementing local marketing initiatives
Developing a lead-generating campaign architecture with a central landing page
Managing CRM newsletter marketing for Lufthansa: targeted content, segmentation, and personalized messaging

Jan 2018 - Apr 2018

4 months

Germany

Freelance Account Director

OTTO GmbH & Co. KG

Leading the YouTube storytelling campaign “WM Zeitreise” for OTTO for the 2018 FIFA World Cup: concept, strategic planning, and execution
Coordinating creative partners, producers, and stakeholders
Overseeing the production process from script development to on-set direction
Contributing to the 2018 agency pitch: evaluating concepts and agency capabilities

Sep 2017 - Dec 2017

4 months

Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH

Strategically developing a new client-agency model for Volkswagen AG: fostering innovation, agility, and a startup mindset
Developing workflows, best practices, and tools for the planned Volkswagen Powerhouse
Creating a preregistration campaign for the ID electric vehicle using digital, social media, and influencers
Developing a premium concept for Volkswagen Arteon and executing the EURONICS sales campaign

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH

Running the online first-time voter campaign “80% für Deutschland” for Frankfurter Allgemeine Zeitung GmbH: display ads, Facebook advertising, and landing page
Drafting the initial concept for a new website for PMG Presse-Monitor GmbH to improve UX and SEO through responsive design, optimized loading times, and clear navigation structure

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH

Executing tactical marketing campaigns for 18 European and four LATAM markets: online ads, radio spots, and out-of-home
Developing and implementing the OTA campaigns for Lufthansa AG, including the OTA style guide
Strategic campaigns in France and Italy using online and traditional media
Conducting extensive market research to optimize future campaigns

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Account Director

Interone GmbH

Development of the Q2 and Q3 2015 campaigns with online videos, banners, and DOoH
Implementation of the digital engagement initiative 'Twofie': four phases, POS, XXL posters, and DOoH
Development of the Q2 2015 DSL campaign: banners and print ads
Engagement concept 2014/2015 for business clients with custom marketing initiatives
Development of the Q1 2015 and Q3/Q4 2014 DSL campaigns with online videos, banners, and DOoH

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Automotive, Retail, Fashion, Healthcare, and Biotechnology.

Advertising

Automotive

Retail

Fashion

Healthcare

Biotechnology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Product Development, Research and Development, and Quality Assurance.

Marketing

Project Management

Information Technology

Product Development

Research and Development

Quality Assurance

Summary

I have extensive experience managing and successfully delivering large-scale digital projects across a variety of industries, including automotive, healthcare, luxury brands, and tech. My focus is on planning, executing, and optimizing digital and social media campaigns, content production, and CRM strategies that have been proven to increase reach, engagement, and conversions.

Working with interdisciplinary teams and international stakeholders is one of my strengths, as is developing innovative digital solutions and seamless user experiences. With my confidence in agile methodologies and data-driven decision-making, I ensure projects are implemented efficiently, on schedule, and with sustainable success.

Since 2013, I have worked as a freelance account director for leading agencies and global brands, bringing extensive expertise in digital marketing, campaign management, social media, web development, and project leadership. I have led projects across industries for companies in automotive, healthcare, aviation, and consumer goods.

I have solid experience managing complex digital and integrated campaigns, from social media and CRM to web development and content production. I have successfully led cross-functional teams, coordinated stakeholders, and reliably delivered projects within budget, time, and quality requirements.

I am also experienced in developing and implementing data-driven marketing strategies, including KPI tracking, performance analysis, and ongoing optimization. I design content strategies, manage international campaigns, and ensure consistent brand communication across all relevant channels.

My clients include renowned companies such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz, and L’Oréal. For these brands, I have supported projects in e-commerce, digital transformation, app and web development, and social media management.

In addition, I have in-depth knowledge of classic and agile project management methods such as Scrum, Kanban, and Waterfall. I am also proficient with tools like JIRA, Confluence, MS Project, Power BI, as well as common social media and CRM platforms.

Skills

Project Management Responsibilities

Defining And Setting Project Goals
Structuring Work Packages And Milestones
Developing And Implementing Schedules
Managing Resources For Optimal Use Of People And Budget

Coordination And Communication

Leading Interdisciplinary Teams
Regular Progress Meetings
Communicating With Stakeholders (Clients, Partners, Management)
Documenting Decisions And Outcomes

Risk Management And Quality Assurance

Identifying And Assessing Potential Risks
Developing Measures To Mitigate Risks
Conducting Quality Checks And Ensuring Standards

Budget Control And Reporting

Monitoring Costs And Ensuring Budget Compliance
Preparing Status Reports And Presentations
Analyzing Kpis For Success Measurement

Methods And Tools

Project Management Methods: Agile (Scrum, Kanban), Classic Waterfall Models
Jira, Trello, Asana – Task And Project Tracking
Ms Project, Smartsheet – Gantt Charts And Project Scheduling
Confluence, Sharepoint – Documentation And Knowledge Management
Slack, Ms Teams – Team Communication
Power Bi, Excel – Reporting And Data Analysis

Social Media Responsibilities And Experience

Developing And Executing Social Media Strategies To Increase Reach And Brand Awareness
Planning And Coordinating Editorial Calendars For Platforms (Instagram, Linkedin, Tiktok, Etc.)
Analyzing Trends And Competitor Activities To Optimize Content
Managing Social Media Campaigns From Concept To Execution
Coordinating Interdisciplinary Teams (Designers, Copywriters, Marketing)
Ensuring Deadlines, Budgets, And Quality Standards
Creating And Approving Content Guidelines, Briefs, And Posts
Monitoring And Reporting Kpis (Engagement, Reach, Conversions)
Optimizing Campaigns Based On Performance Data
Aligning With Internal Departments And External Partners
Presenting Results And Recommendations To Management
Supporting Brand Positioning And Online Reputation

Languages

German

Native

English

Advanced

French

Elementary

Statistics

Experience

Total positions 16

Experience in Advertising 5.5 y

Avg length 6 m

Longest experience 1 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Senior Project Manager, Freelance Account Director

Main industries Advertising, Automotive, Retail

Main business areas Marketing, Project Management, Information Technology

Profile

Created

January 2024

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies. The average length of individual experience is 1 year and 6 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Freelance Senior Project Manager, Freelance Account Director.

What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH, keko GmbH, TME/Serviceplan, argonauten, and TME/media.monks.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising, Automotive, and Retail. Oliver also has some experience in Fashion, Transportation, and Biotechnology.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Project Management, and Information Technology. Oliver also has some experience in Product Development, Research and Development, and Quality Assurance.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive, Advertising, and Retail.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management, Marketing, and Information Technology.

What is the availability of Oliver?

Oliver is immediately available full-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.