Oliver Riedmann-Freelance Senior Project Manager

I have extensive experience managing and successfully delivering large-scale digital projects across various industries, including automotive, healthcare, luxury brands, and tech. My focus is on planning, implementing, and optimizing digital and social media campaigns, content productions, and CRM strategies that demonstrably increase reach, engagement, and conversion.

Working with interdisciplinary teams and international stakeholders is one of my strengths, as is developing innovative digital solutions and seamless user experiences. By confidently using agile methods and data-driven decision making, I ensure projects are executed efficiently, on time, and with lasting success.

As a freelance account director since 2013, I have worked for leading agencies and global brands, bringing extensive expertise in digital marketing, campaign management, social media, web development, and project leadership. I have led projects across industries for companies in automotive, healthcare, aviation, and consumer goods.

I have solid experience managing complex digital and integrated campaigns, from social media and CRM to website development and content production. I have successfully led cross-functional teams, coordinated stakeholders, and delivered projects reliably within budget, time, and quality requirements.

Furthermore, I am experienced in developing and implementing data-driven marketing strategies, including KPI tracking, performance analysis, and continuous optimization. I design content strategies, manage international campaigns, and ensure consistent brand communication across all relevant channels.

My clients include well-known companies such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz, and L’Oréal. For these brands, I have supported projects in eCommerce, digital transformation, app and website development, as well as social media management.

Additionally, I have extensive knowledge of traditional and agile project management methods such as Scrum, Kanban, and Waterfall. I am also proficient with tools like JIRA, Confluence, MS Project, Power BI, and common social media and CRM platforms.

Key facts:

• Over 10 years of experience in operational digital, campaign, and project management
• End-to-end management of digital campaigns for international brands and corporations
• Experience with complex international setups and multi-market campaigns
• International market experience
• Management and coordination of media, creative, and production agencies
• Hands-on mentality with a strong focus on operational execution
• Solid experience in paid social, social media, and digital campaign formats
• KPI-based campaign management and reporting (CTR, CPA, conversion, engagement)
• Strong stakeholder and project management at both national and international levels
• Experience in corporate environments: BMW, MINI, Lufthansa, Porsche, BioNTech, Allianz, OTTO, Volkswagen, Deutsche Bahn, etc.
• Project management using Agile/Scrum and traditional Waterfall methods
• Production coordination for video, content, and social media productions
• Excellent communication skills in German and English
• Proficient with JIRA, Confluence, Trello, Asana, MS Teams, Power BI, and Excel
• Extensive experience in CRM, newsletter, and data-driven customer journey campaigns