Oliver Riedmann - Freelance Senior Project Manager

Q: Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies . The average length of individual experience is 1 year and 6 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH , keko GmbH , TME/Serviceplan , argonauten , and TME/media.monks .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising , Automotive , and Retail . Oliver also has some experience in Fashion , Transportation , and Biotechnology .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Project Management , and Information Technology . Oliver also has some experience in Product Development , Research and Development , and Quality Assurance .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive , Advertising , and Retail .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management , Marketing , and Information Technology .

Recommended expert

Hamburg, Germany

Check rate

Experience

Jul 2025 - Oct 2025

4 months

Freelance Senior Project Manager

OPTIVISM GmbH

Responsible for full planning, concept and operational execution of content production for Doppelherz International, including coordinating video and photo shoots for international content
Strategic planning, management and implementation of the D2C content strategy for Doppelherz Germany, especially on platforms like Amazon, to increase reach, engagement and conversions
Independently conceptualized and executed the collagen beauty campaign and managed the Doppelherz brand film project, coordinating closely with internal teams, external agencies and production vendors
Ensured deadlines, budgets and quality standards were met, consistently following the Doppelherz guidelines

Mar 2025 - Jun 2025

4 months

Freelance Senior Project Manager

keko GmbH

Conceptualized, planned and executed newsletter campaigns for Porsche Germany
Provided strategic and operational support for customer communication at selected dealer locations (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Group)
Developed target group–oriented communication strategies to build brand loyalty, drive sales and activate existing customers for exclusive events
Created and edited content (text, images, video) in close coordination with marketing and product teams, including segmenting and personalizing mailing lists to increase open, click and conversion rates
Planned and implemented cross-media campaigns (email, landing pages, social media, event invitations) and integrated the MyPorsche app into customer communication, including activation measures, incentives and usage monitoring
Managed interfaces between dealers, Porsche Germany and external service providers, ensured corporate design and brand-compliant tone, and continuously analyzed KPIs to derive optimization measures

Feb 2024 - Aug 2024

7 months

Freelance Senior Project Manager

TME/Serviceplan

Developed a comprehensive digital strategy to transform BMW toward e-mobility
Designed new pages to showcase the benefits and technical details of electric vehicles to visitors
Updated existing content for new product launches or LCIs to ensure a consistent user experience
Conceptualized, developed and launched the BMW “Neue Klasse” website in close collaboration with design and development teams
Created a coherent user journey with technical specifications and interactive elements to strengthen brand identity
Held regular alignment meetings with stakeholders, managed detailed requirements, and used an agile approach for quick iterations
Ensured quality assurance and on-time delivery of each milestone

Aug 2022 - Jun 2023

11 months

Freelance Senior Project Manager

argonauten

Led the optimization and further development of the IWC Schaffhausen iOS and Android app to improve user experience and seamless functionality, adding features like VR try-ons, shopping lists and storytelling formats
Managed the project in an agile SCRUM framework for the Mercedes-Benz Trucks website relaunch, focusing on e-mobility and showcasing the new eActros 600
Collaborated closely with cross-functional teams (designers, developers, stakeholders) to deliver high-quality digital solutions
Managed project milestones, schedules and deliverables using user stories in JIRA for an efficient and structured workflow

Apr 2021 - Jul 2022

1 year 4 months

Freelance Senior Project Manager

TME/media.monks

Managed social media content production and campaign management for BMW and MINI Switzerland, creating tailored social media strategies
Created monthly editorials to present the product range for social media and produced KPI-driven reports for data-based decision making
Built up the team within the agency for BMW and MINI Switzerland and temporarily took over social media responsibilities for MINI Germany
Developed and executed tactical online and offline product campaigns throughout the year for BMW Switzerland
Produced YouTube formats and online micro-campaigns for Gorillas Germany, and managed social media activities for Allianz Germany with YouTube videos and sports brand ambassadors

Nov 2020 - Apr 2021

6 months

Freelance Senior Project Manager

BioNTech SE

Acted as PMO to prepare the market launch of the COMIRNATYⓇ vaccine: ensuring legal and regulatory compliance, optimizing processes, and developing SOPs
Obtained the required wholesale license and adapted operational processes to meet compliance standards
Prepared decision papers for C-level management and participated in national and international management meetings
Oversaw the implementation and expansion of a CRM system for newsletter marketing to improve engagement post-launch
Led an mRNA explanation campaign to clearly convey complex scientific concepts
Coordinated the pitching process and built a sales team post-market entry, including training programs for an effective sales strategy

Jan 2020 - Mar 2020

3 months

Freelance Account Director

C3 Creative Code and Content Hamburg

Led YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative on topics like body shaming, FoMO, and hate speech
Conceptualized and launched the YouTube campaign "Quarter-Life-Crisis" addressing the challenges of young adults
Managed micro-influencers: selecting, briefing, and integrating them into the distribution strategy to boost reach and engagement

Sep 2019 - Nov 2019

3 months

Freelance Account Director

TRACK Hamburg

Created and managed B2B and B2C CRM newsletter campaigns for L'Oréal Germany, including brands like Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase
Developed data-driven customer retention strategies: personalized email marketing, loyalty programs, and automated workflows
Coordinated a cross-functional team for smooth execution while meeting brand-specific goals
Continuously analyzed relevant KPIs to optimize CRM activities and refine segmentation, targeting, and messaging strategies

Feb 2019 - Sep 2019

8 months

Freelance Account Director

thjnk Hamburg

Led the conceptualization and implementation of digital campaigns for ŠKODA Germany (SUPERB, KAMIQ, OCTAVIA models): strategic planning, content development, and performance analysis
Managed online and offline marketing campaigns for Deutsche Bahn/DB Regio and developed a digital recruiting campaign to strengthen the employer brand
Optimized campaigns through data-driven analysis of audience insights, performance metrics, and market trends
Collaborated closely with cross-functional teams, creative agencies, and media partners

Dec 2018 - Jan 2019

2 months

Germany

Freelance Account Director

La Red

Managed the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH: display ads, social media marketing, and campaign landing page
Creatively developed and coordinated display ads
Created social media content, managed ad placements, and analyzed engagement metrics
Developed a user-friendly landing page with interactive elements and clear call-to-actions
Continuously monitored performance metrics and optimized in real time

May 2018 - Oct 2018

6 months

Germany

Freelance Account Director

DDB Tribal Hamburg GmbH

Campaign management for Deutsche Lufthansa AG across Europe, the USA, Asia and Latin America: adapting and implementing local marketing initiatives
Development of a lead-generating campaign architecture with a central landing page
Management of CRM newsletter marketing for Lufthansa: targeted content, segmentation and personalized messaging

Jan 2018 - Apr 2018

4 months

Germany

Freelance Account Director

OTTO GmbH & Co. KG

Leadership of the YouTube storytelling campaign "WM Zeitreise" for OTTO during the 2018 FIFA World Cup: concept, strategic planning and execution
Coordination of creative partners, producers and stakeholders
Oversight of the production process from script development to on-set direction
Contribution to the 2018 agency pitch: evaluating concepts and agency capabilities

Sep 2017 - Dec 2017

4 months

Germany

Freelance Account Director

Grabarz & Partner Werbeagentur GmbH

Strategic development of a new client/agency model for Volkswagen AG: fostering innovation, agility and a start-up mindset
Development of workflows, best practices and tools for the planned Volkswagen Powerhouse
Creation of a pre-registration campaign for the ID electric vehicle through digital channels, social media and influencers
Development of a premium concept for the Volkswagen Arteon and execution of the EURONICS sales campaign

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Account Director

Scholz & Friends GmbH

Execution of the online first-time voter campaign "80% for Germany" for Frankfurter Allgemeine Zeitung GmbH: display ads, Facebook advertising and landing page
High-level concept for a new website for PMG Presse-Monitor GmbH to improve UX and SEO through responsive design, optimized load times and clear navigation structure

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance Account Director

Kolle Rebbe GmbH

Execution of tactical marketing campaigns for 18 European and four LATAM markets: online ads, radio spots and out-of-home
Development and implementation of OTA campaigns for Lufthansa AG including an OTA style guide
Strategic campaigns in France and Italy using online and traditional media
Conducting extensive market research to optimize future campaigns

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Account Director

Interone GmbH

Development of the Q2 and Q3 2015 campaigns with online videos, banners and DOoH
Implementation of the digital engagement measure “Twofie”: four phases, POS, XXL posters and DOoH
Development of the Q2 2015 DSL campaign: banners and consumer ads
Engagement concept 2014/2015 for business clients with tailored marketing measures
Development of the Q1 2015 and Q3/Q4 2014 DSL campaigns with online videos, banners and DOoH

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Automotive, Retail, Fashion, Healthcare, and Biotechnology.

Advertising

Automotive

Retail

Fashion

Healthcare

Biotechnology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Product Development, Research and Development, and Quality Assurance.

Marketing

Project Management

Information Technology

Product Development

Research and Development

Quality Assurance

Summary

I have a strong background in managing and delivering large-scale digital projects in various industries, including automotive, healthcare, luxury brands and tech. I bring expertise in planning, executing and optimizing digital and social media campaigns, content production and CRM strategies that drive reach, engagement and conversion.

I enjoy collaborating with multidisciplinary teams and stakeholders to create seamless user experiences and innovative digital solutions. I am well-versed in agile methodologies and data-driven decision making, ensuring quality, timeliness and sustainable results in every project I lead.

I am a Freelance Account Director with extensive experience in digital marketing, campaign management, social media, web development, and project leadership since 2013, working with leading agencies and global brands across industries such as automotive, healthcare, aviation, and consumer goods.

I habe strong expertise in managing complex digital and integrated campaigns, including social media, CRM, website development, and content production. Proven track record of leading cross-functional teams, coordinating stakeholders, and delivering projects on time, within budget, and according to high-quality standards.

Experienced in developing and executing data-driven marketing strategies, including KPI tracking, performance analysis, and optimization. Skilled in creating and implementing content strategies, managing international campaigns, and ensuring consistent brand communication across multiple channels.

Extensive background in working with high-profile clients such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz, and L’Oréal, covering areas like eCommerce, digital transformation, app and website development, and social media management.

Proficient in agile and traditional project management methodologies (Scrum, Kanban, Waterfall) and experienced with a wide range of tools including JIRA, Confluence, MS Project, Power BI, and common social media and CRM platforms.

Skills

Tasks In Project Management

Defining And Setting Project Objectives
Structuring Work Packages And Milestones
Developing And Implementing Schedules
Managing Resources For Optimal Use Of Personnel And Budget

Coordination And Communication

Leading Interdisciplinary Teams
Regular Progress Meetings
Communicating With Stakeholders (Clients, Partners, Management)
Documenting Decisions And Outcomes

Risk Management And Quality Assurance

Identifying And Assessing Potential Risks
Developing Risk Mitigation Measures
Performing Quality Checks And Ensuring Standards

Budget Control And Reporting

Monitoring Costs And Adherence To Budget
Preparing Status Reports And Presentations
Analyzing Kpis To Measure Success

Methods And Tools

Project Management Methods: Agile (Scrum, Kanban), Classic Waterfall Models
Jira, Trello, Asana – Task And Project Tracking
Ms Project, Smartsheet – Gantt Charts And Project Scheduling
Confluence, Sharepoint – Documentation And Knowledge Management
Slack, Ms Teams – Team Communication
Power Bi, Excel – Reporting And Data Analysis

Tasks And Experience In Social Media

Developing And Executing Social Media Strategies To Increase Reach And Brand Awareness
Planning And Coordinating Editorial Calendars For Various Platforms (Instagram, Linkedin, Tiktok, Etc.)
Analyzing Trends And Competitor Activities To Optimize Content
Managing Social Media Campaigns From Concept To Execution
Coordinating Interdisciplinary Teams (Designers, Copywriters, Marketing)
Ensuring Deadlines, Budgets, And Quality Standards
Creating And Approving Content Guidelines, Briefs, And Posts
Monitoring And Reporting On Kpis (Engagement, Reach, Conversion)
Optimizing Campaigns Based On Performance Data
Coordinating With Internal Departments And External Partners
Presenting Results And Recommendations To Management
Supporting Brand Positioning And Online Reputation

Languages

German

Native

English

Advanced

French

Elementary

Statistics

Experience

Total positions 16

Experience in Advertising 5.5 y

Avg length 6 m

Longest experience 1 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Senior Project Manager, Freelance Account Director

Main industries Advertising, Automotive, Retail

Main business areas Marketing, Project Management, Information Technology

Profile

Created

January 2024

Last Update

May 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oliver based?

Oliver is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Oliver have?

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 2 different roles and for 16 different companies. The average length of individual experience is 1 year and 6 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Freelance Senior Project Manager, Freelance Account Director.

What is Oliver's latest experience?

Oliver's most recent position is Freelance Senior Project Manager at OPTIVISM GmbH.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for OPTIVISM GmbH, keko GmbH, TME/Serviceplan, argonauten, and TME/media.monks.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising, Automotive, and Retail. Oliver also has some experience in Fashion, Transportation, and Biotechnology.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Project Management, and Information Technology. Oliver also has some experience in Product Development, Research and Development, and Quality Assurance.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Automotive, Advertising, and Retail.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Project Management, Marketing, and Information Technology.

What is the availability of Oliver?

Oliver is immediately available full-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.