Oliver Riedmann - Digital Project & Account Director

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Hamburg, Germany

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Experience

Jul 2025 - Oct 2025

4 months

Freelance Brand Content Manager

OPTIVISM GmbH

Responsible for the end-to-end planning, conception and operational implementation of content production for Queisser Pharma and Doppelherz International, including the coordination of video and photo productions for international content.
Strategic planning, management and implementation of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement and conversion.
Independently developed and implemented the collagen beauty campaign and organized and managed the Doppelherz image film project, including close coordination with internal departments, external agencies and production service providers.
Ensured deadlines, budgets and quality standards while consistently adhering to the Doppelherz guidelines.

Mar 2025 - Jun 2025

4 months

Freelance CRM/E-mail Marketing Manager

keko GmbH

Responsible for the conception, planning and operational implementation of newsletter campaigns for Porsche Germany, as well as the strategic and operational management of customer communication for selected dealerships (Porsche Hamburg, Porsche Berlin, Graf Hardenberg Gruppe).
Developed target-group-oriented communication strategies to build brand loyalty, promote sales and activate existing customers for exclusive events.
Created and edited content (text, images, video) in close coordination with marketing and product teams, including segmentation and personalization of mailing lists to increase open, click-through and conversion rates.
Planned and implemented cross-media campaigns (email, landing pages, social media, event invitations) and integrated the MyPorsche App into customer communication, including activation measures, incentives and monitoring of usage rates.
Managed interfaces between dealerships, Porsche Germany and external service providers, ensured compliance with corporate design and brand-consistent tone of voice, and continuously analyzed KPIs to derive optimization measures.

Feb 2024 - Aug 2024

7 months

Freelance Strategy and Website Development

TME/Serviceplan

As part of the project, a comprehensive digital strategy was developed to focus on BMW’s transformation toward electric mobility.
The focus was on both the conception and design of new websites that explain the benefits and technical details of electric vehicles to visitors, as well as updating existing content for new product launches or LCI to ensure a consistent user experience.
The BMW “Neue Klasse” website launch project included the conception, development and implementation of a modern, user-friendly platform.
It was designed to present the visionary technologies and sustainable design of BMW’s new “Neue Klasse” electric vehicle range.
In close cooperation with the design and development teams, a coherent user journey was created that integrated technical specifications and interactive elements to spark user interest while strengthening BMW’s brand identity.
The project included regular coordination meetings with stakeholders, detailed requirements management and an agile approach to respond quickly to feedback and incorporate iterations into development.
Quality assurance and the timely delivery of individual milestones were essential.

Aug 2022 - Jun 2023

11 months

Freelance App Development

argonauten

Project management for the optimization and further development of the IWC Schaffhausen brand’s iOS and Android app, with the aim of improving the user experience and ensuring seamless functionality.
Features such as VR try-ons and shopping lists were integrated, along with storytelling formats about new products and lifestyle topics featuring brand ambassadors.
Project management within an agile SCRUM development framework for the relaunch of the Mercedes-Benz Trucks website.
The goal was smooth coordination and implementation while ensuring compliance with brand guidelines and business objectives.
The focus was on the transformation toward electric mobility, particularly the presentation of the new eActros 600 truck.
Worked closely with cross-functional teams, including designers, developers and stakeholders, to deliver high-quality digital solutions.
Managed project milestones, schedules and deliverables through user stories in JIRA to ensure an efficient and structured project process.

Apr 2021 - Jul 2022

1 year 4 months

Freelance Social Media Manager

TME/media.monks

Project management and leading responsibility for social media content production and campaign management for BMW and MINI Switzerland, including the development of customized social media strategies for both brands.
This included creating monthly editorials with a continuous, social-media-friendly presentation of the product range, as well as KPI-driven reports for data-based decision-making.
I was also responsible for building the agency team for BMW and MINI Switzerland and temporarily took over social media responsibility for MINI Germany.
Other responsibilities included developing and implementing tactical product campaigns – online and offline – to specifically present new models or LCI products for BMW Switzerland throughout the year.
I was also responsible for producing YouTube formats and developing online micro-campaigns for Gorillas Germany.
Allianz Germany’s social media activities were also managed as project lead.
The project included several YouTube films featuring sports brand ambassadors who represent the brand.

Nov 2020 - Apr 2021

6 months

Freelance PMO

BioNTech SE

Responsibility as PMO in preparing the market launch of the COMIRNATY® vaccine, including ensuring compliance with legal and regulatory requirements, process optimization, and the development of Standard Operating Procedures (SOPs).
This also included obtaining the required wholesale license and adapting operational processes to the applicable compliance standards.
Preparation of decision papers for C-level management and active participation in national and international management meetings within the launch team.
Oversight of the implementation of a CRM system for newsletter marketing and the execution of the first newsletter flights.
As the project progressed, the CRM system was expanded to optimize engagement with different target groups following the market launch of the COMIRNATY® vaccine.
Project management of an mRNA educational campaign to communicate complex scientific concepts in an understandable way to a broad B2B audience.
In addition, coordination of the pitch process and implementation of a sales team after market access, including the development and delivery of training programs to ensure an effective sales strategy.

Jan 2020 - Mar 2020

3 months

Hamburg, Germany

Freelance Social Media Manager

C3 Creative Code and Content Hamburg

Project management for YouTube campaigns and formats for Techniker Krankenkasse, including the #awarenetz initiative, which raises awareness of key health and psychological topics such as body shaming, FoMO, and hate speech.
In addition, concept development and launch of the YouTube campaign “Quarter-Life-Crisis,” which addresses the challenges faced by young adults and increases engagement through relevant content.
Both campaigns were supported by targeted collaborations with micro-influencers, who were selected and briefed for the respective purpose and integrated into the distribution strategy.

Sep 2019 - Nov 2019

3 months

Hamburg, Germany

Freelance CRM/Email Marketing Manager

TRACK Hamburg

Creation and management of B2B and B2C CRM newsletter campaigns for L’Oréal Deutschland, incorporating various brands and sub-brands such as Kiehl’s, La Roche-Posay, Lancôme, Garnier, SkinCeuticals, Biotherm, Yves Saint Laurent, Urban Decay, and Kérastase.
Development of data-driven customer retention strategies focused on optimizing personalized email marketing, loyalty programs, and automated workflows to strengthen customer loyalty and improve the customer lifecycle.
In addition, coordination of a cross-functional team to ensure the smooth implementation of campaigns, taking into account brand-specific goals and current market trends.
Ongoing analysis of relevant KPIs to optimize CRM activities and use of the insights gained to refine segmentation, target group communication, and messaging strategies.
This resulted in stronger brand loyalty and improved customer relationships in the B2B and B2C segments.

Feb 2019 - Sep 2019

8 months

Hamburg, Germany

Freelance Campaign Manager

thjnk Hamburg

Led the concept development and implementation of digital campaigns within the campaign team for ŠKODA Deutschland GmbH, focusing on key models such as SUPERB, KAMIQ, and OCTAVIA.
This included strategic planning, content development, and performance analysis to ensure that each campaign targeted its audiences effectively while maintaining brand consistency and digital innovation.
Management of online and offline marketing campaigns for Deutsche Bahn/DB Regio with the aim of seamlessly integrating brand messages across various channels and thereby maximizing customer loyalty and brand presence.
A key project was the development of a digital recruiting campaign to strengthen Deutsche Bahn’s employer brand.
Targeted digital strategies were used to reach top talent and position the company as a leading employer in the transport sector.
Each campaign was data-driven and based on detailed analyses of target groups, performance indicators, and market trends.
This enabled the continuous optimization of effectiveness, increased customer interaction, and achievement of business goals.
Close collaboration with cross-functional teams, creative agencies, and media partners played a key role in implementing innovative and effective marketing solutions.

Dec 2018 - Jan 2019

2 months

Freelance Social Media Manager

La Red

Project management of the digital T1 campaign for Rotkäppchen-Mumm Sektkellereien GmbH in 2019, which included an integrated strategy of display advertising, social media marketing, and a dedicated campaign landing page.
The aim was to coordinate the creative development of engaging display ads that captured the target group’s attention while supporting a consistent brand message and Rotkäppchen-Mumm’s advertising objectives.
In addition to display ads, social media played a central role in driving community interaction and increasing brand visibility.
This included creating compelling content, managing ad placements, and analyzing engagement metrics to continuously optimize the targeting strategy.
The development of the landing page was an essential part of the campaign.
It was designed to provide a user-friendly experience that presented the campaign offers in an appealing way and specifically encouraged conversions.
Interactive elements, informative content, and clear calls to action guided users through the customer journey.
Continuous monitoring and analysis of performance indicators enabled real-time optimization to achieve maximum reach and impact.
Close collaboration with cross-functional teams, including creative designers, content creators, and media planners, was essential for successfully implementing a cohesive campaign that sustainably strengthened Rotkäppchen-Mumm’s market position.

May 2018 - Oct 2018

6 months

Hamburg, Germany

Freelance B2B/CRM Manager

DDB Tribal Hamburg GmbH

Responsible for BTL campaign management for Deutsche Lufthansa AG, focusing on adapting and implementing marketing initiatives for international strategic markets, including Europe, the USA, Asia and Latin America.
The goal was to take the specific market dynamics and cultural characteristics of each region into account in order to make campaigns locally relevant while ensuring global brand consistency.
Development of a comprehensive campaign architecture with a focus on lead generation.
Various touchpoints were strategically linked to target potential customers effectively.
A key element was the implementation of a campaign landing page within the funnel logic, serving as the campaign hub – with compelling content, intuitive navigation and clear calls to action to increase the conversion rate.
The landing page played a crucial role in lead generation and provided valuable information about Lufthansa offers.
Management of CRM newsletter marketing for Lufthansa, including the creation of targeted content to nurture customer relationships and regular communication about promotions, updates and travel-related news.
Targeted segmentation based on customer preferences and behavior ensured personalized communication, which increased engagement and led to higher booking numbers.

Jan 2018 - Apr 2018

4 months

Hamburg, Germany

Social Media Manager

OTTO GmbH & Co. KG

Led the “WM Zeitreise” storytelling campaign for OTTO on YouTube for the 2018 FIFA World Cup, with the aim of increasing brand awareness and engaging viewers through captivating stories.
Responsible for the entire campaign development – from concept selection and strategic planning to final implementation – taking OTTO’s brand values and marketing objectives into account.
A central task was coordinating all creative partners, producers and internal stakeholders to deliver a consistent and effective campaign.
This required strong project management to monitor schedules, budgets and results, as well as close coordination among everyone involved throughout the process.
Actively participated in the filming of several YouTube clips, working closely with directors, producers and creative teams to implement the campaign vision as effectively as possible.
This included managing the production process – from script development to directing on set – to ensure that the final content was convincing both in terms of content and quality.
Additionally participated in the 2018 agency pitch selection process by evaluating submitted concepts and agency capabilities to identify the best partner for future campaign development.

Sep 2017 - Dec 2017

4 months

Germany

Strategy Development

Grabarz & Partner Werbeagentur GmbH

Project management for the strategic development of a new client/agency model for Volkswagen AG that promotes a start-up mentality in order to increase innovation and agility within the organization and retain international employees at the Berlin location.
This initiative aimed to optimize communication and collaboration between internal teams and external agencies, enable a more dynamic marketing approach and improve the overall efficiency of campaign implementation.
As part of these efforts, processes were developed for the planned Volkswagen Powerhouse, a creative hub for fostering new ideas and cross-functional collaboration.
This included defining workflows, establishing best practices and implementing tools that support a culture of innovation and rapid prototyping, enabling Volkswagen to respond quickly to market changes and customer needs.
In addition, the development of a pre-registration campaign for the brand-new electric vehicle ID was initiated.
This included developing a comprehensive marketing strategy that generated excitement and anticipation for the market launch.
The campaign used multiple channels, including digital marketing, social media and partnerships with influencers, to draw consumer attention to the ID before it came to market.
As a side project, a premium concept was developed for the Volkswagen Arteon, focusing on positioning the vehicle for discerning customers.
This included developing messaging that highlighted the Arteon’s luxury and performance features, as well as designing advertising materials that emphasized the vehicle’s premium status.
In addition, the EURONICS sales campaign was implemented, including a wide range of marketing activities such as display advertising, point-of-sale promotions and radio spots.
These campaigns aimed to increase the visibility and sales of EURONICS products and effectively reach the target audience across various platforms.

Apr 2017 - Sep 2017

6 months

Berlin, Germany

Freelance Website and Campaign Manager

Scholz & Friends GmbH

Implemented the online first-time voter campaign “80% für Deutschland”, which aimed to promote political participation among first-time voters and inform them about important issues.
The campaign included targeted activities such as display ads and Facebook advertising to reach the target audience effectively.
The campaign landing page was also designed and managed to provide an engaging user experience and maximize the conversion rate.
The landing page served as a central source of information, offering first-time voters important content, surveys and opportunities for interaction.
Developed the initial concept for a new website for PMG Presse-Monitor to improve the user experience (UX) and optimize search engine optimization (SEO).
The aim was to increase user-friendliness so that visitors could access relevant information more easily.
The new website was also intended to offer a modern, appealing design that effectively represented the PMG Presse-Monitor brand.
This included implementing responsive design, optimized loading times and a clear navigation structure to increase search engine visibility and user satisfaction.

Jan 2016 - Nov 2016

11 months

Hamburg, Germany

Freelance On/Offline Campaign Manager

Kolle Rebbe GmbH

Implemented tactical marketing campaigns for 18 European markets and four LATAM markets in two annual cycles.
Each campaign combined online advertising materials, such as banners and social media ads, with complementary traditional advertising materials such as radio spots and out-of-home advertising (OoH).
The aim was to increase brand awareness and target customers in different regions.
Developed and implemented B2B OTA campaigns (Online Travel Agencies) for Lufthansa AG, including the creation of a comprehensive OTA style guide.
This style guide ensured that all marketing materials were designed consistently and in line with the brand, providing a consistent customer experience across all platforms.
Strategic campaigns were implemented in the key markets of France and Italy during the first and second half of the year.
These campaigns included both online advertising materials and traditional media, including out-of-home (OoH), digital out-of-home (DOoH), video advertising and TV commercials (TVC).
The activities aimed to strengthen Lufthansa’s brand presence in these important markets and increase customer loyalty.
In addition, the strategy for supporting and planning the strategic campaigns for France and Italy in 2017 was supplemented by comprehensive market research.
This research provided deeper insight into local market conditions, consumer behavior and the competitive landscape, supporting the development of more targeted and effective marketing strategies to maximize campaign efficiency.

May 2014 - Nov 2015

1 year 7 months

Hamburg, Germany

Freelance Campaign Manager on/offline

Interone GmbH

Development of the Q2 and Q3 campaigns 2015: As part of these campaigns, engaging online videos, banners and Digital Out-of-Home advertising (DOoH) were created to increase brand awareness and promote audience engagement. The activities were successfully extended on the campaign platform to ensure continuous visibility and interaction.
Implementation of the digital engagement initiative “Twofie”: The “Twofie” initiative was implemented in four phases and included creative interactions that encouraged users to share their experiences with Telefónica products. This idea was not only extended at the Point of Sale (POS), but also supported by XXL posters in Hamburg and Out-of-Home advertising. The creative execution was continued on the campaign platform to ensure a strong brand presence.
Development of the Q2 2015 DSL campaign: This campaign included the design of banners and audience advertisements highlighting the benefits of Telefónica’s DSL products. The goal was to reach and convert potential customers through engaging content and targeted messaging.
Implementation of the 2014/2015 engagement concept for business customers: A tailored engagement concept was developed for business customers and implemented on the campaign platform. This included targeted marketing activities aimed at addressing the specific needs of business customers and strengthening customer loyalty.
Development of the Q1 2015 DSL campaign: This campaign included the production of online videos, banners and DOoH advertising to promote Telefónica’s latest DSL offers. Here too, visibility on the campaign platform was ensured by extending the activities to achieve maximum reach.
Development of the purely online-based Q3/Q4 2014 DSL campaign: This campaign focused on a purely digital strategy with online videos and banners specifically targeted at the audience. The activities were also extended on the campaign platform to increase customer loyalty and engagement.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Retail, Insurance, Tourism, Telecommunication, and Fashion.

Automotive

Retail

Insurance

Tourism

Telecommunication

Fashion

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Information Technology, Research and Development, and Customer Service.

Marketing

Project Management

Strategy

Information Technology

Research and Development

Customer Service

Summary

I have extensive experience managing and successfully delivering large-scale digital projects across a wide range of industries, including Automotive, Healthcare, Luxury Brands and Tech. My focus is on planning, implementing and optimizing digital and social media campaigns, content productions and CRM strategies that demonstrably increase reach, engagement and conversion.

Working with interdisciplinary teams and international stakeholders is one of my strengths, as is developing innovative digital solutions and seamless user experiences. Through my confident use of agile working methods and data-driven decision-making processes, I ensure that projects are delivered efficiently, on time and with sustainable success.

As a Freelance Account Director, I have been working for leading agencies and global brands since 2013, bringing extensive expertise in Digital Marketing, Campaign Management, Social Media, Web Development and Project Management. I have managed projects across industries for companies in Automotive, Healthcare, Aviation and Consumer Goods.

I have in-depth experience managing complex digital and integrated campaigns, from Social Media and CRM to website development and content production. I have successfully led cross-functional teams, coordinated stakeholders and delivered projects reliably within budget, timeline and quality requirements.

I also have extensive experience developing and implementing data-based marketing strategies, including KPI tracking, performance analysis and continuous optimization. I develop content strategies, manage international campaigns and ensure consistent brand communication across all relevant channels.

My clients include renowned companies such as BMW, MINI, Porsche, BioNTech, Lufthansa, OTTO, Allianz and L’Oréal. For these brands, I have supported projects in areas including eCommerce, digital transformation, app and website development, and social media management.

In addition, I have extensive knowledge of classic and agile project management methods such as Scrum, Kanban and Waterfall. I also work confidently with tools such as JIRA, Confluence, MS Project, Power BI and common social media and CRM platforms.

Key facts:

Over 10 years of experience in operational digital, campaign and project management
End-to-end management of digital campaigns for international brands and corporations
Experience with complex international setups and multi-market campaigns
International market experience
Management and coordination of media, creative and production agencies
Hands-on mentality with a strong focus on operational implementation and execution
In-depth experience in Paid Social, Social Media and digital campaign formats
KPI-based campaign management and reporting (CTR, CPA, Conversion, Engagement)
Very strong stakeholder and project management at national and international level
Experience in corporate environments: BMW, MINI, Lufthansa, Porsche, BioNTech, Allianz, OTTO, Volkswagen, Deutsche Bahn, among others
Project management according to Agile/Scrum and classic Waterfall methods
Production coordination for video, content and social media productions
Very good communication skills in German and English
Confident use of JIRA, Confluence, Trello, Asana, MS Teams, Power BI and Excel
Extensive experience in CRM, newsletter and data-driven customer journey campaigns

Skills

Project Management Responsibilities

Creating And Defining Project Goals
Structuring Work Packages And Milestones
Developing And Implementing Schedules
Resource Management To Make Optimal Use Of Personnel And Budget

Coordination And Communication

Leading Interdisciplinary Teams
Regular Meetings To Monitor Progress
Communication With Stakeholders (Clients, Partners, Management)
Documenting Decisions And Results

Risk Management And Quality Assurance

Identifying And Assessing Potential Risks
Developing Measures To Minimize Risks
Quality Checks And Ensuring Standards

Budget Control And Reporting

Monitoring Costs And Ensuring Compliance With The Budget
Preparing Status Reports And Presentations
Kpi Analysis To Measure Success

Methods And Tools

Project Management Methods: Agile (Scrum, Kanban), Classic Waterfall Models
Jira, Trello, Asana – Task And Project Tracking
Ms Project, Smartsheet – Gantt Charts And Project Scheduling
Confluence, Sharepoint – Documentation And Knowledge Management
Slack, Ms Teams – Team Communication
Power Bi, Excel – Reporting And Data Analysis

Additional Focus Areas

Program And Project Management
Digital Transformation
Campaign Management (Online/Offline)
Photo And Film Production With Multi-Million Budgets
Crm & Customer Lifecycle Management
Social Media & Content Marketing
Website And App Projects
Stakeholder Management Up To C-Level
Team Leadership And Resource Management For Teams Of Up To 20 Employees
Budget And Quality Management With Volumes Of Up To 12 Million Euros

Social Media Responsibilities And Experience

Developing And Implementing Social Media Strategies To Increase Reach And Brand Awareness
Planning And Coordinating Editorial Calendars For Various Platforms (Instagram, Linkedin, Tiktok, Etc.)
Analyzing Trends And Competitor Activities To Optimize Content
Managing Social Media Campaigns From Concept To Implementation
Coordinating Interdisciplinary Teams (Designers, Copywriters, Marketing)
Ensuring Deadlines, Budget Requirements And Quality Standards
Creating And Approving Content Guidelines, Briefings And Posts
Monitoring And Reporting Kpis (Engagement, Reach, Conversion)
Optimizing Campaigns Based On Performance Data
Coordinating With Internal Departments And External Partners
Presenting Results And Recommendations To Management
Supporting Brand Positioning And Online Reputation

Languages

German

Native

English

Advanced

French

Elementary

Statistics

Experience

Total positions 16

Experience in Automotive 4 y

Avg length 6 m

Longest experience 1 y 6 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Brand Content Manager, Freelance CRM/E-mail Marketing Manager, Freelance Strategy and Website Development

Main industries Automotive, Retail, Insurance

Main business areas Marketing, Project Management, Strategy

Profile

Member since

January 2024

Last update

October 2026

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Frequently asked questions

Have questions? Find more information here.

Oliver is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

Oliver speaks the following languages: German (Native), English (Advanced), French (Elementary).

Oliver has at least 9 years of experience. During this time, Oliver has worked in at least 14 different roles and for 16 different companies. The average length of individual experience is 1 year and 6 months. Note that Oliver may not have shared all experience and actually has more experience.

Based on recent experience, Oliver would be well-suited for roles such as: Freelance Brand Content Manager, Freelance CRM/E-mail Marketing Manager, Freelance Strategy and Website Development.

Oliver's most recent position is Freelance Brand Content Manager at OPTIVISM GmbH.

In recent years, Oliver has worked for OPTIVISM GmbH, keko GmbH, TME/Serviceplan, argonauten, and TME/media.monks.

Oliver is most experienced in industries like Automotive, Retail, and Telecommunication. Oliver also has some experience in Insurance, Tourism, and Fashion.

Oliver is most experienced in business areas like Marketing, Project Management, and Strategy. Oliver also has some experience in Information Technology, Research and Development, and Quality Assurance.

Oliver has recently worked in industries like Automotive, Insurance, and Retail.

Oliver has recently worked in business areas like Project Management, Marketing, and Strategy.

Oliver is immediately available full-time for suitable projects.

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Daily rate avg. 899 €

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Median rate 920 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.