Friederike B.-Copywriter
Check rate
Experience
Copywriter
BuildTech Software Group
- Copywriting for the company website in English and German
Copywriter
Euromaster GmbH
- Copywriting for email marketing campaigns
Technical SEO Consultant
GOERKE Public Relations GmbH
- Onsite audit and redirect concepts
- Internal linking and anchor optimization
- Keyword analysis and keyword clustering (DE)
- Content gap analysis
Technical SEO-Consultant
united domains AG
- SEO onsite audit and redirect concepts
- Keyword research and creation of meta data (DE)
- Content audit and YouTube SEO audit
- Content review, content research and creation of an editorial plan for DACH
Technical SEO-Consultant
NURI GmbH
- SEO onsite audit and redirect concepts
- Keyword research and creation of meta data (DE/EN)
- ASO audit
- Content review, content research and creation of an editorial plan for DACH
SEO and Content Consultant
Fleischer Büromöbelwerk GmbH & Co. KG
- Keyword analysis and research
- Content marketing and creation of content guidelines
- Technical SEO optimization
SEO and Content Consultant
GfK Germany Head Office
- Keyword analysis and research (EN)
- Content gap analysis
- Content creation (DE/EN)
- Technical SEO audits and redirect strategies
- Internal Linking and Anchor Optimization
- SEO optimization for YouTube and Vimeo
Technical SEO Consultant
Sinclair Pharma GmbH Deutschland
- On-site SEO audit and redirect strategies
- Keyword research and creation of meta data
- Off-site optimization
- Content strategy and content creation
Technical SEO Consultant
Winrar GmbH
- Technical SEO consulting and content consulting
- On-site SEO audit and redirect strategies
- Keyword research and creation of meta data
SEO and Content Consultant for QWELL BY VALSER
Coca-Cola Hellenic Bottling Company
- Content marketing and content creation
- Development and implementation of content strategies
- Technical SEO optimization and redirect strategies
- Keyword analysis and research
SEO Consultant
Experience One AG
- SEO onsite audit for sandbox project
Technical SEO Consultant
Euryza GmbH
- SEO onsite audit and redirect concepts
- Keyword research and creation of meta data
- Content adaptation and relaunch support
Technical SEO Consultant
Marc O'Polo Einzelhandels GmbH
- SEO onsite audit and creation of redirect concepts
- Keyword research (DE/EN) and translation support
- Creation of meta data (DE/EN) and translation support
- Content review, content optimization and new content creation
Content Marketing & SEO Consultant
Hach GmbH & Co KG
- Content marketing and content creation
- Development of content strategies
- Technical SEO audits and redirect concepts
- Keyword analysis and research
- Off-page SEO
Content Marketing Expert and Technical/Strategic SEO Consultant
Self-employed
- Advising B2B and B2C companies on content marketing and technical SEO
- Creation of content strategies and editorial plans
- Proofreading and optimization of SEO texts, as well as creation of corporate blog articles, guides and topic pages
- Inbound marketing: buyer personas, customer journey, touchpoint management
- Onsite SEO audits, monitoring and reporting
- Onsite optimization, keyword research and competitor analysis
- Creation of strategic SEO concepts and relaunch consulting
- Offsite strategy and optimization
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Chemical, Pharmaceutical, Food and Beverage, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Information Technology.
Summary
I am Friederike Baer and have been working as a content marketing expert and technical/strategic SEO consultant since 2016. In both areas, I advise B2B and B2C companies – and also implement work packages. I have had the opportunity to work with brands such as united-domains, GfK, Skidata, Collonil, Oryza, Marc O`Polo and WinRAR.
My main areas of focus include:
I see content marketing and SEO as two interdependent disciplines. In addition, I keep an eye on customer journeys and touchpoints so that content and SEO can have the best possible impact – both technically and in terms of content.
I am a committed person with a hands-on mentality who looks beyond the obvious. I enjoy working across teams, avoid silo thinking and value transparent workflows between the various stakeholders.
As a guest lecturer at Ecomex GmbH and afs Akademie für Suchmaschinenoptimierung, I teach the basics of Technical SEO, Inbound Marketing, Amazon SEO and App Store Optimization. I also apply this expertise to my work for clients.
Skills
Content Marketing, Content Strategy, Keyword Research, Copywriting
Inbound Marketing, Touchpoint Management
Technical Search Engine Optimization
Amazon Seo, Appstore Optimization
Seo Strategy
Magento, Webflow, Shopify, Wordpress, Typo3, Demandware, Umbraco, Hubspot
Arefs, Sistrix, Semrush, Lumar (Formerly Deep Crawl), Majestics, Screaming Frog Seo Spider
Google Analytics Universal, Ga4, Google Search Console, Matomo (Basic Knowledge), Bing Webmaster Tools (Basic Knowledge)
Keywordtool.Io, Google Keyword Planner And Others
Basic Knowledge Of Html
Languages
Education
German open Business School/ VWA Berlin
Ökonomie- & Eventmanagement · Berlin, Germany
Fachhochschule für Technik und Wirtschaft, Berlin
Bekleidungstechnik & Bekleidungsgestaltung · Berlin, Germany
Certifications & licenses
Zertifikat Content Marketing & Strategie
Akademie der Deutschen Medien München
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Friederike is based in Berlin, Germany.
Friederike speaks the following languages: German (Native), English (Intermediate), Spanish (Elementary), Russian (Elementary).
Friederike has at least 11 years of experience. During this time, Friederike has worked in at least 8 different roles and for 15 different companies. The average length of individual experience is 1 year and 9 months. Note that Friederike may not have shared all experience and actually has more experience.
Based on recent experience, Friederike would be well-suited for roles such as: Copywriter, Technical SEO Consultant, Technical SEO-Consultant.
Friederike's most recent position is Copywriter at BuildTech Software Group.
In recent years, Friederike has worked for BuildTech Software Group, Euromaster GmbH, GOERKE Public Relations GmbH, united domains AG, and NURI GmbH.
Friederike is most experienced in industries like Advertising, Professional Services, and Chemical. Friederike also has some experience in Food and Beverage, Fashion, and Retail.
Friederike is most experienced in business areas like Marketing and Information Technology.
Friederike has recently worked in industries like Advertising, Professional Services, and Chemical.
Friederike has recently worked in business areas like Marketing.
Friederike attended German open Business School/ VWA Berlin for Ökonomie- & Eventmanagement.
Friederike has 1 certificate: Zertifikat Content Marketing & Strategie.
Friederike will be available part-time from January 2027.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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