Thomas Philipp - Conversation Designer for GenAI Systems

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Wesseling, Germany

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Experience

Mar 2026 - Present

7 months

GenAI Customer Experience Lead

Samsung Electronics

Leading initiatives to improve the retrieval and representation of Samsung support content in AI-generated answers, including authoring editorial standards and educating stakeholders on representation risk.
Developing initial frameworks to measure and evaluate brand representation in AI-generated answers (LLMs, Google AI environments), including prompt baselines and scoring models.

Feb 2024 - Feb 2026

2 years 1 month

Content & Communication Systems

Independent Consultant

Samsung Electronics (2025): Authored a 120-minute showroom experience, transforming product content into industry-specific narratives optimized for oral delivery.
DUHA World (2025): Conducted full UX audit of luxury footwear site; identified friction in navigation, messaging, and cart; proposed solutions aligning brand storytelling with usability improvements.
Energy provider, Germany (2024–today): Editing all price-related customer communications (supporting churn rates <20%); developing data-driven Google Ads and landing pages for dynamic tariffs; restructuring support content for editorial consistency and AI retrieval.

Jun 2023 - Feb 2024

9 months

Conversation Designer

Kore.ai

Customer experience optimization (CxO) with Conversational AI.
Blueprinted workflows for IT service automation, converting fragmented processes into structured decision paths for AI agents.

Jan 2023 - May 2023

5 months

Voice User Interface (VUI) Designer

Cariad

Consulted Volkswagen Group on voice-first experience design for HMIs.
Designed onboarding journeys for a cross-brand voice assistant, integrating multi-modal UX requirements into coherent user flows across several vehicle platforms.
Audited and edited design documentation to improve information hierarchy and language.

Jan 2022 - Jul 2022

7 months

Frankfurt, Germany

UX Writer

Indeed

Improved the user experience for job seekers and employers in Germany and the Netherlands.
Edited UI text of mission-critical features and flows around job interviews using Figma.

Apr 2021 - Oct 2021

7 months

Munich, Germany

Conversation Designer / AI Trainer

Tech Mahindra

Helped build Telefonica's next-generation AI bot as part of RAITT.
Improved intent recognition with LUIS^Teneo.
Created semantic rules for >200 language objects (LOBS), improving the confidence score of intent recognition by 2%.
Refined training data by grammar-correcting and augmenting user utterances.

Oct 2019 - Mar 2021

1 year 6 months

Munich, Germany

German Content Lead

Microsoft

Managed and owned Cortana's German content, upholding editorial standards across platforms and touchpoints.
Curated and edited 3,000+ scenarios to ensure narrative consistency, editorial quality, and tonal alignment with Cortana's new productivity-focused persona.
Informed developers on German syntax and terminology, contributing to scalable editorial tools and consistent linguistic quality.

Jul 2018 - Dec 2018

6 months

Munich, Germany

UX Content Strategist

Google

Took ownership of internal narratives and change communications for Google's IT support organization during a shift to a new support model.
Developed messaging to align employee perception with operational reality and reduce resistance during change.
Crafted mission statements and strategic narratives for internal programs, including Googler Engagement initiatives.

Jul 2017 - Jun 2018

1 year

Munich, Germany

Technical Writer

Google

Managed support centers for internal products and services Moma, Ariane, and travelforgooglers.
Evaluated content performance.
Created articles for new products and features.
Wrote UX/UI copy for Moma features and Operator.
Crafted dialogue for a chatbot and mapped out a conversation flow.
Teamed up with Ally to help communicate new accessibility requirements.
Demoed using callouts in white papers.

Oct 2015 - Mar 2017

1 year 6 months

Dortmund, Germany

UX Writer

Innogy

Wrote help articles, UI text, and messages for the RWE Smart Home app.
Edited the app’s 14 predefined scenarios in JSON.
Managed in-house localization into Dutch, English, and French.
Built a help center using Contao CMS.

Mar 2014 - Mar 2016

2 years 1 month

Düsseldorf, Germany

UX Writer / Corporate Language Editor

Vodafone

Wrote UX copy, messages, and labels for Vodafone Wallet in DE and EN; localized Wallet product video into German.
Developed UX guidelines for mobile UIs and reviewed marketing content of mobile payment products.
Optimized content on > 50 pages on vodafone.de and helped develop corporate language standards and editorial standards across business units.

Dec 2009 - Oct 2010

11 months

Bonn, Germany

Writer / Editor

Deutsche Telekom

Researched cognitive psychology, HMI, and human-centered design to inform editorial voice and interaction strategy.
Pioneered scalable content patterns and modular templates to support consistent, brand-aligned communication across platforms.
Developed Telekom’s first UX writing guide – foundational for editorial governance and digital content standardization.

Dec 2005 - Dec 2008

3 years 1 month

Munich, Germany

Creative Strategist

Creation Club

Wrote marketing copy, campaign slogans, video trailers, pitch presentations, ads, and station IDs for 7 TV stations.
Developed a 60-minute prime-time program about comedy principles.
Planned new business units Web TV and Instore TV.

Aug 2002 - Aug 2005

3 years 1 month

Senior Copywriter

ProSiebenSat.1 & RTL Television

Invented marketing and promo campaigns for TV stations ProSieben, Sat.1, kabel eins, N24, and RTL.
Developed narratives, taglines, promo trailers, radio spots, and ads for major TV programs and marketing campaigns.

Jan 1999 - Dec 2005

7 years

Germany

Freelance Copywriter

Various Agencies

Agencies: Jung von Matt, McCann-Erickson, BBDO, Ogilvy & Mather, DDB.
Accounts: Deutsche Post, Deutsche Bahn, BMW, arte, Sparkasse, Esso, British American Tobacco, DHL, IKEA, AOL, and more.
Highlight: Invented DHL’s brand slogan We move the world.

Jan 1997 - Dec 2006

10 years

Comedy Writer/Screenwriter

Authored one-liners for five comedy shows on German television.
Wrote dialogue for the daily soap “Verbotene Liebe.”
Invented the plot and wrote the treatment for the feature film “Der Mauerschütze.”

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Media and Entertainment, Energy, Automotive, Banking and Finance, and Transportation.

Information Technology

Media and Entertainment

Energy

Automotive

Banking and Finance

Transportation

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Customer Service, Strategy, Information Technology, and Research and Development.

Marketing

Product Development

Customer Service

Strategy

Information Technology

Research and Development

Summary

Senior content and conversation designer governing complex content ecosystems across global digital platforms. Focuses on how conversational systems retrieve, interpret, and represent information.

Skills

Storytelling & Wordsmithery
Ux Writing & Content Strategy
Conversational Ai & Voice Ui Design
Multilingual Content Localization
Creative Copywriting & Brand Development
Cognitive Psychology In Human-Centered Design

Languages

German

Native

English

Advanced

Statistics

Experience

Total positions 16

Experience in Information Technology 13 y

Avg length 2 y 2 m

Longest experience 9 y 11 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles GenAI Customer Experience Lead, Content & Communication Systems, Conversation Designer

Main industries Information Technology, Media and Entertainment, Energy

Main business areas Marketing, Product Development, Customer Service

Profile

Member since

September 2023

Last update

September 2026

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Frequently asked questions

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Thomas is based in Wesseling, Germany.

Thomas speaks the following languages: German (Native), English (Advanced).

Thomas has at least 23 years of experience. During this time, Thomas has worked in at least 15 different roles and for 15 different companies. The average length of individual experience is 2 years and 6 months. Note that Thomas may not have shared all experience and actually has more experience.

Based on recent experience, Thomas would be well-suited for roles such as: GenAI Customer Experience Lead, Content & Communication Systems, Conversation Designer.

Thomas's most recent position is GenAI Customer Experience Lead at Samsung Electronics.

In recent years, Thomas has worked for Samsung Electronics, Independent Consultant, Kore.ai, Cariad, and Indeed.

Thomas is most experienced in industries like Information Technology, Media and Entertainment, and Energy. Thomas also has some experience in Automotive, Banking and Finance, and Transportation.

Thomas is most experienced in business areas like Marketing, Product Development, and Customer Service. Thomas also has some experience in Strategy, Information Technology, and Research and Development.

Thomas has recently worked in industries like Information Technology, Energy, and Fashion.

Thomas has recently worked in business areas like Customer Service, Product Development, and Marketing.

Thomas is immediately available full-time for suitable projects.

Daily rate distribution

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<€480 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

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Daily rate avg. 847 €

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Median rate 840 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.