Content Writers in Germany

Think tank on AI

Brands & clients:

FMCG & FOOD: McDonald’s Milford Meßmer Die Backfrische Müller Foodboom yfood Haribo Paulaner Schwartau Schöfferhofer Fritz Kola Metzgerei Gretenkord CUBE Metzgerei Lutz Reemtsma

BANKS & INSURANCE: CLARK Comdirect Commerzbank Hannoversche VHV HanseMerkur Pfeffer Vorsorgebüro DKV

B2B & INDUSTRY wego vti Flottweg Kannegiesser GHM IBA BUNZL Frenzelilt Gewobag FMC Planen und Bauen Securitas Zeppelin Baumaschinen Schell Trumpf nextPACK AG Siemens Innomotics

TECHNOLOGY: EnBW

TRADES & GOVERNMENT: Projekt Zukunft (Berlin) obi Thermondo Gardena tesa® Siemens Hausgeräte Viessmann Vaillant

SUSTAINABILITY Geprüfte Qualität Bayern Unser Land Bayerisches Bio-Siegel Freistaat Sachsen

TOURISM & LEISURE: Hapag-Lloyd Windrose Sportscheck Disney+ Hamburger Originale Numa sky Deutsche Dienstrad TUI Cruises Windrose Finest Travel Ferienhof Wellendorf Alpenhof Gauting IQOS Sixt Euromaster

DIGITAL Videodesign.ch Sodexo

HEALTHCARE & LIFE SCIENCE AOK Bayern Hexal Beiersdorf Louis Widmer Fielmann Lisci

• Building and maintaining extensive knowledge and publication structures with more than 140 published contributions.
• Developing Decision-Boundary, Admissibility and Runtime-Governance models for traceable human–AI decision-making processes.
• Creating reviews, Field Notes, Transfer Memoranda and versioned work-in-progress materials for long-term project continuity.

SEO Content Marketing Management, strategic consulting for SEO content projects, human in the loop editorial work

Tools:

• gsc, ga4, sistrix, semrush, helium10, chatGPT, gemini, perplexity

Results:

• improved content visibility in search engines and AI search

Project: PMO Project uni (Integration of Japanese merchandise into DACH sales)

• Project management of logistics and IT sub-projects
• Project Management Office for the overall project
• Service provider management

Creating and revising blog posts to ensure optimal visibility in search engines and AI (SEO/GEO).

• Interim mandate to define the IT Service Strategy 2026, stabilize leadership and organizational structures, and prepare the platform and service organization for scaling. Focus on management clarity, stakeholder alignment and customer orientation in a volatile environment.

• Strongly technical predecessor role with limited leadership and management impact

• High turnover and increasing use of junior consultants

• Missing SLAs with key service providers (including BTC, Bechtle) as well as missing KPI and reporting structures

• Missing strategic framework and inconsistent communication with stakeholders

• Overall responsibility for the organizational unit, budget, providers and strategic prioritization

• Leadership of an organization staffed predominantly with external consultants (including PwC, Wavestone, Accenture)

• Responsibility for leadership stabilization and management effectiveness

• Close cooperation with executive management and the advisory board as well as with key stakeholders in a sensitive environment

• Development and communication of a clear IT Strategy 2026 as a framework for management and teams

• Restoration of leadership focus and decision-making clarity in a fragmented organization

• Noticeable improvement in how leadership and communication were perceived by stakeholders

• Introduction of a clear prioritization logic to reduce operational friction

• Initial stabilization of the organization within a deliberately short interim period

Tech & Methods: Azure Cloud, Service Governance, Stakeholder Management, Provider Steering, Leadership Frameworks

Due to the founding of another company during Corona, the managing director stepped back from day-to-day operations, which left the team without leadership for about 3 years.

My task was to train a new Product Owner, shape the developers and the Product Owner into a cohesive team, and coach this newly formed team into a state where self-organized value delivery for the customer was possible again.

Because of the political situation in the USA, the revenue of my client's main customer dropped, which meant the business model had to change. I was allowed to support the transition from a service provider to an AI-first company with a broad customer base in an advisory and strategic role, hire staff, and facilitate several C-level negotiations between my client and its new customers.

TASKS

• Training team and management in Scrum and agile ways of working
• Coaching a junior Product Owner to PSPO II level
• Mediation of conflicts in change processes
• C-level consulting and negotiation facilitation
• Developing and evaluating business models
• Leading the hiring process for 4 new employees

ACHIEVED

• Successfully coached Product Owner to PSPO II level
• Shaped a leaderless team into a cohesive Scrum team
• Restored self-organized value delivery for the customer
• Successful transformation to AI-native development (Claude)
• Successful change of the customer's business model

TOOLS & METHODS

• Team building
• NVC by Rosenberg
• Conflict management
• Workshop facilitation
• Negotiation facilitation
• Leadership coaching
• Personio hiring

Conventional Paradigm Test (CPT) – AI Evaluation & LLM Research

Development of an experimental evaluation approach to examine “paradigmatic closure” in Large Language Models — that is, the question of how far LLMs can recognize the basic assumptions, values, and limits of the paradigms within which they generate answers.

Design and testing of an additional approach to classic AI benchmarks that does not primarily measure factual correctness or task performance, but instead examines a model’s ability to recognize alternative perspectives, make implicit assumptions visible, and reflect on the limits of its own answer or interpretation framework.

Focus areas: development of evaluation criteria and test questions · LLM evaluation and comparative model analysis · prompt and response analysis · qualitative classification of model answers · study of epistemic compression and value leakage · benchmark and literature research · development of structured assessment and analysis methods

As part of CPT, existing AI evaluation approaches and benchmarks were analyzed, and a minimalist test protocol was developed that classifies model answers by response patterns such as DIRECT, CLARIFY, PLURALIST, REFUSE, and META-AWARE. TruthfulQA was used as the basis for experimental application and comparison with existing reference answers.

Technologies & Methods: Large Language Models (LLMs) · Generative AI · Prompt Engineering · AI Evaluation · TruthfulQA · Benchmark Analysis · Human-in-the-Loop Evaluation · Qualitative Content Analysis · Research & Literature Review

Concept development, editing and independent delivery of texts for press, websites, social media and content marketing formats (print and digital). This also includes strategic consulting for managing directors and specialist departments.

Assignments & project successes (selection):

• Content marketing and sustainability communication for industrial brands: among other things, the first sustainability magazine of the roofing system manufacturer Bauder, from topic research to the finished issue, as well as contributions for the customer magazine "taking care" by Vaillant.
• Digital editorial work for WestLotto/Eurojackpot: print and digital customer magazine as well as its own weekly content marketing blog on Spiegel Online, designed in a clear, brand-appropriate tone.
• GEO- and SEO-optimized website texts: ongoing content optimization in projects for WestLotto, DHL, kununu and jameda, among others.
• B2B specialist texts for fire protection specialist Hekatron: technical articles, press releases and editorial contact with the trade press.
• Project-related communication responsibility for the first "smart AI Congress" of the VDI (November 2025).
• DVV Media Group: project-related support for complex, cross-media corporate publishing projects, including for KRONE. Concept development of media formats for various B2B clients to strengthen customer loyalty

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

A little about me: I have been self-employed as a freelance copywriter since January 2017 and have found my personal passion in this field. Before that, I worked as an employed copywriter at an advertising agency, where I wrote copy for major clients such as Zalando and Otto.

Taking the step into self-employment was primarily about my own growth, not least through constantly taking on new challenges. Today, my services include:

• SEO copy
• Product descriptions and product copy (Google SEO, Amazon SEO, Amazon+)
• Website copy and category copy
• Traditional advertising copy / PR
• Flyers, catalogs, and brochures
• Blog posts and editorial content
• Metadata optimization

Through regular training and relevant specialist literature, I naturally keep up to date with developments in the industry (especially in SEO, and now AI as well) — both traditional Google SEO and specific platforms such as Amazon, for example.

Past and current clients include:

• Trusted Shops Magazine
• Fielmann AG
• KLUGO
• Pinkbus
• #sinob
• Eucerin
• Hess Klangkonzepte®
• DogUniversity
• Beauty Concept Shop
• SmartXplain (including copywriting in collaboration with REWE and BASF)

I invoice with VAT using my tax number. I generally work at my hourly rate; for recurring projects, flat rates per text are also possible. I would be happy to discuss this with you personally — via direct message here, by email, or by phone.

Even in the age of artificial intelligence, I remain focused on my craft. I use AI to support me with organization, but I write all the copy myself.

I look forward to hearing from you!

Self-directed exploration of agentic AI development methods, taken from idea to a working, publicly usable application

• Built an interactive planning tool for modelling retirement withdrawals and tax strategy using an agentic AI (vibe coding) development approach – demonstrating self-directed investigation of new AI-assisted development methods
• Delivered live, tax-aware spending projections and adjustable user inputs; shipped as a free, install-free browser application built in Python, with attention to usability for non-technical users