Marko T.-Copywriter – Copywriter – Marketing Support

Boost sales, generate leads, spark enthusiasm? That takes strong copy – after all, it is often the first point of contact between a company and its target customers.

Strong copy is relevant and resonates. Relevant messages, however, are always based on very thorough groundwork. Without a solid foundation and the knowledge of how to create one, every piece of copy remains a blunt blade. (For me, this is the main reason why AI-generated copy fails.)

𝐓𝐡𝐚𝐭'𝐬 𝐰𝐡𝐲 𝐈 𝐰𝐨𝐫𝐤 𝐦𝐞𝐭𝐡𝐨𝐝𝐢𝐜𝐚𝐥𝐥𝐲:

• First, we identify the true motives of your target audience. (Without understanding what makes your customers take action, we are just feeling our way in the dark.)

• Then we look at what moves your ICP emotionally. (Without relevance, we will not get anywhere.)

• Finally, I write your brand story – storytelling is your way out of generic AI content. It provides the common thread for consistent messaging, with a clear definition of mentor, hero and transformation. (An eye-opener, I promise!)

• Once this foundation is in place, everything suddenly becomes clear. And depending on the goal, task and medium, I write copy that hits the mark.

I bring in:

• Ideas beyond the obvious,
• proven Coypwriting frameworks, tailored to the target audience and task,
• +20 years of experience in marketing and advertising.

ChatGPT and Claude are welcome to join in, but you will not get pure AI-generated copy from me. After all, I want you to achieve your goals.

𝐖𝐡𝐨 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡:

As a copywriter and idea generator, I am here for

• Entrepreneurs who want to enter the market with crystal-clear messaging,
• Marketing teams looking for sparring and support,
• Self-employed professionals who want to communicate their value convincingly.

𝐖𝐡𝐚𝐭 𝐬𝐩𝐞𝐚𝐤𝐬 𝐟𝐨𝐫 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐦𝐞?

For one thing, the Berufsverband Text, which classifies me as a professional copywriter. For another, more than 100 clients, including Akelius, devicenow, Flaschenland, hello.de, Robert Half and Syzygy. Anton says this about our collaboration: “Creative, versatile, unconventional, critical and always punctual. Working with Marko is a pleasure!”

𝐖𝐡𝐞𝐫𝐞 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐈'𝐦 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐲𝐨𝐮:

• Website copy
• Copywriting
• BrandStory/StoryBrand
• Newsletters
• Brochures, flyers
• Mailings, sales letters
• Landing pages
• Ads