Search Engine Optimization Experts in Germany

• Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
• Development of data-driven marketing and sales strategies
• Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
• Target, annual and budget planning for the EDL@Home business area
• Definition of business requirements for marketing platforms
• KPI-based performance management
• Development of dashboards to measure success
• Performance reviews with management
• Management of external service providers
• Stakeholder management between Marketing, Sales, IT, Customer Service and Management

• Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
• Planning and conducting workshops, including scheduling and documentation
• Development and consulting of the organisational structure and its master data
• Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
• Uploading and maintaining sanction and commodity lists
• Implementation and validation of integration tests
• Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
• Development and presentation of prototypes
• Derivation of insights for the final concept

The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.

• Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
• Technical specification and documentation of business requirements
• Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
• Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
• Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
• Definition and implementation of automated unit, integration, and regression tests

Team Size: 9

Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Goal: Future readiness and succession readiness

• Business model assessment: Conducting Business Model Canva workshops to assess the current business model and understand collaboration (3 areas)
• Systemic structural and cultural pattern analysis & role clarification: Conducting employee interviews to clarify responsibilities, interfaces, and decision-making logic in depth.
• Strategy operationalization: Breaking down the company's strategy, mission, and vision into concrete principles and operational goals that can be lived in everyday work.
• Establishment of a feedback system

• Building and continuously developing the deyoli brand: positioning, branding and visibility
• Concept development, copywriting and SEO for the website, blog, podcast and social media
• Systemic coaching for managers and organisations
• Developing and delivering the Sensitive Leadership programme

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

• Design, setup and operation of AI phone assistants (voicebots) as a managed service
• Requirements analysis and process mapping: reasons for calling, recurring requests, escalation and emergency rules
• Conversation design & prompt engineering: dialogue management, tone of voice, conversation logic, fallbacks and handovers
• Building and maintaining structured knowledge bases for recurring customer inquiries
• Integration into existing processes, including request recording, appointment coordination, SMS confirmations and call forwarding
• Testing, customer acceptance, ongoing optimization, and seasonal and content-related adjustments
• Evaluation of voice AI and conversational AI platforms based on functionality, data protection, hosting and data processing
• Design and implementation of website chatbots and WhatsApp Business solutions
• Taking data protection and compliance requirements into account when using AI systems

• Modernization of a large-scale Java enterprise application*

The project is modernizing a complex enterprise application that has grown over many years. The existing Spring-based legacy system runs on Java 8, OSGi, and Eclipse RCP and is being gradually migrated to a modern, maintainable architecture with Java 25 and Quarkus.

Marcus works on analysis, architecture, refactoring, and implementation. One focus is on untangling historically grown structures and dependencies and on building a clean, sustainable Java and Quarkus technology stack.

Tools & technologies: Java 8, Java 25, Quarkus, Hibernate ORM with Panache, EclipseLink, OSGi, Eclipse RCP, Maven, JUnit, Mockito, REST, JSON, Git, Eclipse IDE, IntelliJ IDEA Ultimate, Jira, Confluence

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

As a Freelance Senior Project Manager at Interone (Omnicom Group), I support the digital transformation of a leading British energy provider. My focus is on managing interdisciplinary teams in UX, UI and strategy to implement complex web optimizations and journey mappings. In this international environment, I serve as the central interface to stakeholders in the UK and am responsible for efficient project delivery and expectation management in English. I also manage the Deutsche Telekom account as project manager for the relaunch of a new loyalty shop