Search Engine Optimization Experts in Germany

TOURISM

colle-il-diaccino.de · Holiday Accommodation

• Designed and developed the website: interactive site map, accommodation comparison, and image galleries.
• Implemented German, English, and Italian language versions. Set up inquiry forms with input validation and spam protection, language-specific SEO metadata, and automated tests.

Stack: Next.js, React, TypeScript, Tailwind, next-intl, React Hook Form, Zod, Resend, Playwright, Vitest

• Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance)
• Communication interface between stakeholders and digital specialist departments

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Building and continuously developing the deyoli brand: positioning, branding and visibility
• Concept development, copywriting and SEO for the website, blog, podcast and social media
• Systemic coaching for managers and organisations
• Developing and delivering the Sensitive Leadership programme

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-functional implementation of several whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital customer acquisition

• Creation of detailed concepts for all relevant GTS modules (compliance, pricing, customs clearance, Intrastat, preferences)
• Planning and conducting workshops, including scheduling and documentation
• Development and consulting of the organisational structure and its master data
• Setup and customisation of compliance functions: sanctions list review, embargo, legal control, US re-export
• Uploading and maintaining sanction and commodity lists
• Implementation and validation of integration tests
• Setup and customisation of the modules: pricing (including uploading of customs tariff numbers and STAWN data), customs clearance (including application for test operation with customs), Intrastat and preferences (including preference calculation and LLEs)
• Development and presentation of prototypes
• Derivation of insights for the final concept

The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.

• Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
• Technical specification and documentation of business requirements
• Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
• Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
• Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
• Definition and implementation of automated unit, integration, and regression tests

Team Size: 9

Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Goal: Future readiness and succession readiness

• Business model assessment: Conducting Business Model Canva workshops to assess the current business model and understand collaboration (3 areas)
• Systemic structural and cultural pattern analysis & role clarification: Conducting employee interviews to clarify responsibilities, interfaces, and decision-making logic in depth.
• Strategy operationalization: Breaking down the company's strategy, mission, and vision into concrete principles and operational goals that can be lived in everyday work.
• Establishment of a feedback system

Service & Release Management:

• Initially solely responsible for operational customer service and release management for three months until the team was scaled up
• End-to-end release communication: coordination with development and hosting, client-specific release notes, distribution management, dispatch and follow-up of feedback
• Participation in release acceptance through hands-on testing; close alignment with release planning
• SLA-driven case handling in ServiceNow; ticket processing times tracked as a KPI for improving service speed
• Central interface between federal authorities, specialist departments and development; escalation management, internal dailies and monthly client reviews

Process Development:

• As-is/to-be process analysis and visualisation (draw.io, BPMN), incl. interfaces to adjacent departments
• Service-oriented process handbook with clearly defined roles and responsibilities
• Walkthrough and optimisation of service processes in the ITSM framework together with IT
• Incident workflows between ITSM tools and Jira; Jira project configuration and shared dashboards
• Improvement management: quick clarification with development or structured submission with tracking in Jira

Enablement & Knowledge Management:

• Handbook for GSB 11 customer management incl. ServiceNow handling, work instructions and client templates
• Self-service documentation, step-by-step guides and client-specific service records in Confluence
• Supporting client authorities through the transition from rollout to live operations
• Onboarding a colleague from the GSB 7 team: knowledge transfer between teams, shared best practices and short-term reinforcement of the GSB 11 team
• Establishing post-rollout interviews to evaluate the transfer of responsibilities between departments
• Evaluation of internal AI agents for incident communication and guide creation

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.

• Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
• Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
• Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
• Advise founders and businesses on product positioning, UX strategy, and digital transformation.