Core Web Vitals Experts in Germany

Jens Sander

Marketing Strategist – SEA & SEO Expert

Last position:

Marketing Consultant – [New customer acquisition (B2B), Social Media, SEO] at Manufacturer of precision parts made of metal [confidential]

Strategic Marketing / New Customer Acquisition (B2B):

Market and competition analysis: Identified competitors, developed evaluation grids, sketched provider landscape with potential customers, competitors and partners
Concept for a cross-media, personalized multi-touch campaign
Developed the multi-touch strategy in different variants with several stages, defined touchpoints, target companies and target people, developed the ideal customer profile and contact ideas
Designed all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
Visualized the logic of the contact sequences (flowchart)
Described the distinction from "account-based marketing"
Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

Target categorization, definition and recommendation for action
Review and selection of channels
Concept for channel management
Developed an 11-week editorial plan (Instagram & LinkedIn)
Created, implemented and published image and video posts
Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

Website audit with indexing check
Ranking, backlink, traffic and competition analysis
Analyzed search and user behavior
Consulting on SEO risks during relaunches with domain changes
Keyword research and recommendations for action

Matthias Voit

Senior Frontend Developer & Architect

Munich

Last position:

Senior Frontend Developer / Technical Web Architect – Consent Management

Project for a leading German email and cloud service provider: As Senior Frontend Developer and Technical Web Architect, I developed an international, multi-tenant white-label consent management layer for several brands.

Main tasks:

Architecture and implementation with Vue 3, TypeScript, and Vite
Development of automated tests with Vitest and Playwright
Creation of brand-specific CMP configurations, CSS themes, i18n structures, and vendor settings
Implementation of the playout and initialization logic as well as backend integration
technical decision support, project and code documentation

Impact: Replacement of external CMP solutions with a reusable and long-term maintainable in-house base for several international brands and rollouts.

Technologies: Vue 3, TypeScript, Vite, Vitest, Playwright, IAB TCF, Google Additional Consent, i18n, Git, CI/CD.

Dominic Dreiner

Senior SEO / GEO & B2B Content Strategist

Hamburg

Last position:

Senior GEO Strategist & AI Search Consultant at Venmate GmbH

Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

Stefan Dietz

Frontend Developer – Sports Event and City Portal Projects

Neubiberg

Last position:

Frontend Developer – Sports Event and City Portal Projects at München Betriebs GmbH

Development of an accessible, responsive website based on Figma designs for a major sports event in compliance with WCAG, BITV, and EN 301 549
Technical planning and setup of the tool stack with Vite, Playwright, Docker, and GitLab CI
Worked on two existing projects (Vue.js & Nuxt), with a focus on bug fixing, accessibility audits, and new feature development
Collaboration with design and QA to consistently implement accessible UI patterns
Consulting on improving existing frontend architectures with regard to accessibility, performance, and maintainability

Gregor Doroschenko

Founder, Principal Software Architect & Technical Consultant

Last position:

Founder, Principal Software Architect & Technical Consultant at Hold My Code GmbH

Frontend modernization (multiple client engagements): Angular version upgrades, architecture refactoring, performance optimization, state management restructuring, and UI library consolidation resulting in faster load times and improved end-user experience across all projects.
Web development: High-performance landing pages and company websites for SMB clients built with Next.js, SvelteKit, PayloadCMS, and TailwindCSS optimized for speed, SEO, and conversion.
SaaS product development: Architecting and building an AI-powered platform for photography studio operators (PoC phase) with full-stack TypeScript: Angular frontend, NestJS backend, PostgreSQL, LLM integration (Gemini/Claude) for intelligent workflow automation.
AI integration: Developed a PoC for AI-generated podcast avatars using the Gemini API for content production workflows.
Angular deep dive workshops: Delivered 20+ workshops (3–5 days each, 8–10 participants) in a hands-on format where participants build a demo application modeled after their real business domain.

Bashkim Ukshini

Senior Web Analyst

Last position:

Senior Web Analyst at Freelancer / Self-employed

Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.

Stefan Mironczyk

E-Commerce Marketing Manager

Wallersdorf

Last position:

E-Commerce Marketing Manager at nal von minden GmbH

Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.

Ingo Steinke

Plugin for Shopware

Last position:

Plugin for Shopware at Self-employed

Developed the “Cost Transparency” plugin for Shopware 6 that extends product details with an interactive graphic illustrating different shares of the total price
Technologies: Shopware, PHP, Twig, CSS, JavaScript

Christian Schreiber

Core Web Vitals & PageSpeed Consultant

Schönwalde-Glien

Last position:

Managing Partner at digitalagenten GmbH

Executive management
IT and finance management
SEO strategy, analysis, concept development, and consulting
Web performance consulting

Robert Weber

Freelance Frontend Developer

Beelitz

Last position:

Freelance Frontend Developer at Golem Media GmbH | Marquard Media Group

Implemented HTML/CSS and JS for the Xotto projects ([link]) and flatexDEGIRO AG ([link])
Template implementation for the PHP-based CMS Kirby
Frontend development for Golem.de ([link])

Can Celebi

Backend development, consulting

Werdohl

Last position:

Backend development, consulting at Kloppe Media GmbH

Development and implementation of APIs and SDKs for online services in the telecom environment
Platform improvements and development of new features for comprehensive telecom solutions

Syed Ahmad

Wordpress Developer

Last position:

Senior Web Developer at TU Dresden

Contributed significantly to enhancing the university’s digital presence through modern WordPress development, performance optimization, and scalable deployment strategies.
Designed and maintained robust CI/CD pipelines, streamlining deployments across local, staging, and production environments.
Executed A/B tests on key landing pages, resulting in measurable improvements in user engagement and campaign performance.
Integrated Google Tag Manager, Google Analytics, and custom tracking solutions to drive data-informed design and content decisions.
Leveraged AI tools like ChatGPT through advanced prompt engineering to streamline development tasks, debug complex issues, and automate content optimization for SEO and documentation.

Simona Burkart

Founder SEO Consulting

Grasbrunn

Last position:

Founder SEO Consulting at seomona Consulting

2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
2021-2022: Rising Media Ltd, SEO consulting
2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
2022: sixclicks GmbH, content strategy, keyword research
2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
2022: Sack’s Distillery, relaunch support, Google News SEO
2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
2022: Küchenquelle, SEO content / optimization, creation
2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
2023: Visiativ Germany GmbH, WordPress relaunch
2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
2024: EMB GmbH, website relaunch
2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence

Orhan Akgün

Web Developer

Konstanz

Last position:

Web Developer at Autowelt Schweiz AG

Developed websites using HTML, CSS, JavaScript, PHP, and SQL
Advised clients and handled technical implementation of web projects
Online marketing and SEO strategies (Google Ads, social media)

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Statistics of experts using Core Web Vitals

Aggregated from the professional profiles of matched freelancers.

Experience

16 years

Position duration

2.4 years

Positions per freelancer

Top business areas

Information Technology, Marketing, Product Development

Top industries

Information Technology, Retail, Professional Services

Certification focus areas

Marketing, Information Technology, Product Development

Bachelor's degree or higher

100%

Master's degree or higher

50%

Doctorate

25%

Certifications per freelancer

Most common languages

German, English, Spanish

Speak two or more languages

100%

Based on our profile pool as of 30 Aug 2026.

Daily rate distribution

0 2 4 6 8

<€640 €640-720 €720-800 €800-880 €880-960 €960+

The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.

Average rates of experts in Germany using Core Web Vitals

Rates are based on recent contracts and do not include FRATCH margin.

800

600

400

200

Daily rate avg. 728 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800

600

400

200

Median rate 720 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

About the technology

What it covers

Core Web Vitals are Google’s main page experience signals: LCP, INP, and CLS. They help teams see whether a site loads quickly, responds smoothly, and stays visually stable. Companies use this work to improve SEO, conversion, and day-to-day browsing across web products.

Where it matters

Marketing sites and landing pages
Ecommerce categories and product pages
Content hubs, news, and media sites
SaaS dashboards and signup flows

Strong work starts with real user issues, not guesses. In Germany, teams often bring in freelancers when performance reviews, redesigns, or SEO work need clear technical follow-through.

Tooling and checks

Core Web Vitals specialists work with Chrome DevTools, Lighthouse, PageSpeed Insights, Search Console, and field data from RUM tools. They inspect render blocking, image delivery, JavaScript cost, font loading, and layout shifts. Good experts can explain what changes matter and what only looks good in a lab test.

Common fixes

Reduce heavy scripts and third-party impact
Optimize images, fonts, and critical CSS
Stabilize page layout during load
Improve interaction timing on key flows

The best freelancers do more than report scores. They connect front-end code, CMS behavior, and content patterns so fixes hold up after release.

When to hire

Bring in outside expertise when traffic drops, SEO reports conflict with developer assumptions, or a redesign risks making pages feel slower. Core Web Vitals work is also useful before a launch, after a framework migration, or when a team needs a focused audit and a practical backlog.

What good specialists do

A strong Core Web Vitals professional reads both lab and field signals, then turns them into clear tasks. They know how to work with front-end, design, and content teams, and they can explain trade-offs in plain language. For Germany-based teams, remote collaboration is often enough, but on-site workshops can help when many parts of the stack need alignment.

Published on:29 Aug 2026

Freelancers who have used Core Web Vitals in their recent projects usually cover these closely related technologies as well — browse them to widen your shortlist and compare daily rates.

Frequently asked questions

Before you brief your next project: the most common questions about Core Web Vitals.

Core Web Vitals are used to measure how real users experience a page. Teams look at LCP, INP, and CLS to find slow loading, poor responsiveness, and visual instability. The goal is better search visibility, smoother browsing, and fewer friction points in key flows.

Core Web Vitals focus on user-facing signals that Google uses in page experience evaluation. General performance work can cover many other things, such as bundle size, server latency, or internal app speed. In practice, the best specialists connect both, because a fix that helps the user usually helps the site as a whole.

A strong Core Web Vitals specialist usually understands front-end architecture, browser rendering, and SEO basics. Useful adjacent skills include JavaScript, CSS, image handling, caching, and analytics or RUM setup. For CMS and ecommerce work, knowledge of templates, plugins, and third-party scripts is often important too.

A Core Web Vitals project works best when the specialist gets access to search data, analytics, source code, and a few key pages. They also need to know which journeys matter most, such as home, category, product, or signup pages. With that context, they can separate real issues from noise quickly.

For many Core Web Vitals projects, yes. Remote work is usually enough for audits, backlog planning, code review, and rollout support. On-site workshops can still help when several teams need to agree on priorities or when a legacy setup needs deep coordination.

Core Web Vitals is the full term, and CWV is the common abbreviation. People use both when they talk about Google’s page experience signals. If a freelancer understands CWV well, they should also be able to explain the related lab tools and field metrics clearly.

Look for someone who can explain why a metric is failing and what evidence supports the fix. A good Core Web Vitals expert gives clear before-and-after thinking, ties changes to real page behavior, and avoids vague advice. Strong candidates also separate quick wins from structural work that needs planning.

A Core Web Vitals engagement often ends with an audit, a prioritized list of fixes, and support during implementation. Depending on the stack, the specialist may also provide page-level diagnostics, template guidance, or checks after release. The best deliverables are specific enough that a team can act on them without extra guesswork.

The average hourly rate of freelancers in Germany who have used Core Web Vitals in their recent projects is 91 €, which corresponds to a daily rate of about 728 € based on an 8-hour working day.

Of the freelancers in Germany who have used Core Web Vitals in their recent projects, 100% hold at least a Bachelor's degree, 50% hold at least a Master's degree, and 25% hold a doctorate.

On average, freelancers in Germany who have used Core Web Vitals in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.4 years.

The most common languages among freelancers in Germany who have used Core Web Vitals in their recent projects are German (100%), English (100%), and Spanish (14%).

The most common industries among freelancers in Germany who have used Core Web Vitals in their recent projects are Information Technology (100%), Retail (71%), and Professional Services (57%).

The most common business areas among freelancers in Germany who have used Core Web Vitals in their recent projects are Information Technology (100%), Marketing (79%), and Product Development (79%).

Main locations of FRATCH Experts, who have recently used Core Web Vitals

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.