Google Search Console Experts in Germany

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-functional implementation of several whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital customer acquisition

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

• Modernization of a large-scale Java enterprise application*

The project is modernizing a complex enterprise application that has grown over many years. The existing Spring-based legacy system runs on Java 8, OSGi, and Eclipse RCP and is being gradually migrated to a modern, maintainable architecture with Java 25 and Quarkus.

Marcus works on analysis, architecture, refactoring, and implementation. One focus is on untangling historically grown structures and dependencies and on building a clean, sustainable Java and Quarkus technology stack.

Tools & technologies: Java 8, Java 25, Quarkus, Hibernate ORM with Panache, EclipseLink, OSGi, Eclipse RCP, Maven, JUnit, Mockito, REST, JSON, Git, Eclipse IDE, IntelliJ IDEA Ultimate, Jira, Confluence

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

SEO optimization of a coaching website based on WordPress, focusing on keyword research, on-page optimization, and lead generation.

Areas of responsibility:

• Development of an SEO strategy based on keyword research
• Creation and optimization of landing pages
• Optimization of page structure, internal linking, and on-page factors
• Optimization of the Google Business Profile to improve local visibility
• Consulting on and prioritization of further SEO measures

• Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.

• Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.

• Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.

• Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.

• Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.

• Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.

• Implement conversion and event tracking for websites, landing pages and e-commerce platforms.

• Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.

• Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.

• Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.

• Set up and work with Meta Ads, Meta Pixel and conversion tracking.

• Implement and troubleshoot Meta Conversion API (CAPI) integrations.

• Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.

• Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.

• Create analytics and performance reports using Google Analytics 4 and Looker Studio.

• Perform SEO audits, technical SEO analysis and website optimization.

• Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.

• Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.

• Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.

• Work with Google Merchant Center, product feeds and e-commerce integrations.

• Configure and troubleshoot product data feeds for advertising and e-commerce platforms.

• Implement marketing, analytics and website integrations using APIs and existing platform integrations.

• Use JavaScript for tracking implementations, custom website functionality and technical integrations.

• Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.

• Implement automation for marketing and business processes where repetitive manual workflows can be simplified.

• Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.

• Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.

• Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.

• Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.

• Google certified in Google Ads, Google Ads Measurement and Google Analytics.

• Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
• Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
• Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
• Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
• AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.

• Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
• Topic research and content planning for the online portal
• Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
• Building and maintaining multimedia content in the online portal CMS (Drupal)
• Monitoring the content of the online portal using Google Search Console and Matomo
• Ensuring the quality of the online portal through tests and analyses
• PowerPoint presentation of work results in topic conferences with BA specialist departments
• Supporting the existing online presence and analyzing and fixing errors

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support with the functional design of features
• Preparation of project reports and execution of SteerCo meetings
• Leadership and moderation of regular meetings and coordination sessions
• Consulting on the company’s E-Commerce strategy
• Sparring partner for the Head of E-Commerce

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Backend WordPress web development.

• Establishment of as-is baseline performance and KPI framework
• Extrapolation of baseline-potential in relation to product, demand and organizational structure for t + 3 years into the future
• Development of measure-based improvements forecast
• Finalization of financial business modelling by including unit structure changes, commission scheme development and overhead costs
• Stack: Microsoft Excel