Ahrefs Experts in Germany

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• Created marketing content including videos, graphics for marketing and sales activities
• Developed content strategies using Adobe Creative Cloud tools for course promotion
• Additionally worked on content as director, producer and script writer
• Set up KPIs for online marketing, then analyzed analytics and engagement

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Lead Generation
• Affiliate Program Setup & Launch
• Interactive Lead Funnels & CRO
• Lead Quality
• Monitoring CRM Processes: Integration & Management of Incoming Leads in CRM Systems
• Publisher Management
• Strategy Development & Execution (Marketing Strategies)
• Publisher Acquisition
• Campaign Planning, Management & Optimization
• Evaluation via KPIs
• Tracking
• Marketing Campaigns (Online & Out-of-Home)
• Retargeting & Display Campaigns
• Data Analysis & Reporting
• Budget Planning & Management
• Data Feed Management
• Lead Quality Monitoring & Control
• Lead Landing Page Creation
• Transactions & Billing
• Networking & Industry Events
• Direct Partnerships Setup (incl. Health Insurance Providers)
• SEO Optimization: Content Creation, On-Page Optimization based on SEO Tools

• Generated over €100k ARR in pipeline from a single article
• Pioneered and executed a content strategy, achieving a 50% surge in monthly traffic and a 73% growth in organic keywords within 6 months
• Launched a branded newsletter with an average open rate of over 50%
• Consistently analysed and reported on traffic metrics and content performance
• Crafted copy for a wide range of assets including website copy, social media posts, ads and video scripts

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Marketing audits and growth engine mandates: from lead generation setup to full marketing operations including hiring
• Designing AI-ready marketing organisations: which functions stay human, which move to agents and what that does to the operating model
• Building the infrastructure hands-on: CRM, marketing automation, first-party data and attribution, LLM-based workflows
• Engagements from a 2 to 4 week marketing audit to interim or fractional CMO mandates of 6 to 18 months

• Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
• Collaborated with copywriting teams on pitch development
• Recorded professional voice-overs for corporate branding videos

• Effective leadership and coordination of agile test teams with a focus on MaKo and MaBiS.
• Development, implementation, and optimization of test strategies and concepts.
• Conducting risk analyses and quality management for MaKo/MaBiS.
• Central coordination of test phases and transparent test closure reports.
• Systematic defect and process optimization, initiation of test automation.
• Setup and consulting for complex test data management (Editor, XML Spy).
• Application of agile test methods (TDD, BDD, exploratory testing).
• Clarification of contract tests, SIT, UAT, penetration tests, LPT, FAT, E2E, and market partner tests.
• Coordination with development teams (GISA, KISTERS) for risk addressing.
• Creation of training materials and knowledge sharing on JIRA/Xray and XML Spy.
• Close alignment with stakeholders and interdisciplinary strategy development.
• Mentoring junior testers and introducing new test tools.
• In-depth knowledge of project management and ITIL V3 / ITIL 2011.
• Experience with Omnitracker, JIRA/Xray, and XML Spy.
• Fluent in German and business-level English.

• Editorial work for the about_work magazine

• Created D2C conversion funnels using AI lookalike and interest-based targeting.
• Optimized creative assets with AI copy and image analysis tools.
• Implemented predictive pacing and dynamic budget optimization in Meta Ads.
• Increased lead quality by 30% through iterative audience refinement.
• Scaled profitable ad sets with automated testing and bid strategies.

Technical SEO for a travel-tech company with 18 domains and 8 brands in Germany, France, Spain and other markets.

• Indexing strategy for 200,000 accommodation detail pages, including canonical and hreflang architecture across all domains
• Responsible for the SEO side of M&A migrations: revenue forecast before the deal, redirect mapping, quality assurance after launch
• White-label SEO for partner websites and multibrand differentiation between the brands
• Built a control system for technical SEO stability, monitoring indexing, status codes and configurations
• Scalable content modules for SEO landing pages and homepages
• Structured data strategy for visibility in generative search systems (AI Overviews, ChatGPT Search, Perplexity)
• Managed based on revenue metrics: organic revenue, contribution margin, clicks in Search Console

Tools: Search Console, GA4, Looker, Screaming Frog, Sistrix, Semrush, Jira, Confluence

• Developed and implemented data-driven SEO strategies aligning with business objectives.
• Continuously monitored and analyzed SEO metrics, optimizing online visibility and search rankings.
• Produced engaging and SEO-optimized content, enhancing the user experience.
• Implemented advanced technical SEO techniques for improved website structure and mobile-friendliness.
• Led outreach campaigns to secure high-quality backlinks, improving domain authority.
• Stayed current with the latest SEO trends, sharing knowledge with the team for a competitive edge.