Searchmetrics Experts in Germany
for stronger SEO performance, matched in minutes with the power of AIHire experts who turn Searchmetrics data into actionable SEO strategies, content plans and competitor insights. Work with vetted, available freelancers matched precisely to your needs and ready to support remote or on-site projects in Germany.
Meet FRATCH Experts in Germany, who have recently used Searchmetrics
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Stephanie T.
Last position:
Online Marketing Manager at Vierdimensional New Media GmbH
- Strategic consulting and operational implementation in marketing and online marketing for B2C, B2B and e-commerce clients
- Responsibility for all online marketing activities
- Lead management and strengthening brand awareness
- Media production and social media marketing
- Editorial work for the internal blog
- Search engine marketing (SEA, SEO)
- Personnel marketing and recruiting
Astrid F.
Last position:
Owner at Stilwald GmbH & CoKG
- As an external expert, I support you flexibly, efficiently and predictably with an outside perspective and the goal of moving your company forward.
- I develop individual marketing and growth strategies, translate them into concrete actions and support operational execution.
- This includes structured action plans, optimized processes and campaigns that precisely reach your target audiences.
- I identify growth opportunities, set clear goals and execute activities that strengthen brands, increase reach and make results measurable.
- Benefit from experience, fresh perspectives and flexible collaboration for marketing that works sustainably and actively supports your growth.
Martin P.
Last position:
AMS-Gruppe
- Support for website relaunch (SEO, SEA)
- Planning and managing all performance marketing activities
- SEO (technical, content, active link building)
- Managing and implementing Google Ads and LinkedIn Ads campaigns
- Planning and managing content marketing, UX optimization, conversion maximization for B2B
- Creating landing pages (WordPress)
- Setting up and regularly analyzing Google Analytics
- Setting up tracking for all channels (performance marketing, email marketing, offline activities)
Carsten I.
Last position:
Consultant for relaunch project, software procurement, training and content structure at EDEKA Handelsgesellschaft Minden-Hannover mbH
- Developing a data-driven content structure for a relaunch project
- Advising on software procurement for online editors
- Knowledge transfer to the online editors
- Supporting the relaunch project from an SEO perspective
- Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
- Continued ad-hoc consulting after project completion
Simona B.
Last position:
Founder SEO Consulting at seomona Consulting
- 2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
- 2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
- 2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
- 2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
- 2021-2022: Rising Media Ltd, SEO consulting
- 2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
- 2022: sixclicks GmbH, content strategy, keyword research
- 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
- 2022: Sack’s Distillery, relaunch support, Google News SEO
- 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
- 2022: Küchenquelle, SEO content / optimization, creation
- 2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
- Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
- 2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
- 2023: Visiativ Germany GmbH, WordPress relaunch
- 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
- 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
- 2024: EMB GmbH, website relaunch
- 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
- 2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
- 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Discover over 15,000 top freelancers
Statistics of experts using Searchmetrics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.8 years
Positions per freelancer
9
Top business areas
Marketing, Information Technology, Project Management
Top industries
Advertising, Information Technology, Media and Entertainment
Certification focus areas
Marketing, Human Resources, Information Technology
Bachelor's degree or higher
75%
Certifications per freelancer
3
Most common languages
German, English, Czech
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Searchmetrics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Searchmetrics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (83%)
- Information Technology (67%)
- Media and Entertainment (67%)
- Professional Services (67%)
- Retail (67%)
- Automotive (50%)
- Banking and Finance (50%)
- Sport (50%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Searchmetrics in practice
Searchmetrics is an enterprise SEO and content intelligence platform used to understand organic search performance. Its Searchmetrics Suite combines visibility analysis, keyword research, competitive intelligence and content planning. Companies use it to turn search data into decisions across markets, domains and product areas.
Core capabilities
Searchmetrics supports work across the full SEO planning cycle:
- Analyse rankings, visibility and search demand across markets
- Compare competitors, domains and content performance
- Identify keyword opportunities and content gaps
- Build editorial priorities from search intent and market data
- Track changes and explain organic performance to stakeholders
Ecosystem and skills
Strong Searchmetrics specialists understand technical SEO, information architecture, keyword strategy and content operations. They connect platform findings with Google Search Console, web analytics, crawling tools, spreadsheets and reporting systems. Experience with international SEO, JavaScript-heavy websites, ecommerce taxonomies or multilingual content can be especially valuable.
When companies need support
Freelance expertise is useful when an internal team needs a reliable baseline, a new market strategy or an independent review of organic performance. Specialists can also help during migrations, replatforming, content restructuring and changes to reporting processes. In Germany, they may support distributed teams or work with stakeholders on site while keeping analysis and documentation remote.
Typical deliverables
Projects may result in a Searchmetrics account structure, market and competitor analysis, keyword clusters, content briefs or an SEO opportunity backlog. Other deliverables include dashboard definitions, executive reports, migration risk reviews and recurring performance analysis. The right scope depends on the site architecture, markets and decision-makers involved.
What distinguishes specialists
Good professionals do more than export rankings. They validate data, define useful segments and explain which findings deserve action. They distinguish correlation from cause, connect search intent with business goals and document assumptions clearly. A strong specialist can present complex Searchmetrics insights to marketing, product and leadership teams without hiding uncertainty.
Frequently asked questions
Need clarity? These are the questions we hear most often about Searchmetrics.
Searchmetrics is used for SEO research, organic visibility tracking, competitor analysis and content planning. Companies use the platform to find search opportunities, monitor performance across markets and turn data into priorities for editorial and technical work.
Searchmetrics is often considered when a company needs enterprise-level visibility analysis, market intelligence and structured content planning. Semrush and Ahrefs also cover keyword research, backlinks and competitor data, so the right choice depends on data coverage, workflow fit, reporting needs and the markets being analysed.
A strong Searchmetrics specialist usually brings technical SEO, content strategy and web analytics skills. Useful adjacent knowledge includes Google Search Console, crawling, schema, international SEO, ecommerce SEO, dashboard design and the ability to work with editorial or product teams.
The required depth depends on the assignment. A focused keyword or competitor analysis may need a narrower specialist profile, while a migration review, international rollout or enterprise reporting model calls for someone who can connect Searchmetrics data with site architecture, analytics and business goals.
Yes. Searchmetrics work is well suited to remote collaboration because research, analysis, documentation and reporting are digital. For German companies, clear written communication in German or English and planned workshops with local stakeholders can make remote delivery effective; on-site sessions may still help during major strategy or migration phases.
Ask for examples of decisions influenced by Searchmetrics, not only screenshots of dashboards. Check whether the specialist can explain data limitations, define meaningful segments, connect findings to business outcomes and produce recommendations that teams can implement.
No. Searchmetrics provides valuable search and market signals, but it does not replace technical investigation of crawling, rendering, indexing, performance or structured data. The best results come from combining platform analysis with hands-on knowledge of the website and its release process.
Experienced Searchmetrics professionals establish consistent markets, keyword groups, competitors and reporting definitions before tracking change. They review anomalies, update segments when the business evolves and connect recurring findings to owners, priorities and measurable actions rather than producing reports without follow-up.
The average hourly rate of freelancers in Germany who have used Searchmetrics in their recent projects is 103 €, which corresponds to a daily rate of about 820 € based on an 8-hour working day.
Of the freelancers in Germany who have used Searchmetrics in their recent projects, 75% hold at least a Bachelor's degree.
On average, freelancers in Germany who have used Searchmetrics in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers in Germany who have used Searchmetrics in their recent projects are German (100%), English (100%), and Czech (17%).
The most common industries among freelancers in Germany who have used Searchmetrics in their recent projects are Advertising (83%), Information Technology (67%), and Media and Entertainment (67%).
The most common business areas among freelancers in Germany who have used Searchmetrics in their recent projects are Marketing (100%), Information Technology (83%), and Project Management (83%).
Main locations of FRATCH Experts, who have recently used Searchmetrics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
