Searchmetrics Experts in Germany
in minutes from over 15,000 CVs with the power of AIHire experts who use Searchmetrics to run SEO audits, track keyword visibility, and shape content that matches search intent. They also work with the Searchmetrics Suite, competitive analysis, and reporting setups for in-house teams and agencies. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Searchmetrics
Sonja Gottschalk
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Martin Pahl
Last position:
AMS-Gruppe
- Support for website relaunch (SEO, SEA)
- Planning and managing all performance marketing activities
- SEO (technical, content, active link building)
- Managing and implementing Google Ads and LinkedIn Ads campaigns
- Planning and managing content marketing, UX optimization, conversion maximization for B2B
- Creating landing pages (WordPress)
- Setting up and regularly analyzing Google Analytics
- Setting up tracking for all channels (performance marketing, email marketing, offline activities)
Stephanie Traub
Last position:
Online Marketing Manager at Vierdimensional New Media GmbH
- Strategic consulting and operational implementation in marketing and online marketing for B2C, B2B and e-commerce clients
- Responsibility for all online marketing activities
- Lead management and strengthening brand awareness
- Media production and social media marketing
- Editing the internal blog
- Search engine marketing (SEA, SEO)
- Personnel marketing and recruiting
Astrid Friedrich
Last position:
Owner at Stilwald GmbH & CoKG
- As an external expert, I support you flexibly, efficiently and predictably with an outside perspective and the goal of moving your company forward.
- I develop individual marketing and growth strategies, translate them into concrete actions and support operational execution.
- This includes structured action plans, optimized processes and campaigns that precisely reach your target audiences.
- I identify growth opportunities, set clear goals and execute activities that strengthen brands, increase reach and make results measurable.
- Benefit from experience, fresh perspectives and flexible collaboration for marketing that works sustainably and actively supports your growth.
Carsten Icks
Last position:
Consultant for relaunch project, software procurement, training and content structure at EDEKA Handelsgesellschaft Minden-Hannover mbH
- Developing a data-driven content structure for a relaunch project
- Advising on software procurement for online editors
- Knowledge transfer to the online editors
- Supporting the relaunch project from an SEO perspective
- Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
- Continued ad-hoc consulting after project completion
Simona Burkart
Last position:
Founder SEO Consulting at seomona Consulting
- 2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
- 2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
- 2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
- 2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
- 2021-2022: Rising Media Ltd, SEO consulting
- 2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
- 2022: sixclicks GmbH, content strategy, keyword research
- 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
- 2022: Sack’s Distillery, relaunch support, Google News SEO
- 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
- 2022: Küchenquelle, SEO content / optimization, creation
- 2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
- Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
- 2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
- 2023: Visiativ Germany GmbH, WordPress relaunch
- 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
- 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
- 2024: EMB GmbH, website relaunch
- 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
- 2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
- 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Discover over 15,000 top freelancers
Statistics of experts using Searchmetrics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.8 years
Positions per freelancer
9
Top business areas
Marketing, Information Technology, Project Management
Top industries
Advertising, Information Technology, Media and Entertainment
Certification focus areas
Marketing, Human Resources, Information Technology
Bachelor's degree or higher
75%
Certifications per freelancer
3
Most common languages
German, English, Czech
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Searchmetrics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
Searchmetrics is an SEO intelligence platform used to understand organic visibility, content quality, and competitive search performance. Teams use it to plan content, review rankings, and find technical issues that hold pages back.
Typical work
- SEO audits and site health checks
- Keyword and topic research
- Content optimization based on search intent
- Competitive visibility analysis
- Reporting for marketing and content teams
Core skills
Strong Searchmetrics specialists know how to read visibility data and turn it into action. They combine SEO strategy with technical understanding, content judgment, and clear reporting. Many also work with the Searchmetrics Suite, Google Search Console, and analytics tools.
When to bring in help
Companies usually bring in freelance expertise when an SEO program needs structure, a migration needs close monitoring, or content teams need sharper guidance. In Germany, this is common for companies that work in multiple languages and need clean coordination between marketing, content, and technical teams.
What good specialists do
Good professionals do more than pull reports. They spot patterns, prioritize fixes, and explain what matters for visibility, content, and search demand. They also keep work practical so teams can act on it without extra noise.
Searchmetrics in projects
Searchmetrics often appears in audits, content refresh work, keyword mapping, and ongoing search visibility tracking. It is also used when a team compares its own performance with competitors or needs a shared view of SEO progress across markets.
Frequently asked questions
Need clarity? These are the questions we hear most often about Searchmetrics.
Searchmetrics is used for SEO analysis, visibility tracking, and content planning. Companies rely on it to see which pages perform well, where technical issues block growth, and which topics deserve more attention. It is especially useful when search performance needs to be tied to clear editorial or technical action.
Searchmetrics is often chosen for structured SEO work that combines visibility data with content and technical analysis. Semrush is broader across marketing use cases, while Sistrix is often discussed for visibility monitoring and market tracking. The right choice depends on whether the team needs deeper SEO workflow support, broader marketing features, or a simpler visibility view.
A strong Searchmetrics specialist usually also knows SEO fundamentals, content strategy, and technical site analysis. Experience with Google Search Console, analytics tools, and CMS workflows is useful because the platform works best when insights can be acted on quickly. Clear reporting is just as important as tool knowledge.
A Searchmetrics project can start with one focused specialist if the goal is an audit, a content review, or a reporting setup. Bigger work, such as a site migration or international SEO program, often needs someone who can coordinate with content and technical teams. The key is not seniority alone, but the ability to turn data into practical steps.
Yes, Searchmetrics work fits remote collaboration well because most tasks center on analysis, documentation, and feedback. In Germany, many teams work in mixed setups, so English is often enough for the tool work itself, while German helps when the specialist must align with local marketing teams or internal stakeholders. On-site time is usually only needed for workshops or launch phases.
Ask which Searchmetrics features the specialist uses most, how they handle keyword research, and how they turn findings into prioritised tasks. It also helps to ask for examples of audits, content recommendations, or reporting formats they have delivered. A good answer is concrete and tied to real search problems, not generic SEO talk.
A strong Searchmetrics deliverable is clear, focused, and easy to act on. It should show what was analyzed, what the data means, and which actions come first. Good work links visibility changes to pages, topics, and technical issues so teams can make decisions without guessing.
Yes, Searchmetrics can still add value when a team needs a dedicated view on search visibility, content quality, and competitive context. Many companies use it alongside other SEO tools rather than replacing everything with one product. It is most useful when the team wants structured analysis and consistent reporting.
The average hourly rate of freelancers in Germany who have used Searchmetrics in their recent projects is 103 €, which corresponds to a daily rate of about 820 € based on an 8-hour working day.
Of the freelancers in Germany who have used Searchmetrics in their recent projects, 75% hold at least a Bachelor's degree.
On average, freelancers in Germany who have used Searchmetrics in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers in Germany who have used Searchmetrics in their recent projects are German (100%), English (100%), and Czech (17%).
The most common industries among freelancers in Germany who have used Searchmetrics in their recent projects are Advertising (83%), Information Technology (67%), and Media and Entertainment (67%).
The most common business areas among freelancers in Germany who have used Searchmetrics in their recent projects are Marketing (100%), Information Technology (83%), and Project Management (83%).
Main locations of FRATCH Experts, who have recently used Searchmetrics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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