
Searchmetrics Experts in Germany
in minutes from over 15,000 CVs with the power of AIHire experts who use Searchmetrics to audit search visibility, track keyword groups, and shape SEO reporting for content and technical teams. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Searchmetrics
Sonja G.
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
- Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
- Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
- Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
- Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
- Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
- Consulting REWE Digital GmbH in CRM campaign management
- Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
- Preparing a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Consulting on agency selection
Martin P.
Last position:
AMS-Gruppe
- Support for website relaunch (SEO, SEA)
- Planning and managing all performance marketing activities
- SEO (technical, content, active link building)
- Managing and implementing Google Ads and LinkedIn Ads campaigns
- Planning and managing content marketing, UX optimization, conversion maximization for B2B
- Creating landing pages (WordPress)
- Setting up and regularly analyzing Google Analytics
- Setting up tracking for all channels (performance marketing, email marketing, offline activities)
Stephanie T.
Last position:
Online Marketing Manager at Vierdimensional New Media GmbH
- Strategic consulting and operational implementation in marketing and online marketing for B2C, B2B and e-commerce clients
- Responsibility for all online marketing activities
- Lead management and strengthening brand awareness
- Media production and social media marketing
- Editing the internal blog
- Search engine marketing (SEA, SEO)
- Personnel marketing and recruiting
Astrid F.
Last position:
Owner at Stilwald GmbH & CoKG
- As an external expert, I support you flexibly, efficiently and predictably with an outside perspective and the goal of moving your company forward.
- I develop individual marketing and growth strategies, translate them into concrete actions and support operational execution.
- This includes structured action plans, optimized processes and campaigns that precisely reach your target audiences.
- I identify growth opportunities, set clear goals and execute activities that strengthen brands, increase reach and make results measurable.
- Benefit from experience, fresh perspectives and flexible collaboration for marketing that works sustainably and actively supports your growth.
Carsten I.
Last position:
Consultant for relaunch project, software procurement, training and content structure at EDEKA Handelsgesellschaft Minden-Hannover mbH
- Developing a data-driven content structure for a relaunch project
- Advising on software procurement for online editors
- Knowledge transfer to the online editors
- Supporting the relaunch project from an SEO perspective
- Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
- Continued ad-hoc consulting after project completion
Simona B.
Last position:
Founder SEO Consulting at seomona Consulting
- 2020–2022: Namics GmbH or Merkle DACH, consulting for clients (insurance sector), content, strategy and Technical SEO (world-leading provider of premium spirits), Core Web Vitals, AI optimization: AIO (GEO & LLMO)
- 2020-2025: KC Kim Consulting GmbH (automation technology), full strategy (SEO/SEA), relaunch support, Technical SEO consulting, Technical SEO
- 2020-2025: DIHK German Chamber of Industry and Commerce, content strategy, website concept, relaunch support, internal Onpage SEO workshops, Offpage SEO
- 2021-2025: SFC Energy AG, keyword research, content creation, CMS management, Social SEO
- 2021-2022: Rising Media Ltd, SEO consulting
- 2021: Seven.One Media, keyword research, market analysis and opportunities, Content Marketing
- 2022: sixclicks GmbH, content strategy, keyword research
- 2022: Kaffeerösterei Martermühle GmbH, strategy (SEO/SEA), Google Analytics, SEO consulting
- 2022: Sack’s Distillery, relaunch support, Google News SEO
- 2022: MBCAD, relaunch concepts, content audit, traffic analysis, content gap analysis, AMP SEO
- 2022: Küchenquelle, SEO content / optimization, creation
- 2022-2023: BSH Hausgeräte GmbH, keyword research, content production, Social SEO
- Visiativ AG, relaunch, strategy; SFC Energy AG (Efoy), keyword research, Local SEO, content production
- 2023: Merkle DACH, consulting for clients (B2B), Technical SEO, content gap analysis, consulting, SEO / SEA workshops
- 2023: Visiativ Germany GmbH, WordPress relaunch
- 2023: Visiativ Solutions Switzerland AG, SEO audit, content audit, Shopware relaunch concepts
- 2023: S-Communication Services GmbH (Sparkassen Bayern), SEO UX, landing page mockups, keyword research, SEO briefings in Conductor, Typo3
- 2024: EMB GmbH, website relaunch
- 2024: SFC India GmbH, website setup, content strategy, link building, HubSpot
- 2024-2025: Edenred Deutschland GmbH, preparation, execution and support of the relaunch of the edenred.de domain, Jira
- 2024: Teambank AG Nürnberg, keyword research, content refresh and content strategy for the easycredit.de domain, Confluence
Discover over 15,000 top freelancers
Statistics of experts using Searchmetrics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years

Position duration
3.8 years

Positions per freelancer
9

Top business areas
Marketing, Information Technology, Project Management

Top industries
Advertising, Information Technology, Media and Entertainment

Certification focus areas
Marketing, Human Resources, Information Technology
Bachelor's degree or higher
75%

Certifications per freelancer
3

Most common languages
German, English, Czech

Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Searchmetrics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Searchmetrics experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (83%)
- Information Technology (67%)
- Media and Entertainment (67%)
- Professional Services (67%)
- Retail (67%)
- Automotive (50%)
- Banking and Finance (50%)
- Sport (50%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Search visibility
Searchmetrics is used to monitor organic search performance and spot where visibility drops or gains happen. Experts use it to track rankings, landing pages, and competitors so teams can turn search data into clear priorities. It is useful when SEO work must be tied to business pages, topics, and markets.
Typical work
- Keyword and topic tracking
- Content gap and page performance reviews
- Competitor visibility analysis
- SEO reporting for stakeholders
- Technical issue review tied to search impact
Strong specialists know how to read the signals behind the dashboard, not just export reports. They connect Searchmetrics outputs with content updates, crawl findings, and product changes.
Platform use
Searchmetrics often sits beside analytics, crawler, and keyword research tools. Professionals use it to compare brands, watch SERP changes, and organize large site portfolios. For companies in Germany, it can support local and international search work across language versions and market-specific pages.
When freelancers help
Companies bring in freelance experts when internal SEO teams need extra capacity, sharper analysis, or support during migrations and audits. It also helps when a Searchmetrics setup exists, but the reporting is not aligned with the way marketing or content teams actually work. Freelancers can step in for short projects, cleanup work, or ongoing SEO support.
What good experts do
Good Searchmetrics professionals are careful with data quality and clear in how they explain findings. They understand search intent, page structure, cannibalization, and content priorities. They also know when to move from a keyword view to a page-level or topic-level view, which makes recommendations more useful.
Project fit
Searchmetrics work fits SEO audits, content planning, visibility tracking, and competitive research. It is also relevant during redesigns, domain moves, or when teams need a better way to review how content performs in search. Companies usually want specialists who can work with marketing, content, and technical stakeholders without slowing delivery.
Frequently asked questions
Need clarity? These are the questions we hear most often about Searchmetrics.
Searchmetrics is used to monitor organic visibility, compare pages and topics, and identify where search performance needs attention. Companies use it for SEO reporting, competitor tracking, and content analysis. It helps turn search data into actions for content and technical teams.
Searchmetrics supports both, but it is often strongest when content and technical work need to be linked. A specialist can use it to find weak pages, missed topics, and visibility losses, then connect those findings to crawl issues or site changes. That makes it useful for broader SEO programs.
Searchmetrics is usually weighed against platforms like Semrush, Ahrefs, and Sistrix. The right choice depends on whether you need visibility tracking, competitive analysis, content planning, or reporting for large site sets. A good expert knows where Searchmetrics fits and where another tool may be better.
A strong Searchmetrics specialist should also understand SEO fundamentals, keyword research, content strategy, and web analytics. Knowledge of site structure, crawling, and search intent helps a lot. Experience with reporting and stakeholder communication is also important, because the tool is only useful if the insights are explained well.
A Searchmetrics project can be handled by someone with solid SEO experience and practical tool knowledge, not just tool familiarity. Simple reporting support may need less depth, while audits, migrations, or large content reviews need a specialist who can interpret the data carefully. The more complex the site, the more important hands-on experience becomes.
Yes, Searchmetrics work is often done remotely, including for teams in Germany. What matters most is access to the right accounts, a clear SEO brief, and regular feedback from marketing or content stakeholders. On-site workshops can help at the start, but ongoing analysis is usually remote-friendly.
A good Searchmetrics freelancer gives clear reasons behind each recommendation, not just screenshots or exports. Look for someone who can explain visibility changes, prioritize actions, and connect findings to business pages. Strong work also includes clean reporting and practical next steps, not only data review.
Yes, Searchmetrics can still be useful in a broader SEO tool stack. Many teams use it for visibility tracking and reporting while relying on other tools for crawling, backlinks, or deeper keyword research. A specialist can help decide which tasks belong in Searchmetrics and how to avoid duplicate reporting.
The average hourly rate of freelancers in Germany who have used Searchmetrics in their recent projects is 103 €, which corresponds to a daily rate of about 821 € based on an 8-hour working day.
Of the freelancers in Germany who have used Searchmetrics in their recent projects, 75% hold at least a Bachelor's degree.
On average, freelancers in Germany who have used Searchmetrics in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 3.8 years.
The most common languages among freelancers in Germany who have used Searchmetrics in their recent projects are German (100%), English (100%), and Czech (17%).
The most common industries among freelancers in Germany who have used Searchmetrics in their recent projects are Advertising (83%), Information Technology (67%), and Media and Entertainment (67%).
The most common business areas among freelancers in Germany who have used Searchmetrics in their recent projects are Marketing (100%), Information Technology (83%), and Project Management (83%).
Main locations of FRATCH Experts, who have recently used Searchmetrics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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