Carsten Icks - Consultant for relaunch project, software procurement, training and content structure

Q: Where is Carsten based?

Carsten is based in Krefeld, Germany .

Q: What languages does Carsten speak?

Carsten speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Carsten have?

Carsten has at least 21 years of experience. During this time, Carsten has worked in at least 8 different roles and for 5 different companies . The average length of individual experience is 3 years and 8 months . Note that Carsten may not have shared all experience and actually has more experience.

Q: What is Carsten's latest experience?

Carsten's most recent position is Consultant for relaunch project, software procurement, training and content structure at EDEKA Handelsgesellschaft Minden-Hannover mbH .

Q: What companies has Carsten worked for in recent years?

In recent years, Carsten has worked for EDEKA Handelsgesellschaft Minden-Hannover mbH , Volkswagen Financial Services AG , and icksmedia GmbH .

Q: Which industries is Carsten most experienced in?

Carsten is most experienced in industries like Information Technology , Media and Entertainment , and Automotive . Carsten also has some experience in Banking and Finance and Retail .

Q: Which business areas is Carsten most experienced in?

Carsten is most experienced in business areas like Project Management , Marketing , and Information Technology . Carsten also has some experience in Research and Development and Product Development .

Q: Which industries has Carsten worked in recently?

Carsten has recently worked in industries like Information Technology , Media and Entertainment , and Automotive .

Q: Which business areas has Carsten worked in recently?

Carsten has recently worked in business areas like Marketing and Project Management .

Recommended expert

Krefeld, Germany

Experience

Apr 2022 - Nov 2022

8 months

Consultant for relaunch project, software procurement, training and content structure

EDEKA Handelsgesellschaft Minden-Hannover mbH

Developing a data-driven content structure for a relaunch project
Advising on software procurement for online editors
Knowledge transfer to the online editors
Supporting the relaunch project from an SEO perspective
Market analysis, creating keyword and competitor analyses, keyword clustering, advising on the content plan and content hierarchy
Continued ad-hoc consulting after project completion

Sep 2018 - Present

7 years 7 months

Consultant / Content Marketing Manager (external)

Volkswagen Financial Services AG

Strategic development of automotive content for the group brands (focus: Volkswagen, Audi, Skoda) taking into account the digitization strategy
Creating new content, revising, and legal coordination of content
SEO: creating search engine optimized content and optimizing existing content
In-house SEO training
International SEO – consulting and collaboration with various Financial Services markets, including UK, Ireland, Spain, Italy, Portugal
AI feasibility study
Implementation of SEO tool SEMrush
Conducting pilot projects for global AI rollout in 2024
Project management / support in the procurement process of a new SEO tool in 2024

Jan 2010 - Dec 2014

5 years

Düsseldorf, Germany

Online editor, central editorial team

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Managing the online editorial team and news operations
Project work on relaunch of wz-newsline.de and new editorial system
Project management of wz-sportplatz.de
Coordination of technical development

Jan 2008 - Dec 2010

3 years

Düsseldorf, Germany

Freelance online editor, central editorial team

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Managing the online editorial team and news operations
Project work on relaunch of wz-newsline.de and new editorial system

Apr 2007 - Present

19 years

Online editor, expert in content strategy and SEO

icksmedia GmbH

Editorial work and consulting
Search engine optimization
Developing quality content for readers and search engines
Content management
Professional SEO text analyses with termlabs.io
Relaunch project management
AI content and prompt writing

Apr 2007 - Jun 2010

3 years 3 months

Freelance Author

Westdeutsche Zeitung, Solinger Tageblatt, Remscheider General Anzeiger

Main topics: technology, computers, video games

Jan 2007 - Dec 2008

2 years

Krefeld, Germany

Freelance Online Editor, Local Desk

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Concept and implementation of a local online presence for wz-krefeld.de
Video production (camera, editing, sound)
Coordination of freelancers and photographers
Collaboration on the relaunch of wz-newsline.de

Jan 2005 - Dec 2007

3 years

Trainee

Verlag W. Girardet GmbH & Co. KG - Westdeutsche Zeitung

Training rotations: local news, politics, business, online

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Media and Entertainment, Automotive, Banking and Finance, and Retail.

Information Technology

Media and Entertainment

Automotive

Banking and Finance

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Research and Development, and Product Development.

Marketing

Project Management

Information Technology

Research and Development

Product Development

Skills

Several Years Of Project Work Experience For An International Corporation
Expert In Content Strategy, Content Optimization, Search Engine Optimization
Several Years Of Professional Experience As An Online Editor At A News Desk
Part-time Real Estate Investor In The Multi-million Range: Development, Subdivision, Portfolio Building
Author/copywriter For Various Topics Such As It, Technology, Automotive, Finance...
Traineeship At A Daily Newspaper
Research, Data-driven Planning And Optimization Of Seo-relevant Online Content
Writing And Content Management
Consulting In Content Marketing, Search Engine Optimization And Editorial
Creating Content Plans, Content Gap Analyses, Strategic Consulting
Managing Agencies, Editing, Content Quality Assurance
Seo Content Audits
Prompt Writing For Ai-generated Texts
Monitoring With Google/adobe Analytics
Training And Workshops On Content And Seo Topics
Cms Adobe Aem, Wordpress
Various Seo Tools Such As Ahrefs (Link Audits, Content Gap Analyses...), Searchmetrics, Semrush, Screaming Frog...
Termlabs.io (Professional Seo Text Analyses)
Chatgpt Plus And Airpm (Ai Content)
Project Work On Relaunch (Concept, Testing, Documentation)
Project Work On A New Editorial System (Detailed Specifications, Requirements Specification, Functional Specification, Evaluation Of Various Editorial Systems, Cms Implementation With A Technical Service Provider)
Coordinator For Cms Development
Project Management Software Jira And Confluence
Ms Windows
Ms Office And Open Office
Adobe Photoshop And Adobe Premiere

Languages

German

Advanced

English

Advanced

Statistics

Experience

Total positions 8

Experience in Information Technology 21 y

Avg length 5 y 4 m

Longest experience 18 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Consultant for relaunch project, software procurement, training and content structure, Consultant / Content Marketing Manager (external), Online editor, central editorial team

Main industries Information Technology, Media and Entertainment, Automotive

Main business areas Marketing, Project Management, Information Technology

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Carsten based?

Carsten is based in Krefeld, Germany.

What languages does Carsten speak?

Carsten speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Carsten have?

Carsten has at least 21 years of experience. During this time, Carsten has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 3 years and 8 months. Note that Carsten may not have shared all experience and actually has more experience.

What roles would Carsten be best suited for?

Based on recent experience, Carsten would be well-suited for roles such as: Consultant for relaunch project, software procurement, training and content structure, Consultant / Content Marketing Manager (external), Online editor, central editorial team.

What is Carsten's latest experience?

Carsten's most recent position is Consultant for relaunch project, software procurement, training and content structure at EDEKA Handelsgesellschaft Minden-Hannover mbH.

What companies has Carsten worked for in recent years?

In recent years, Carsten has worked for EDEKA Handelsgesellschaft Minden-Hannover mbH, Volkswagen Financial Services AG, and icksmedia GmbH.

Which industries is Carsten most experienced in?

Carsten is most experienced in industries like Information Technology, Media and Entertainment, and Automotive. Carsten also has some experience in Banking and Finance and Retail.

Which business areas is Carsten most experienced in?

Carsten is most experienced in business areas like Project Management, Marketing, and Information Technology. Carsten also has some experience in Research and Development and Product Development.

Which industries has Carsten worked in recently?

Carsten has recently worked in industries like Information Technology, Media and Entertainment, and Automotive.

Which business areas has Carsten worked in recently?

Carsten has recently worked in business areas like Marketing and Project Management.

What is the availability of Carsten?

The availability of Carsten needs to be confirmed.

What is the rate of Carsten?

Carsten's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Carsten?

To hire Carsten, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Market avg: 840-1000 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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