Peter P.-CRM & Bid Management Project Consultant
Check rate
Experience
CRM & Bid Management Project Consultant
Global engineering company
- Consulting on CRM processes and features
- AI infusion workshops to introduce AI apps for critical business processes
- Prototyping – vibe coding with Lovable
- Developing several apps for global bid management in a CPQ, Salesforce and SAP 4 Hana environment
- Requirements and process management
- Introducing a new data governance model
- AI infusion – supporting apps and business processes with AI applications
- Portfolio management of AI ideas: identifying and selecting AI projects in bid management
- Prototyping AI projects with Lovable.dev
- Building an AI data foundation in Snowflake
- Blueprint for various business units and global rollout
- An agile prototype-first approach using Design Thinking and vibe coding to prototype all applications
- Presentation at a global conference on the use of AI in business and validating ideas with Design Thinking & vibe coding
- AI infusion workshops at global conferences to prototype ideas with business stakeholders
Omnichannel Martec Architecture, Martec Vendor Selection, Martec Reporting and Optimization
Eventim
- Requirements management, RFP preparation, organizing the vendor selection process, decision support
- Machine learning and buying prediction use case for campaign optimization
- Developing AI use cases while protecting Eventim data from use by LLM technologies: Bloomreach, Adobe, Salesforce, Braze, Dymatrix, Hubspot, Blueshift, Optimizely, Salesmanago, Movable Ink, Databricks, Snowflake, Zeotap, Tableau, Microstrategy
Enterprise Architect – CRM Salesforce – EMEA Ecosystem – Data Cloud
Grohe Lixil
- Consulting on architecture blueprints and strategic decisions
- Preparing RFPs for implementations and overseeing implementation as a consultant
- Consulting on the introduction of Salesforce Data Cloud as the leading CDP to optimize Marketing Automation technologies: Sales Cloud, SAP, Workato, Stitch, Google Cloud, AWS, Hybris SAP Commerce Cloud, Marketing Cloud, Service Cloud, Loyalty Cloud, Data Cloud (CDP)
Consultant
Qiagen
- Go-to-market strategy
Co-Lead Corporate Digitalization Program
E.ON
- Project portfolio management based on a gateway and marketplace approach
- Strategy decision tree with a business case as a requirement for project selection
- Managing a corporate digitalization program with OKRs across workstreams for culture, BI, process automation, architecture and data governance
AI use case:
- Correcting posting errors using AI technologies: Celonis, SAP, AWS, DMS
Project Lead & Head Product Owner CRM
Ad Alliance
- Restarted the CRM development team’s way of working to deliver the right features to Sales faster
- Agile coaching for a 40+ developer team and stakeholder management
- Alignment on the product roadmap for technologies: Microsoft Dynamics CRM
Project Manager / Product Owner / Interim CIO
Douglas Marketing Solutions
- Project lead for Go to Market – Self-Service B2P Retail Media Portal
- Salesforce Lead to Cash implementation
- Implementation of AI tool Click-Prediction for SPA campaigns
- Tender for Marketing Mix Modelling with AI – Incrementality
- CPQ and EPC implementation as part of Salesforce Media Cloud
- Pricing strategy – Discounts, Promotions and Revenue Management
- Braze Martec implementation – Omnichannel
- Customer Data Platform – Vendor Selection & Implementation – Zeotap
- Dunning processes
- Analysis of Hubspot vs. Salesforce for Douglas partner management
- Led SAP integration and process optimization
- AI Machine Learning project with Einstein, CRM-Analytics and Tableau
- Agentforce – AI Customer Service Agent
- Implementation of Lead-to-Cash processes and dunning processes
- Ensured IFRS compliance
- Designed and implemented voucher bookings
- Close coordination with SAP teams and departments
- Designed end-to-end business processes and architecture
- Developed a three-year business plan and presented the target architecture, business cases and investments to the Executive Board
- Scaled the organization from 8 to 50 employees while multiplying revenue and profit
- Introduced the CDP and supported the Incrementality project with Adtriba, CPD and an in-house model based on Salesforce CRM Analytics, Einstein Machine Learning and Tableau
Use Case AI:
- Click and ROAS prediction for SPS Retail Media campaigns based on an in-house ML model (Einstein, data source Snowflake)
- Customer Service Agent with Salesforce Agentforce
- Marketing-Mix Modelling to predict the impact of incremental spend on Retail Media on supplier revenue at Douglas
Project Lead / Product Owner Service & Marketing Automation
RTL+
- Vendor selection, requirements management, strategy, business case, user story mapping and POCs for service and marketing automation
- Technical lead for implementation of the service component
AI Use Case:
- Supported AI personalization with Data Tribe, identifying metadata and customer journey technologies: Braze, Zendesk, Microsoft Dynamics, Salesforce, SAP CDP, Gigya, AWS, Power BI
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Retail, Manufacturing, Media and Entertainment, Energy, and Biotechnology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Project Management, Business Intelligence, Product Development, and Customer Service.
Summary
14 years of experience in program and portfolio management as part of digital transformations, including at Merck Pharma, Qiagen and Ottobock,
First AI projects in 2016 with IBM Watson, followed by Google, Amazon, Claude, Agentforce and Salesforce Einstein – Machine Learning, at Eventim, RTL, and Celonis at E.ON
Various AI courses at Google, Coursera and Claude.
Skills
Ai Consulting And Training
Product Owner
Interim Cio
Project And Program Manager
Business Analyst
Omnichannel Strategy And Implementation
S4 / Hana
Crm Salesforce And Microsoft Dynamics
Project Controlling And Portfolio Management
Business Architect & Enterprise Architect
Business Process Automation
Marketing Automation
Data-Driven Marketing With Customer Data Platform
Bi And Machine Learning Projects
Ai-Driven Marketing
Sap Integration And Process Integration
Enterprise Architecture According To Togaf
Change Management
Sap Ecosystem
Sap Fico
Sap Commerce Cloud
Sap Hybris
Sap R3
Sap Xi
Sap Pp (Master Data Management)
Sap Plm
Salesforce Sales & Service Cloud
Aws
Azure
Google Cloud
Marketing Cloud
Loyalty Cloud
Microsoft Dynamics
Oracle/Siebel
Snowflake
S4 Hana
Togaf Enterprise Architecture
Prince2
Safe
Agile Project Management
Bpmn
User Story Mapping
Design Thinking
Languages
Education
Hamburg School of Business Administration (HSBA)
Betriebswirt · Business Administration, Financial Management and Corporate Strategy · Hamburg, Germany
Certifications & licenses
Agile Project Management
SAP-Zertifizierungen (verschiedene Module)
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Peter is based in Meerbusch, Germany.
Peter speaks the following languages: German (Native), English (Advanced), French (Advanced).
Peter has at least 6 years of experience. During this time, Peter has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 9 months. Note that Peter may not have shared all experience and actually has more experience.
Based on recent experience, Peter would be well-suited for roles such as: CRM & Bid Management Project Consultant, Omnichannel Martec Architecture, Martec Vendor Selection, Martec Reporting and Optimization, Enterprise Architect – CRM Salesforce – EMEA Ecosystem – Data Cloud.
Peter's most recent position is CRM & Bid Management Project Consultant at Global engineering company.
In recent years, Peter has worked for Global engineering company, Eventim, Grohe Lixil, Qiagen, and E.ON.
Peter is most experienced in industries like Advertising, Retail, and Manufacturing. Peter also has some experience in Media and Entertainment, Energy, and Biotechnology.
Peter is most experienced in business areas like Information Technology, Marketing, and Project Management. Peter also has some experience in Business Intelligence, Product Development, and Customer Service.
Peter has recently worked in industries like Advertising, Retail, and Manufacturing.
Peter has recently worked in business areas like Information Technology, Marketing, and Project Management.
Peter attended Hamburg School of Business Administration (HSBA) for Business Administration, Financial Management and Corporate Strategy.
Peter has 6 certificates. Among them, these include: Agile Project Management, Prince2 Practitioner, and Product Owner.
Peter will be available from January 2027.
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Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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