Andreas Krüger - Digital Transformation Catalyst...

Q: Where is Andreas based?

Andreas is based in Rellingen, Germany .

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Andreas have?

Andreas has at least 22 years of experience. During this time, Andreas has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 3 years and 6 months . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is Digital Transformation Catalyst | Digital Consultant at Elbstar.Digital | Andreas Krüger .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Elbstar.Digital | Andreas Krüger and Diconium Digital Solutions GmbH .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Information Technology , Professional Services , and Automotive . Andreas also has some experience in Advertising and Retail .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Project Management , Information Technology , and Strategy . Andreas also has some experience in Sales , Operations , and Procurement .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology , Automotive , and Professional Services .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Project Management , Strategy , and Information Technology .

Recommended expert

Rellingen, Germany

Experience

Aug 2022 - Present

3 years 8 months

Digital Transformation Catalyst | Digital Consultant

Elbstar.Digital | Andreas Krüger

Project management for complex digital initiatives
Interim leadership roles in transformation programs
Consulting services in digital strategy, customer experience and process optimization
International rollouts and support for organizational changes

Jan 2022 - Jul 2025

3 years 7 months

Director Digital Consulting

Diconium Digital Solutions GmbH

Supporting the company's strategic direction and portfolio development
Strategic, organizational, technical and operational advisory for new and existing clients, pitch lead
Expanding the Salesforce service offering with a focus on Core Clouds, B2B Commerce, Data Cloud & Mulesoft
Leading the global Salesforce Competence Center (Europe, US, Asia)
Building and managing the digital consultants (business and technical consulting) and the Salesforce development team
Solution/project supervision and transition management
Salesforce partner management

Jan 2016 - Dec 2021

6 years

Director Software Engineering

Diconium Digital Solutions GmbH

Establishing and developing the Hamburg office and fully setting the company's strategic direction
Technical and managerial responsibility for front- and back-end development (Hamburg) as well as Salesforce consulting and development (Germany)
Responsible for expanding the portfolio using Salesforce and building the Salesforce practice
Salesforce and other system vendor partner management
Strategic, organizational, technical and operational advisory for new and existing clients regarding digital transformation and online revenue models
Key account management, especially in the automotive sector
Interim leadership of project management, PMO and account management teams

Oct 2014 - Dec 2015

1 year 3 months

Director Business Development

Commerce Plus GmbH

Head of business development with revenue responsibility
New business for all locations Hamburg, Hannover & Prague
Strategic e-commerce consulting
Supervisor and steering committee member in large partner management projects
Member of the management circle and contributing to the agency's strategic development and direction

Nov 2011 - Sep 2014

2 years 11 months

Director Unit Hamburg & Berlin

Commerce Plus GmbH

Leading the unit with customer, revenue and EBIT responsibility, reporting to executive management
Managerial and technical leadership of IT development, project and account management departments with up to 100 employees
New client acquisition and strategic consulting for new and existing clients on digital and technical issues
Supervisor in large or technically complex projects from proposal to project completion
Implementing, analyzing and optimizing processes and establishing standard processes
Partner management
Member of the management circle and contributing to the agency's strategic development and direction

Oct 2009 - May 2011

1 year 8 months

Director IT

Pixelpark Agentur Hamburg GmbH

Disciplinary and technical leadership of the IT development team (8 employees)
Account management and new client acquisition
Technical direction of project management and overall management of major projects

Jan 2009 - Sep 2009

9 months

Hamburg, Germany

Technical Director

Rio Nord GmbH

Disciplinary and technical leadership of the IT department and project management
Managing projects for creating, customizing, and implementing web applications
Sales and support for executive management

Jun 2006 - Dec 2008

2 years 7 months

Director IT

Pixelpark Agentur Hamburg GmbH

Disciplinary and technical leadership of the Web Solutions unit (10 employees)
Managing projects for creating, customizing, and implementing software and web applications
Supporting existing clients as part of key account management
Assisting sales during the proposal phase

May 2003 - May 2006

3 years 1 month

Hamburg, Germany

Business Development Consultant

Otto GmbH

Deputy head of department
Redesign and optimization of digital support for purchasing processes
Designing IT systems, especially inventory planning systems
Technical support and project management for the international rollout of the systems within the group
Coordinating all requirements for B2B systems

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Automotive, Advertising, and Retail.

Information Technology

Professional Services

Automotive

Advertising

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Information Technology, Strategy, Sales, Operations, and Procurement.

Project Management

Information Technology

Strategy

Sales

Operations

Procurement

Summary

I am an experienced digital consultant, transformation manager and strategic project lead with over 20 years of experience in digital transformation, building scalable digital and IT organizations, and leading complex programs at national and international levels.

My focus is on advising companies on digital business models, customer experience, platform and cloud strategies, and on delivering challenging transformation projects. In leadership roles I have built and managed global consulting and engineering teams, including in Salesforce, e-commerce, data platforms and integration architectures.

As a freelancer I take on project and program management for complex digital initiatives, interim leadership roles, and consulting engagements at the intersection of business, technology and organization. I work in a structured, pragmatic and solution-oriented way, with a clear focus on measurable business value.

My experience ranges from large corporate projects to medium-sized businesses, with special expertise in digital strategy, process optimization, organizational development, partner management and international rollouts. German is my native language, and I use English at a business fluent level in an international environment.

Languages

German

Native

English

Advanced

Education

Feb 1997 - Jun 2003

TU Hamburg-Harburg

Diploma in Industrial Engineering · Industrial Engineering · Hamburg, Germany · good

Aug 1994 - Jan 1997

Unilever

Apprenticeship as an industrial clerk · Industrial Clerk · Hamburg, Germany · very good

Statistics

Experience

Total positions 9

Experience in Information Technology 14.5 y

Avg length 2 y 9 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Digital Transformation Catalyst | Digital Consultant, Director Digital Consulting, Director Software Engineering

Main industries Information Technology, Professional Services, Automotive

Main business areas Project Management, Information Technology, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

December 2025

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Rellingen, Germany.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Andreas have?

Andreas has at least 22 years of experience. During this time, Andreas has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 3 years and 6 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Digital Transformation Catalyst | Digital Consultant, Director Digital Consulting, Director Software Engineering.

What is Andreas's latest experience?

Andreas's most recent position is Digital Transformation Catalyst | Digital Consultant at Elbstar.Digital | Andreas Krüger.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Elbstar.Digital | Andreas Krüger and Diconium Digital Solutions GmbH.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Information Technology, Professional Services, and Automotive. Andreas also has some experience in Advertising and Retail.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Project Management, Information Technology, and Strategy. Andreas also has some experience in Sales, Operations, and Procurement.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology, Automotive, and Professional Services.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Project Management, Strategy, and Information Technology.

What is Andreas's education?

Andreas holds a Bachelor in Industrial Engineering from TU Hamburg-Harburg.

What is the availability of Andreas?

Andreas is immediately available full-time for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.