Screaming Frog Experts in Germany

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Backend WordPress web development.

• Driving app monetization and growth initiatives for Bundesliga products.
• Moderation of cross-team ideation workshops for idea generation.
• Amplitude Product Analytics, Google Ad Manager, Firebase.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

• current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de

• PHP application development for the following news portal CMS:
• lebensmittelzeitung.net
• textilwirtschaft.de
• horizont.net
• iz.de
• fvw.de
• ahgz.de
• horizont.at
• agrarzeitung.de
• food-service.de
• fashionmagazine.it

Challenge: Transform 23 websites with over 17,000 words from various authors into a consistent, highly professional tone.

My solution: I transformed the project based on the principles of digital reading psychology. Structural clarity: I implemented a clean H1–H3 hierarchy. This makes complex educational topics scannable and accessible. Linguistic precision: I broke up convoluted run-on sentences. Active language reduces cognitive load and keeps readers engaged until the end. Audience focus: I tailored the texts individually – professionally supportive for teachers, direct and activating for students. SEO basics: I developed a keyword strategy for all 23 pages and wrote snippets that inspire trust in search results instead of ending abruptly and unprofessionally.

The result: A consistent brand presence that combines information gain with technical excellence. "We're on a very good, shared linguistic and content level." – client feedback after the first round of editing.

• Copywriting for the company website in English and German

• Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.

• SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.

• Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.

• Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.

• Further development of the CheckCars24 brand and its online business to increase reach, sales, and brand image.
• Structural and content expansion of the online presence.
• Conversion-oriented development to increase leads.
• Conceptual support in the graphic and technical redesign.
• Model-specific conception of cross-channel advertising campaigns.
• Managing a six-figure monthly budget in Google Ads.
• Creation of campaign-specific landing pages and newsletters.
• Opening new channels for lead generation.
• Establishing and expanding the partnership with Hertha BSC.
• Designing and planning online and offline PR activities.
• Designing and producing print and digital marketing materials.
• Organizing and executing brand presentations at trade shows and other events.

• Created D2C conversion funnels using AI lookalike and interest-based targeting.
• Optimized creative assets with AI copy and image analysis tools.
• Implemented predictive pacing and dynamic budget optimization in Meta Ads.
• Increased lead quality by 30% through iterative audience refinement.
• Scaled profitable ad sets with automated testing and bid strategies.

Cross-channel brand communication for private sellers across the following channels:

• seller portal,
• community board,
• emails, etc.

• Managed clients of the web agency on search engine optimization and marketing as well as web analytics
• Technical lead for 5 team members

• Support for website relaunch (SEO, SEA)
• Planning and managing all performance marketing activities
• SEO (technical, content, active link building)
• Managing and implementing Google Ads and LinkedIn Ads campaigns
• Planning and managing content marketing, UX optimization, conversion maximization for B2B
• Creating landing pages (WordPress)
• Setting up and regularly analyzing Google Analytics
• Setting up tracking for all channels (performance marketing, email marketing, offline activities)