Stephan Lassonczyk - Content & SEO Manager

Q: Where is Stephan based?

Stephan is based in Munich, Germany .

Q: What languages does Stephan speak?

Stephan speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Stephan have?

Stephan has at least 7 years of experience. During this time, Stephan has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 1 year and 2 months . Note that Stephan may not have shared all experience and actually has more experience.

Q: What is Stephan's latest experience?

Stephan's most recent position is Content & SEO Manager at Telefónica, DerTour, Klett .

Q: What companies has Stephan worked for in recent years?

In recent years, Stephan has worked for Telefónica, DerTour, Klett , Ergo Travel Insurance , RaySono , Viessmann, Infineon, and Biontech .

Q: Which industries is Stephan most experienced in?

Stephan is most experienced in industries like Automotive , Education , and Telecommunication . Stephan also has some experience in Tourism , Biotechnology , and Energy .

Q: Which business areas is Stephan most experienced in?

Stephan is most experienced in business areas like Marketing , Project Management , and Information Technology . Stephan also has some experience in Quality Assurance .

Q: Which industries has Stephan worked in recently?

Stephan has recently worked in industries like Education , Telecommunication , and Tourism .

Q: Which business areas has Stephan worked in recently?

Stephan has recently worked in business areas like Marketing , Project Management , and Information Technology .

Recommended expert

Munich, Germany

Check rate

Experience

Jan 2023 - Dec 2024

2 years

Content & SEO Manager

Telefónica, DerTour, Klett

Content migrations (AEM, Contentstack), SEO optimization
Editorial planning, image selection, and delivery of digital content
Reporting, Jira and Confluence use

Jan 2022 - Dec 2022

1 year

Project Lead Content Migration

Ergo Travel Insurance

Leading the migration in Adobe AEM
Creating resource and schedule plans
Quality assurance and team coordination across multiple disciplines
Close collaboration with internal departments and service providers

Mar 2021 - Aug 2022

1 year 6 months

Content Manager & Project Manager

RaySono

Project responsibility for campaign implementation and CMS content (AEM)
Campaign management for McDonald’s (Digital Campaigns, AEM)
Content and project management for BMW Financial Services
Coordination with stakeholders, timings, and resource management

Jan 2021 - Dec 2022

2 years

Content Manager

Viessmann, Infineon, Biontech

SEO optimization, structuring, and migration of web content
Advising editorial teams and content teams
CMS: AEM, Open CMS, SharePoint

Jan 2017 - Dec 2018

2 years

Content Manager for BMW dealer websites

Iris Germany

Maintenance and support of BMW/MINI dealer websites (Open CMS)
Quality checks, CMS maintenance, and customer coordination

Jan 2016 - Dec 2017

2 years

Project Manager Online / Campaigning

Sky Deutschland

Managed the relaunch of business.sky.de
Planned and coordinated digital content for different Sky platforms
Project coordination, OpenText CMS & SEO

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Education, Telecommunication, Tourism, Biotechnology, and Energy.

Automotive

Education

Telecommunication

Tourism

Biotechnology

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, and Quality Assurance.

Marketing

Project Management

Information Technology

Quality Assurance

Summary

Experienced freelance project manager and content expert with a focus on digital campaigns, content migration, and SEO optimization. Many years of experience in planning, coordinating, and delivering projects in corporate structures. Expert in working with agencies, internal stakeholders, and international teams. Excellent knowledge of CMS systems such as Adobe Experience Manager (AEM), Open CMS, Contentstack, FirstSpirit, and SharePoint.

Skills

Cms (Selection): Aem, Firstspirit, Open Cms, Contentstack, Typo3, Sitecore, Sharepoint
Project Management: Jira, Confluence, Ms Office, Sharepoint
Image & Video Editing: Photoshop, Camtasia, Davinci Resolve
Marketing & Seo: Google Analytics, Sistrix, Screaming Frog, Evalanche

Languages

German

Native

English

Advanced

Certifications & licenses

IBM Micro-Degree "Fundamentals of Artificial Intelligence"

IBM

Media Law & Image Rights

Prof. Dr. Gero Himmelsbach

SEO Seminar 121Watt

121Watt

Team Leadership

Lecturio GmbH

Statistics

Experience

Total positions 6

Experience in Automotive 3.5 y

Avg length 1 y 8 m

Longest experience 1 y 11 m

Expertise

Recent roles Content & SEO Manager, Project Lead Content Migration, Content Manager & Project Manager

Main industries Automotive, Education, Telecommunication

Main business areas Marketing, Project Management, Information Technology

Qualifications

Certifications earned 4

Profile

Created

July 2025

Last Update

July 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Stephan is based in Munich, Germany.

Stephan speaks the following languages: German (Native), English (Advanced).

Stephan has at least 7 years of experience. During this time, Stephan has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 2 months. Note that Stephan may not have shared all experience and actually has more experience.

Based on recent experience, Stephan would be well-suited for roles such as: Content & SEO Manager, Project Lead Content Migration, Content Manager & Project Manager.

Stephan's most recent position is Content & SEO Manager at Telefónica, DerTour, Klett.

In recent years, Stephan has worked for Telefónica, DerTour, Klett, Ergo Travel Insurance, RaySono, Viessmann, Infineon, and Biontech.

Stephan is most experienced in industries like Automotive, Education, and Telecommunication. Stephan also has some experience in Tourism, Biotechnology, and Energy.

Stephan is most experienced in business areas like Marketing, Project Management, and Information Technology. Stephan also has some experience in Quality Assurance.

Stephan has recently worked in industries like Education, Telecommunication, and Tourism.

Stephan has recently worked in business areas like Marketing, Project Management, and Information Technology.

Stephan has 4 certificates. Among them, these include: IBM Micro-Degree "Fundamentals of Artificial Intelligence", Media Law & Image Rights, and SEO Seminar 121Watt.

Stephan will be available full-time from September 2026.

Stephan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Stephan, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

0 2 4 6 8

<€800 €800-1200 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 841 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.