Lisa-Marie W.-Communications Management with a focus on Content Marketing, Public Relations & Sustainability Communications
Check rate
Experience
Director Corporate Communications
Kommunikations-Kompass
- Consulting, services & coaching
Communications & Content Manager Digital Health
GAIA AG
- Communication, PR and content strategies
- External and internal communication
- Operational marketing with a focus on PR and content
- Digital Health content for all communication materials (online and offline)
- Professional and disciplinary management of 5 employees
- Responsibility for developing and implementing the communication strategy
- Responsibility for developing and implementing the overarching content strategy
- Responsibility for developing and implementing launch communication for Digital Health Applications
- Responsibility for developing and implementing all PR activities
- Establishment of the webinar division and external training academy
- Establishment of a blog for selected DiGA
- Social media management
Communications & Content Manager Digital Health
Self-employed
Senior Marketing & PR Manager
indevis GmbH
- Responsibility for public relations
- Responsibility for positioning the C-level
- Responsibility for social media management
- Responsibility for maintaining the website
- Responsibility for agency management
- Responsibility for employer branding
- Responsibility for lead management
- Responsibility for the professional supervision of trainees in the marketing department
- Development and implementation of the web strategy
- Development and implementation of the communication strategy
- Development and implementation of content (text, video) for various channels
- Development and implementation of marketing activities
- Development and implementation of workshops, trade fair appearances and webinars
Marketing & PR Manager (part-time)
Mentory Training GmbH
- Responsibility for developing and implementing the marketing and PR strategy
- Website relaunch and optimization
- Budget calculation
Marketing Manager
indevis GmbH
- Responsible for Public Relations
- Responsible for positioning the C-level
- Responsible for Social Media Management
- Responsible for website maintenance
- Responsible for agency management
- Responsible for Employer Branding
- Responsible for Lead Management
- Responsible for the professional supervision of marketing trainees
- Development and implementation of the web strategy
- Development and implementation of the communications strategy
- Development and implementation of content (text, video) for various channels
- Development and implementation of marketing campaigns
- Development and implementation of workshops, trade fair appearances, and webinars
Content Manager (part-time)
smartpatient GmbH
- Development of topics and content for the medical field
- Development of SEO-optimized content
Editor (part-time)
givve®
- Development of editorial topics
- Development of the content strategy
- Development of SEO-optimized content
- Search engine optimization
Communications Manager DACH
nimax GmbH
- Responsible for Managing agencies
- Responsible for Social Media Management
- Responsible for Event Marketing
- Responsible for Media- and press relations
- Responsible for Community Management
- Responsible for Content Management
- Responsible for Initiation and support of cooperations
- Responsible for Professional management of the communications team
- Development of The communication strategy
- Development of SEO-optimized content
Working Student
Allianz Deutschland AG
- Communication planning
- Preparation and support of press meetings, editorial tours, and customer meetings
- Content Management: Writing press and information texts as well as content for internal media
- Social Media Management: Planning and managing social media channels
- Conducting evaluations, contributing to studies, and an international evaluation project, among other things
Intern
Allianz Deutschland AG
- Communications strategy
- Preparation and support of press meetings, editorial tours and client meetings
- Content Management: Writing press and information texts as well as content for internal media
- Social Media Management: Development and management of social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among other tasks.
Marketing & PR Manager (part-time)
Onvicon GmbH
- Responsibility for marketing and PR activities
- Content Management and editorial work
- Social Media Management
Working Student
Stellenanzeigen.de GmbH & Co. KG
- Communications strategy
- Preparation and support of press meetings, editorial tours and client meetings
- Content Management: Writing press and information texts as well as content for internal media
- Social Media Management: Development and management of social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among other tasks.
Working Student
Scout24 Services GmbH/Spontacts GmbH
- SEM, SEO with a focus on Content Management
- Social Media Management: Management of social media channels and blogs, social media analyses
- Creation and maintenance of websites
- Editorial work, writing articles and information texts
- Customer Relations, Community Management, complaints management, among other tasks.
intern
Ketchum Pleon GmbH
- Communications strategy
- Preparation and support of press meetings, editorial tours and client meetings
- Content Management: Writing press and information texts as well as content for internal media
- Social Media Management: Development and management of social media channels
- Conducting evaluations, contributing to studies and an international evaluation project, among other tasks.
Intern
DMFmedia GmbH
- SEM, SEO with a focus on Content Management
- Social Media Management: Managing social media channels and blogs, social media analyses
- Creating and maintaining websites
- Editorial work, writing articles and informational texts
- Customer Relations, Community Management, complaint management, among other things
Freelancer
edelight GmbH und Mädchenflohmarkt GmbH
- SEM, SEO with a focus on Content Management
- Social Media Management: Managing social media channels and blogs, social media analyses
- Creating and maintaining websites
- Editorial work, writing articles and informational texts
- Customer Relations, Community Management, complaint management, among other things
intern
stern.de GmbH
- Working in the news department
- Writing articles, video and audio reports
- Conducting surveys and interviews
- Preparing press appointments, among other things
intern
Funkhaus Aschaffenburg GmbH & Co Studiobetriebs KG
- Working in the news department
- Writing articles, video and audio reports
- Conducting surveys and interviews
- Preparing press appointments, among other things
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Healthcare, Professional Services, Advertising, Education, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Customer Service, Research and Development, Strategy, and Information Technology.
Summary
I’m Lisa. For 15 years, I have been turning complex messages into clear, effective communication that is not only heard, but also understood and felt. My areas of focus? Concept development, content and PR – in short: marketing communications with many facets and real impact.
Since 2021, I have been supporting companies in the Healthcare, HealthTech and IT sectors as a freelancer. My goal? To strengthen brand identities and not just reach target groups, but truly inspire them – through clear, credible and authentic communication that has a tangible impact.
What does this require? Communication that works. Good products and excellent services alone rarely convince people. Only clear communication turns performance into meaning. And that is what people remember.
Because: What is not clear remains difficult to understand. What is not understood does not convince. And what does not convince does not move anyone – and does not sell.
Communication should not confuse, but create impact.
Skills
Focus Industries
- Healthcare & Healthtech
- It & Tech
- Sustainable Companies
Areas Of Expertise
- Otx, Rx & Digital Products In Neurology, Oncology, Health & Medicine, Psychiatry And Psychology, Orthopedics, Dermatology, Urology And More
- Cloud And It Services, It Security, Network Solutions, Software Development, Saas, Data Security, Managed Services And More
Tools
- Various Cms, Ms Office, Canva, Seo Tools
- E-Mail Marketing: Hubspot, Mailchimp, Cleverreach
- Social Media & Online Marketing: Hootsuite, Buffer, Later, Google Analytics, Meta Business Suite, Linkedin Analytics
- Pr & Media Relations: Meltwater, Cision, Talkwalker, Google Alerts
Languages
Education
Master of Arts · International Public Relations
Bachelor of Science · Communication Studies
Certifications & licenses
Sustainable Leadership Training
IHK
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Lisa-Marie is based in Puchheim, Germany.
Lisa-Marie speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).
Lisa-Marie has at least 15 years of experience. During this time, Lisa-Marie has worked in at least 12 different roles and for 17 different companies. The average length of individual experience is 1 year and 10 months. Note that Lisa-Marie may not have shared all experience and actually has more experience.
Based on recent experience, Lisa-Marie would be well-suited for roles such as: Director Corporate Communications, Communications & Content Manager Digital Health, Senior Marketing & PR Manager.
Lisa-Marie's most recent position is Director Corporate Communications at Kommunikations-Kompass.
In recent years, Lisa-Marie has worked for Kommunikations-Kompass, GAIA AG, Self-employed, and indevis GmbH.
Lisa-Marie is most experienced in industries like Information Technology, Healthcare, and Professional Services. Lisa-Marie also has some experience in Advertising, Media and Entertainment, and Education.
Lisa-Marie is most experienced in business areas like Marketing, Customer Service, and Research and Development. Lisa-Marie also has some experience in Strategy and Information Technology.
Lisa-Marie has recently worked in industries like Information Technology, Healthcare, and Professional Services.
Lisa-Marie has recently worked in business areas like Marketing and Strategy.
Lisa-Marie holds a Master in International Public Relations and a Bachelor in Communication Studies.
Lisa-Marie has 1 certificate: Sustainable Leadership Training.
Lisa-Marie is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 21 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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