Ruth Bastanier - Dipl. Designer - Corporate Design Expert

Q: Where is Ruth based?

Ruth is based in Gräfelfing, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ruth speak?

Ruth speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Ruth have?

Ruth has at least 24 years of experience. During this time, Ruth has worked in at least 10 different roles and for 10 different companies . The average length of individual experience is 2 years and 5 months . Note that Ruth may not have shared all experience and actually has more experience.

Q: What is Ruth's latest experience?

Ruth's most recent position is Corporate Design Expert | Freelancer at CREAVIA .

Q: What companies has Ruth worked for in recent years?

In recent years, Ruth has worked for CREAVIA , empower GmbH , and Adtran Networks SE (formerly ADVA Optical Networking SE) .

Q: Which industries is Ruth most experienced in?

Ruth is most experienced in industries like Information Technology , Telecommunication , and Manufacturing . Ruth also has some experience in Professional Services , Transportation , and Advertising .

Q: Which business areas is Ruth most experienced in?

Ruth is most experienced in business areas like Marketing , Information Technology , and Product Development . Ruth also has some experience in Project Management , Strategy , and Operations .

Q: Which industries has Ruth worked in recently?

Ruth has recently worked in industries like Information Technology , Telecommunication , and Professional Services .

Q: Which business areas has Ruth worked in recently?

Ruth has recently worked in business areas like Marketing and Strategy .

Recommended expert

Gräfelfing, Germany

Check rate

Experience

Jan 2025 - Present

1 year 8 months

Corporate Design Expert | Freelancer

CREAVIA

Development of corporate designs, PowerPoint master systems, and Word templates for technical B2B companies.

Corporate Design: A visual identity that positions your company clearly and makes it recognizable. The important part is: it should not only look good, but also be defined in a way that allows consistent use in everyday work.
Consulting & workshops: Anchoring corporate design in everyday work: We clarify what is really needed and how teams can use it with confidence. This also includes PowerPoint setups and practical training so that standards are actually lived.
Report design: Reports that guide clearly and are quickly understood. Precisely structured, visually well thought out, and consistent with the corporate design. Infographics make important numbers and facts accessible so that information is not just read, but understood.
Template design: Corporate design is translated into office templates that teams really use: user-friendly, technically cleanly built, and consistent. This includes masters, components, libraries, and suitable usage guides so that documents and presentations can be created professionally and quickly.

Nov 2024 - Present

1 year 10 months

Remote

Design Partner | Freelancer

empower GmbH

Master development
Layout and slide design for customer projects at empower GmbH
Consulting, corporate design & PowerPoint systems

Nov 2016 - Apr 2024

7 years 6 months

Planegg, Germany

Senior Marketing Manager Corporate Design | Permanent Position

Adtran Networks SE (formerly ADVA Optical Networking SE)

Introduction of a global corporate design update in 2017/2018
Continuous development and implementation of the global corporate design (event design, sales material, business equipment, icon design, intranet, etc.)
Global rollout, maintenance, and training of the PowerPoint add-in QuickSlide to ensure intuitive compliance with the corporate design for all employees
Definition & creation of infographics and charts
Concept, design, and implementation of the annual business and sustainability report in two languages (online and print versions)
Building and managing a team of two agencies for ongoing support in the implementation of graphic work and the update of all technical documents (InCopy & InDesign CMS solution)
Live graphic recording at the symposium 2017 / 2018

Jun 2015 - Feb 2016

9 months

Bonn, Germany

Corporate Design Manager | Permanent Position

Williams Lea & Tag GmbH

Global corporate design consulting for the vehicles and buildings division of Deutsche Post DHL
Database maintenance and creation of evaluations
Order processing via the database
Process mapping / optimization
Review and approval of vehicle wraps
Guideline concept development and support for special topics

Nov 2014 - Mar 2015

5 months

Nettetal, Germany

On-site

Senior Graphic & Event Designer | Permanent Position

BaCa Kaldenkirchen GmbH

Marketing planning and development of the corporate design as well as graphic design for print media
Event management - individual concept development, decoration, staff planning (company parties, readings, exhibitions, concerts)
Staff planning and management, preparation of accounting & cash handling

Apr 2012 - Oct 2014

2 years 7 months

Munich, Germany

Senior Graphic Designer | Permanent Position

nizeone

Client: Bosch Home Appliances

Graphic design of print graphics for washing machines and dryers in all languages
Icon design as well as maintenance and creation of symbol catalogues for all product areas
User interface design (displays for ovens and washing machines)
Project management for the "film creation" area
Concept, design and implementation of style guides and design sheets

Sep 2006 - Apr 2012

5 years 8 months

Munich, Germany

Hybrid

Graphic Designer | Freelancer

BASTANIER design & konzept

Concept, design and implementation of various web presences
Icon design, user interface design
Consulting, concept and implementation of corporate designs for companies from different industries
Creation of company presentations and templates
Design of advertising materials
Logo development
Manual creation with Microsoft Word
Birth announcements, wedding stationery, anniversary and promotional cards

Feb 2006 - Aug 2006

7 months

Pfaffenhofen an der Ilm, Germany

On-site

Manager Creative Services

eSeSIX Computer GmbH

Concept and implementation of the new corporate design for eSeSIX Computer GmbH and the HEAVENSGATE product line
Creation of CI guides
Graphic design of all print materials
Concept, web design and implementation of the new web presences

Jul 2001 - Jan 2006

4 years 7 months

Munich, Germany

Marketing Manager

considion system gmbh

Development and continuous further development of the corporate identity
Concept and implementation of sales materials, advertising materials and presentations
Concept and execution of direct marketing campaigns
Graphic design of advertising and job ads
Concept and maintenance of the internet and intranet presence
Organization, design and execution of events
Support with customer projects – graphic, web and process design, presentations
Selection and support of agencies
Budget responsibility

Jan 2001 - Jul 2001

7 months

On-site

Business Unit Marketing | Permanent Position

Biodata Security Maintenance GmbH

Concept and implementation of the corporate design for the independent business unit in Munich
Organization, design and execution of the two Biodata exhibition stands at CeBIT 2001
Selection and support of agencies
Coordination of press relations for the business unit

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Telecommunication, Manufacturing, Professional Services, Transportation, and Advertising.

Information Technology

Telecommunication

Manufacturing

Professional Services

Transportation

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Product Development, Project Management, Strategy, and Operations.

Marketing

Information Technology

Product Development

Project Management

Strategy

Operations

Summary

As a corporate design expert for technical B2B companies, I analyze what is already there, advise on processes, templates, and applications, and develop practical solutions. This saves time, creates consistency, and strengthens the professional impact of your brand.

I develop a clear, modern, and long-lasting visual identity that can evolve with change. Clean structures, standards, and easy-to-understand guidelines ensure that it is really used in everyday work - with a focus on PowerPoint master templates, slide components, and Word templates. If desired, I also take on project management for brand assets, acting as the link between teams, stakeholders, and external service providers.

Skills

Corporate Design & Branding
Powerpoint And Word Templates, Master Development
Graphic Design, Charts,
Infographics, Icon Design
Project Management & Process Development
Change Management & Intercultural Communication
Sketchnoting / Graphic Recording

Soft Skills

Creativity
Solution-Oriented Work
Organizational Talent
Emotional Intelligence

Software

Adobe Creative Suite
Microsoft Office (Powerpoint, Word, Sharepoint, Sway)
Quickslide / Empowersuite
Canva
Miro, Notion
Workfront
Workiva (Disclosure Management System)

Languages

German

Native

English

Advanced

French

Elementary

Education

Sep 1992 - Jan 1997

University of Applied Sciences for Art and Design

Diploma · Textile Design and Computer Science · Hanover, Germany

Oct 1981 - Jun 1990

Ludwigsgymnasium

Abitur · Humanities/Modern Languages · Munich, Germany

Certifications & licenses

Psychological Counselor

BTB Distance Learning

Systemic Counselor

BTB Distance Learning

Statistics

Experience

Total positions 10

Experience in Information Technology 13 y

Avg length 2 y 6 m

Longest experience 7 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Corporate Design Expert | Freelancer, Design Partner | Freelancer, Senior Marketing Manager Corporate Design | Permanent Position

Main industries Information Technology, Telecommunication, Manufacturing

Main business areas Marketing, Information Technology, Product Development

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

July 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Ruth is based in Gräfelfing, Germany and can operate in on-site, hybrid, and remote work models.

Ruth speaks the following languages: German (Native), English (Advanced), French (Elementary).

Ruth has at least 24 years of experience. During this time, Ruth has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 2 years and 5 months. Note that Ruth may not have shared all experience and actually has more experience.

Based on recent experience, Ruth would be well-suited for roles such as: Corporate Design Expert | Freelancer, Design Partner | Freelancer, Senior Marketing Manager Corporate Design | Permanent Position.

Ruth's most recent position is Corporate Design Expert | Freelancer at CREAVIA.

In recent years, Ruth has worked for CREAVIA, empower GmbH, and Adtran Networks SE (formerly ADVA Optical Networking SE).

Ruth is most experienced in industries like Information Technology, Telecommunication, and Manufacturing. Ruth also has some experience in Professional Services, Transportation, and Advertising.

Ruth is most experienced in business areas like Marketing, Information Technology, and Product Development. Ruth also has some experience in Project Management, Strategy, and Operations.

Ruth has recently worked in industries like Information Technology, Telecommunication, and Professional Services.

Ruth has recently worked in business areas like Marketing and Strategy.

Ruth holds a Master in Textile Design and Computer Science from University of Applied Sciences for Art and Design.

Ruth has 2 certificates. These include: Psychological Counselor and Systemic Counselor.

Ruth is immediately available part-time for suitable projects.

Ruth's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Ruth, click the Meet button on the profile to request a meeting and discuss your project needs.