Ruth B.-Dipl. Designer - Corporate Design Expert
Check rate
Experience
Corporate Design Expert | Freelancer
CREAVIA
Development of corporate designs, PowerPoint master systems and Word templates for technical B2B companies.
Corporate Design: A visual identity that clearly positions your company and makes it recognizable. The key is that it should not only look good, but also be defined in a way that makes it easy to apply consistently in everyday work.
Advice & workshops: Making Corporate Design part of everyday work. We clarify what is really needed and how teams can use it with confidence. This also includes PowerPoint setups and practical training to help teams put standards into practice.
Report design: Reports that guide readers clearly and are easy to understand. Carefully structured, thoughtfully designed and consistent with the Corporate Design throughout. Infographics make key figures and facts accessible, so information is not just read, but understood.
Template design: Translating Corporate Design into Office templates that teams will actually use: user-friendly, technically well-built and consistent. This includes masters, components, libraries and helpful usage guides, so documents and presentations can be created quickly and professionally.
Design Partner | Freelancer
empower GmbH
- Master development
- Layout and slide design for empower GmbH client projects
- Advice, Corporate Design & PowerPoint systems
Senior Marketing Manager Corporate Design | Permanent position
Adtran Networks SE (formerly ADVA Optical Networking SE)
- Introduced a global Corporate Design update in 2017/2018
- Continuously developed and applied the global Corporate Design (event design, sales materials, business stationery, icon design, intranet, etc.)
- Rolled out, maintained and provided training worldwide on the QuickSlide PowerPoint add-in, helping all employees follow the CD intuitively
- Defined and created infographics and charts
- Planned, designed and produced the annual business and sustainability report in two languages (online and print versions)
- Built and managed a team of two agencies to provide ongoing support with graphic design work and updates to all technical documents (InCopy & InDesign CMS solution)
- Live Graphic Recording at the 2017 / 2018 symposium
Corporate Design Manager | Permanent position
Williams Lea & Tag GmbH
- Provided worldwide Corporate Design advice for Deutsche Post DHL’s vehicles and buildings
- Maintained the database and prepared reports
- Processed orders through the database
- Mapped and optimized processes
- Inspected and approved vehicle wraps
- Developed guidelines and managed special topics
Senior Graphic & Event Designer | Permanent position
BaCa Kaldenkirchen GmbH
- Planned marketing and developed the Corporate Design and graphic design for print materials
- Event management – tailored concepts, decoration and staffing plans (company celebrations, readings, exhibitions, concerts)
- Staff planning and management, bookkeeping preparation and cash management
Senior Graphic Designer | Permanent position
nizeone
Client: Bosch Home Appliances
- Graphic design of printed graphics for washing machines and dryers in all languages
- Icon design, as well as maintaining and creating symbol catalogs for all product areas
- User interface design (displays for ovens and washing machines)
- Project management for the “Film Production” department
- Concept development, design and implementation of style guides and design sheets
Graphic Designer | Freelancer
BASTANIER design & konzept
- Concept development, design and implementation of various websites
- Icon design, user interface design
- Consulting, concept development and implementation of corporate designs for companies from various industries
- Creation of company presentations and templates
- Design of promotional materials
- Logo development
- Manual creation using Microsoft Word
- Birth announcements, wedding stationery, anniversary and promotional cards
Creative Services Manager
eSeSIX Computer GmbH
- Concept development and implementation of the new corporate design for eSeSIX Computer GmbH and the HEAVENSGATE product line
- Creation of CI guides
- Graphic design of all print materials
- Concept development, web design and implementation of the new websites
Marketing Manager
considion system gmbh
- Development and ongoing management of the corporate identity
- Concept development and implementation of sales materials, promotional materials and presentations
- Concept development and execution of direct marketing campaigns
- Graphic design of advertising and job ads
- Concept development and maintenance of the website and intranet
- Organization, design and execution of events
- Contributed to client projects – graphic, web and process design, presentations
- Selection and management of agencies
- Budget responsibility
Business Unit Marketing | Permanent position
Biodata Security Maintenance GmbH
- Concept development and implementation of the corporate design for the independent Business Unit in Munich
- Organization, design and execution of the two Biodata trade fair booths at CeBIT 2001
- Selection and management of agencies
- Coordination of press relations for the Business Unit
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Telecommunication, Manufacturing, Professional Services, Transportation, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Product Development, Project Management, Strategy, and Operations.
Summary
As a Corporate Design expert for technical B2B companies, I assess what is already in place, advise on processes, templates and applications, and develop practical solutions. This saves time, creates consistency and strengthens your brand’s professional impact.
I develop a clear, modern and lasting visual identity that can adapt to change. Clean structures, standards and easy-to-understand guidelines ensure it is genuinely used in everyday work, with a focus on PowerPoint master templates, slide components and Word templates. If needed, I also manage projects involving brand assets, acting as a link between teams, stakeholders and external service providers.
Skills
Skills
- Corporate Design & Branding
- Powerpoint And Word Templates, Master Development
- Graphic Design, Charts,
- Infographics, Icon Design
- Project Management & Process Development
- Change Management & Intercultural Communication
- Sketchnoting / Graphic Recording
Soft Skills
- Creativity
- Solution-Focused Approach
- Strong Organizational Skills
- Emotional Intelligence
Software
- Adobe Creative Suite
- Microsoft Office (Powerpoint, Word, Sharepoint, Sway)
- Quickslide / Empowersuite
- Canva
- Miro, Notion
- Workfront
- Workiva (Disclosure Management System)
Languages
Education
Fachhochschule für Kunst und Design
Diploma · Textile Design Informatics · Hanover, Germany
Ludwigsgymnasium
Abitur · Humanities / Modern Languages · Munich, Germany
Certifications & licenses
Psychological Counselor
Fernstudium BTB
Systemic Counselor
Fernstudium BTB
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Ruth is based in Gräfelfing, Germany and can operate in on-site, hybrid, and remote work models.
Ruth speaks the following languages: German (Native), English (Advanced), French (Elementary).
Ruth has at least 24 years of experience. During this time, Ruth has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 2 years and 5 months. Note that Ruth may not have shared all experience and actually has more experience.
Based on recent experience, Ruth would be well-suited for roles such as: Corporate Design Expert | Freelancer, Design Partner | Freelancer, Senior Marketing Manager Corporate Design | Permanent position.
Ruth's most recent position is Corporate Design Expert | Freelancer at CREAVIA.
In recent years, Ruth has worked for CREAVIA, empower GmbH, and Adtran Networks SE (formerly ADVA Optical Networking SE).
Ruth is most experienced in industries like Information Technology, Telecommunication, and Manufacturing. Ruth also has some experience in Professional Services, Transportation, and Advertising.
Ruth is most experienced in business areas like Marketing, Information Technology, and Product Development. Ruth also has some experience in Project Management, Strategy, and Operations.
Ruth has recently worked in industries like Information Technology, Telecommunication, and Professional Services.
Ruth has recently worked in business areas like Marketing and Strategy.
Ruth holds a Master in Textile Design Informatics from Fachhochschule für Kunst und Design.
Ruth has 2 certificates. These include: Psychological Counselor and Systemic Counselor.
Ruth is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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