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Alexander Wende-Senior Art Director & Product Designer for design systems and digital brand experiences

Alexander Wende - Senior Art Director & Product Designer for design systems and digital brand experiences - profile avatar
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Tala, Cyprus

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Experience

Jan 2022 - Present

Senior Art Direction & Design, Online/Offline

BLCKMATTR Ltd.

Position Summary
Senior Art Direction & Design, Online/Offline at BLCKMATTR Ltd.
Industries
Information Technology
Media and Entertainment
Business Areas
Marketing
Product Development
Project Management
  • Expanded and maintained design systems in Figma for web and mobile apps
  • Ensured WCAG AA compliance and overhauled tokens and global styles
  • Developed UI/UX components and modules for multiple products (Stationary, Ambulatory)
  • Created responsive designs for web apps and mobile apps (iOS/Android)
  • Collaborated with developers and internal UI/UX designers to implement and refine components
  • Documented design system updates for seamless handovers
  • Designed landing pages, product pages, marketing campaigns, event designs, and keynote presentations
  • Developed icon sets, pictograms, and illustrations for corporate design and websites
  • Utilized Kanban and Scrum methodologies across cross-departmental teams
Mar 2020 - Nov 2021

Digital Art Direction & Design, UI/UX

Tchibo GmbH

Position Summary
Digital Art Direction & Design, UI/UX at Tchibo GmbH
Industries
Food and Beverage
Retail
Business Areas
Information Technology
Product Development
  • Developed new responsive online appearance based on a rebranding refresh
  • Conceptualized and designed header navigation, modules for home, coffee, travel, and non-food sections
  • Created pattern libraries, atoms, and modules within a responsive grid system for all screen sizes
  • Defined color theming, tokens, and global styles for pattern libraries
  • Wireframed, prototyped, and usability tested new UI/UX concepts
  • Collaborated with frontend developers and external agencies in an Agile environment
  • Presented designs and conducted usability workshops and user interviews
  • Provided art direction and mentorship to trainees and junior designers
Jan 2019 - Present

Founder, Art Direction & Design, Online/Offline

Superhotdesign / Ecomzebra Ltd.

Position Summary
Founder, Art Direction & Design, Online/Offline at Superhotdesign / Ecomzebra Ltd.
Industries
Advertising
Media and Entertainment
Retail
Business Areas
Marketing
Product Development
Sales
  • Started as a side business offering art direction, branding, photography styles/key visuals, social media, events, and campaigns
  • Collaborated with freelancers on various projects including HR campaigns, landing pages, exhibition stands, and hackathon events
  • Created online and offline assets for clients such as 13-6 Agency, Alba, Ottonova, and Innogames
  • Transitioned to selling illustrative design goods on Amazon Merch with advertising management via Amazon Advertising Central
Oct 2018 - Mar 2020

Art Direction & Design, Online/Offline

Factor Design

Position Summary
Art Direction & Design, Online/Offline at Factor Design
Industries
Advertising
Business Areas
Marketing
Product Development
  • Focused on branding and corporate design, creating online and offline experiences for clients including Tchibo, Satisfyer, Klauberg, HPM, ReMax, Cor, and Hamburg Commercial Bank
  • Designed UI/UX for Tchibo store finder, sale, and travel categories with increased conversions
  • Developed corporate style guides (CI guidelines) and pattern libraries
  • Produced assets for websites, advertising, events, exhibitions, and infographics
  • Conceptualized HR campaigns and photoshoots, collaborating with photographers and 3D studios
  • Operated within a Kanban environment and presented to senior management
Oct 2016 - Sep 2018

Art Direction & Design, Online/Offline

Freelancer

Position Summary
Art Direction & Design, Online/Offline at Freelancer
Industries
Food and Beverage
Retail
Business Areas
Marketing
  • Provided full-time freelance art direction and design for branding, corporate design, UI/UX, and advertising
  • Worked primarily for Tchibo as Digital Art Director (06/2017–09/2018)
  • Collaborated with external agencies and freelancers across design, development, and marketing
  • Delivered responsive web and mobile designs, icon sets, and corporate style guides
  • Conducted presentations and briefings in German and English
Feb 2015 - Oct 2016

Senior Mediadesigner/Lead Designer, Online & Offline

Goodgame Studios

Position Summary
Senior Mediadesigner/Lead Designer, Online & Offline at Goodgame Studios
Industries
Media and Entertainment
Business Areas
Marketing
  • Led corporate art department focusing on branding, corporate design, and marketing assets for web, social media, and print
  • Rebranded corporate identity and redesigned the responsive corporate website
  • Collaborated with C-level executives to align designs with company vision
  • Developed corporate style guides, templates, and guidelines for online and offline platforms
  • Created assets for App Store, social media campaigns, exhibition stands, internal events, and HR campaigns
  • Engaged in cross-departmental collaboration and operated within a Kanban environment
Jun 2012 - Feb 2015

Leading Designer, Online/Offline

Face + Crowd

Position Summary
Leading Designer, Online/Offline at Face + Crowd
Industries
Advertising
Business Areas
Marketing
  • Served B2B and B2C clients with screen design, print design, corporate branding, and packaging
  • Developed comprehensive corporate identities and style guides for online and offline use
  • Provided art direction, conceptualization, image style development, and coordinated photoshoots
  • Collaborated with freelance developers, designers, copywriters, and photographers
  • Presented concepts and designs directly to clients
May 2008 - Jun 2012

Graphic Designer, Online/Offline

Meumann + Haller

Position Summary
Graphic Designer, Online/Offline at Meumann + Haller
Industries
Advertising
Business Areas
Marketing
  • Created screen and print designs for B2B and B2C clients
  • Developed corporate identities, including screen and print materials, brochures, icon sets, and illustrations
  • Designed editorial layouts for monthly print and iPad magazines
  • Conceptualized advertisements, campaigns, commercials, and exhibition stands
  • Managed image style evolution and photoshoots
Feb 2008 - May 2008

Junior Designer

Hörger und Partner

Position Summary
Junior Designer at Hörger und Partner
Industries
Advertising
Business Areas
Marketing
  • Designed print materials, branding, and advertising projects for B2B and B2C clients
  • Conceptualized advertising materials and key visuals
  • Redesigned the logo for Schüller and produced a high-end product catalog from mood boards to final design

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Retail, Media and Entertainment, Information Technology, and Food and Beverage.

Advertising
Retail
Media and Entertainment
Information Technology
Food and Beverage
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Sales, Project Management, and Information Technology.

Marketing
Product Development
Sales
Project Management
Information Technology
Profile match chart

Summary

My name is Alexander Wende. I am an art director and designer. This is a bit about me and what I can do for you.

A bit about what I believe in: Brands and companies are for me like people, and the nicer and more positive they come across, the better the chances are of someone liking them. The more they show they care, the more likely I am to recommend and stick with them. With all the new technology channels now open to businesses and allowing them to engage with their customers everywhere it is a huge opportunity, so pursuing all those channels is a must.

I am a designer with a real passion for all things art, culture, technology, design and marketing and always open for new technology solutions which makes me a fast learner.

I like to deliver above what is expected since I’m passionate about what I do and strive for the best outcome. As a curious person I want to know everything about the client and customer target group before suggesting a solution that works.

Whether it is only a small banner/flyer or an entire corporate website/branding, it is all a visual artwork as a whole, this is what I deliver as an art director and designer. I am passionate to create visual user experiences that transform brands, enhance the growth of the business and deliver what they need for their presence, both online and offline.

I love seeing things come together and working with others to achieve outstanding results. Within a team I’m a motivator, I always look forward to the challenge and with my excitement I encourage others to give a few percent more to the project to succeed. For me working that bit extra gives me huge satisfaction and walking away from something knowing that it is a job done well is what I enjoy most.

Skills

I Would Describe Me As Very Curious Person And A Fast Learner Who Likes To Explore New Fields, Who Does Not Hesitate To Fail And Learn Something New Along The Way. Stepbacks Motivate Me To Get Better.

I‘M Passionate About Iphoneography And Photography, Social Media, Esports, New Technologies And Everything From Art To Design In General: E.G. Typography & Lettering, Illustration, Concept Art, Architecture, Music & Movies, Games & Gamedesign. These Interests Are Always An Inspiration Reflected In My Works And Help Me To See Trends, New Technologies And The Future Outlook Of Design.

  • Adobe Creative Cloud: Illustrator, Indesign, Photoshop, Adobe Xd, Firefly & Photoshop Ai, Lightroom, Bridge, Basics In After Effects

  • Affinity Suite

  • Figma

  • Ai & Prompt Engineering: Dall-E & Chatgpt / Gpt Configuration / Midjourney / Leonardo Ai / Ideogram / Runway

  • Powerpoint / Keynote / Prezi

  • Microsoft Office / Gsuite / Apple Iwork

  • Jira / Trello / Asana

  • Teams, Discord Or Slack

  • Mac / Windows

  • Hide My Ass Vpn / Privax

  • Art Direction & Design Online/Offline

  • Ui/Ux Design

  • Conceptualizing

  • Digital & Print Design

  • Visual Communication

  • Corporate Design

  • Branding

  • Ai Creation, Research & Prompting

  • Image Style Development With Shooting Experience

  • Photomanipulation & Retouching

  • Typography & Handlettering

  • Infographics & Presentations

  • Icon Design & Icon Systems

  • Advertising

  • Illustration

  • Packaging & Fmcg Packaging

  • Trade Fairs, Brand Spaces & Events

Languages

German
Native
English
Advanced

Education

Aug 2003 - Aug 2007

Ferdinand-von-Steinbeis-Schule Ulm

certified graphic designer · Ulm, Germany

Aug 2002 - Aug 2003

Vocational orientation phase

Vocational orientation phase

Oct 2000 - Jun 2002

Städtische Wirtschaftsschule Ansbach

secondary school certificate · Ansbach, Germany

Certifications & licenses

Certified Graphic Designer

Ferdinand-von-Steinbeis-Schule Ulm

Secondary School Certificate

Städtische Wirtschaftsschule Ansbach

Statistics

Experience

Total positions 9
Experience in Advertising 14.5 y
Avg length 2 y 10 m
Longest experience 7 y 5 m

Expertise

Recent roles Senior Art Direction & Design, Online/Offline, Digital Art Direction & Design, UI/UX, Founder, Art Direction & Design, Online/Offline
Main industries Advertising, Retail, Media and Entertainment
Main business areas Marketing, Product Development, Sales

Qualifications

Certifications earned 2

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Alexander is based in Tala, Cyprus and prefers 100% remote projects.
Alexander speaks the following languages: German (Native), English (Advanced).
Alexander has at least 18 years of experience. During this time, Alexander has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years. Note that Alexander may not have shared all experience and actually has more experience.
Based on recent experience, Alexander would be well-suited for roles such as: Senior Art Direction & Design, Online/Offline, Digital Art Direction & Design, UI/UX, Founder, Art Direction & Design, Online/Offline.
Alexander's most recent position is Senior Art Direction & Design, Online/Offline at BLCKMATTR Ltd..
In recent years, Alexander has worked for BLCKMATTR Ltd., Tchibo GmbH, and Superhotdesign / Ecomzebra Ltd..
Alexander is most experienced in industries like Advertising, Retail, and Media and Entertainment. Alexander also has some experience in Information Technology and Food and Beverage.
Alexander is most experienced in business areas like Marketing, Product Development, and Sales. Alexander also has some experience in Project Management and Information Technology.
Alexander has recently worked in industries like Media and Entertainment, Retail, and Advertising.
Alexander has recently worked in business areas like Marketing, Product Development, and Sales.
Alexander attended Ferdinand-von-Steinbeis-Schule Ulm.
Alexander has 2 certificates. These include: Certified Graphic Designer and Secondary School Certificate.
Alexander will be available full-time from June 2026.
Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Alexander, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Market avg: 728-888 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.