Alexander Wende-Senior Art Director & Product Designer for design systems and digital brand experiences
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Experience
Senior Art Direction & Design, Online/Offline
BLCKMATTR Ltd.
- Expanded and maintained design systems in Figma for web and mobile apps
- Ensured WCAG AA compliance and overhauled tokens and global styles
- Developed UI/UX components and modules for multiple products (Stationary, Ambulatory)
- Created responsive designs for web apps and mobile apps (iOS/Android)
- Collaborated with developers and internal UI/UX designers to implement and refine components
- Documented design system updates for seamless handovers
- Designed landing pages, product pages, marketing campaigns, event designs, and keynote presentations
- Developed icon sets, pictograms, and illustrations for corporate design and websites
- Utilized Kanban and Scrum methodologies across cross-departmental teams
Digital Art Direction & Design, UI/UX
Tchibo GmbH
- Developed new responsive online appearance based on a rebranding refresh
- Conceptualized and designed header navigation, modules for home, coffee, travel, and non-food sections
- Created pattern libraries, atoms, and modules within a responsive grid system for all screen sizes
- Defined color theming, tokens, and global styles for pattern libraries
- Wireframed, prototyped, and usability tested new UI/UX concepts
- Collaborated with frontend developers and external agencies in an Agile environment
- Presented designs and conducted usability workshops and user interviews
- Provided art direction and mentorship to trainees and junior designers
Founder, Art Direction & Design, Online/Offline
Superhotdesign / Ecomzebra Ltd.
- Started as a side business offering art direction, branding, photography styles/key visuals, social media, events, and campaigns
- Collaborated with freelancers on various projects including HR campaigns, landing pages, exhibition stands, and hackathon events
- Created online and offline assets for clients such as 13-6 Agency, Alba, Ottonova, and Innogames
- Transitioned to selling illustrative design goods on Amazon Merch with advertising management via Amazon Advertising Central
Art Direction & Design, Online/Offline
Factor Design
- Focused on branding and corporate design, creating online and offline experiences for clients including Tchibo, Satisfyer, Klauberg, HPM, ReMax, Cor, and Hamburg Commercial Bank
- Designed UI/UX for Tchibo store finder, sale, and travel categories with increased conversions
- Developed corporate style guides (CI guidelines) and pattern libraries
- Produced assets for websites, advertising, events, exhibitions, and infographics
- Conceptualized HR campaigns and photoshoots, collaborating with photographers and 3D studios
- Operated within a Kanban environment and presented to senior management
Art Direction & Design, Online/Offline
Freelancer
- Provided full-time freelance art direction and design for branding, corporate design, UI/UX, and advertising
- Worked primarily for Tchibo as Digital Art Director (06/2017–09/2018)
- Collaborated with external agencies and freelancers across design, development, and marketing
- Delivered responsive web and mobile designs, icon sets, and corporate style guides
- Conducted presentations and briefings in German and English
Senior Mediadesigner/Lead Designer, Online & Offline
Goodgame Studios
- Led corporate art department focusing on branding, corporate design, and marketing assets for web, social media, and print
- Rebranded corporate identity and redesigned the responsive corporate website
- Collaborated with C-level executives to align designs with company vision
- Developed corporate style guides, templates, and guidelines for online and offline platforms
- Created assets for App Store, social media campaigns, exhibition stands, internal events, and HR campaigns
- Engaged in cross-departmental collaboration and operated within a Kanban environment
Leading Designer, Online/Offline
Face + Crowd
- Served B2B and B2C clients with screen design, print design, corporate branding, and packaging
- Developed comprehensive corporate identities and style guides for online and offline use
- Provided art direction, conceptualization, image style development, and coordinated photoshoots
- Collaborated with freelance developers, designers, copywriters, and photographers
- Presented concepts and designs directly to clients
Graphic Designer, Online/Offline
Meumann + Haller
- Created screen and print designs for B2B and B2C clients
- Developed corporate identities, including screen and print materials, brochures, icon sets, and illustrations
- Designed editorial layouts for monthly print and iPad magazines
- Conceptualized advertisements, campaigns, commercials, and exhibition stands
- Managed image style evolution and photoshoots
Junior Designer
Hörger und Partner
- Designed print materials, branding, and advertising projects for B2B and B2C clients
- Conceptualized advertising materials and key visuals
- Redesigned the logo for Schüller and produced a high-end product catalog from mood boards to final design
Industry Experience
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Experienced in Advertising, Retail, Media and Entertainment, Information Technology, and Food and Beverage.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Sales, Project Management, and Information Technology.
Summary
My name is Alexander Wende. I am an art director and designer. This is a bit about me and what I can do for you.
A bit about what I believe in: Brands and companies are for me like people, and the nicer and more positive they come across, the better the chances are of someone liking them. The more they show they care, the more likely I am to recommend and stick with them. With all the new technology channels now open to businesses and allowing them to engage with their customers everywhere it is a huge opportunity, so pursuing all those channels is a must.
I am a designer with a real passion for all things art, culture, technology, design and marketing and always open for new technology solutions which makes me a fast learner.
I like to deliver above what is expected since I’m passionate about what I do and strive for the best outcome. As a curious person I want to know everything about the client and customer target group before suggesting a solution that works.
Whether it is only a small banner/flyer or an entire corporate website/branding, it is all a visual artwork as a whole, this is what I deliver as an art director and designer. I am passionate to create visual user experiences that transform brands, enhance the growth of the business and deliver what they need for their presence, both online and offline.
I love seeing things come together and working with others to achieve outstanding results. Within a team I’m a motivator, I always look forward to the challenge and with my excitement I encourage others to give a few percent more to the project to succeed. For me working that bit extra gives me huge satisfaction and walking away from something knowing that it is a job done well is what I enjoy most.
Skills
I Would Describe Me As Very Curious Person And A Fast Learner Who Likes To Explore New Fields, Who Does Not Hesitate To Fail And Learn Something New Along The Way. Stepbacks Motivate Me To Get Better.
I‘M Passionate About Iphoneography And Photography, Social Media, Esports, New Technologies And Everything From Art To Design In General: E.G. Typography & Lettering, Illustration, Concept Art, Architecture, Music & Movies, Games & Gamedesign. These Interests Are Always An Inspiration Reflected In My Works And Help Me To See Trends, New Technologies And The Future Outlook Of Design.
Adobe Creative Cloud: Illustrator, Indesign, Photoshop, Adobe Xd, Firefly & Photoshop Ai, Lightroom, Bridge, Basics In After Effects
Affinity Suite
Figma
Ai & Prompt Engineering: Dall-E & Chatgpt / Gpt Configuration / Midjourney / Leonardo Ai / Ideogram / Runway
Powerpoint / Keynote / Prezi
Microsoft Office / Gsuite / Apple Iwork
Jira / Trello / Asana
Teams, Discord Or Slack
Mac / Windows
Hide My Ass Vpn / Privax
Art Direction & Design Online/Offline
Ui/Ux Design
Conceptualizing
Digital & Print Design
Visual Communication
Corporate Design
Branding
Ai Creation, Research & Prompting
Image Style Development With Shooting Experience
Photomanipulation & Retouching
Typography & Handlettering
Infographics & Presentations
Icon Design & Icon Systems
Advertising
Illustration
Packaging & Fmcg Packaging
Trade Fairs, Brand Spaces & Events
Languages
Education
Ferdinand-von-Steinbeis-Schule Ulm
certified graphic designer · Ulm, Germany
Vocational orientation phase
Vocational orientation phase
Städtische Wirtschaftsschule Ansbach
secondary school certificate · Ansbach, Germany
Certifications & licenses
Certified Graphic Designer
Ferdinand-von-Steinbeis-Schule Ulm
Secondary School Certificate
Städtische Wirtschaftsschule Ansbach
Statistics
Experience
Expertise
Qualifications
Profile
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