Patricia R.-UI/UX Designer
Check rate
Experience
Accessibility Expert
Volkswagen Financial Services
July 2024 - June 2025
- Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
- Creation of an internal accessibility guide
Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.
Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.
What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.
I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."
UI/UX Design
The Library Code
Oct 2023 - July 2026
- UI/UX design, logo development, and frontend coding (Angular) for repositories including those of Heinrich Heine University Düsseldorf (ResearchData), Saarland University (SciDok), Weizenbaum Institute (Weizenbaum Library), University of Stuttgart (OPUS), University of Applied Sciences and Arts Northwestern Switzerland (IRF)
- Basic UX analyses and optimization of the repository software DSpace
- Gained specialized knowledge in the field of open access repositories
UX Consulting, Editing
University of Kassel, Department of Ecological Agricultural and Plant Production
Feb 2021 - July 2023
- UX consulting, visual UI design, implementation of design optimizations in Angular and SCSS in close coordination with the development team
- Editing help texts for the monitoring tool "SynSICRIS", based on the research information system DSpace-Cris
Recommendation from Birge Wolf (coordinator of the project "SynSICRIS, University of Kassel): "Absolutely recommendable! Since the beginning of 2021, we worked with Ms. Rex for 2.5 years on optimizing the SynSICRIS monitoring tool and would involve her expertise in our projects again at any time. Her in-depth and very comprehensive understanding of all UI/UX aspects, from design to the wording of help texts, has provided excellent support for our project. The cooperation is marked by reliability, friendliness, and a great joy in improving the software. The solutions she developed are extremely practical and were always to our complete satisfaction. It is especially noteworthy that Ms. Rex also incorporated the UX/UI design she developed into the SCSS, HTML, and TypeScript code of the Angular framework, so that the implementation was truly guaranteed. Ms. Rex is truly a all-round talent!"
UI/UX Design
Igel Technology GmbH
Jan 2020 - Apr 2023
- Redesign of the admin console "Web Universal Management Suite"
- Building a design system with theming, color logic, and style guide
- Introduction of collaborative design processes with Figma
Recommendation from Frank Biermann (Vice President Research and Development, IGEL Technology): "Patricia Rex joined the IGEL development team in January 2020 as an UI-/UX designer and quickly became acquainted with the complex topic of IGEL's Web Universal Management Suite (WUMS). In close collaboration with the product owner and the SCRUM team of software engineers Patricia helped us to carry out a modern aesthetic concept for WUMS UI which became the best user interface IGEL Technology ever had! She designed a visual style including clear structuring of the contents, distinctive and understandable icons and a consistent use of colors and interactive states throughout the application. Her proposals for optimizing the user experience and her advice on implementing a CSS architecture were very helpful too. During the Covid-19 lockdown our collaboration continued smoothly, being completely remote. In June 2020 she finished with a detailed styleguide which is an excellent basis for our further development process. We are looking forward to continuing our productive cooperation after having pulled through the Covid-19 crisis."
Recommendation from Florian Strobl (Senior Product Manager, IGEL Technology): " I am writing this letter to highly recommend Patricia Rex for her exceptional skills in design, particularly in building up a comprehensive design system, introducing a detailed color system, designing UI components, and proposing UX optimizations. Having had the privilege of working closely with Patricia Rex for more than two years, I can confidently attest to her outstanding abilities and unwavering dedication to her design work. Throughout our time working together at IGEL Technology, Patricia Rex consistently demonstrated a remarkable talent for establishing and implementing an overall design concept for our product that elevated the user experience. Her ability to create and enforce design guidelines ensured a cohesive and visually pleasing interface across multiple platforms like the Web App of our Universal Management Suite (UMS Web App). One of Patricia Rex’ notable achievements was the introduction of a highly detailed theming concept that greatly enriched our design language. Her keen eye for aesthetics and understanding of color theory allowed her to create a harmonious palette that resonated with our brand identity and evoked the desired emotions in our users. This meticulous approach to adjust the main colors by changing the color theme added sophistication and flexibility to our products, making them visually engaging and memorable. Aside from her technical expertise, Patricia Rex is an exceptional team player who actively collaborates and communicates effectively with colleagues. She consistently exhibits a positive attitude, providing constructive feedback and support to fellow team members. In conclusion, I wholeheartedly recommend Patricia Rex for any position that requires a highly skilled and talented UI/UX designer. Her ability to build a comprehensive design system, introduce detailed color schemes, design UI components, and propose UX optimizations is truly exceptional. I have no doubt that she will be an asset to any team or organization she joins."
Peter Vieten (Scrum Master): "Patricia took the joint web application project to a new level. Although she joined the project at a very late stage, she tackled the entire range of UX/UI design. In the process, she not only improved both the user guidance and the layout in a decisive way, but also brought structural clarity to the HTML and SCSS structure, which enables the team to continue working successfully even after her departure from the project. I would be incredibly happy to work with Patricia again - ideally from the very beginning."
Instructor for "Audio Paths"
Bavarian Adult Education Association (BVV) / Bavarian Broadcasting (BR)
Web Design
Starnberger Marionettentheater
Since 2017
- Website – complete development and ongoing updates
Sabine Bader (journalist at Süddeutsche Zeitung): "Whoever ... opens the new homepage of the Starnberg Marionette Theatre experiences, quite literally, a blue wonder, because the moment they click the down arrow, they travel like in an invisible glass elevator down into the depths of Lake Starnberg. On the bottom, a sparkling red crab and Kasperl talk via speech bubbles ... But the crab is only afraid that Kasperl, with all his clatter, will wake the lake monster that has been sleeping for centuries at a depth of 127 meters."
Wolfgang Pusch (city archivist and director of the Starnberg Marionette Theatre): "In 2017, Ms. Dipl.-Kommunikationsdesignerin Patricia Rex created both a dedicated website and a Facebook presence for the Starnberg Marionette Theatre for the first time. The idea and the content concept came from her, but she also handled the technical implementation completely on her own in every detail. The result delighted us, the ensemble: the main sections with their lively design, the individual topics with their precise texts and the – wherever possible generous – use of images, the loving details – whether the lake with the alpine backdrop, Kasperl in the water, the unconventional use of the Starnberg coat of arms animal, the dive down to the lake bed to Kasperl and the crab and finally, deep down, to the lake monster, the “worm”. It was a great advantage that Ms. Rex was not only creative, but also very structured and precise"
Web Design & Editorial Work
Volkshochschule Starnberger See
Sept 2017 - Apr 2023
- Design, creation and ongoing support of the website (complete implementation)
- Continuous content maintenance
- Layout and design of the program booklet, editorial work, event photography
Christine Loibl (director of Volkshochschule Starnberger See e.V.): "Ms. Rex accompanied the process from the very beginning: planning the architecture, setting up and designing the website according to our market presence, connecting the website to the vhs administration system, to course leader and participant tools; test phase, relaunch, further development. Very nice and very pleasant collaboration. The website structure and its user-friendliness are particularly successful, and we have already received a lot of praise for them. Ms. Rex has a very professional and structured way of working, which meant that despite the complexity of the topic, she always kept the overall concept in view. Her suggestions and ideas for improvement and optimization were especially valuable to us, as they make our daily work easier."
Freelance vhs.cloud Consultant and Multiplicator
Deutscher Volkshochschulverband
- vhs.cloud consultant and multiplicator for southern Bavaria
- Training for VHS managers, staff and course instructors
- Consulting on e-learning usage scenarios
UI/UX Design
Can Do GmbH
2016
Creation of user interface design and style guide for web applications
Jens Steinbicker (Managing Director): "To improve the usability of our Can-Do CRM software, I commissioned Ms. Rex in 2016 to redesign the user interface. The result of her work - three design concepts and a design that combined the strengths of all versions - fully met our expectations. By now we have fully implemented and further developed the new UI design - and we are still very satisfied with it."
Design & Animation Trade Fair Presentation
VRP Team GmbH
Web Design
ABM Munich (Media and Disability)
2015
- Accessible website redesign
- Setup and maintenance of Vimeo channels
Hermann Hoebel (Managing Director, Working Group on Disability and Media): "The decision for the one-pager is really great. Many thanks for this "magic bullet"! "
UI Design & Consulting
European Patent Office
Aug 2012 - Dec 2013
- Design of user interfaces and CSS implementation for internal web apps in the "Centre of Competence for Software Ergonomics" department
- Concept and creation of the style guide and atomic design modules
- Consulting on accessibility (WCAG)
Sandrine Tognotti (Administrator Com- mon Build Services | Dir. 2.8.3.8, User experience design and ergonomics, European Patent Office): "Patricia has been instrumental in designing a front-end application with CSS, HTML and accessibility standards. She could deal with many aspects of user interface design and was extremely valuable to our team with her deep knowledge of accessibility. In UX, she is what we call a unicorn, able to go from user research til the nitty gritty of accessibility standards which end up being quite technical. As a team member she was always supportive and willing to go the distance. Her honest contribution and deep integrity were greatly appreciated. "
Web Design
Data Analysis Computer Systems
2010 - 2023
- Creation and update of the company website (complete implementation)
Rainer Gruner (Managing Director): "Ms. Rex designed and implemented the website for my freelance software development services. My requirements were very well translated by Ms. Rex and expanded with constructive ideas. The website design is very appealing and the handling is flawless. Maintaining the website is easy, does not require any additional software and therefore does not involve extra costs. Working with Ms. Rex was very pleasant and professional. I can highly recommend Ms. Rex for digital media design and technology. "
Newsletter Marketing & Web Coding
whp Interactive GmbH
2009 - 2011
Ronald Clauss (Managing Director, WHPI): "Patricia managed the creation and sending of weekly newsletters for our customer Keithley Instruments for 2.5 years, reaching thousands of recipients in engineering and universities. She coded newsletters and landing pages and supported us in configuring the newsletter system Evalanche and maintaining customer data. Patricia also handled the HTML/CSS coding and the configuration of the content management system ModX for several websites, such as those for Electronica Munich and K. Walter. We could rely completely on Patricia's reliability and her careful, independent way of working for these demanding tasks. Her technical understanding, her ability to work thoroughly and deeply into complex topics, as well as her commitment to documentation and sharing her knowledge within the team, were a great help to us. I would be very happy to work with Patricia again at any time."
E-Learning Design
Audi Academy
E-Learning Design
Intelligent Media Systems
Web Design
Steuerkanzlei Theodor Maier
- Company website – complete implementation and ongoing maintenance with Typo3
Video Design & Animation
Bayerische Akademie der Wissenschaften (BAdW)
2008
- Image films for 14 scientific institutions on the occasion of the 250th anniversary of the BAdW
Dr. Tobias Schönauer (project manager of the exhibition project "Knowledge Worlds" of the Bavarian Academy of Sciences): "The collaboration on the "Knowledge Worlds" project was straightforward and very professional. The relaxed atmosphere during the meetings with everyone involved ultimately led to a result that all institutions were more than convinced by. In combination, the films form an excellent summary of the different institutions involved in the project. Just like Mrs. Regenscheidt-Spies, Secretary General of the Bavarian Academy of Sciences, I was impressed by how something so lively was created from static images using animation. "
E-Learning Design
Fischer, Knoblauch & Co.
Web Design
edv-coaching
- Company website with integrated booking system, complete implementation with Typo3
Web Coding
Phase4
2007
Coding websites for the European Patent Office, BMW Oracle Racing
Co-author
Markt+Technik Verlag / Pearson Education
- Co-author of the specialist book „Jetzt lerne ich CSS“ ISBN 3827269989 on the topic „Webdesign mit Cascading Style Sheets“, two editions in cooperation with Dr. Florence Maurice
Web Design
Bavaria Medical Group
- Design and technical implementation of the website for a clinic network in Bavaria (complete implementation), occasional updates
Web Design
Ägyptisches Museum und Papyrussammlung
Since 2004
- Complete implementation of the website with concept, design, programming and animation in 2004, redesign in 2009
- Ongoing maintenance until 2014 The website still exists and is still maintained by museum staff.
Prof. Dr. Dietrich Wildung (Director of the Egyptian Museum and Papyrus Collection, National Museums in Berlin, Prussian Cultural Heritage Foundation): "The success of the online presence of the State Museum of Egyptian Art Munich (note from Patricia Rex: this was also created and maintained by me) led me to offer the Egyptian Museum Berlin its own website in addition to its short entry on the very sparse website of the National Museums in Berlin. Patricia Rex developed a concept whose special quality was based on her intensive engagement with the collection and its wide-ranging program. The design she created became a reflection of the museum's artistic standing. In close contact with Patricia Rex, I was able to realize my vision of the museum in the best possible way. As a representative, up-to-date platform for the museum, this website in Berlin is still a highlight of museum self-presentation today."
Lecturer
Fachhochschule Augsburg
- Lecturer at the Faculty of Design & Computer Science, 6 semester projects in the degree programs „Communication Design“ and „Interactive Media"
- Topics: „From the briefing to the presentation“ (Nördlingen City Museum), „Usability and Presentation“ (furniture store), „Web design with HTML“, „Web design with stylesheets“, „Guckies zu Mozarts Reisen“ (Augsburg Mozart House)
Multimedia Design
Deutsches Hopfenmuseum
- Interactive sponsor presentation
Web Design
Industrie- und Bergbaumuseum Ostbayern
- First museum website, complete implementation and ongoing maintenance
Web Design
CSU-Ortsverband Feldafing
- Website for the 2002 local election (complete implementation)
Web Design
Sudetendeutsches Archiv
2002 - 2015 online
- First website of the archive
Klaus Mohr (Head of Collections at the Sudeten German Archive): "Ms. Rex designed the website of the former Sudeten German Archive. It became a very beautiful and functional website that was online for over a decade and received a lot of positive feedback. Our individual wishes were always gladly implemented, and the cooperation was very pleasant! "
Web Design
Optik Adam
- Company website (complete implementation)
Web Design
Association for Late Antique Archaeology and Byzantine Art History
- Website (full implementation)
UI Design
Wirtschaftsakademie Feldafing (WAF)
- UI design for BetriebsRatgeber
Freelance Multimedia, Web, and Motion Designer
State Museum of Egyptian Art Munich
2000 - 2018
- Concept, design, editing, photography, frontend, backend, server administration
- Web presence: concept, design, technical implementation, server administration, several relaunches, temporary mobile version, ongoing expansion and content maintenance
- Mobile museum guide: technical consulting, work on the concept, creation of mockups as well as explanatory films and graphics (2010–2013)
- Motion design: architectural projections, exhibition films, animated shows (Museum in Motion, Demolition Works, Arte Animale, Funerary Cult)
- Interactives & exhibition websites: interactive whiteboard applications, animations for literary readings, accessible project websites (Winckelmann and Egypt, Tonkünstler, Ancient Egypt to Touch, Last Exit Munich, Between Egypt and Africa)
Dr. Sylvia Schoske (Director of the State Museum of Egyptian Art Munich): "In 2000, the State Museum of Egyptian Art Munich commissioned Ms. Patricia Rex to create the museum's first website, which then went online for the first time at the first "Long Night of the Munich Museums" in 2001, at the time as one of the first websites of a state museum in Bavaria. With its subtle animations and atmospheric design that played with hieroglyphs, it was long regarded as one of the most innovative museum websites – not only in Bavaria. From then on, Ms. Rex looked after this website for almost two decades, until the end of 2018, and continuously expanded it. She developed a stand-alone mobile version for smartphones, gave it a flexible and later a responsive layout, created an online shop through which publications and merchandise articles were sold for many years, set up a content management system, and over the years expanded the website with numerous dynamic and user-friendly functions. On the occasion of the museum's move from the Residence to the Munich art district, she created a redesign in 2013 that matched the architecture of the new building and was once again very well received. In addition to content and design, Ms. Rex took care of many other technical aspects such as managing the web server, data security and the website's accessibility, as well as analyzing web statistics. During this time, Ms. Rex was a committed member of the museum team, took photos and filmed at many events in the main building and the branch museums, created event reports for the website, and kept contributing ideas and suggestions. Over the years, the website archive also became an important "reference work" for museum staff. In addition to the museum's main site, Ms. Rex created numerous "internet specials", often with playful interaction and animation, including 18 standalone websites for special exhibitions alone. Examples include the equally entertaining and informative website in the style of a theatre performance for the traveling exhibition "Winckelmann and Egypt", the game "Tonkünstler" for the exhibition of the same name about ceramic objects in ancient Egypt, in which the viewer steers a boat through various scenes from daily life in ancient Egypt, or the website for the exhibition "Ancient Egypt to Touch", which, like the exhibition itself, is optimized for blind users. In addition, Ms. Rex created animated films for various occasions and supported the team conceptually and visually in the development of the mobile museum guide."
Web Design
EDV-Tage Theuern
2000 - 2016
- Conference website – full implementation and annual updating with the current conference talks
- 2004 complete technically accessible relaunch as a practical example of digital accessibility
Web Design
Bavarian National Museum
1999 - 2003
- First website of the state museum, full implementation and ongoing maintenance
Multimedia & Web Design
Haus der Bayerischen Geschichte / Bayerische Staatskanzlei
1999 - 2003
- Multimedia CD-ROM "Bavaria, Bohemia and Salt"
- Websites for the Bavarian State Exhibitions 1999, 2000, 2001, the Dachau Concentration Camp Memorial, and the Caricature Collection
- Animation & complete realization of the exhibitions "Arrived in Bavaria" and "2000 Years of Art and Culture in Bavaria"
Multimedia Design
Schaeffler & Partner
1999
Info shows for Microsoft Open License (animation & complete realization)
Web Design
a-anacom
1999
Websites for Ifco Systems, Helkon Media Group (animation & partly complete realization)
Web Design
Faromedia
1998 - 2000
Websites for the Kaltenberg Knight Games, La Villa (complete realization)
UI Design / Art Direction
Colowi Interactive
1998
UI design / art direction for websites for the agency itself, Oracle, Osram
UI Design / Art Direction
Loewe New Media
UI design for websites for Lufthansa, TechnoOpera, InfoScore, ConTeam, Atlantic Consulting, Paulaner, Schwäbisch Hall, Sport-Scheck
UI Design / Art Direction
Agentur für interaktive Medien GmbH (a.f.i.m.)
1997 - 1998
UI design / art direction for a traveling POI exhibition and multimedia info game for Siemens, website for BMW
Design, Animation & Art Direction
Medialab Informationsdesign GmbH
1995 - 1997
Design, animation & art direction for multimedia applications „The Bible – Abraham“ for Taurus Film, „Virtual Oktoberfest“ for Navigo / Medialab, „Goethe in Weimar“ for New World Vision, „Program Spring“ for MGM, „TV career game“ for Pro Sieben, biofeedback game for IBM, POI and trade fair presentation for Siemens Nixdorf
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Arts and Crafts, Education, Media and Entertainment, Professional Services, and Government and Administration.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Product Development, Research and Development, Quality Assurance, and Human Resources.
Summary
I am an experienced UI / UX design specialist with a focus on user-centered visual design. Many problems in using software arise at the interface between software and the human user - the user interface. I solve these problems with creative design, broad expertise, and many years of experience in digital media development. My particular strength lies in my structured way of working, my deep understanding of the needs of both software users and software developers, and my ability to bring both together with professional design. I also have a special interest in motion design and in making knowledge fun and engaging through digital media. (Note: In Fratch, time information is unfortunately displayed and calculated incorrectly. The correct dates can be found in the LinkedIn profile)
Skills
Concept Development Methods
Analysis Of The Current Situation And Requirements Structuring Complex Content From The User'S Perspective As A Basis For Information Architecture, Navigation, And Design If Needed, Preparing And Designing Information Into Manageable And Emotionally Appealing "Nuggets" (Storytelling, Edutainment)
Visual Design Methods
Production-Ready Design With Figma And Other Design Tools Design Systems, Color Concepts, And Theming 25 Years Of Practical Experience Implementing Graphic Designs With Html/Css/Scss, Coding Responsive Design The Interplay Of Consistent Visual Design, Well-Thought-Out Css Architecture, And Practical Living Style Guides 25+ Years Of Practical Experience Working With Adobe Design Programs - First And Foremost Photoshop As Well As, Depending On The Project Phase, After Effects For Motion Design, Animate/Flash For Interactive Animations And Applications, Indesign For Print Layouts, Audition For Sound Design.
Other Expertise
Many Years Of Editorial And Technical Website Support And Server Administration Creating Complex Style Guides And Documentation 20 Years Of Applied Knowledge In Web Accessibility And Wcag/Bitv/Bfsg Guidelines Many Years Of Experience With Content Management Systems Modx, Typo3 And Wordpress, Newsletter Systems Evalanche, Cleverreach And Engage, Css Frameworks Bootstrap And Foundation Basic Knowledge Of Php And Mysql As Well As Working With Javascript And Angular No Acceptance Of Programming Tasks.
Languages
Education
Augsburg University of Applied Sciences
Diploma in Communication Design · Communication Design · Augsburg, Germany
1990 – 1995 Studied communication design at Augsburg University of Applied Sciences Focus of study: Audiovisual media / TV design; 6 months of internship in the graphics departments of Bavarian Broadcasting Diploma thesis: Multimedia information system on the topic of "Egyptian hieroglyphs" in cooperation with the Egyptian Museum Munich (grade: "very good")
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Patricia is based in Starnberg, Germany.
Patricia speaks the following languages: German (Native), English (Intermediate).
Patricia has at least 32 years of experience. During this time, Patricia has worked in at least 21 different roles and for 43 different companies. The average length of individual experience is 1 year and 9 months. Note that Patricia may not have shared all experience and actually has more experience.
Based on recent experience, Patricia would be well-suited for roles such as: Accessibility Expert, UI/UX Design, UX Consulting, Editing.
Patricia's most recent position is Accessibility Expert at Volkswagen Financial Services.
In recent years, Patricia has worked for Volkswagen Financial Services, The Library Code, University of Kassel, Department of Ecological Agricultural and Plant Production, Igel Technology GmbH, and Starnberger Marionettentheater.
Patricia is most experienced in industries like Information Technology, Arts and Crafts, and Education. Patricia also has some experience in Media and Entertainment, Professional Services, and Government and Administration.
Patricia is most experienced in business areas like Information Technology, Marketing, and Product Development. Patricia also has some experience in Research and Development, Quality Assurance, and Human Resources.
Patricia has recently worked in industries like Arts and Crafts, Information Technology, and Education.
Patricia has recently worked in business areas like Information Technology, Marketing, and Product Development.
Patricia attended Augsburg University of Applied Sciences for Communication Design.
Patricia is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 10 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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