Web Designer in Germany

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Developing and maintaining websites using Framer and WordPress
• Implementing responsive designs, landing pages and ongoing CMS maintenance
• Optimizing performance, user experience and basic SEO
• Designing digital and print materials (social media, marketing, branding)

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

Brand communication that builds trust and drives growth

As an expert in brand communication with more than 15 years of marketing experience, I develop marketing solutions that not only deliver short-term results, but also have a lasting impact. With a holistic approach that combines neuromarketing and sales psychology, I support you in positioning your brand authentically and successfully.

I understand how people learn and make decisions – and that is exactly what we build your strategy on. Together, we shape your brand communication so that it builds trust, creates genuine connections, and helps you achieve your goals with confidence.

With me, you get not only a solution for today, but also the tools to manage your brand confidently and sustainably.

• Overall responsibility for marketing, sales communication, and company image
• Active sales and strategic, expert customer advice
• Maintenance, development, and technical support of the company website
• Concept and implementation of print and digital media
• Creation of CAD data, technical drawings, and renderings
• Product visualization for marketing, sales, and presentation purposes

Built and developed the festival’s entire communication structure.

• Conceptualized a cross-media communication system (incl. website)
• Structured and translated diverse content for different audiences
• Developed a clear content and design direction across all measures
• Designed and implemented digital and analog formats
• Coordinated and aligned diverse stakeholders and perspectives

Results delivered:

• a functioning communication structure for a complex festival
• a website and measures that make content accessible and easy to understand
• consistent design across all channels
• clarity among all project participants

• For the project deinonlinebuero.com, the focus was on developing a modern branding and a website specifically designed for conversion optimization.

• Worked closely with the client – supported by a project portal in Notion, communication via Slack, and an intensive workshop – to clearly define requirements and goals.

• Concept and design in Figma with an emphasis on audience-focused storytelling and a professional look.

• Integrated SEO best practices from the start to ensure high visibility.

• Technical implementation in Webflow using the Client-First approach for a structured, user-friendly, and easy-to-maintain website.

• Final Zoom training to enable the client to make independent changes to the website.

• Web Development

• Web Design

• Concept

• Responsive Design

• Brand Design

• Brand Identity Design

• Corporate Design

• Storytelling

• Workshop Facilitation

• Strategy

• Onboarding

• Briefing

• Wireframing

• Marketing Graphics

• SEO

• Sales Optimization

• UX Concept

• CMS Design

• Client Training

• Webflow

• Figma

• Adobe Photoshop

• Adobe Illustrator

• Notion

• Slack

• Client-First

• Responsive Design

• Formspark

• Finsweet

• Storytelling

• JavaScript

• HTML

• CSS

• SEO

• Zoom

• Loom

For Regiolux GmbH, I produced several brochures and an info sheet in seven different languages in this project. To make offset printing especially efficient and cost-effective, I implemented all language variants in Adobe InDesign on separate layers. This way, the different versions could be produced by simply swapping the black printing plate—a simple but effective solution.

In addition to working according to the corporate design, my tasks also included final artwork and creating web and print PDFs. I coordinated communication with translation agencies and printers, ensuring a smooth project flow.

• Customer training
• Service in the area of installation and maintenance of our CAD/CAM software
• Online and on-site training
• Machine setup
• Updates

• As a self-employed graphic designer, completed many web designs and corporate designs
• Portfolio with a selection of my work at ewaldmedia.de

• taking over more responsibilities and communication (technical PM)
• enjoying to work in an international team
• extending knowledge and skills towards more fields (e.g. tooling like docker, ci/cd, backend/fullstack)
• improving skills on optimisation, performance and problem solving
• moving into direction of more immersive and animated projects (GSAP, WebGL, Three.js, ...)
• working with websites based on the cms Craft/WordPress and headless cms like Prismic and Storyblok in combination with Vue/Nuxt
• reference projects: [link] [link] [link] [link] [link]

• Iterative software development and optimization in agile teams
• Barrier-free design according to BA design guidelines
• Use of existing design systems
• Development of design guidelines
• Creation of wireframes and interactive prototypes

• Development of target group-focused branding for musicians and bands
• Design and technical implementation of the website on WordPress
• Design of additional promotional materials

• Conceptualizing and designing responsive websites and mobile versions
• Developing landing pages focused on conversion and user guidance
• Collaborating with clients and implementing customized design solutions
• Integrating and working with CRM systems