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Daniel W.-Web Developer & UI/UX Designer

Daniel W. - Web Developer & UI/UX Designer - profile avatar
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Available
Berlin, Germany

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Experience

Sep 2026 - Present

Frontend Lead & Product Owner

Position summary
Frontend Lead & Product Owner
Industries
Information Technology
Business areas
Information Technology
Product Development
Jul 2026 - Aug 2026

Director Product Engineering & Experience

FCR Innovation GmbH

Position summary
Director Product Engineering & Experience at FCR Innovation GmbH
Industries
Information Technology
Business areas
Information Technology
Product Development
  • Responsible for the concept development, design, and implementation of the studio’s web applications
  • The studio generates and validates its own business ideas and develops them further when the results are positive
  • Managed implementation together with a development team in India
Sep 2022 - Jul 2026
Berlin, Germany

Frontend Lead & Product Owner

inpetto.com

Position summary
Frontend Lead & Product Owner at inpetto.com
Industries
Retail
Business areas
Information Technology
Marketing
Product Development
  • Responsible for the frontend development of the B2B dealer portal, used daily by around 120 brands.
  • Concept, design, and implementation of the tabular bulk editor — the portal’s most-used feature, implemented without an additional backend budget.
  • Redesign and refactoring of the storefront based on a headless Shopware setup (2025).
  • During this period, the platform was developed from zero to around €1.5 million in annual revenue; also contributed to marketing.
Sep 2021 - Aug 2022
Berlin, Germany

Self-employed Frontend Developer

Creative Hybrid

Position summary
Self-employed Frontend Developer at Creative Hybrid
Business areas
Information Technology
Product Development

Concept development, design, and full-stack implementation of web applications, websites, and e-commerce systems from a single source.

Co-founded two companies, raised funding, and built teams — I know what runway feels like and why setting priorities is more important than filling feature backlogs. I understand problems first at the business level, not the ticket level.

I have been a co-founder, freelancer, and the first employee. But my work has always been defined by the same ability to move between business development, UI / UX, and engineering. The chaos that shaped me became an approach that I now deliberately turn into my superpower.

Jan 2019 - Dec 2021

Co-Founder & Chief Product Officer

Frekkls

Position summary
Co-Founder & Chief Product Officer at Frekkls
Industries
Information Technology
Retail
Business areas
Information Technology
Product Development
  • Developed a plugin for integrating creator content into the user journey of online shops
  • In use, achieved an average increase in the conversion rate of around 25 %
  • Responsible for product, design, and frontend development
Jan 2017 - Dec 2021
Lisbon, Portugal

Co-founder & Chief Product Officer

Trendiamo

Position summary
Co-founder & Chief Product Officer at Trendiamo
Industries
Information Technology
Retail
Business areas
Information Technology
Product Development

Partly in parallel with Frekkls

  • Built a social selling platform, with thirty employees at its peak
  • Responsible for product and design, involved in fundraising (around 1.5 Mio. € raised)
  • Shop integrations based on Shopify, custom themes and Liquid
Jan 2011 - Dec 2015
Bielefeld, Germany

Vacation jobs, later working student

Innomos GmbH

Position summary
Vacation jobs, later working student at Innomos GmbH
Industries
Information Technology
Business areas
Information Technology
Product Development
  • Web development; alongside school until 2014, from 2014 as a working student alongside my studies
  • First continuous hands-on experience in web development

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology and Retail.

Information Technology
Retail
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Product Development, and Marketing.

Information Technology
Product Development
Marketing
Profile match chart

Summary

Web developer and UI/UX designer with thirteen years of professional experience, including nine years continuously in founding teams. Combines concept development, interface design, and frontend development in one person — the professional foundation of the planned venture. Two company foundations of his own as Chief Product Officer, four years as Frontend Lead and Product Owner at inpetto.com, most recently Director Product Engineering & Experience at the venture studio FCR Innovation. Starting full-time self-employment under the name Creative Hybrid on September 1, 2026.

Skills

  • Interfaces: React, Vue, Svelte
  • Meta-Frameworks: Next.Js, Nuxt, Sveltekit, Astro
  • Languages: Typescript, Javascript, C#, C++, Python
  • E-Commerce: Shopify (Custom Themes, Liquid), Shopware (Headless)
  • Design: Figma, Adobe Xd, Adobe Creative Suite, Storybook
  • Analytics: Posthog, Mixpanel, Sentry
  • Tools: Node, Vite, Git, Docker
  • Languages: German (Native), English (C2)

Languages

German
Native
English
Advanced

Education

Oct 2014 - Jun 2017

Universität Bielefeld

Media Computer Science and Design · Bielefeld, Germany

Sep 2011 - Jun 2014

Friedrich-von-Bodelschwingh-Schulen

Allgemeine Hochschulreife · Bielefeld, Germany

Sep 2005 - Jun 2011

Gertrud-Bäumer-Realschule

Realschulabschluss · Bielefeld, Germany

...and 1 more

Statistics

Experience

Total positions 7
Experience in Information Technology 10 y
Avg length 2 y 6 m
Longest experience 4 y 11 m

Global experience

Countries worked in 2 (Germany, Portugal)
Primary country Germany

Expertise

Recent roles Frontend Lead & Product Owner, Director Product Engineering & Experience, Self-employed Frontend Developer
Main industries Information Technology, Retail
Main business areas Information Technology, Product Development, Marketing

Qualifications

Profile

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Frequently asked questions

Have questions? Find more information here.

Daniel is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Daniel speaks the following languages: German (Native), English (Advanced).

Daniel has at least 15 years of experience. During this time, Daniel has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 1 month. Note that Daniel may not have shared all experience and actually has more experience.

Based on recent experience, Daniel would be well-suited for roles such as: Frontend Lead & Product Owner, Director Product Engineering & Experience, Self-employed Frontend Developer.

Daniel's most recent position is Frontend Lead & Product Owner.

In recent years, Daniel has worked for FCR Innovation GmbH, inpetto.com, Creative Hybrid, Frekkls, and Trendiamo.

Daniel is most experienced in industries like Information Technology and Retail.

Daniel is most experienced in business areas like Information Technology, Product Development, and Marketing.

Daniel has recently worked in industries like Retail and Information Technology.

Daniel has recently worked in business areas like Information Technology, Product Development, and Marketing.

Daniel attended Universität Bielefeld for Media Computer Science and Design.

Daniel is immediately available part-time for suitable projects.

Daily rate distribution

0% 25% 50% 75% 100%
40% of experts charge less than €800 per day.
10% of experts charge between €800 and €960 per day.
30% of experts charge between €960 and €1120 per day.
10% of experts charge between €1120 and €1280 per day.
10% of experts charge €1280 or more per day.
<€800 €800-​960 €960-​1120 €1120-​1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Rate comparison chart
Daily rate avg. 890 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 900 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 20 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.