Daniel W.-Web Developer & UI/UX Designer

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Experience
Frontend Lead & Product Owner
Director Product Engineering & Experience
FCR Innovation GmbH
- Responsible for the concept development, design, and implementation of the studio’s web applications
- The studio generates and validates its own business ideas and develops them further when the results are positive
- Managed implementation together with a development team in India
Frontend Lead & Product Owner
inpetto.com
- Responsible for the frontend development of the B2B dealer portal, used daily by around 120 brands.
- Concept, design, and implementation of the tabular bulk editor — the portal’s most-used feature, implemented without an additional backend budget.
- Redesign and refactoring of the storefront based on a headless Shopware setup (2025).
- During this period, the platform was developed from zero to around €1.5 million in annual revenue; also contributed to marketing.
Self-employed Frontend Developer
Creative Hybrid
Concept development, design, and full-stack implementation of web applications, websites, and e-commerce systems from a single source.
Co-founded two companies, raised funding, and built teams — I know what runway feels like and why setting priorities is more important than filling feature backlogs. I understand problems first at the business level, not the ticket level.
I have been a co-founder, freelancer, and the first employee. But my work has always been defined by the same ability to move between business development, UI / UX, and engineering. The chaos that shaped me became an approach that I now deliberately turn into my superpower.
Co-Founder & Chief Product Officer
Frekkls
- Developed a plugin for integrating creator content into the user journey of online shops
- In use, achieved an average increase in the conversion rate of around 25 %
- Responsible for product, design, and frontend development
Co-founder & Chief Product Officer
Trendiamo
Partly in parallel with Frekkls
- Built a social selling platform, with thirty employees at its peak
- Responsible for product and design, involved in fundraising (around 1.5 Mio. € raised)
- Shop integrations based on Shopify, custom themes and Liquid
Vacation jobs, later working student
Innomos GmbH
- Web development; alongside school until 2014, from 2014 as a working student alongside my studies
- First continuous hands-on experience in web development
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, and Marketing.
Summary
Web developer and UI/UX designer with thirteen years of professional experience, including nine years continuously in founding teams. Combines concept development, interface design, and frontend development in one person — the professional foundation of the planned venture. Two company foundations of his own as Chief Product Officer, four years as Frontend Lead and Product Owner at inpetto.com, most recently Director Product Engineering & Experience at the venture studio FCR Innovation. Starting full-time self-employment under the name Creative Hybrid on September 1, 2026.
Skills
- Interfaces: React, Vue, Svelte
- Meta-Frameworks: Next.Js, Nuxt, Sveltekit, Astro
- Languages: Typescript, Javascript, C#, C++, Python
- E-Commerce: Shopify (Custom Themes, Liquid), Shopware (Headless)
- Design: Figma, Adobe Xd, Adobe Creative Suite, Storybook
- Analytics: Posthog, Mixpanel, Sentry
- Tools: Node, Vite, Git, Docker
- Languages: German (Native), English (C2)
Languages
Education
Universität Bielefeld
Media Computer Science and Design · Bielefeld, Germany
Friedrich-von-Bodelschwingh-Schulen
Allgemeine Hochschulreife · Bielefeld, Germany
Gertrud-Bäumer-Realschule
Realschulabschluss · Bielefeld, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daniel is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Daniel speaks the following languages: German (Native), English (Advanced).
Daniel has at least 15 years of experience. During this time, Daniel has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 1 month. Note that Daniel may not have shared all experience and actually has more experience.
Based on recent experience, Daniel would be well-suited for roles such as: Frontend Lead & Product Owner, Director Product Engineering & Experience, Self-employed Frontend Developer.
Daniel's most recent position is Frontend Lead & Product Owner.
In recent years, Daniel has worked for FCR Innovation GmbH, inpetto.com, Creative Hybrid, Frekkls, and Trendiamo.
Daniel is most experienced in industries like Information Technology and Retail.
Daniel is most experienced in business areas like Information Technology, Product Development, and Marketing.
Daniel has recently worked in industries like Retail and Information Technology.
Daniel has recently worked in business areas like Information Technology, Product Development, and Marketing.
Daniel attended Universität Bielefeld for Media Computer Science and Design.
Daniel is immediately available part-time for suitable projects.
Daily rate distribution
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 20 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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