UX Designers in Germany

• Concept, interaction and UX for XR experiences for the automotive industry
• Optimizing XR experiences
• Building experiences with AI

Medikamendo: E-health platform for digital repeat medication & follow-up prescriptions

• End-to-end implementation: UX conception, UI design, and frontend development for three connected portals (patients, medical practices, pharmacies).
• AI prototyping: Efficient creation of interactive prototypes using Figma and GitHub Copilot.
• Design system: Creation and continuous development of a consistent design system and UI components.
• Corporate design: Maintenance and further development of the consistent brand presence and websites.

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

Product development for the Miele app – design system, UX, and end-to-end product responsibility.

• Built and expanded the design system – components, design tokens, dev handoff
• Created user flows and customer journeys for core app features (device control, recipes, maintenance)
• Usability testing and iterative UX improvements
• AI-powered personalization – smart program recommendations based on usage behavior
• AI tools in the design workflow: automated accessibility checks, Figma AI, rapid prototyping
• AI-synthesized user research – condensed interviews, feedback, and usability data into structured insights

Research-driven Experience & Conversion Optimization in Automotive E-Commerce. Responsible for driving research-led optimization of key user journeys across vehicle search, configurator, and homepage. Worked cross-functionally with Marketing, Product, and partially Sales to translate insights into measurable business impact.

• User Research & Insight Generation: Led qualitative rapid user research following the launch of the new marketplace to identify usability issues, conversion barriers, and immediate optimization opportunities. Synthesized findings into actionable hypotheses for A/B testing and product improvements.
• Experimentation & Data-informed Optimization: Designed, evaluated, and iterated A/B tests to optimize configurator entry points, search forms, filter and sorting logics. Leveraged GA, Clarity, and experimentation data to derive statistically relevant insights and inform product decisions.
• UX & Interaction Concept Development: Conceptualized new configurator entry mechanisms, quick filters, navigation concepts, and checkout progress indicators to improve orientation and decision confidence.
• Personalization Strategy & Frameworks: Developed personalization hypotheses and use cases and collaborated with external vendors (e.g. Dynamic Yield). Established a scalable framework covering processes, responsibilities, and testing pipelines.
• Homepage Research & Experience Strategy: Co-led research-informed homepage initiatives, including cross-functional workshops, definition of user needs and requirements, phased concept development, and alignment with key stakeholders.

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

Designing AI-native digital products by combining product strategy, UX research, interaction design, software engineering, and modern AI workflows. Leading projects from discovery to implementation while integrating AI throughout the entire product development lifecycle.

Key responsibilities

• → Product discovery, stakeholder workshops, Jobs-to-be-Done and user research
• → User journey mapping, information architecture and interaction design
• → Wireframes, high-fidelity UI, prototypes and scalable design systems in Figma and Penpot
• → AI-assisted interface generation and rapid concept exploration using Figma AI, Figma Make and generative design workflows
• → Design-to-code workflows with AI-supported frontend generation and engineering collaboration
• → Building accessible interfaces following WCAG 2.2 and enterprise design standards
• → Usability testing, iterative validation and KPI-driven product optimization
• → Development of AI knowledge systems, MCP-powered design workflows and human-in-the-loop review processes
• → Close collaboration with engineering teams to ensure production-ready implementation

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.

The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.

My responsibilities/tasks in this project:

• Creating the UI design system
• UX research
• Prototyping
• Rebranding & creating the new CI manual across all regional shops
• Shopware 6 front-end & back-end development
• Design & creative lead
• Ad design, landing pages