UX Designers in Germany

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

Designing AI-native digital products by combining product strategy, UX research, interaction design, software engineering, and modern AI workflows. Leading projects from discovery to implementation while integrating AI throughout the entire product development lifecycle.

Key responsibilities

• → Product discovery, stakeholder workshops, Jobs-to-be-Done and user research
• → User journey mapping, information architecture and interaction design
• → Wireframes, high-fidelity UI, prototypes and scalable design systems in Figma and Penpot
• → AI-assisted interface generation and rapid concept exploration using Figma AI, Figma Make and generative design workflows
• → Design-to-code workflows with AI-supported frontend generation and engineering collaboration
• → Building accessible interfaces following WCAG 2.2 and enterprise design standards
• → Usability testing, iterative validation and KPI-driven product optimization
• → Development of AI knowledge systems, MCP-powered design workflows and human-in-the-loop review processes
• → Close collaboration with engineering teams to ensure production-ready implementation

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

As part of the migration from Shopware 5 to 6, it was decided to rethink the entire e-commerce landscape of the regional FUNKE online shops from scratch. The main goals, besides creating a reliable platform with multiple sales channels for each regional brand, were the "rebranding" and the brand development around it.

The rebranding was also transferred into the advertising materials CI, which in the daily newspaper sector, alongside digital performance ads, still has print as a strong focus in the target group segment.

My responsibilities/tasks in this project:

• Creating the UI design system
• UX research
• Prototyping
• Rebranding & creating the new CI manual across all regional shops
• Shopware 6 front-end & back-end development
• Design & creative lead
• Ad design, landing pages

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Analysis and structuring of complex service processes
• Development of customer journeys, user journeys, and service blueprints
• Moderation of workshops for requirements definition
• Derivation of an MVP with stakeholders
• Clear basis for decision-making
• Reduction of uncertainty in early project phases

• Designing AI-first workflows that integrate AI into existing product experiences
• Developing UX concepts for prompt management, reusable and combined prompt workflows, tagging, search and information organisation
• Creating user flows, wireframes, prototypes and high-fidelity interfaces in Figma
• Defining reusable UI patterns, components and interaction logic for scalable products
• Exploring human-AI interaction patterns with emphasis on user control, transparency and manageable cognitive load
• Translating product requirements and technical constraints into developer-ready UX/UI specifications

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

Founded and have led userdoo since 2023. UX strategy, hands-on product design and professional guidance for small design teams. Collaboration with Product Owners and development teams; design systems, prototyping, user testing and AI-supported design-to-code workflows.

Among other projects:

ZEISS Vision Care – UX Strategy, Conceptualization and Design

Myopia Management

Conceptualization and design of a tool for myopia management. Different specialist concepts and device-dependent processes were brought together into a consistent overall workflow. The focus was on making the tool easy to use across different device types and throughout their use in the process.

Digital Optician Workflow

Professional UX leadership in redesigning digital processes for the entire optician visit. Structuring the user experience around patients, visits, examinations and consultations. Responsibility for the conceptual direction and hands-on design of key workflows.

Mentoring junior designers and supporting designers moving into new lead roles. Individual sessions on DesignOps, strategic questions and professional leadership.

B2C Eyewear Shop for India

Conceptualization and UX/UI design of a complete e-commerce shop for eyewear. Designing the B2C buying experience while considering the requirements of the Indian market. Close collaboration with the project team and local market; reviewing and evolving concepts based on market feedback and feedback from tests conducted locally.

poolinq – UX for New Inventory Management Software

Building the UX from the ground up: structuring product requirements, developing key user flows and translating them into a coherent user experience. The focus is on inventory management, document processing and recording incoming and outgoing goods. Designing AI-supported document recognition and assignment so users can understand and review the results. Close collaboration with the product and development teams.

FerniLoy – Digital Companion for the Furniture Trade

UX conceptualization and prototyping for a digital sales and product companion. Building a multibrand design system that represents different brands on a shared foundation. Connecting design tokens, components and variants in Figma with Flutter and Widgetbook. Aligning user flows, the design system and implementation with the product and development teams.

TYCT – UX and Design System for a B2B Portal

Information architecture and interaction concepts for data-rich workspaces with complex status workflows. Clearly structuring information, responsibilities and next steps on list, detail and editing pages. Building a design system with reusable components, states and page types. Professional leadership of the design team and close coordination with the Lead Developer.

• Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
• Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

July 2024 - June 2025

• Accessibility expert in the field of UI/UX design, WCAG testing, and consulting for the Accessibility Strengthening Act
• Creation of an internal accessibility guide

Oskar Oldorf (project lead): "I had the pleasure of working with Patricia for over a year on a project focused on ensuring digital accessibility for the online presence of a company in the financial services sector. During that time, I got to know her as a dedicated, detail-oriented, and highly skilled colleague.

Patricia was responsible for independently conducting gap analyses and worked directly and efficiently with key stakeholders. Her role centered on assessing compliance with the BFSG and providing strategic guidance to editorial teams on creating accessible content.

What I particularly appreciated about Patricia was her ability to think beyond the status quo and bring fresh perspectives to the table. She combines strong subject matter expertise with a keen eye for detail and a structured, thorough approach. Her input often sparked valuable discussions and helped us move our work forward in meaningful ways.

I can wholeheartedly recommend Patricia—especially for roles where precision, strategic thinking, and a high standard of quality are essential."

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk