User-Centered Design Experts in Germany

Driving AI model quality at scale — evaluating prompt-response accuracy, flagging edge cases, and maintaining SLA-compliant workflows across distributed global teams.

• Analyse AI prompts and side-by-side model outputs to assess response quality, factual accuracy, relevance, consistency, and compliance with project evaluation guidelines.
• Perform fact-checking, data validation, troubleshooting, issue identification, and edge-case review to improve quality standards across AI training support workflows.
• Use Google Sheets, Google Docs, and browser-based tools to document findings, maintain evaluation logs, track issue patterns, and support workflow optimisation in a remote environment.
• Create clear written justifications, review summaries, and KPI-oriented reporting focused on accuracy, turnaround time, documentation completeness, defect identification rate, and SLA adherence.

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Led the setup and delivery of THE NEW RETAIL process and IT infrastructure for the BMW Group across major European automotive markets.
• Managed the enablement of local IT systems and on-site personnel to support smooth operations and service delivery.
• Conducted hands-on training sessions with local teams, providing process walkthroughs tailored to market-specific requirements.
• Identified key challenges during rollout preparation and implemented real-time improvements to increase efficiency and ensure a smooth launch.
• Designed and implemented key performance indicators (KPIs) to monitor and optimize the end-to-end (E2E) sales and delivery process, improving customer experience.
• Ensured alignment of processes with organizational goals and market-specific requirements to support scalability and operational excellence.
• Stakeholder engagement and communication: worked closely with local teams to ensure alignment and clarity in processes.
• Problem solving and adaptability: proactively identified challenges and delivered real-time solutions to address market-specific needs.
• Training and leadership: empowered local teams through targeted training and ongoing support during rollout execution.

Established legal and financial service provider building a new digital business area for founding, tax, and compliance services.

• Developed and launched the service offering as segmented service and pricing packages in under 5 months.
• Designed a seamless digital user experience from ad contact to landing pages and order flow through to completion.
• Worked out the strategic direction with the business unit lead and the board, and managed the operational rollout in a five-person team.

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

• Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
• Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

Project: Neura Belden BHVA (Belden HI vision Virtual Assistance)

• Translated AI agent concepts into 4 distinct user workflows (General, Redundancy, Network, VLAN agents).
• Designed 6 game-changing features with technical specifications: Predictive Issue Resolution, Cost Optimization Engine, Compliance Automation, Cross-Agent Orchestration, Knowledge Transfer Mode, Root Cause Analysis 2.0.
• Contributed reusable UX patterns and lightweight standards for experimentation-first AI environment: single-file HTML/CSS/JS prototypes, semantic accessibility, responsive grid layouts, and clear component structure enabling rapid future POC iterations.
• Translated early AI concepts into intuitive user workflows and interaction models for 4 specialized agents, focusing on clarity, trust-building, and progressive disclosure to surface complex AI capabilities.
• Documented design trade-offs in accessible language for non-designers.

Leading the end-to-end development of Edge AI-powered smart glasses for visually impaired individuals, aligning product vision with user needs and managing a cross-functional team of data scientists, Android developers, AWS engineers, and hardware specialists.

• Defined product roadmap for Edge AI smart glasses and MVP features through user research, stakeholder interviews, and competitive analysis, ensuring accessibility and real-world usability.
• Developed and validated a PoC for AI-driven cancer cell identification in PET/CT scans, collaborating with medical experts to optimize diagnostic accuracy and clinical relevance.
• Built and scaled a multidisciplinary team of 75+ engineers, interns, and designers across Germany and India, driving cross-border collaboration and iterative prototyping.
• Established strategic partnerships with NGOs, healthcare providers, and advocacy groups to embed inclusivity and patient feedback into product design.
• Drove hands-on hardware-software integration using Raspberry Pi and Jetson Nano of AI models. Initiated and nurtured relationships with suppliers, manufacturers, and ecosystem players to build scalable go-to-market plans.
• Owned critical product decisions, from prototype development to funding strategy, applying a data-informed and impact-driven mindset.
• Fostered a learning-focused culture by facilitating brainstorming sessions and continuous feedback loops between engineering and product.

Achievements:

• Public speaker: Auto.Ai 2025 (Berlin), Wearable technologies 2025 (Munich and Bangalore), MEDICA 2024 (Dusseldorf)
• WMF, Bologna, Italy (June 2024): Only AI startup to be selected from Germany as EBV hero to represent sprhava on global platform
• Medica, Germany (2024): Delivered a speech on AI smart glasses in world's largest Healthcare event.
• Wearable Technologies, Bengaluru, India (Dec 2024): I was a speaker presenting sprhava and its product.
• Venturise Global Challenge (GIM 2025, Bengaluru Palace, Karnataka): sprhava was selected as one of the 16 top startups (ESDM) to present on this global platform
• Wearable Technologies Conference 2025 EUROPE, Munich, Germany (May 2025): Delivered a talk on Edge AI at the Europe's biggest wearable tech event.
• InsurNext Köln, Germany (2025): sprhava was honoured with a booth from Cologne administration.

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

• Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
• Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.

• Developing a product vision and strategy

• Creating a roadmap

• Improving stakeholder communication

• Introducing an outcome-oriented roadmap

• Aligning with stakeholders and creating transparency

• Defining relevant product metrics as a KPI tree

• Initiating measures to improve product quality and measurability

• Supporting the introduction and migration of the new Identity Provider (IDP)