User-Centered Design Experts in Germany

• Following the turnaround completed in 2025, the company is pursuing a growth target of more than €50 million in revenue by 2030, driven by the Datacenter First strategy, efficiency gains through AI and a restructuring of sales. This required a market-oriented product portfolio and documented and automated processes from lead to invoice.

• Restructuring of the product portfolio for data centre, colocation and cloud.

• Analysis of market drivers and growth areas for portfolio and pricing decisions.

• Documentation and optimisation of processes from lead to invoice and up-selling.

• Introduction of AI-supported systems in sales and marketing to automate these process steps.

• Regulatory assessment of AI use, particularly for customers from the banking sector.

• Redesigned product portfolio for data centre, colocation and cloud as the basis for growth planning.

• Fully documented process map from lead generation to invoicing.

• Prioritised AI use cases for sales and marketing with a regulatory assessment for each use case.

• Established governance for the use of AI in a critical infrastructure environment.

• Alignment of product, sales and marketing management based on shared KPIs.

• Built a customized MediaWiki instance, including installation, MySQL database, SSL, and automatic backups
• Set up user roles (Admin, Mod, Verified, User) and a permissions system
• FlaggedRevisions for editorial review workflows · Commenting and rating extensions

• Led and executed complex change and transformation projects, focusing on HR transformation and cultural change in public sector organisations (e.g., BAMF, bpb, DAkkS).
• Designed and facilitated change workshops and leadership development programs to drive adoption and successful implementation of change initiatives.
• Collaborated with executives and stakeholders to analyse requirements, define objectives, and develop tailored transformation roadmaps, including communication strategies and performance monitoring.
• Supported business development by identifying and developing new opportunities in digital transformation initiatives.

• Writing the book chapter “Development of a Digital Business Model” for the Springer Gabler reference book “Practical Guide to Digital Management”.

• Drove key experience streams in the redesign of a large-scale telecommunications e-commerce platform focusing on mobile plan selection, product configuration, and digital contract completion.
• Delivered scalable Figma-based white-label solutions within a multinational Scrum setup to enable efficient multi-brand rollout.

Helping product organizations to grow and scale business by creating digital products customers love.

• Built an MVP and launched a new business line of long-term e-scooters rental at Nordic and German markets for TIER Mobility.
• Reorganized and led product team; launched and scaled deposit warranty service; improved subscription pricing performance; smoothly handed over duties to hired PMs for ImmobilienScout24.
• Ideated and launched Marketplace product for the biggest telehealth service in the US; discovered and validated multiple Marketplace addons; launched live interpreter and whiteboarding services for major medical institutions for Doxy.me.
• Established the growth framework and processes in a Series A B2B Fintech start-up for VAI Trade.

• Established and streamlined business development and sales processes, including implementation of CRM systems, marketing strategies, and search engine advertising

• Expanded market reach through targeted outreach efforts

• Implemented effective B2B marketing strategies to enhance brand visibility and product reach

• Developed a strong sales pipeline focused on long-term relationship building and customer retention

• Played a key role in the product development lifecycle from ideation to execution, ensuring compliance with market demands and regulatory standards

• Led medical and technical teams to drive product development and company growth

Medikamendo: E-health platform for digital repeat medication & follow-up prescriptions

• End-to-end implementation: UX conception, UI design, and frontend development for three connected portals (patients, medical practices, pharmacies).
• AI prototyping: Efficient creation of interactive prototypes using Figma and GitHub Copilot.
• Design system: Creation and continuous development of a consistent design system and UI components.
• Corporate design: Maintenance and further development of the consistent brand presence and websites.

I served as the Lead Designer for two cross-functional teams at Casavi, a software platform for property managers. Casavi is a central platform for all aspects of digital property management, which streamlines operations and business processes.

SmartTask: The team focuses on ticket management, workflow automation, AI integration, enhancing communication between property managers and their clients.

Customer app/portal: The team is dedicated to fostering community engagement among residents of managed properties. The customer portal in combination with the Casavi app solves the challenges for property and facility managers.

My role spans the full design lifecycle, covering UX/UI design, user research, usability testing, and strategic design planning, across Casavi's web platform, mobile app, and customer portals. Each team comprises around 10 members, including a project manager, designer, developers, and QA testers. I am also responsible for the accessibility assurance of the whole product.

Design unit role: In addition to my core responsibilities, I actively contribute to the development and maintenance of the company's design system and style guide ensuring consistency and scalability across all products. Mentor junior designers is my official and moral responsibility.

• Designed web and mobile interfaces, user flows, and design systems in Figma, Adobe XD, Motif, and Lovable, ensuring WCAG 2.1/2.2 accessibility.
• Conducted UX research and delivered responsive websites and e-commerce on WordPress® and Squarespace®, Webflow®.
• Integrated AI-generated imagery (syntography) and AI video creation into branding, prototypes, and editorial projects.
• Lead visual design, creative direction, and client collaboration to deliver functional, innovative, and visually compelling digital experiences.

Established legal and financial services provider building a new digital business area for incorporation, tax, and compliance services.

• Developed and launched the service offering as segmented service and pricing packages in under 5 months.
• Designed a seamless digital user experience from ad contact through landing pages and the ordering process to completion.
• Developed the strategic direction with department management and the executive board and managed operational implementation in a five-person team.

Research-driven Experience & Conversion Optimization in Automotive E-Commerce. Responsible for driving research-led optimization of key user journeys across vehicle search, configurator, and homepage. Worked cross-functionally with Marketing, Product, and partially Sales to translate insights into measurable business impact.

• User Research & Insight Generation: Led qualitative rapid user research following the launch of the new marketplace to identify usability issues, conversion barriers, and immediate optimization opportunities. Synthesized findings into actionable hypotheses for A/B testing and product improvements.
• Experimentation & Data-informed Optimization: Designed, evaluated, and iterated A/B tests to optimize configurator entry points, search forms, filter and sorting logics. Leveraged GA, Clarity, and experimentation data to derive statistically relevant insights and inform product decisions.
• UX & Interaction Concept Development: Conceptualized new configurator entry mechanisms, quick filters, navigation concepts, and checkout progress indicators to improve orientation and decision confidence.
• Personalization Strategy & Frameworks: Developed personalization hypotheses and use cases and collaborated with external vendors (e.g. Dynamic Yield). Established a scalable framework covering processes, responsibilities, and testing pipelines.
• Homepage Research & Experience Strategy: Co-led research-informed homepage initiatives, including cross-functional workshops, definition of user needs and requirements, phased concept development, and alignment with key stakeholders.

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions