Rosana (Cruz) Pombo-Senior Product Designer & UX Expert
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Experience
Senior Product Designer and UX Expert
Several clients
Helping startups understand their users, turning ideas into products that reach PMF and are worth scaling. Partnering with agencies who need product expertise for specific projects.
- Established usability best practices that minimized design debt in early-stage product development.
- Supporting agencies as a senior product design partner for client projects.
Senior Product Designer
Resourcly
Led design for Resourcly's SaaS web application, a B2B AI-powered supply chain optimisation tool steadily expanding across Europe.
- Drove product strategy through research-led design, contributing to a major pivot that attracted new enterprise clients in the European supply chain market.
- Architected end-to-end workflows and dashboard interfaces for complex operational processes, translating supply chain logic into scalable product experiences.
- Designed AI-powered features including conversational interfaces and embedded recommendations, integrating emerging capabilities into core product workflows.
- Set up the first design library and improved existing usability issues.
Senior UX Consultant
Merkle DACH
Promoted to Senior UX Consultant within one year, recognised for performance across client projects and internal collaboration. Worked on B2B and B2C projects for clients including Siemens, Hansgrohe, CGIAR, and GM in agile settings.
- Conducted user research that informed product strategy and identified key market opportunities.
- UX strategy: understanding business needs, leading ideation workshops with clients and other creatives.
- User flows and usability improvements based on UX best practices.
- Raised awareness for accessibility across client-facing projects and mentored team members.
Freelance Product Designer, UX/UI
Locco GmbH
Created 2 digital e-commerce solutions (mobile app-based, B2B and B2C).
- User stories, requirements, MVP definition, and user flows.
- Conception, wireframing, visual design, and prototyping.
Intern / Junior UX/UI Designer
Cheil Germany
Clients included Samsung, Eintracht Frankfurt, and VR Bank.
- Conception, wireframing, UI design, design systems, illustration, and development handover.
Industry Experience
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Experienced in Banking and Finance, Sport, Professional Services, Agriculture, Automotive, and Manufacturing.
Business Area Experience
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Experienced in Product Development, Information Technology, Research and Development, Strategy, and Supply Chain Management.
Summary
Senior Product Designer with 8+ years of experience in agency, startup, and scale-up settings, specialising in usability and complex regulated industries (B2B, SaaS). UXQB Certified Professional.
Skills
Hard Skills: Usability & Interaction (Certified), Human Centred Design, E2e Product Design, Design Thinking, User Research & Testing, Concept, Wireframing, User Flows, Information Architecture, Ui/Visual Design, Accessibility, Innovation, Business Strategy
Tools: Figma & Figma Make, Framer, Optimal Workshop, Miro, Linear, Jira, Confluence, Claude, Notion, Lovable, Photoshop, Illustrator
Soft Skills: Ai-Powered Design Processes, Agile, Communication, Challenging Assumptions, Accountability, Problem Solving, Fast Learner, Analytical Skills, Teamwork, Consulting, Mentoring
Languages
Education
Elisava
Postgraduate Degree · Innovation and Design Thinking · Barcelona, Spain
Universidade da Coruña
Bachelor's Degree · Industrial Design and Product Development Engineering
Certifications & licenses
XDi Certified Mobile UX UI Specialist
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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