Johanna Jagow - Senior UX Researcher & UX Consultant

Q: Where is Johanna based?

Johanna is based in Frankfurt, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Johanna speak?

Johanna speaks the following languages: German (Native), English (Advanced), French (Intermediate), Dutch (Intermediate), Spanish (Elementary), Italian (Elementary) .

Q: How many years of experience does Johanna have?

Johanna has at least 7 years of experience. During this time, Johanna has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 1 year and 10 months . Note that Johanna may not have shared all experience and actually has more experience.

Q: What is Johanna's latest experience?

Johanna's most recent position is Senior UX Researcher at eBay .

Q: What companies has Johanna worked for in recent years?

In recent years, Johanna has worked for eBay , Amadeus , BestSecret GmbH , Self-employed , and EnjoyHQ (acquired by UserZoom) .

Q: Which industries is Johanna most experienced in?

Johanna is most experienced in industries like Information Technology , Professional Services , and Retail . Johanna also has some experience in Fashion and Tourism .

Q: Which business areas is Johanna most experienced in?

Johanna is most experienced in business areas like Product Development , Research and Development , and Strategy . Johanna also has some experience in Business Intelligence .

Q: Which industries has Johanna worked in recently?

Johanna has recently worked in industries like Information Technology , Professional Services , and Retail .

Q: Which business areas has Johanna worked in recently?

Johanna has recently worked in business areas like Product Development , Research and Development , and Strategy .

Recommended expert

Frankfurt, Germany

Experience

Feb 2025 - Present

1 year 2 months

Frankfurt, Germany

Remote

Senior UX Researcher

eBay

Ran high-impact qualitative research across key international markets (Germany, UK, US), supporting strategic decision-making for core areas including seller experience, shipping, and financial services
Conducted independent interviews with B2C and C2C platform users, translating complex user needs and behaviors into actionable insights for product strategy and execution

Mar 2024 - Dec 2025

1 year 10 months

Barcelona, Spain

Remote

Strategic UX Researcher

Amadeus

Led complex UX research for innovative B2B airline solutions, shaping the design of multi-million-euro products used by global airlines
Built foundational discovery insights for products developed from scratch, aligning diverse stakeholders around real end-user needs in hard-to-reach strategic groups
Drove research maturity by advising on UXR and ResearchOps best practices and securing a Lead UX Researcher role in an innovation incubator program delivering an AI component from 0 to 1

Oct 2023 - Jan 2024

4 months

Senior ResearchOps Advisor

BestSecret GmbH

Defined the strategy and implemented a company-wide insights repository
Translated requirements into a customised solution
Delivered workshops and consulting sessions
Expertise in UX research, UX management, CRO and ResearchOps

Jul 2023 - Present

2 years 9 months

Senior UX Researcher & UX Advisor

Self-employed

Helping teams develop and hone their UX strategy
Run effective research
Optimise their ResearchOps
Empower people who do research to shine
UX consultation
UX workshops
Hands-on UX research
UX management
CRO & personalisation

Jul 2021 - Jun 2023

2 years

EMEA Lead ResearchOps Partner

EnjoyHQ (acquired by UserZoom)

Consulted designers, researchers, and managers on successfully implementing insights repositories
Delivered expert sessions and workshops on taxonomy building, insights management, data analysis, data auditing, and centralisation
Coached colleagues to become ResearchOps experts

Jul 2021 - Jun 2023

2 years

UX Research Partner

UserZoom

Empowered teams to generate valuable insights to drive the creation of digital products that matter
Led DACH teams on UX research methodologies and best practices
Generated quality insights and communicated them effectively to create change
Planned and led UXR and UX strategy workshops
Led change management programmes on scaling UXR, UX benchmarking, and designing influence

Apr 2021 - Present

5 years

Co-Founder & UX Consultant

Jagow Speicher

Provided UX management and UX strategy consulting
Advised on test & learn culture, applied behavioural psychology, and more
Ran usability audits and heuristic evaluations
Conducted qualitative and quantitative research
Developed personas

Sep 2019 - Jun 2021

1 year 10 months

On-site

Jr. User Experience Manager

C&A

Led qualitative and quantitative user research, running more than 150 studies
Managed onsite customer feedback
Ran UX workshops to socialise and embed user research
Participated in budget planning and hiring processes

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Retail, Tourism, and Fashion.

Information Technology

Professional Services

Retail

Tourism

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Research and Development, Strategy, and Business Intelligence.

Product Development

Research and Development

Strategy

Business Intelligence

Summary

I am a freelance Senior UX Researcher and UX advisor with deep expertise in UX research, UX management, CRO and ResearchOps.

I empower teams to generate valuable insights to drive the creation of digital products that matter.

Skills

Ux Research
Ux Strategy
Qual + Quant Research
Customer Feedback
Researchops
Ux Workshops
Ux Management
Ecommerce
Human-centered Design (Hcd)
Agile
Test & Learn Culture
Enjoyhq
Research Repositories
Dovetail
Userzoom
Usertesting

Languages

German

Native

English

Advanced

French

Intermediate

Dutch

Intermediate

Spanish

Elementary

...and 1 more

Education

Oct 2016 - Jun 2019

Hochschule Niederrhein

Master of Science · E-Business · Germany · 1,9

Oct 2013 - Jun 2016

Hochschule Niederrhein

Bachelor of Science · Textile & Clothing Management · Germany · 2,0

Certifications & licenses

Designing Influence

Nielsen Norman Group

Intercultural Competence

Hochschule Niederrhein

ResearchOps: Operationalizing And Socializing User Research

Nielsen Norman Group

Statistics

Experience

Total positions 8

Experience in Information Technology 5 y

Avg length 2 y

Longest experience 4 y 11 m

Global Experience

Countries worked in 2 (Germany, Spain)

Primary country Germany

Expertise

Recent roles Senior UX Researcher, Strategic UX Researcher, Senior ResearchOps Advisor

Main industries Information Technology, Professional Services, Retail

Main business areas Product Development, Research and Development, Strategy

Qualifications

Highest degree Master

Certifications earned 3

Profile

Created

February 2024

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Johanna based?

Johanna is based in Frankfurt, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Johanna speak?

Johanna speaks the following languages: German (Native), English (Advanced), French (Intermediate), Dutch (Intermediate), Spanish (Elementary), Italian (Elementary).

How many years of experience does Johanna have?

Johanna has at least 7 years of experience. During this time, Johanna has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 10 months. Note that Johanna may not have shared all experience and actually has more experience.

What roles would Johanna be best suited for?

Based on recent experience, Johanna would be well-suited for roles such as: Senior UX Researcher, Strategic UX Researcher, Senior ResearchOps Advisor.

What is Johanna's latest experience?

Johanna's most recent position is Senior UX Researcher at eBay.

What companies has Johanna worked for in recent years?

In recent years, Johanna has worked for eBay, Amadeus, BestSecret GmbH, Self-employed, and EnjoyHQ (acquired by UserZoom).

Which industries is Johanna most experienced in?

Johanna is most experienced in industries like Information Technology, Professional Services, and Retail. Johanna also has some experience in Fashion and Tourism.

Which business areas is Johanna most experienced in?

Johanna is most experienced in business areas like Product Development, Research and Development, and Strategy. Johanna also has some experience in Business Intelligence.

Which industries has Johanna worked in recently?

Johanna has recently worked in industries like Information Technology, Professional Services, and Retail.

Which business areas has Johanna worked in recently?

Johanna has recently worked in business areas like Product Development, Research and Development, and Strategy.

What is Johanna's education?

Johanna holds a Master in E-Business from Hochschule Niederrhein and a Bachelor in Textile & Clothing Management from Hochschule Niederrhein.

Does Johanna have any certificates?

Johanna has 3 certificates. These include: Designing Influence, Intercultural Competence, and ResearchOps: Operationalizing And Socializing User Research.

What is the availability of Johanna?

Johanna will be available part-time from April 2026.

What is the rate of Johanna?

Johanna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.