Dieter Ratz-Freelancer Market Research/Data Analysis
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Experience
Freelancer Market Research/Data Analysis
Dieter Ratz m-Forschung
- Conceptualization of quantitative market research studies
- Development of research designs and questionnaires
- Questionnaire programming
- Organization and execution of market research projects
- Management and coordination of field service providers
- Data preparation and analysis with SPSS/Excel
- Sawtooth Conjoint: CBC, ACA, ACBC, Max-Diff
- Multivariate data analyses, factor analysis, cluster analysis
- Conjoint analysis
- SAS: SAS Base course for advanced users
- Creation of clear charts, reports and presentations
- Data mining: SPSS Modeler, RapidMiner, Orange
- Shopper research at the POS
- Segmentation
- Data mining, text mining
E-Commerce Customer Loyalty Market Research Manager
Transcend Information Trading GmbH
- Setup and design of online shops for computer accessories
- Further development of a CRM customer value model
- Web analytics with SPSS
Market Research Internship
GfK
Industry Experience
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Experienced in Professional Services and Information Technology.
Business Area Experience
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Experienced in Business Intelligence, Research and Development, Customer Service, and Marketing.
Summary
Many years of experience, broad expertise, quick onboarding to new projects/tasks and immediate takeover of activities in the area of …
Skills
- Conceptualization Of Quantitative Market Research Studies
- Development Of Research Designs And Questionnaires
- Questionnaire Programming
- Organization And Execution Of Market Research Projects
- Management And Coordination Of Field Service Providers
- Data Preparation And Analysis With Spss/Excel
- Multivariate Data Analyses, Factor Analysis, Cluster Analysis, Conjoint Analysis
- Clear Charts, Reports And Presentations
- Shopper Research At The Pos
- Segmentation
- Data Mining, Text Mining
- Spss: Deep Knowledge In Application And Programming
- Sawtooth Conjoint: Cbc, Aca, Acbc, Max-Diff
- Ms Excel, Powerpoint, Word: Deep Knowledge
- Sas: Sas Base Course For Advanced Users
- Data Mining: Spss Modeler, Rapidminer, Orange
Languages
Education
University of Erlangen-Nuremberg
Diploma in Business Administration, major subjects: marketing, statistics, psychology, exam passed with distinction · Business Administration · Nuremberg, Germany
Commercial Vocational College for Computer Science for High School Graduates
State-certified business assistant · Computer Science · Villingen-Schwenningen, Germany
Villingen-Schwenningen High School
High School Diploma · School Education · Villingen-Schwenningen, Germany
Statistics
Experience
Global Experience
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Qualifications
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