Alexander H.-Diploma in Business Administration (University of Applied Sciences)
Check rate
Experience
Senior Digital Analyst
Union Investment Management GmbH
- Independently managed all tracking topics for the fincovery product (junior investment account) in the context of the new B2C4B model.
- Further developed the existing tracking implementation at product and company level.
- Worked closely with the Product Owner, UX, Design, Content, and DHW on tracking and analysis requirements.
- Created tracking concepts.
Senior Digital Analytics Solution Manager
New Work SE / XING
- Created tracking concepts for new products and features based on a new, proprietary data model.
- Worked closely with Product Owners, UX, Design, Data Science, and QA on tracking and analysis requirements.
Senior Digital Analytics Solution Manager
New Work SE / XING
- Supported the migration from Adobe Analytics to an in-house tracking solution
- Created tracking concepts
- Created Adobe dashboards
- Advised business units and Product Owners on Digital Analytics
Senior Data Analyst
DKB Code Factory GmbH
- Analyzed the current MAPP implementation across all DKB websites
- Developed next steps for redesigning web tracking
- Designed an advanced data layer for all DKB websites
Senior Product Analyst
ProSiebenSat.1 Media SE
- Developed a KPI concept and metrics for the new JoynMe app
- Ensured the KPI concepts could be implemented technically, working closely with developers
- Tested and performed QA for mobile apps (iOS, Android)
- Analyzed raw data to support product optimization and performance evaluation
- Created dashboards in collaboration with stakeholders
Senior Digital Analytics Consultant
New Work SE / XING
- Creating tracking stories, reports & dashboards
- Creating bug tickets
- Testing and QA for web and mobile apps (iOS, Android)
- Independently supporting various business units and product owners for Digital Analytics
Web Tracking Engineer
Media Saturn IT Services GmbH
- Building, managing and further developing the analytics and reporting landscape for Media Saturn's new marketplace
- Coordinating the integration of new data sources in BigQuery
- Creating dashboards and reports in Google Data Studio
- Creating queries in BigQuery
- Developing tracking concepts for the marketplace
Senior Digital Analytics Manager
New Work SE / XING
- Creating tracking stories, reports & dashboards
- Creating bug tickets
- Testing and QA for web and mobile apps (iOS, Android)
Senior Digital Analyst
OMMAX GmbH
- Developing and implementing complex tracking concepts and strategies for agency clients (e.g. KICKZ)
- Establishing analytics standards and best practices for data tracking projects
Senior Digital Analyst
Deutsche Asset Management International GmbH
- Building, managing and further developing the Digital Analytics infrastructure for the WISE white-label robo platform
- Creating tracking concepts, custom reports, dashboards and analyses for the WISE white-label robo platform
- Designing the Digital Analytics infrastructure and data layer for the new DWS app and website
Senior Digital Analyst
SinnerSchrader Deutschland GmbH
- Managed the Unitymedia B2B account in the area of Digital Analytics
- Created tracking plans, custom reports, dashboards and analyses
- Developed suitable metrics to measure success
Senior Digital Analyst
pilot Hamburg GmbH & Co. KG
- Created monthly reports and developed recommendations for optimizing the new content hub for the client GARMIN Deutschland
- Optimized the existing Google Analytics implementation
- Developed recommendations for improving tracking and analysis
Senior Data Analyst
glow Communication GmbH
- Advised and supported the client Caritas in the area of Web Analytics
Senior Digital Analytics Consultant
Kubus IT GbR / AOK Bayern und AOK Plus
- Assessed the market for suitable web analytics tools to analyze a new social intranet for AOK Bayern and AOK Plus
- Gathered internal requirements
- Prepared a list of criteria
- Created a recommendation (shortlist) for the business department
Senior Digital Analyst
Consorsbank / BNP Paribas S.A.
- Conducted analyses and prepared reports on mobile apps, the product opening process, the customer area, trading, eCommerce and content
- Identified and drove business requirements for analytics
- Generated insights based on data analyses
- Developed and defined KPIs relevant to the company and specific projects
- Further developed tracking in close cooperation with Business Intelligence
- Created tracking plans and user stories for new mobile app features and the introduction of new banking products and services
Senior Web Analyst
SinnerSchrader Deutschland GmbH
- Managed the Unitymedia KabelBW B2C account in Web Analytics, with a focus on Web Sales and eCare
- Created tracking concepts, custom reports, dashboards, and analyses
- Ensured tracking quality and conducted acceptance tests for weekly releases
Business Analyst
Run a Shop GmbH
- Developed a concept for implementing and operating a self-service BI tool to flexibly analyze KPIs and metrics from various data sources
Web Analyst
THESIS Solutions GmbH
- Further developed the web analytics systems used by THESIS Solutions' clients
- Created reports and analyses
- Defined recommendations for action
- Advised on AdWords optimization
Web Analytics Consultant
Bayer Business Services GmbH
- Defined new reports and advised on the adaptation and further development of customized tracking scripts for all Bayer intranet and internet sites
- Supported the global rollout of Webtrends on Demand for one division
- Advised website owners on defining and introducing KPIs
- Advised and supported agencies and developers with the implementation of Webtrends at national and international levels
- Conducted workshops and training on using Webtrends and Web Analytics
Web Analytics Consultant
KPMG AG
- Further developed web analytics and the Webtrends product in coordination with management, business users, and IT
- Created custom reports and dashboards, and advised on advanced analysis and reporting options
- Planned and implemented Google Analytics for all KPMG AG websites in Germany
- Advised on and optimized SEO and SEM
IT Consultant
KPMG AG
- Consulting and documentation for the functional design of the Lyris ListManager newsletter software as part of a planned update
- Gathering and assessing requirements
- Analyzing and documenting processes
IT Business Consultant
KPMG IT Service GmbH
- Planning and delivering web-based training and employee training sessions (SAP SD, NetWeaver)
- Planning and coordinating the implementation of intranet sites
- Optimizing and further developing the web analytics software and regular reports
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Banking and Finance, Pharmaceutical, Media and Entertainment, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Information Technology, Marketing, Product Development, Quality Assurance, and Customer Service.
Summary
Diploma in Business Administration (University of Applied Sciences) and self-employed consultant with excellent analytical skills, a quick understanding, a high level of creativity, assertiveness, and strong communication skills.
Skills
Building And Developing Digital Analytics Environments.
Implementing And Optimizing Digital Analytics Software And Advising On Its Use.
Creating Tracking Concepts And User Stories.
Developing And Defining Kpis Relevant To The Company And Specific Projects.
Creating Reports And Data Analyses Based On Different Data Sources.
Interpreting Results And Developing Recommendations For Action.
Preparing Data In Dashboards And Presentations.
Generating Insights.
Conducting Analytics Training Sessions And Workshops.
Adobe Analytics
Analysis Workspace
Google Analytics 360
Webtrekk/Mapp
Tableau Software
Looker Studio
Bigquery
Hive
App Analytics
Data Layer
Tag Management
Google Tag Manager
Tealium Iq
Html
Javascript
Sql
Jira
Slack
Miro
Figma
Charles Proxy
Fiddler
Httpfox
Analytics Debugger For Apps
Languages
Education
Hochschule für Wirtschaft und Recht Berlin
Diploma in Business Administration (University of Applied Sciences), focus areas: Marketing, Human Resources, and CSR · Business Administration · Berlin, Germany
Certifications & licenses
AI Ready & Compliant
aiclub
AI for Product Management
Mind the Product, Pendo, Google
AI Analytics & AI-Augmented Data Analysis
Bitkom Akademie
Bitkom Akademie
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Alexander is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Alexander speaks the following languages: German (Native), English (Advanced).
Alexander has at least 16 years of experience. During this time, Alexander has worked in at least 13 different roles and for 17 different companies. The average length of individual experience is 1 year and 9 months. Note that Alexander may not have shared all experience and actually has more experience.
Based on recent experience, Alexander would be well-suited for roles such as: Senior Digital Analyst, Senior Digital Analytics Solution Manager, Senior Data Analyst.
Alexander's most recent position is Senior Digital Analyst at Union Investment Management GmbH.
In recent years, Alexander has worked for Union Investment Management GmbH, New Work SE / XING, DKB Code Factory GmbH, and ProSiebenSat.1 Media SE.
Alexander is most experienced in industries like Information Technology, Professional Services, and Banking and Finance. Alexander also has some experience in Pharmaceutical, Telecommunication, and Retail.
Alexander is most experienced in business areas like Business Intelligence, Information Technology, and Marketing. Alexander also has some experience in Product Development, Quality Assurance, and Project Management.
Alexander has recently worked in industries like Information Technology, Banking and Finance, and Media and Entertainment.
Alexander has recently worked in business areas like Business Intelligence, Information Technology, and Product Development.
Alexander holds a Bachelor in Business Administration from Hochschule für Wirtschaft und Recht Berlin.
Alexander has 4 certificates. Among them, these include: AI Ready & Compliant, AI for Product Management, and AI Analytics & AI-Augmented Data Analysis.
Alexander is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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