Alexander Hammel - Business Administration Graduate (FH)

Q: Where is Alexander based?

Alexander is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Alexander speak?

Alexander speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Alexander have?

Alexander has at least 16 years of experience. During this time, Alexander has worked in at least 13 different roles and for 16 different companies . The average length of individual experience is 1 year and 9 months . Note that Alexander may not have shared all experience and actually has more experience.

Q: What is Alexander's latest experience?

Alexander's most recent position is Senior Digital Analytics Solution Manager at New Work SE / XING .

Q: What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for New Work SE / XING , DKB Code Factory GmbH , and ProSiebenSat.1 Media SE .

Q: Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Information Technology , Professional Services , and Banking and Finance . Alexander also has some experience in Pharmaceutical , Telecommunication , and Retail .

Q: Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Business Intelligence , Information Technology , and Marketing . Alexander also has some experience in Product Development , Quality Assurance , and Project Management .

Q: Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Information Technology , Banking and Finance , and Media and Entertainment .

Q: Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Business Intelligence , Information Technology , and Product Development .

Recommended expert

Berlin, Germany

Experience

Jul 2024 - Dec 2025

1 year 6 months

Hamburg, Germany

Remote

Senior Digital Analytics Solution Manager

New Work SE / XING

Support in migrating from Adobe Analytics to a custom tracking solution.
Creating tracking concepts.
Creating Adobe dashboards.
Advising business units and product owners on digital analytics.

Oct 2023 - Jun 2024

9 months

Berlin, Germany

Hybrid

Senior Data Analyst

DKB Code Factory GmbH

Current state analysis of the existing Mapp implementation on all DKB websites.
Defining next steps for the redesign of web tracking.
Designing an advanced data layer for all DKB websites.

Oct 2022 - Apr 2023

7 months

Munich, Germany

Remote

Senior Product Analyst

ProSiebenSat.1 Media SE

Developing a KPI concept and metrics for the new JoynMe app.
Ensuring the implementation of KPI concepts in the technical setup in close collaboration with developers.
Testing and QA of the mobile apps (iOS, Android).
Raw data analysis as a basis for product optimization and performance evaluation.
Creating dashboards in collaboration with stakeholders.

Apr 2021 - Sep 2022

1 year 6 months

Hamburg, Germany

Remote

Senior Digital Analytics Consultant

New Work SE / XING

Creating tracking stories, reports, and dashboards.
Creating bug tickets.
Testing and QA for web and mobile apps (iOS, Android).
Independently managing various business units and product owners for digital analytics.

Jun 2020 - Jan 2021

8 months

Munich, Germany

Remote

Web Tracking Engineer

Media Saturn IT Services GmbH

Building, managing, and further developing the analytics and reporting landscape for Media Saturn's new marketplace.
Coordinating the integration of new data sources into BigQuery.
Creating dashboards and reports in Google Data Studio.
Writing queries in BigQuery.
Developing tracking concepts for the marketplace.

Jun 2019 - May 2020

1 year

Hamburg, Germany

Hybrid

Senior Digital Analytics Manager

New Work SE / XING

Creation of tracking stories, reports & dashboards
Creation of bug tickets
Testing and QA for web and mobile apps (iOS, Android)

Feb 2019 - May 2019

4 months

Munich, Germany

Remote

Senior Digital Analyst

OMMAX GmbH

Developing and implementing complex tracking concepts and strategies for agency clients (e.g. KICKZ)
Setting up analytics standards and best practices for data tracking projects

Sep 2017 - Dec 2018

1 year 4 months

Frankfurt, Germany

Hybrid

Senior Digital Analyst

Deutsche Asset Management International GmbH

Building, managing, and improving the digital analytics infrastructure for the WISE white-label robo platform
Creating tracking concepts, custom reports, dashboards, and analyses for the WISE white-label robo platform
Designing the digital analytics infrastructure and data layer for the new DWS app and website

Mar 2017 - Jul 2017

5 months

Hamburg, Germany

Remote

Senior Digital Analyst

SinnerSchrader Deutschland GmbH

Managing the Unitymedia B2B client in digital analytics
Creating tracking concepts, custom reports, dashboards, and analyses
Developing relevant metrics for performance measurement

Jan 2017 - Apr 2017

4 months

Hamburg, Germany

Remote

Senior Digital Analyst

pilot Hamburg GmbH & Co. KG

Creating a monthly report and recommendations to optimize the new content hub for GARMIN Germany
Optimizing the existing Google Analytics implementation
Developing recommendations for improving tracking and analyses

Nov 2015 - Feb 2016

4 months

Berlin, Germany

Remote

Senior Data Analyst

glow Communication GmbH

Advising and supporting the client Caritas in web analytics

Jun 2015 - Sep 2015

4 months

Erfurt, Germany

Remote

Senior Digital Analytics Consultant

Kubus IT GbR / AOK Bayern und AOK Plus

Conducting market screening of suitable web analytics tools to evaluate a new social intranet for AOK Bayern and AOK Plus
Gathering internal requirements
Creating a criteria catalog
Providing a recommendation (short list) for the department

Apr 2015 - Jun 2017

2 years 3 months

Nuremberg, Germany

Hybrid

Senior Digital Analyst

Consorsbank / BNP Paribas S.A.

Conducting analyses and creating reports for the mobile apps, the product opening process, the customer area, the trading area, e-commerce, and content
Identifying and driving business requirements for analytics
Generating insights based on data analyses
Developing and defining company-relevant and project-specific KPIs
Advancing tracking in close collaboration with business intelligence
Creating tracking concepts and user stories for new mobile app features and for the launch of new banking products and services

Aug 2014 - Dec 2014

5 months

Hamburg, Germany

Hybrid

Senior Web Analyst

SinnerSchrader Deutschland GmbH

Managing the client Unitymedia KabelBW B2C in web analytics, especially for web sales and e-care
Creating tracking concepts, custom reports, dashboards, and analyses
Quality checking the tracking and conducting acceptance tests for the weekly releases

Jul 2014 - Sep 2014

3 months

Berlin, Germany

Hybrid

Business Analyst

Run a Shop GmbH

Developing a concept for implementing and operating a self-service BI tool for flexible analysis of KPIs and metrics from various data sources

Mar 2014 - Jul 2014

5 months

Berlin, Germany

Hybrid

Web Analyst

THESIS Solutions GmbH

Further development of web analytics systems for THESIS Solutions' clients
Creating reports and analyses
Defining actionable recommendations
Advising on AdWords optimization

Apr 2010 - Dec 2013

3 years 9 months

Berlin, Germany

Hybrid

Web Analytics Consultant

Bayer Business Services GmbH

Defining new reports and advising on the adaptation and further development of tracking scripts for all Bayer intranet and internet sites
Supporting the global introduction of Webtrends on Demand for a division
Advising website owners on defining and implementing KPIs
Advising and supporting agencies and developers on implementing Webtrends nationally and internationally
Conducting workshops and training sessions on using Webtrends and web analytics

Apr 2009 - Dec 2013

4 years 9 months

Berlin, Germany

Hybrid

Web Analytics Consultant

KPMG AG

Further development of web analytics and the Webtrends product in coordination with management, business users, and IT
Creating custom reports and dashboards, and advising on advanced analysis and reporting possibilities
Planning and executing the implementation of Google Analytics for all KPMG AG websites in Germany
Advising on and optimizing SEO and SEM

Apr 2009 - Jul 2009

4 months

Berlin, Germany

Hybrid

IT Consultant

KPMG AG

Consulting and documenting the functional design of the Lyris ListManager newsletter software as part of a planned update
Gathering and assessing requirements
Analyzing and documenting processes

Apr 2008 - Dec 2008

9 months

Berlin, Germany

On-site

IT Business Consultant

KPMG IT Service GmbH

Planning and conducting web-based trainings and employee training sessions (SAP SD, NetWeaver)
Planning and coordinating the implementation of intranet sites
Optimizing and further developing web analysis software and regular reporting

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Banking and Finance, Pharmaceutical, Media and Entertainment, and Retail.

Information Technology

Professional Services

Banking and Finance

Pharmaceutical

Media and Entertainment

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Information Technology, Marketing, Product Development, Quality Assurance, and Customer Service.

Business Intelligence

Information Technology

Marketing

Product Development

Quality Assurance

Customer Service

Summary

Business Administration graduate (FH) and independent consultant with strong analytical skills, quick comprehension, high creativity, assertiveness, and good communication skills.

Skills

Building And Further Developing Digital Analytics Environments.
Implementing, Optimizing, And Advising On The Use Of Digital Analytics Software.
Creating Tracking Concepts And User Stories.
Developing And Defining Company-relevant And Project-related Kpis.
Preparing Reports And Data Analyses Based On Various Data Sources.
Interpreting Results And Developing Recommendations For Action.
Presenting Data In Dashboards And Presentations.
Generating Insights.
Conducting Analytics Trainings And Workshops.
Adobe Analytics
Analysis Workspace
Google Analytics 360
Webtrekk/mapp
Tableau Software
Looker Studio
Bigquery
Hive
App Analytics
Data Layer
Tag Management
Google Tag Manager
Tealium Iq
Html
Javascript
Sql
Jira
Slack
Miro
Figma
Charles Proxy
Fiddler
Httpfox
Analytics Debugger For Apps

Languages

German

Native

English

Advanced

Education

Sep 2003 - Mar 2008

Berlin School of Economics and Law

Business Administration Graduate (FH), focusing on marketing, human resources, and CSR · Business Administration · Berlin, Germany

Certifications & licenses

AI Ready & Compliant

aiclub

AI for Product Management

Mind the Product, Pendo, Google

AI Analytics & AI-Augmented Data Analysis

Bitkom Akademie

AI Manager

Bitkom Akademie

Statistics

Experience

Total positions 20

Experience in Information Technology 8.5 y

Avg length 1 y

Longest experience 4 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Digital Analytics Solution Manager, Senior Data Analyst, Senior Product Analyst

Main industries Information Technology, Professional Services, Banking and Finance

Main business areas Business Intelligence, Information Technology, Marketing

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

November 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alexander based?

Alexander is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Alexander speak?

Alexander speaks the following languages: German (Native), English (Advanced).

How many years of experience does Alexander have?

Alexander has at least 16 years of experience. During this time, Alexander has worked in at least 13 different roles and for 16 different companies. The average length of individual experience is 1 year and 9 months. Note that Alexander may not have shared all experience and actually has more experience.

What roles would Alexander be best suited for?

Based on recent experience, Alexander would be well-suited for roles such as: Senior Digital Analytics Solution Manager, Senior Data Analyst, Senior Product Analyst.

What is Alexander's latest experience?

Alexander's most recent position is Senior Digital Analytics Solution Manager at New Work SE / XING.

What companies has Alexander worked for in recent years?

In recent years, Alexander has worked for New Work SE / XING, DKB Code Factory GmbH, and ProSiebenSat.1 Media SE.

Which industries is Alexander most experienced in?

Alexander is most experienced in industries like Information Technology, Professional Services, and Banking and Finance. Alexander also has some experience in Pharmaceutical, Telecommunication, and Retail.

Which business areas is Alexander most experienced in?

Alexander is most experienced in business areas like Business Intelligence, Information Technology, and Marketing. Alexander also has some experience in Product Development, Quality Assurance, and Project Management.

Which industries has Alexander worked in recently?

Alexander has recently worked in industries like Information Technology, Banking and Finance, and Media and Entertainment.

Which business areas has Alexander worked in recently?

Alexander has recently worked in business areas like Business Intelligence, Information Technology, and Product Development.

What is Alexander's education?

Alexander holds a Bachelor in Business Administration from Berlin School of Economics and Law.

Does Alexander have any certificates?

Alexander has 4 certificates. Among them, these include: AI Ready & Compliant, AI for Product Management, and AI Analytics & AI-Augmented Data Analysis.

What is the availability of Alexander?

Alexander is immediately available full-time for suitable projects.

What is the rate of Alexander?

Alexander's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.