Tobias Schmidt - Digital Analytics Consultant

Q: Where is Tobias based?

Tobias is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tobias speak?

Tobias speaks the following languages: English (Advanced), German (Intermediate) .

Q: How many years of experience does Tobias have?

Tobias has at least 11 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 2 years and 3 months . Note that Tobias may not have shared all experience and actually has more experience.

Q: What is Tobias's latest experience?

Tobias's most recent position is Digital Analytics Consultant at Freelance .

Q: What companies has Tobias worked for in recent years?

In recent years, Tobias has worked for Freelance .

Q: Which industries is Tobias most experienced in?

Tobias is most experienced in industries like Tourism , Manufacturing , and Retail . Tobias also has some experience in Healthcare and Media and Entertainment .

Q: Which business areas is Tobias most experienced in?

Tobias is most experienced in business areas like Marketing , Business Intelligence , and Information Technology .

Q: Which industries has Tobias worked in recently?

Tobias has recently worked in industries like Manufacturing and Retail .

Q: Which business areas has Tobias worked in recently?

Tobias has recently worked in business areas like Business Intelligence , Information Technology , and Marketing .

Recommended expert

Berlin, Germany

Experience

Nov 2021 - Present

4 years 5 months

Digital Analytics Consultant

Freelance

Manage 7+ clients' tracking and analytics infrastructures for SMEs, startups and agencies
Onboard clients to GA360, GCP (BigQuery) and Looker
Notable clients: Plyo AS, Sennheiser, Mobel Kempf

Sep 2018 - Aug 2019

1 year

Adtech Manager

audibene

Managed audibene's analytics and tracking infrastructure (Google Analytics and Google Tag Manager)
Worked with the frontend team to define and implement tracking concepts (dataLayer and JavaScript)
Collaborated with marketing teams to gather and implement advertising partner tracking requirements

Jan 2016 - Sep 2018

2 years 9 months

Adtech Manager (Global)

trivago

Conceptualized, optimized and tested new internal tracking solutions
Set up advanced tracking and measurement via Google Tag Manager and Google Analytics 360
Automated internal campaign and tracking setup processes
Conceptualized and realized internal marketing tools by building MVPs and delegating development for robust functionality
Used SQL, JavaScript, Power Pivot, Power BI, VBA Macros and Python for experimental tool development
Spearheaded introduction and implementation of external products for the marketing team:
Looker (main stakeholder)
Google Analytics 360 (technical tracking and analysis support)
Datorama (onboarded for unified marketing data pipeline)
Productsup (maintained 50+ product feeds for remarketing)

May 2013 - Dec 2015

2 years 8 months

Ad Operations Specialist (Global)

trivago

Implemented and maintained ad server (DoubleClick Campaign Manager)
Implemented and maintained tracking via Google Tag Manager
Conducted fraud detection and prevention
Performed performance-based optimization
Created KPI dashboards and reports using Excel, MySQL, Tableau and Power BI
Executed A/B and multivariate testing
Implemented and maintained product (hotel) feeds for retargeting campaigns

Aug 2012 - Mar 2013

8 months

London, United Kingdom

On-site

SEO Intern

Markco Media

Performed search engine optimization (on-site and off-site)
Conducted traffic analysis
Prepared reports
Optimized landing pages
Performed market research and competitor analysis

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Manufacturing, Retail, Healthcare, and Media and Entertainment.

Tourism

Manufacturing

Retail

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, and Information Technology.

Marketing

Business Intelligence

Information Technology

Skills

Digital Analytics
Data Analysis
Mysql
Lookml
Javascript
Excel
Photoshop
Html & Css
Regex
Vb Macros

Languages

English

Advanced

German

Intermediate

Education

Sep 2010 - Jul 2011

TAMK - Tampere University of Applied Sciences

International Business Studies · Tampere, Finland

Sep 2008 - Jul 2011

Bielefeld University of Applied Sciences

International Management Studies · Bielefeld, Germany

Oct 2007 - Jun 2008

Cologne University of Applied Sciences

University of Applied Sciences Entrance Qualification · Economics · Cologne, Germany

...and 1 more

Certifications & licenses

Looker Partner Certificate

Looker

SAP Certified Application Associate - Strategic Planning - SAP

SAP

Statistics

Experience

Total positions 5

Experience in Tourism 5.5 y

Avg length 2 y 3 m

Longest experience 4 y 4 m

Global Experience

Countries worked in 1 (United Kingdom)

Primary country United Kingdom

Expertise

Recent roles Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global)

Main industries Tourism, Manufacturing, Retail

Main business areas Marketing, Business Intelligence, Information Technology

Qualifications

Certifications earned 2

Profile

Created

April 2025

Last Update

October 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tobias based?

Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tobias speak?

Tobias speaks the following languages: English (Advanced), German (Intermediate).

How many years of experience does Tobias have?

Tobias has at least 11 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Tobias may not have shared all experience and actually has more experience.

What roles would Tobias be best suited for?

Based on recent experience, Tobias would be well-suited for roles such as: Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global).

What is Tobias's latest experience?

Tobias's most recent position is Digital Analytics Consultant at Freelance.

What companies has Tobias worked for in recent years?

In recent years, Tobias has worked for Freelance.

Which industries is Tobias most experienced in?

Tobias is most experienced in industries like Tourism, Manufacturing, and Retail. Tobias also has some experience in Healthcare and Media and Entertainment.

Which business areas is Tobias most experienced in?

Tobias is most experienced in business areas like Marketing, Business Intelligence, and Information Technology.

Which industries has Tobias worked in recently?

Tobias has recently worked in industries like Manufacturing and Retail.

Which business areas has Tobias worked in recently?

Tobias has recently worked in business areas like Business Intelligence, Information Technology, and Marketing.

What is Tobias's education?

Tobias attended TAMK - Tampere University of Applied Sciences for International Business Studies.

Does Tobias have any certificates?

Tobias has 2 certificates. These include: Looker Partner Certificate and SAP Certified Application Associate - Strategic Planning - SAP.

What is the availability of Tobias?

Tobias is immediately available part-time for suitable projects.

What is the rate of Tobias?

Tobias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.