Recommended expert
Tobias Schmidt-Digital Analytics Consultant
Check rate
Experience
Nov 2021 - Present
4 years 6 monthsDigital Analytics Consultant
Freelance
Position Summary
Digital Analytics Consultant at Freelance
Industries
Manufacturing
Retail
Business Areas
Business Intelligence
Information Technology
Marketing
- Manage 7+ clients' tracking and analytics infrastructures for SMEs, startups and agencies
- Onboard clients to GA360, GCP (BigQuery) and Looker
- Notable clients: Plyo AS, Sennheiser, Mobel Kempf
Sep 2018 - Aug 2019
1 yearAdtech Manager
audibene
Position Summary
Adtech Manager at audibene
Industries
Healthcare
Business Areas
Business Intelligence
Marketing
- Managed audibene's analytics and tracking infrastructure (Google Analytics and Google Tag Manager)
- Worked with the frontend team to define and implement tracking concepts (dataLayer and JavaScript)
- Collaborated with marketing teams to gather and implement advertising partner tracking requirements
Jan 2016 - Sep 2018
2 years 9 monthsAdtech Manager (Global)
trivago
Position Summary
Adtech Manager (Global) at trivago
Industries
Tourism
Business Areas
Business Intelligence
Information Technology
Marketing
- Conceptualized, optimized and tested new internal tracking solutions
- Set up advanced tracking and measurement via Google Tag Manager and Google Analytics 360
- Automated internal campaign and tracking setup processes
- Conceptualized and realized internal marketing tools by building MVPs and delegating development for robust functionality
- Used SQL, JavaScript, Power Pivot, Power BI, VBA Macros and Python for experimental tool development
- Spearheaded introduction and implementation of external products for the marketing team:
- Looker (main stakeholder)
- Google Analytics 360 (technical tracking and analysis support)
- Datorama (onboarded for unified marketing data pipeline)
- Productsup (maintained 50+ product feeds for remarketing)
May 2013 - Dec 2015
2 years 8 monthsAd Operations Specialist (Global)
trivago
Position Summary
Ad Operations Specialist (Global) at trivago
Industries
Tourism
Business Areas
Business Intelligence
Marketing
- Implemented and maintained ad server (DoubleClick Campaign Manager)
- Implemented and maintained tracking via Google Tag Manager
- Conducted fraud detection and prevention
- Performed performance-based optimization
- Created KPI dashboards and reports using Excel, MySQL, Tableau and Power BI
- Executed A/B and multivariate testing
- Implemented and maintained product (hotel) feeds for retargeting campaigns
Aug 2012 - Mar 2013
8 monthsLondon, United Kingdom
On-siteSEO Intern
Markco Media
Position Summary
SEO Intern at Markco Media
Industries
Media and Entertainment
Business Areas
Marketing
- Performed search engine optimization (on-site and off-site)
- Conducted traffic analysis
- Prepared reports
- Optimized landing pages
- Performed market research and competitor analysis
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Manufacturing, Retail, Healthcare, and Media and Entertainment.
Tourism
Manufacturing
Retail
Healthcare
Media and Entertainment
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, and Information Technology.
Marketing
Business Intelligence
Information Technology
Skills
- Digital Analytics
- Data Analysis
- Mysql
- Lookml
- Javascript
- Excel
- Photoshop
- Html & Css
- Regex
- Vb Macros
Languages
English
AdvancedGerman
IntermediateEducation
Sep 2010 - Jul 2011
TAMK - Tampere University of Applied Sciences
International Business Studies · Tampere, Finland
Sep 2008 - Jul 2011
Bielefeld University of Applied Sciences
International Management Studies · Bielefeld, Germany
Oct 2007 - Jun 2008
Cologne University of Applied Sciences
University of Applied Sciences Entrance Qualification · Economics · Cologne, Germany
...and 1 more
Certifications & licenses
Looker Partner Certificate
Looker
SAP Certified Application Associate - Strategic Planning - SAP
SAP
Statistics
Experience
Total positions 5
Experience in Tourism 5.5 y
Avg length 2 y 3 m
Longest experience 4 y 5 m
Global Experience
Countries worked in 1 (United Kingdom)
Primary country United Kingdom
Expertise
Recent roles Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global)
Main industries Tourism, Manufacturing, Retail
Main business areas Marketing, Business Intelligence, Information Technology
Qualifications
Certifications earned 2
Profile
Created
Last Update
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Tobias based?
Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
What languages does Tobias speak?
Tobias speaks the following languages: English (Advanced), German (Intermediate).
How many years of experience does Tobias have?
Tobias has at least 11 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Tobias may not have shared all experience and actually has more experience.
What roles would Tobias be best suited for?
Based on recent experience, Tobias would be well-suited for roles such as: Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global).
What is Tobias's latest experience?
Tobias's most recent position is Digital Analytics Consultant at Freelance.
What companies has Tobias worked for in recent years?
In recent years, Tobias has worked for Freelance.
Which industries is Tobias most experienced in?
Tobias is most experienced in industries like Tourism, Manufacturing, and Retail. Tobias also has some experience in Healthcare and Media and Entertainment.
Which business areas is Tobias most experienced in?
Tobias is most experienced in business areas like Marketing, Business Intelligence, and Information Technology.
Which industries has Tobias worked in recently?
Tobias has recently worked in industries like Manufacturing and Retail.
Which business areas has Tobias worked in recently?
Tobias has recently worked in business areas like Business Intelligence, Information Technology, and Marketing.
What is Tobias's education?
Tobias attended TAMK - Tampere University of Applied Sciences for International Business Studies.
Does Tobias have any certificates?
Tobias has 2 certificates. These include: Looker Partner Certificate and SAP Certified Application Associate - Strategic Planning - SAP.
What is the availability of Tobias?
Tobias is immediately available part-time for suitable projects.
What is the rate of Tobias?
Tobias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Tobias?
To hire Tobias, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 744-904 €
Market avg: 744-904 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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