Tobias Schmidt - Digital Analytics Consultant, 14 Years

Recommended expert

Berlin, Germany

Check rate

Experience

Nov 2021 - Present

4 years 10 months

Digital Analytics Consultant

Freelance

Manage 7+ clients' tracking and analytics infrastructures for SMEs, startups and agencies
Onboard clients to GA360, GCP (BigQuery) and Looker
Notable clients: Plyo AS, Sennheiser, Mobel Kempf

Sep 2018 - Aug 2019

1 year

Adtech Manager

audibene

Managed audibene's analytics and tracking infrastructure (Google Analytics and Google Tag Manager)
Worked with the frontend team to define and implement tracking concepts (dataLayer and JavaScript)
Collaborated with marketing teams to gather and implement advertising partner tracking requirements

Jan 2016 - Sep 2018

2 years 9 months

Adtech Manager (Global)

trivago

Conceptualized, optimized and tested new internal tracking solutions
Set up advanced tracking and measurement via Google Tag Manager and Google Analytics 360
Automated internal campaign and tracking setup processes
Conceptualized and realized internal marketing tools by building MVPs and delegating development for robust functionality
Used SQL, JavaScript, Power Pivot, Power BI, VBA Macros and Python for experimental tool development
Spearheaded introduction and implementation of external products for the marketing team:
Looker (main stakeholder)
Google Analytics 360 (technical tracking and analysis support)
Datorama (onboarded for unified marketing data pipeline)
Productsup (maintained 50+ product feeds for remarketing)

May 2013 - Dec 2015

2 years 8 months

Ad Operations Specialist (Global)

trivago

Implemented and maintained ad server (DoubleClick Campaign Manager)
Implemented and maintained tracking via Google Tag Manager
Conducted fraud detection and prevention
Performed performance-based optimization
Created KPI dashboards and reports using Excel, MySQL, Tableau and Power BI
Executed A/B and multivariate testing
Implemented and maintained product (hotel) feeds for retargeting campaigns

Aug 2012 - Mar 2013

8 months

London, United Kingdom

On-site

SEO Intern

Markco Media

Performed search engine optimization (on-site and off-site)
Conducted traffic analysis
Prepared reports
Optimized landing pages
Performed market research and competitor analysis

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Manufacturing, Retail, Healthcare, and Media and Entertainment.

Tourism

Manufacturing

Retail

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, and Information Technology.

Marketing

Business Intelligence

Information Technology

Skills

Digital Analytics
Data Analysis
Mysql
Lookml
Javascript
Excel
Photoshop
Html & Css
Regex
Vb Macros

Languages

English

Advanced

German

Intermediate

Education

Sep 2010 - Jul 2011

TAMK - Tampere University of Applied Sciences

International Business Studies · Tampere, Finland

Sep 2008 - Jul 2011

Bielefeld University of Applied Sciences

International Management Studies · Bielefeld, Germany

Oct 2007 - Jun 2008

Cologne University of Applied Sciences

University of Applied Sciences Entrance Qualification · Economics · Cologne, Germany

...and 1 more

Certifications & licenses

Looker Partner Certificate

Looker

SAP Certified Application Associate - Strategic Planning - SAP

SAP

Statistics

Experience

Total positions 5

Experience in Tourism 5.5 y

Avg length 2 y 4 m

Longest experience 4 y 9 m

Global Experience

Countries worked in 1 (United Kingdom)

Primary country United Kingdom

Expertise

Recent roles Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global)

Main industries Tourism, Manufacturing, Retail

Main business areas Marketing, Business Intelligence, Information Technology

Qualifications

Certifications earned 2

Profile

Created

April 2025

Last Update

October 2025

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Frequently asked questions

Have questions? Find more information here.

Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Tobias speaks the following languages: English (Advanced), German (Intermediate).

Tobias has at least 12 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 4 months. Note that Tobias may not have shared all experience and actually has more experience.

Based on recent experience, Tobias would be well-suited for roles such as: Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global).

Tobias's most recent position is Digital Analytics Consultant at Freelance.

In recent years, Tobias has worked for Freelance.

Tobias is most experienced in industries like Tourism, Manufacturing, and Retail. Tobias also has some experience in Healthcare and Media and Entertainment.

Tobias is most experienced in business areas like Marketing, Business Intelligence, and Information Technology.

Tobias has recently worked in industries like Manufacturing and Retail.

Tobias has recently worked in business areas like Business Intelligence, Information Technology, and Marketing.

Tobias attended TAMK - Tampere University of Applied Sciences for International Business Studies.

Tobias has 2 certificates. These include: Looker Partner Certificate and SAP Certified Application Associate - Strategic Planning - SAP.

Tobias is immediately available part-time for suitable projects.

Daily Rate Distribution

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<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 935 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

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Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.