Tobias S.-Digital Analytics Consultant
Check rate
Experience
Digital Analytics Consultant
Freelance
- Manage 7+ clients' tracking and analytics infrastructures for SMEs, startups and agencies
- Onboard clients to GA360, GCP (BigQuery) and Looker
- Notable clients: Plyo AS, Sennheiser, Mobel Kempf
Adtech Manager
audibene
- Managed audibene's analytics and tracking infrastructure (Google Analytics and Google Tag Manager)
- Worked with the frontend team to define and implement tracking concepts (dataLayer and JavaScript)
- Collaborated with marketing teams to gather and implement advertising partner tracking requirements
Adtech Manager (Global)
trivago
- Conceptualized, optimized and tested new internal tracking solutions
- Set up advanced tracking and measurement via Google Tag Manager and Google Analytics 360
- Automated internal campaign and tracking setup processes
- Conceptualized and realized internal marketing tools by building MVPs and delegating development for robust functionality
- Used SQL, JavaScript, Power Pivot, Power BI, VBA Macros and Python for experimental tool development
- Spearheaded introduction and implementation of external products for the marketing team:
- Looker (main stakeholder)
- Google Analytics 360 (technical tracking and analysis support)
- Datorama (onboarded for unified marketing data pipeline)
- Productsup (maintained 50+ product feeds for remarketing)
Ad Operations Specialist (Global)
trivago
- Implemented and maintained ad server (DoubleClick Campaign Manager)
- Implemented and maintained tracking via Google Tag Manager
- Conducted fraud detection and prevention
- Performed performance-based optimization
- Created KPI dashboards and reports using Excel, MySQL, Tableau and Power BI
- Executed A/B and multivariate testing
- Implemented and maintained product (hotel) feeds for retargeting campaigns
SEO Intern
Markco Media
- Performed search engine optimization (on-site and off-site)
- Conducted traffic analysis
- Prepared reports
- Optimized landing pages
- Performed market research and competitor analysis
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Manufacturing, Retail, Healthcare, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, and Information Technology.
Skills
- Digital Analytics
- Data Analysis
- Mysql
- Lookml
- Javascript
- Excel
- Photoshop
- Html & Css
- Regex
- Vb Macros
Languages
Education
TAMK - Tampere University of Applied Sciences
International Business Studies · Tampere, Finland
Bielefeld University of Applied Sciences
International Management Studies · Bielefeld, Germany
Cologne University of Applied Sciences
University of Applied Sciences Entrance Qualification · Economics · Cologne, Germany
Certifications & licenses
Looker Partner Certificate
Looker
SAP Certified Application Associate - Strategic Planning - SAP
SAP
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Tobias speaks the following languages: English (Advanced), German (Intermediate).
Tobias has at least 12 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 4 months. Note that Tobias may not have shared all experience and actually has more experience.
Based on recent experience, Tobias would be well-suited for roles such as: Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global).
Tobias's most recent position is Digital Analytics Consultant at Freelance.
In recent years, Tobias has worked for Freelance.
Tobias is most experienced in industries like Tourism, Manufacturing, and Retail. Tobias also has some experience in Healthcare and Media and Entertainment.
Tobias is most experienced in business areas like Marketing, Business Intelligence, and Information Technology.
Tobias has recently worked in industries like Manufacturing and Retail.
Tobias has recently worked in business areas like Business Intelligence, Information Technology, and Marketing.
Tobias attended TAMK - Tampere University of Applied Sciences for International Business Studies.
Tobias has 2 certificates. These include: Looker Partner Certificate and SAP Certified Application Associate - Strategic Planning - SAP.
The availability of Tobias needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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