Kristina Andrä - Web Analytics and A/B Testing Consultant

Q: Where is Kristina based?

Kristina is based in Bernau am Chiemsee, Germany and prefers 100% remote projects.

Q: What languages does Kristina speak?

Kristina speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Portuguese (Advanced) .

Q: How many years of experience does Kristina have?

Kristina has at least 11 years of experience. During this time, Kristina has worked in at least 5 different roles and for 3 different companies . The average length of individual experience is 2 years and 2 months . Note that Kristina may not have shared all experience and actually has more experience.

Q: What is Kristina's latest experience?

Kristina's most recent position is Independent Consultant at Kristina Andrä Consulting .

Q: What companies has Kristina worked for in recent years?

In recent years, Kristina has worked for Kristina Andrä Consulting .

Q: Which industries is Kristina most experienced in?

Kristina is most experienced in industries like Professional Services , Information Technology , and Automotive .

Q: Which business areas is Kristina most experienced in?

Kristina is most experienced in business areas like Business Intelligence , Information Technology , and Marketing . Kristina also has some experience in Customer Service , Sales , and Project Management .

Q: Which industries has Kristina worked in recently?

Kristina has recently worked in industries like Professional Services .

Q: Which business areas has Kristina worked in recently?

Kristina has recently worked in business areas like Business Intelligence .

Recommended expert

Bernau am Chiemsee, Germany

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Experience

Oct 2019 - Present

6 years 11 months

Bernau am Chiemsee, Germany

Independent Consultant

Kristina Andrä Consulting

Consulting on the implementation of analytics topics
Definition of tracking standards
Definition of data layer structure
Definition of solution design / mapping of variables and events
Definition of KPIs
Creation of tracking specifications
Testing of tracking implementations
Data visualization, reporting
Documentation
Workshops on A/B testing

Feb 2018 - Jun 2019

1 year 5 months

Munich, Germany

Web Analytics Consultant

Accenture

Web analytics consulting in the automotive industry
Creation of tracking concepts
Support for DEV teams with implementation and testing
KPI definition and data visualization
Implementation of tracking standards

Sep 2016 - Dec 2017

1 year 4 months

Munich, Germany

Customer Success Manager

AT Internet

Building a new department for proactive consulting
Creating tool usage analyses to identify projects and upsell opportunities
Applying knowledge of the digital ecosystem (e.g. A/B testing, TMS)
Organizing customer events (e.g. roundtables)
Pre-sales support: RFI, RFP, presentations and product demos
Presenting new product developments and roadmap
Strengthening customer loyalty and reducing churn and account management

Nov 2015 - Aug 2016

10 months

Munich, Germany

On-site

Digital Analytics Consultant

AT Internet

Reactive technical support
Creating needs analyses and tagging plans
Managing customer projects onsite in all project phases: requirements gathering, implementation, testing, training, handover

May 2015 - Oct 2015

6 months

Dublin, Ireland

Remote

New Business Analyst

Accenture

Qualifying leads
Remote support for the local marketing team

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Information Technology, and Automotive.

Professional Services

Information Technology

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Information Technology, Customer Service, Marketing, Sales, and Project Management.

Business Intelligence

Information Technology

Customer Service

Marketing

Sales

Project Management

Skills

Web Analytics Tools

At Internet Analytics Suite
Google Analytics
Adobe Analytics

Tag Management Tools

Tealium
Adobe Dtm/Launch

Benchmarking Tools

Similarweb
Decodeapps

A/B Testing Tools

Optimizely
Ab Tasty
Adobe Target

Data Visualization Tools

Tableau
Power Bi
Spss

Advertising Tools

Facebook Ads
Adwords
Doubleclick Search
Doubleclick Dcm
Google Plas
Google360

Microsoft Tools

Office
Teams
Planner
Sharepoint
Visio

Other Tools

Curt Cms
Gds Ticketing System
Pictures
Google Cases
Google Docs/Drive
Redmine
Siebel Crm
Jira
Confluence

Languages

German

Native

English

Advanced

Spanish

Advanced

Portuguese

Advanced

Education

Feb 2012 - Jul 2013

Central European University Business School

MBA with Merit, focus on: Marketing, Accounting, Legal Political and Policy Environment, Information Technology Management, · Executive MBA · Budapest, Hungary · GPA: 3.59, equivalent in the German grading system: 1.5

Sep 2007 - Jul 2011

Frankfurt University of Applied Sciences

Bachelor of Arts, focus on: Business Informatics, Marketing, Production Management and Logistics, Human Resources and · Economics · Frankfurt, Germany · Overall grade: 2.1

Sep 1998 - Jun 2007

Anna Essinger Gymnasium

Abitur · Ulm, Germany · Overall grade: 2.1

Certifications & licenses

New Business Analyst

Accenture – Dublin, Ireland

AT Internet Admin Cert

AT Internet User Cert

Google 360 Completion

Statistics

Experience

Total positions 5

Experience in Professional Services 7.5 y

Avg length 2 y 1 m

Longest experience 6 y 10 m

Global Experience

Countries worked in 2 (Germany, Ireland)

Primary country Germany

Expertise

Recent roles Independent Consultant, Web Analytics Consultant, Customer Success Manager

Main industries Professional Services, Information Technology, Automotive

Main business areas Business Intelligence, Information Technology, Customer Service

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

June 2025

Last Update

August 2026

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Frequently asked questions

Have questions? Find more information here.

Kristina is based in Bernau am Chiemsee, Germany and prefers 100% remote projects.

Kristina speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Portuguese (Advanced).

Kristina has at least 11 years of experience. During this time, Kristina has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years and 2 months. Note that Kristina may not have shared all experience and actually has more experience.

Based on recent experience, Kristina would be well-suited for roles such as: Independent Consultant, Web Analytics Consultant, Customer Success Manager.

Kristina's most recent position is Independent Consultant at Kristina Andrä Consulting.

In recent years, Kristina has worked for Kristina Andrä Consulting.

Kristina is most experienced in industries like Professional Services, Information Technology, and Automotive.

Kristina is most experienced in business areas like Business Intelligence, Information Technology, and Marketing. Kristina also has some experience in Customer Service, Sales, and Project Management.

Kristina has recently worked in industries like Professional Services.

Kristina has recently worked in business areas like Business Intelligence.

Kristina holds a Master in Executive MBA from Central European University Business School and a Bachelor in Economics from Frankfurt University of Applied Sciences.

Kristina has 4 certificates. Among them, these include: New Business Analyst, AT Internet Admin Cert, and AT Internet User Cert.

Kristina is immediately available part-time for suitable projects.

Kristina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Kristina, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 890 €

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1000

750

500

250

Median rate 840 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.