Kristina A.-Independent Consultant
Check rate
Experience
Independent Consultant
Kristina Andrä Consulting
- Consulting on the implementation of analytics topics
- Defining tracking standards
- Defining Data Layer structure
- Defining Solution Design / variable and event mapping
- Defining KPIs
- Creating tracking specifications
- Testing tracking implementations
- Data visualization and reporting
- Documentation
- Workshops on A/B testing
Web Analytics Consultant
Accenture
- Web Analytics consulting in the automotive industry
- Creating tracking concepts
- Supporting DEV teams with implementation and testing
- KPI definition and data visualization
- Implementing tracking standards
Customer Success Manager
AT Internet
- Building a new department for proactive consulting
- Creating tool usage analyses to identify projects and upsell opportunities
- Applying knowledge of the digital ecosystem (e.g., A/B testing, TMS)
- Organizing customer events (e.g., roundtables)
- Supporting pre-sales: RFI, RFP, presentations, and product demonstrations
- Presenting new product developments and the roadmap
- Improving customer retention and reducing churn and account management
Digital Analytics Consultant
AT Internet
- Reactive technical support
- Creating needs analyses and tagging plans
- Delivering customer projects onsite through all project phases: requirements gathering, implementation, testing, training, handover
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Information Technology, Customer Service, Marketing, Sales, and Project Management.
Skills
As An Independent Web Analytics Consultant With More Than 11 Years Of Experience, I Specialize In Building Robust Adobe Analytics Architectures For Enterprise-Level, Multi-Brand Environments.
Architecture & Implementation: Scalable Concepts For Solution Design References (Sdrs) And Data Layer Blueprints.
Developer Specifications: Translating Complex, Strategic Business Requirements Into Precise Technical Specifications For Development Teams.
Data Governance & Audits: Testing New Implementations, Auditing Existing Setups, And Ensuring Data Quality Across Multi-Brand Instances.
Analysis Workspace: Creating Dashboards That Present Business Kpis Clearly And Understandably.
Multilingual Project Delivery: I Can Manage Projects Entirely In German And English (Both Fluent) As Well As In Portuguese (Br, Fluent). I Also Have Very Good Spanish Skills.
Languages
Education
Central European University Business School
MBA with Merit, focus areas: Marketing, Accounting, Legal Political and Policy Environment, Information Technology Management, · Excecutive MBA · Budapest, Hungary · GPA: 3.59, equivalent to 1,5 in the German grading system
Fachhochschule Frankfurt am Main
Bachelor of Arts, focus areas: Business Information Systems, Marketing, Production Management and Logistics, Human Resources and · Economics · Frankfurt, Germany · Overall grade: 2,1
Certifications & licenses
AT Internet Admin Cert
AT Internet User Cert
New Business Analyst
Accenture – Dublin, Ireland
Google 360 Completion
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Kristina is based in Bernau am Chiemsee, Germany and prefers 100% remote projects.
Kristina speaks the following languages: German (Native), English (Advanced), Portuguese (Advanced), Spanish (Intermediate).
Kristina has at least 11 years of experience. During this time, Kristina has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 3 years and 8 months. Note that Kristina may not have shared all experience and actually has more experience.
Based on recent experience, Kristina would be well-suited for roles such as: Independent Consultant, Web Analytics Consultant, Customer Success Manager.
Kristina's most recent position is Independent Consultant at Kristina Andrä Consulting.
In recent years, Kristina has worked for Kristina Andrä Consulting.
Kristina is most experienced in industries like Professional Services, Information Technology, and Automotive.
Kristina is most experienced in business areas like Business Intelligence, Information Technology, and Customer Service. Kristina also has some experience in Marketing, Sales, and Project Management.
Kristina has recently worked in industries like Professional Services.
Kristina has recently worked in business areas like Business Intelligence.
Kristina holds a Master in Excecutive MBA from Central European University Business School and a Bachelor in Economics from Fachhochschule Frankfurt am Main.
Kristina has 4 certificates. Among them, these include: AT Internet Admin Cert, AT Internet User Cert, and New Business Analyst.
Kristina will be available part-time from January 2027.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Torsten F.
Shahram D.
Alexander H.
Ebru A.
Roxana B.
Michael B.
Maxime P.
Bernd M.
William N.
Christopher G.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Independent Consultant
Markus K.
Philip S.
Susanne M.
Ronald F.
Christian S.
Jennifer K.
Timo D.
Patrick V.
Johanna N.
Eduard V.
Nearby freelancers
Professionals working in or nearby Bernau am Chiemsee, Germany
Markus R.
Rosendo M.
Wolfgang O.
Michael H.
Devakinand D.
Bruno P.
Christian F.
Peter F.
Abdellatif L.
Christine W.
