Elisa Heidrich-Senior Digital Analyst
Check rate
Experience
Senior Digital Analyst
Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Business Analyst, Marketing
Breuninger GmbH
- Point of contact for all analytical topics in the department
- Tool owner for Contentsquare in the department
- Creating reports to analyze the performance of the assortment and content
- Creating dashboards for daily performance analysis
- Conducting ad hoc analyses and deep dives using raw data and Contentsquare
- Deriving recommendations for A/B tests and the deployment of campaigns and content
- Tools: Asana, Contentsquare, Econda, Google BigQuery, Looker, Mixpanel, PowerBI, Sisense
Digital Analyst
Lufthansa AG
- Responsible for user experience session tracking applications
- Expert on customer friction and conversion optimization
- Co-leading the web analytics subproject: harmonization of the LHG tool stack
- Analyzing and monitoring user behavior on digital platforms, especially the booking engine
- Analyzing cause-and-effect relationships and developing improvement suggestions and recommendations
- Advising and supporting the creation of business cases, website development, A/B test ideas, and website optimization
- Tools: Adobe Analytics, Jira, Clicktale (Contentsquare), Decibel Insight, Google Analytics, Maxymiser, Looker, Hotjar, iAdvize, IBM Tealeaf, Tealium, Usabilla
Digital Analyst
Lufthansa InTouch
- Primary responsibility for the user behavior tracking tool
- Conducting ad hoc analyses, error and KPI monitoring
- Collaborating within the Lufthansa Group on CRO
- Analyzing and monitoring user behavior on digital platforms
- Optimizing the user experience across all platforms
- Tools: Jira, Google Analytics, IBM Tealeaf, Webtrends, Usabilla
Web Intelligence Consultant
e-dynamics GmbH
- Advising and coaching stakeholders on digital analytics
- Managing analytics requests and transferring insights
- Conducting error analyses and tracking them
- Creating analyses and reports using web analytics and session tracking tools
- Tools: Jira, IBM Tealeaf, Webtrends, Usabilla
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Fashion, Retail, Information Technology, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, and Project Management.
Summary
Applying my expert knowledge as a digital analyst to gain valuable insights from website data and optimize websites
- More than 13 years of experience in digital analytics with a focus on Conversion Optimization & Customer Friction
- Extensive knowledge of leading digital analytics tools, core area User Experience / User Behavior
- I’m passionate about generating insights from data & developing actionable recommendations
- Structured & quality-oriented work style with a focus on improving customer satisfaction
Skills
Web Analytics:
- Adobe Analytics: Expert
- Contentsquare: Expert
- Clarity: Practical Experience
- Decibel Insight: Expert
- Google Analytics: Expert
- Hotjar: Expert
- Ibm Tealeaf: Expert
- Looker: Basic Knowledge
- Mixpanel: Practical Experience
- Powerbi: Practical Experience
- Sisense: Practical Experience
Cms, Crm & Tag Management:
- Aem: Basic Knowledge
- Gtm: Practical Experience
- Klaviyo: Basic Knowledge
- Shopify: Practical Experience
- Spotler: Practical Experience
- Tealium: Practical Experience
- Typo3: Expert
- Wordpress: Expert
A/B Testing:
- Optimizely: Practical Experience
- Oracle (Maxymiser): Practical Experience
- Spotler: Practical Experience
- Vwo: Practical Experience
Customer Feedback:
- Usabilla: Expert
- Medallia: Expert
Project Management:
- Asana: Expert
- Figma: Basic Knowledge
- Jira: Practical Experience
- Ms Office: Expert
Programming Skills:
- Html (Good Knowledge)
- Css (Basic Knowledge)
- Sql (Basic Knowledge)
Languages
Education
Otto-von-Guericke-Universität Magdeburg
Master of Science in Management, E-Business / Marketing · Management · Magdeburg, Germany
Stockholm School of Economics in Riga
Riga, Latvia
Otto-von-Guericke-Universität Magdeburg
Bachelor of Science in International Management, International Management Studies, E-Business / Marketing · International Management · Magdeburg, Germany
Certifications & licenses
Conversion Rate Optimization Certification
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Elisa is based in Dachau, Germany and can operate in on-site, hybrid, and remote work models.
Elisa speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary), Russian (Elementary).
Elisa has at least 13 years of experience. During this time, Elisa has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 3 years and 6 months. Note that Elisa may not have shared all experience and actually has more experience.
Based on recent experience, Elisa would be well-suited for roles such as: Senior Digital Analyst, Business Analyst, Marketing, Digital Analyst.
Elisa's most recent position is Senior Digital Analyst at Self-employed.
In recent years, Elisa has worked for Self-employed, Breuninger GmbH, and Lufthansa AG.
Elisa is most experienced in industries like Tourism, Fashion, and Retail. Elisa also has some experience in Information Technology and Professional Services.
Elisa is most experienced in business areas like Business Intelligence, Marketing, and Project Management.
Elisa has recently worked in industries like Tourism, Fashion, and Retail.
Elisa has recently worked in business areas like Business Intelligence, Marketing, and Project Management.
Elisa holds a Master in Management from Otto-von-Guericke-Universität Magdeburg and a Bachelor in International Management from Otto-von-Guericke-Universität Magdeburg.
Elisa has 2 certificates. These include: Conversion Rate Optimization Certification and Google Analytics Certification.
The availability of Elisa needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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