Elisa Heidrich - Senior Digital Analyst

Q: Where is Elisa based?

Elisa is based in Dachau, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Elisa speak?

Elisa speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary), Russian (Elementary) .

Q: How many years of experience does Elisa have?

Elisa has at least 12 years of experience. During this time, Elisa has worked in at least 4 different roles and for 5 different companies . The average length of individual experience is 2 years and 5 months . Note that Elisa may not have shared all experience and actually has more experience.

Q: What is Elisa's latest experience?

Elisa's most recent position is Senior Digital Analyst at Self-employed .

Q: What companies has Elisa worked for in recent years?

In recent years, Elisa has worked for Self-employed , Breuninger GmbH , and Lufthansa AG .

Q: Which industries is Elisa most experienced in?

Elisa is most experienced in industries like Tourism , Fashion , and Retail . Elisa also has some experience in Information Technology and Professional Services .

Q: Which business areas is Elisa most experienced in?

Elisa is most experienced in business areas like Business Intelligence , Marketing , and Project Management .

Q: Which industries has Elisa worked in recently?

Elisa has recently worked in industries like Tourism , Fashion , and Retail .

Q: Which business areas has Elisa worked in recently?

Elisa has recently worked in business areas like Business Intelligence , Marketing , and Project Management .

Recommended expert

Dachau, Germany

Check rate

Experience

Oct 2024 - Present

1 year 7 months

Senior Digital Analyst

Self-employed

Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO

Mar 2022 - Jul 2024

2 years 5 months

Stuttgart, Germany

Business Analyst, Marketing

Breuninger GmbH

Point of contact for all analytical topics in the department
Tool owner for Contentsquare in the department
Creating reports to analyze the performance of the assortment and content
Creating dashboards for daily performance analysis
Conducting ad hoc analyses and deep dives using raw data and Contentsquare
Deriving recommendations for A/B tests and the deployment of campaigns and content
Tools: Asana, Contentsquare, Econda, Google BigQuery, Looker, Mixpanel, PowerBI, Sisense

Jan 2017 - Sep 2021

4 years 9 months

Frankfurt, Germany

Digital Analyst

Lufthansa AG

Responsible for user experience session tracking applications
Expert on customer friction and conversion optimization
Co-leading the web analytics subproject: harmonization of the LHG tool stack
Analyzing and monitoring user behavior on digital platforms, especially the booking engine
Analyzing cause-and-effect relationships and developing improvement suggestions and recommendations
Advising and supporting the creation of business cases, website development, A/B test ideas, and website optimization
Tools: Adobe Analytics, Jira, Clicktale (Contentsquare), Decibel Insight, Google Analytics, Maxymiser, Looker, Hotjar, iAdvize, IBM Tealeaf, Tealium, Usabilla

Dec 2014 - Dec 2016

2 years 1 month

Frankfurt, Germany

Digital Analyst

Lufthansa InTouch

Primary responsibility for the user behavior tracking tool
Conducting ad hoc analyses, error and KPI monitoring
Collaborating within the Lufthansa Group on CRO
Analyzing and monitoring user behavior on digital platforms
Optimizing the user experience across all platforms
Tools: Jira, Google Analytics, IBM Tealeaf, Webtrends, Usabilla

May 2013 - Nov 2014

1 year 7 months

Frankfurt, Germany

Web Intelligence Consultant

e-dynamics GmbH

Advising and coaching stakeholders on digital analytics
Managing analytics requests and transferring insights
Conducting error analyses and tracking them
Creating analyses and reports using web analytics and session tracking tools
Tools: Jira, IBM Tealeaf, Webtrends, Usabilla

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Fashion, Retail, Information Technology, and Professional Services.

Tourism

Fashion

Retail

Information Technology

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, and Project Management.

Business Intelligence

Marketing

Project Management

Summary

Applying my expert knowledge as a digital analyst to gain valuable insights from website data and optimize websites

More than 13 years of experience in digital analytics with a focus on Conversion Optimization & Customer Friction
Extensive knowledge of leading digital analytics tools, core area User Experience / User Behavior
I’m passionate about generating insights from data & developing actionable recommendations
Structured & quality-oriented work style with a focus on improving customer satisfaction

Skills

Web Analytics:

Adobe Analytics: Expert
Contentsquare: Expert
Clarity: Practical Experience
Decibel Insight: Expert
Google Analytics: Expert
Hotjar: Expert
Ibm Tealeaf: Expert
Looker: Basic Knowledge
Mixpanel: Practical Experience
Powerbi: Practical Experience
Sisense: Practical Experience

Cms, Crm & Tag Management:

Aem: Basic Knowledge
Gtm: Practical Experience
Klaviyo: Basic Knowledge
Shopify: Practical Experience
Spotler: Practical Experience
Tealium: Practical Experience
Typo3: Expert
Wordpress: Expert

A/b Testing:

Optimizely: Practical Experience
Oracle (Maxymiser): Practical Experience
Spotler: Practical Experience
Vwo: Practical Experience

Customer Feedback:

Usabilla: Expert
Medallia: Expert

Project Management:

Asana: Expert
Figma: Basic Knowledge
Jira: Practical Experience
Ms Office: Expert

Programming Skills:

Html (Good Knowledge)
Css (Basic Knowledge)
Sql (Basic Knowledge)

Languages

German

Native

English

Advanced

Spanish

Elementary

Portuguese

Elementary

Russian

Elementary

Education

Oct 2010 - Sep 2012

Otto-von-Guericke-Universität Magdeburg

Master of Science in Management, E-Business / Marketing · Management · Magdeburg, Germany

Aug 2009 - Dec 2009

Stockholm School of Economics in Riga

Riga, Latvia

Oct 2007 - Jul 2010

Otto-von-Guericke-Universität Magdeburg

Bachelor of Science in International Management, International Management Studies, E-Business / Marketing · International Management · Magdeburg, Germany

...and 2 more

Certifications & licenses

Conversion Rate Optimization Certification

Google Analytics Certification

Statistics

Experience

Total positions 5

Experience in Tourism 7 y

Avg length 2 y 5 m

Longest experience 4 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Digital Analyst, Business Analyst, Marketing, Digital Analyst

Main industries Tourism, Fashion, Retail

Main business areas Business Intelligence, Marketing, Project Management

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Elisa based?

Elisa is based in Dachau, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Elisa speak?

Elisa speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary), Russian (Elementary).

How many years of experience does Elisa have?

Elisa has at least 12 years of experience. During this time, Elisa has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 5 months. Note that Elisa may not have shared all experience and actually has more experience.

What roles would Elisa be best suited for?

Based on recent experience, Elisa would be well-suited for roles such as: Senior Digital Analyst, Business Analyst, Marketing, Digital Analyst.

What is Elisa's latest experience?

Elisa's most recent position is Senior Digital Analyst at Self-employed.

What companies has Elisa worked for in recent years?

In recent years, Elisa has worked for Self-employed, Breuninger GmbH, and Lufthansa AG.

Which industries is Elisa most experienced in?

Elisa is most experienced in industries like Tourism, Fashion, and Retail. Elisa also has some experience in Information Technology and Professional Services.

Which business areas is Elisa most experienced in?

Elisa is most experienced in business areas like Business Intelligence, Marketing, and Project Management.

Which industries has Elisa worked in recently?

Elisa has recently worked in industries like Tourism, Fashion, and Retail.

Which business areas has Elisa worked in recently?

Elisa has recently worked in business areas like Business Intelligence, Marketing, and Project Management.

What is Elisa's education?

Elisa holds a Master in Management from Otto-von-Guericke-Universität Magdeburg and a Bachelor in International Management from Otto-von-Guericke-Universität Magdeburg.

Does Elisa have any certificates?

Elisa has 2 certificates. These include: Conversion Rate Optimization Certification and Google Analytics Certification.

What is the availability of Elisa?

Elisa will be available part-time from May 2026.

What is the rate of Elisa?

Elisa's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.