Boryana C.-UX Strategist
Check rate
Experience
Founder & UX Strategist
CasaCaprichos.com
- Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
- Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
- Implemented CRO strategies that increased conversion rates and reduced cart abandonment
- Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
- Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.
UI/UX Tutor & Advisory Board Member
CareerFoundry Berlin
- Mentor aspiring UX/UI designers in UI/UX best practices, user-centred design and industry workflows
- Contributed to curriculum development, ensuring alignment with evolving industry standards and emerging tools.
UX Growth Designer
Freelance
- Conduct conversion-focused UX audits, identifying friction points and opportunities for optimisation
- Design and implement A/B tests and usability experiments, increasing conversion rates by up to 35% for e-commerce clients
- Utilise heat maps, session recordings, and analytics tools (Google Analytics, Hotjar) to analyse user behaviour and inform UX strategies
- Develop data-driven testing roadmaps, outlining hypotheses, experiment design, and success metrics
- Lead target group segmentation and competitive analysis to inform personalisation strategies and design decisions
- UX research and wireframing for a high-traffic e-commerce platform, optimising key funnel pages.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Education, and Arts and Crafts.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Business Intelligence, Information Technology, and Research and Development.
Summary
Freelance Remote UX/UI Designer with 6+ years of experience designing user-centred digital products for international clients in Germany and the US.
Specialised in translating complex business goals into intuitive, scalable interfaces that drive growth.
Expertise in UX strategy, UI design, and close collaboration with product, engineering, and stakeholders in distributed teams.
Skills
- Ux & Ui Design – User Flows, Wireframes, And High-Fidelity Designs For Web And Digital Products, Atomic Desig
- Data-Driven Optimisation – Kpi Tracking, Heatmaps, And Funnel Analysis To Boost Conversion
- Ux Research – Interviews, Surveys, And Usability Testing To Guide Design Decision
- Prototyping – Rapid Prototyping With Figma, Xd, Framer; Smooth Developer Hando
- Agile Workflow – Lean Ux, Sprints, And Close Collaboration With Cross-Functional Team
- E-Commerce & Saas – Optimised Checkouts, Reduced Drop-Offs, Improved User Retention
Languages
Education
Europa University Viadrina
M.Sc. International Business Administration · International Business Administration · Frankfurt an der Oder, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Boryana is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Boryana speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Spanish (Advanced), Italian (Advanced), Catalan (Elementary).
Boryana has at least 9 years of experience. During this time, Boryana has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 3 years and 10 months. Note that Boryana may not have shared all experience and actually has more experience.
Based on recent experience, Boryana would be well-suited for roles such as: Founder & UX Strategist, UI/UX Tutor & Advisory Board Member, UX Growth Designer.
Boryana's most recent position is Founder & UX Strategist at CasaCaprichos.com.
In recent years, Boryana has worked for CasaCaprichos.com, CareerFoundry Berlin, and Freelance.
Boryana is most experienced in industries like Retail, Education, and Arts and Crafts.
Boryana is most experienced in business areas like Marketing, Product Development, and Business Intelligence. Boryana also has some experience in Information Technology and Research and Development.
Boryana has recently worked in industries like Retail, Education, and Arts and Crafts.
Boryana has recently worked in business areas like Marketing, Product Development, and Business Intelligence.
Boryana holds a Master in International Business Administration from Europa University Viadrina.
Boryana is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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