Boryana Chervilova - Founder & UX Strategist

Q: Where is Boryana based?

Boryana is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Boryana speak?

Boryana speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Spanish (Advanced), Italian (Advanced), Catalan (Elementary) .

Q: How many years of experience does Boryana have?

Boryana has at least 8 years of experience. During this time, Boryana has worked in at least 3 different roles and for 3 different companies . The average length of individual experience is 3 years and 9 months . Note that Boryana may not have shared all experience and actually has more experience.

Q: What is Boryana's latest experience?

Boryana's most recent position is Founder & UX Strategist at CasaCaprichos.com .

Q: What companies has Boryana worked for in recent years?

In recent years, Boryana has worked for CasaCaprichos.com , CareerFoundry Berlin , and Freelance .

Q: Which industries is Boryana most experienced in?

Boryana is most experienced in industries like Retail , Education , and Arts and Crafts .

Q: Which business areas is Boryana most experienced in?

Boryana is most experienced in business areas like Marketing , Product Development , and Business Intelligence . Boryana also has some experience in Information Technology and Research and Development .

Q: Which industries has Boryana worked in recently?

Boryana has recently worked in industries like Retail , Education , and Arts and Crafts .

Q: Which business areas has Boryana worked in recently?

Boryana has recently worked in business areas like Marketing , Product Development , and Business Intelligence .

Recommended expert

Munich, Germany

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Experience

May 2023 - Present

3 years 1 month

Founder & UX Strategist

CasaCaprichos.com

Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
Implemented CRO strategies that increased conversion rates and reduced cart abandonment
Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.

Sep 2019 - Present

6 years 9 months

UI/UX Tutor & Advisory Board Member

CareerFoundry Berlin

Mentor aspiring UX/UI designers in UI/UX best practices, user-centred design and industry workflows
Contributed to curriculum development, ensuring alignment with evolving industry standards and emerging tools.

Feb 2018 - Present

8 years 4 months

UX Growth Designer

Freelance

Conduct conversion-focused UX audits, identifying friction points and opportunities for optimisation
Design and implement A/B tests and usability experiments, increasing conversion rates by up to 35% for e-commerce clients
Utilise heat maps, session recordings, and analytics tools (Google Analytics, Hotjar) to analyse user behaviour and inform UX strategies
Develop data-driven testing roadmaps, outlining hypotheses, experiment design, and success metrics
Lead target group segmentation and competitive analysis to inform personalisation strategies and design decisions
UX research and wireframing for a high-traffic e-commerce platform, optimising key funnel pages.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Education, and Arts and Crafts.

Retail

Education

Arts and Crafts

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Business Intelligence, Information Technology, and Research and Development.

Marketing

Product Development

Business Intelligence

Information Technology

Research and Development

Summary

Freelance Remote UX/UI Designer with 6+ years of experience designing user-centred digital products for international clients in Germany and the US.

Specialised in translating complex business goals into intuitive, scalable interfaces that drive growth.

Expertise in UX strategy, UI design, and close collaboration with product, engineering, and stakeholders in distributed teams.

Skills

Ux & Ui Design – User Flows, Wireframes, And High-Fidelity Designs For Web And Digital Products, Atomic Desig
Data-Driven Optimisation – Kpi Tracking, Heatmaps, And Funnel Analysis To Boost Conversion
Ux Research – Interviews, Surveys, And Usability Testing To Guide Design Decision
Prototyping – Rapid Prototyping With Figma, Xd, Framer; Smooth Developer Hando
Agile Workflow – Lean Ux, Sprints, And Close Collaboration With Cross-Functional Team
E-Commerce & Saas – Optimised Checkouts, Reduced Drop-Offs, Improved User Retention

Languages

Bulgarian

Native

German

Advanced

English

Advanced

Spanish

Advanced

Italian

Advanced

...and 1 more

Education

Europa University Viadrina

M.Sc. International Business Administration · International Business Administration · Frankfurt an der Oder, Germany

Statistics

Experience

Total positions 3

Experience in Retail 8.5 y

Avg length 6 y

Longest experience 8 y 3 m

Expertise

Recent roles Founder & UX Strategist, UI/UX Tutor & Advisory Board Member, UX Growth Designer

Main industries Retail, Education, Arts and Crafts

Main business areas Marketing, Product Development, Business Intelligence

Qualifications

Highest degree Master

Profile

Created

January 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Boryana based?

Boryana is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Boryana speak?

Boryana speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), Spanish (Advanced), Italian (Advanced), Catalan (Elementary).

How many years of experience does Boryana have?

Boryana has at least 8 years of experience. During this time, Boryana has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 3 years and 9 months. Note that Boryana may not have shared all experience and actually has more experience.

What roles would Boryana be best suited for?

Based on recent experience, Boryana would be well-suited for roles such as: Founder & UX Strategist, UI/UX Tutor & Advisory Board Member, UX Growth Designer.

What is Boryana's latest experience?

Boryana's most recent position is Founder & UX Strategist at CasaCaprichos.com.

What companies has Boryana worked for in recent years?

In recent years, Boryana has worked for CasaCaprichos.com, CareerFoundry Berlin, and Freelance.

Which industries is Boryana most experienced in?

Boryana is most experienced in industries like Retail, Education, and Arts and Crafts.

Which business areas is Boryana most experienced in?

Boryana is most experienced in business areas like Marketing, Product Development, and Business Intelligence. Boryana also has some experience in Information Technology and Research and Development.

Which industries has Boryana worked in recently?

Boryana has recently worked in industries like Retail, Education, and Arts and Crafts.

Which business areas has Boryana worked in recently?

Boryana has recently worked in business areas like Marketing, Product Development, and Business Intelligence.

What is Boryana's education?

Boryana holds a Master in International Business Administration from Europa University Viadrina.

What is the availability of Boryana?

Boryana is immediately available full-time for suitable projects.

What is the rate of Boryana?

Boryana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.