Petar P.-Freelance: Technical SEO, Local SEO & Generative Engine Optimisation · Multilingual
Check rate
Experience
Senior SEO Specialist
Holidu GmbH
Technical SEO for a travel-tech company with 18 domains and 8 brands in Germany, France, Spain and other markets.
- Indexing strategy for 200,000 accommodation detail pages, including canonical and hreflang architecture across all domains
- Responsible for the SEO side of M&A migrations: revenue forecast before the deal, redirect mapping, quality assurance after launch
- White-label SEO for partner websites and multibrand differentiation between the brands
- Built a control system for technical SEO stability, monitoring indexing, status codes and configurations
- Scalable content modules for SEO landing pages and homepages
- Structured data strategy for visibility in generative search systems (AI Overviews, ChatGPT Search, Perplexity)
- Managed based on revenue metrics: organic revenue, contribution margin, clicks in Search Console
Tools: Search Console, GA4, Looker, Screaming Frog, Sistrix, Semrush, Jira, Confluence
Senior SEO Marketing Manager
CORIUS Gruppe
Responsible for SEO and Local SEO for a healthcare network with 60+ location websites.
- Organic clicks +18.3 % to +272 % year over year, depending on the location
- Top-10 rankings +127 % to +424 %
- Online appointment bookings +54 % to +213 %, measured over 15 months in Matomo
- Local SEO for each location: Google Business Profiles, reviews, location pages
- Technical SEO, web design and UX across all websites
- Tracking setup and analysis in Matomo
- Monthly KPI reporting to management and location managers
Tools: Matomo, Search Console, Google Business Profile, Screaming Frog, Sistrix, WordPress
Senior Digital Marketing Specialist
Aqua Unimat e. K.
Digital presence of a manufacturer of water softening systems for private and business customers, ongoing freelance engagement.
- Complete website setup in WordPress with Elementor and WooCommerce, including e-commerce concept
- Set up product data feed and Merchant Center
- Built complete tracking in GA4, Google Tag Manager and Google Ads
- Increased e-commerce revenue eightfold after the relaunch
- Organically generated 66.135 clicks from 4.86 million impressions over 16 months according to Search Console, with the strongest guide article alone generating 19.284 clicks
- GEO measurable: 207.546 impressions in Google's AI features (AI Overviews, AI Mode) in 114 days, documented in Search Console
- AI-supported content production with n8n and Claude: reduced the cost per piece of content from 80 € to 0.05 €, with defined review stages
Tools: WordPress, Elementor, WooCommerce, GA4, GTM, Google Ads, Merchant Center, Search Console, n8n, Claude
SEO Manager
Digital Loop GmbH
Agency-side SEO at a MarTech agency.
- Managed an insurance group as a client
- Core Web Vitals program across 2.500+ URLs
- Technical SEO audits and implementation support
- Google Ads campaigns
- Experience with white-label delivery for agency clients
Tools: Search Console, Screaming Frog, PageSpeed Insights, Lighthouse, Google Ads, Sistrix
Founder
linguao-didici.com
Own educational project focused on languages.
- Built and managed a language blog and German-learning podcast
- YouTube channel with 11.000 subscribers
- Video production, editing and publishing independently
- Built reach for the content through SEO and YouTube Search
Tools: WordPress, YouTube Studio, video editing, podcast hosting
Business Developer
flatesDEGIRO
Business development and online marketing at a European online broker.
- Set up, managed and reported on Google Ads campaigns
- Managed website SEO and content for the Knowledge Center
- Created competitive benchmarks for offerings, pricing and online presence
- Built and managed B2B affiliate partnerships
- Managed key accounts for the most important customers and provided customer support in SugarCRM
Tools: Google Ads, Search Console, SugarCRM, Excel
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Education, Media and Entertainment, Tourism, Banking and Finance, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Customer Service, and Sales.
Summary
I make websites discoverable for search engines and increasingly for AI assistants. My focus is on the technical level, where organic revenue is created or lost. Crawl budget, indexing, site architecture, structured data and migrations, as well as the local level, where customers make decisions: Google Business Profile, reviews and location pages. I support German, English, Spanish, Dutch, Serbo-Croatian and Italian markets within one engagement. This eliminates the need for a translation agency and coordination between multiple country-specific providers.
- Responsible for the SEO side of seven website M&As and migrations, from 300 to 3.88 million URLs: revenue forecast before the deal, redirect mapping, quality assurance after launch.
- Indexing strategy for 200,000 accommodation detail pages across 18 domains and 8 brands, including canonical and hreflang architecture.
- Healthcare network with 60+ location websites: organic clicks +18.3 % to +272 % year over year, Top-10 rankings +127 % to +424 %, appointment bookings +54 % to +213 %. Local SEO per location, measured over 15 months in Matomo.
- B2B manufacturer: WordPress and WooCommerce setup, product data feed and Merchant Center, complete tracking in GA4, GTM and Ads. E-commerce revenue increased eightfold after the relaunch. Organically, 66.135 clicks from 4.86 million impressions over 16 months according to Search Console, with the strongest guide article alone generating 19.284 clicks.
- GEO measured instead of claimed: The same pages generated 207.546 impressions in Google's AI features (AI Overviews, AI Mode) in 114 days, documented in Search Console, along with a citation baseline based on a fixed prompt set.
- Introduced AI-supported content production: reduced the cost per piece of content from 80 € to 0.05 €, with defined review stages. Pipelines with nBn and Claude.
- Senior-living platform: organic traffic increased from 0 to around 6,000 visits per month, with the first organic leads.
Skills
- Technical Seo Audits For Up To 500.000 Urls
- Geo And Ai Visibility Audits
- Migration And Relaunch Support
- International Multi-Market Seo
- Web Analytics And Tracking With Ga4 And Tag Manager
- Local Seo And Google Business Profiles
- Ongoing Seo Support
- Search Console
- Ga4
- Gtm
- Matomo
- Looker
- Screaming Frog
- Sistrix
- Semrush
- Ahrefs
- Log File Analysis
- Sql
- Google Business Profile
- Wordpress/Elementor/Woocommerce
- Merchant Center
- Schema.Org
- Sugarcrm
- Airtable
- Nbn
- Claude
- Chatgpt
- Gemini
- Perplexity
Languages
Education
Universität Mannheim
M. Sc. · Management · Mannheim, Germany · 1,6
- Master of Science in Management, final grade 1,6
- Universität Mannheim, one of Germany's leading business schools
- Focus areas: Digital Marketing, Management
- Additional qualification: Microsoft Excel Certificate, Basics and Advanced Applications (05/2018)
- 1 semester abroad in Santiago de Chile, Chile
- 1 internship abroad in Amsterdam
FAU Erlangen-Nürnberg
B. A. · International Business · Erlangen, Germany · 1,6
- Bachelor of Arts in International Business, final grade 1,6
- Friedrich-Alexander-Universität Erlangen-Nürnberg
- International focus with business and language components
- Focus areas: Marketing, Management, Languages
- 2 semesters abroad in Belgrade, Serbia
Certifications & licenses
40+ Marketing Certificates
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Petar is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Petar speaks the following languages: German (Native), Croatian (Native), Serbian (Native), English (Advanced), Spanish (Advanced), Dutch (Advanced), French (Intermediate), Italian (Intermediate).
Petar has at least 8 years of experience. During this time, Petar has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 4 months. Note that Petar may not have shared all experience and actually has more experience.
Based on recent experience, Petar would be well-suited for roles such as: Senior SEO Specialist, Senior SEO Marketing Manager, Senior Digital Marketing Specialist.
Petar's most recent position is Senior SEO Specialist at Holidu GmbH.
In recent years, Petar has worked for Holidu GmbH, CORIUS Gruppe, Aqua Unimat e. K., Digital Loop GmbH, and linguao-didici.com.
Petar is most experienced in industries like Manufacturing, Education, and Media and Entertainment. Petar also has some experience in Tourism, Banking and Finance, and Healthcare.
Petar is most experienced in business areas like Marketing, Customer Service, and Sales.
Petar has recently worked in industries like Manufacturing, Education, and Media and Entertainment.
Petar has recently worked in business areas like Marketing.
Petar holds a Master in Management from Universität Mannheim and a Bachelor in International Business from FAU Erlangen-Nürnberg.
Petar has 1 certificate: 40+ Marketing Certificates.
Petar is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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