Daniel T.-Web Analyst & Tracking Specialist
Check rate
Experience
Web Analyst & Tracking Specialist
Freelance
- GA4 implementations, audits & API integrations (incl. Consent Mode v2)
- A/B testing mastery
- Server-side tagging via stape.io or Google Cloud
- GTM architecture, debugging & dataLayer strategies
- Custom dashboards in Looker Studio, Excel & Google Sheets
- Event-level analysis with SQL & automation via Python
- Conversion tracking with tools like trbo and advanced A/B testing
- Microsoft Clarity for behavioral analysis
- Strategic consulting on tracking, reporting & attribution frameworks
Senior Web Analyst
Kapten & Son
Digital e-commerce projects/businesses
Self-employed
Senior Business Development Manager
HomeToGo
Junior Business Development Manager
HomeToGo
Trainee Business Development
HomeToGo
Account Management Intern
thjnk
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Information Technology, Fashion, Tourism, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Business Intelligence, Strategy, and Customer Service.
Summary
I help companies implement scalable, privacy-compliant tracking and analytics setups using Google Analytics 4 (GA4), Google Tag Manager (GTM) client- and server-side, Looker Studio, SQL and Python to generate clean data for actionable insights and measurable conversion impact.
In addition to my in-house role, I support selected clients with:
- GA4 implementations, audits & API integrations (incl. Consent Mode v2)
- Server-side tagging via stape.io or Google Cloud
- GTM architecture, debugging & dataLayer strategies
- Custom dashboards in Looker Studio, Excel & Google Sheets
- Event-level analysis with SQL & automation via Python
- Conversion tracking with tools like trbo and advanced A/B testing
- Microsoft Clarity for behavioral analysis
- Strategic consulting on tracking, reporting & attribution frameworks
With 8+ years of experience in digital analytics, I bring a mix of hands-on implementation and consulting know-how – helping teams improve their data quality, performance tracking, and decision-making processes.
Open to project-based or consulting opportunities alongside my current roles.
Skills
- Web Analytics
- Data-Driven Marketing
- Google Tag Manager
- A/B Testing Mastery
- Qualified Negotiator
- Advanced Google Tag Manager
- Bigquery
- Google Analytics 4
Languages
Education
University of Kassel
Master of Arts, Communication Management / Marketing · Communication Management / Marketing · Kassel, Germany
Pforzheim University of Applied Sciences - School of Design, Technology and Business
Bachelor of Science, Business Administration / Advertising · Business Administration / Advertising · Pforzheim, Germany
Certifications & licenses
Qualified Negotiator®
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daniel is based in Pulheim, Germany.
Daniel speaks the following languages: German (Native), English (Advanced), Portuguese (Elementary).
Daniel has at least 12 years of experience. During this time, Daniel has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Daniel may not have shared all experience and actually has more experience.
Based on recent experience, Daniel would be well-suited for roles such as: Web Analyst & Tracking Specialist, Senior Web Analyst, Digital e-commerce projects/businesses.
Daniel's most recent position is Web Analyst & Tracking Specialist at Freelance.
In recent years, Daniel has worked for Freelance, Kapten & Son, and Self-employed.
Daniel is most experienced in industries like Retail, Information Technology, and Tourism. Daniel also has some experience in Fashion and Advertising.
Daniel is most experienced in business areas like Sales, Marketing, and Business Intelligence. Daniel also has some experience in Strategy and Customer Service.
Daniel has recently worked in industries like Retail, Information Technology, and Fashion.
Daniel has recently worked in business areas like Marketing, Sales, and Business Intelligence.
Daniel holds a Master in Communication Management / Marketing from University of Kassel and a Bachelor in Business Administration / Advertising from Pforzheim University of Applied Sciences - School of Design, Technology and Business.
Daniel has 1 certificate: Qualified Negotiator®.
The availability of Daniel needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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