Daniel Tyburski - Web Analyst & Tracking Specialist

Q: Where is Daniel based?

Daniel is based in Pulheim, Germany .

Q: What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced), Portuguese (Elementary) .

Q: How many years of experience does Daniel have?

Daniel has at least 12 years of experience. During this time, Daniel has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years and 8 months . Note that Daniel may not have shared all experience and actually has more experience.

Q: What is Daniel's latest experience?

Daniel's most recent position is Web Analyst & Tracking Specialist at Freelance .

Q: What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Freelance , Kapten & Son , and Self-employed .

Q: Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Retail , Information Technology , and Tourism . Daniel also has some experience in Fashion and Advertising .

Q: Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Sales , Marketing , and Business Intelligence . Daniel also has some experience in Strategy and Customer Service .

Q: Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Retail , Information Technology , and Fashion .

Q: Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing , Sales , and Business Intelligence .

Recommended expert

Pulheim, Germany

Experience

Jun 2025 - Present

10 months

Web Analyst & Tracking Specialist

Freelance

GA4 implementations, audits & API integrations (incl. Consent Mode v2)
A/B testing mastery
Server-side tagging via stape.io or Google Cloud
GTM architecture, debugging & dataLayer strategies
Custom dashboards in Looker Studio, Excel & Google Sheets
Event-level analysis with SQL & automation via Python
Conversion tracking with tools like trbo and advanced A/B testing
Microsoft Clarity for behavioral analysis
Strategic consulting on tracking, reporting & attribution frameworks

Nov 2022 - Present

3 years 5 months

Cologne, Germany

Senior Web Analyst

Kapten & Son

Dec 2018 - Nov 2022

4 years

Lisbon, Portugal

Digital e-commerce projects/businesses

Self-employed

Nov 2016 - Dec 2018

2 years 2 months

Berlin, Germany

Senior Business Development Manager

HomeToGo

Nov 2015 - Nov 2016

1 year 1 month

Berlin, Germany

Junior Business Development Manager

HomeToGo

Nov 2014 - Nov 2015

1 year 1 month

Berlin, Germany

Trainee Business Development

HomeToGo

Oct 2010 - Mar 2011

6 months

Hamburg, Germany

Account Management Intern

thjnk

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Information Technology, Tourism, Fashion, and Advertising.

Retail

Information Technology

Tourism

Fashion

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Business Intelligence, Strategy, and Customer Service.

Sales

Marketing

Business Intelligence

Strategy

Customer Service

Summary

I help companies implement scalable, privacy-compliant tracking and analytics setups using Google Analytics 4 (GA4), Google Tag Manager (GTM) client- and server-side, Looker Studio, SQL and Python to generate clean data for actionable insights and measurable conversion impact.

In addition to my in-house role, I support selected clients with:

GA4 implementations, audits & API integrations (incl. Consent Mode v2)
Server-side tagging via stape.io or Google Cloud
GTM architecture, debugging & dataLayer strategies
Custom dashboards in Looker Studio, Excel & Google Sheets
Event-level analysis with SQL & automation via Python
Conversion tracking with tools like trbo and advanced A/B testing
Microsoft Clarity for behavioral analysis
Strategic consulting on tracking, reporting & attribution frameworks

With 8+ years of experience in digital analytics, I bring a mix of hands-on implementation and consulting know-how – helping teams improve their data quality, performance tracking, and decision-making processes.

Open to project-based or consulting opportunities alongside my current roles.

Skills

Web Analytics
Data-driven Marketing
Google Tag Manager
A/b Testing Mastery
Qualified Negotiator
Advanced Google Tag Manager
Bigquery
Google Analytics 4

Languages

German

Native

English

Advanced

Portuguese

Elementary

Education

Oct 2012 - Sep 2014

University of Kassel

Master of Arts, Communication Management / Marketing · Communication Management / Marketing · Kassel, Germany

Oct 2008 - Sep 2012

Pforzheim University of Applied Sciences - School of Design, Technology and Business

Bachelor of Science, Business Administration / Advertising · Business Administration / Advertising · Pforzheim, Germany

Certifications & licenses

Qualified Negotiator®

Statistics

Experience

Total positions 7

Experience in Retail 7.5 y

Avg length 1 y 9 m

Longest experience 3 y 11 m

Global Experience

Countries worked in 2 (Germany, Portugal)

Primary country Germany

Expertise

Recent roles Web Analyst & Tracking Specialist, Senior Web Analyst, Digital e-commerce projects/businesses

Main industries Retail, Information Technology, Tourism

Main business areas Sales, Marketing, Business Intelligence

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel based?

Daniel is based in Pulheim, Germany.

What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced), Portuguese (Elementary).

How many years of experience does Daniel have?

Daniel has at least 12 years of experience. During this time, Daniel has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Daniel may not have shared all experience and actually has more experience.

What roles would Daniel be best suited for?

Based on recent experience, Daniel would be well-suited for roles such as: Web Analyst & Tracking Specialist, Senior Web Analyst, Digital e-commerce projects/businesses.

What is Daniel's latest experience?

Daniel's most recent position is Web Analyst & Tracking Specialist at Freelance.

What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Freelance, Kapten & Son, and Self-employed.

Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Retail, Information Technology, and Tourism. Daniel also has some experience in Fashion and Advertising.

Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Sales, Marketing, and Business Intelligence. Daniel also has some experience in Strategy and Customer Service.

Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Retail, Information Technology, and Fashion.

Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing, Sales, and Business Intelligence.

What is Daniel's education?

Daniel holds a Master in Communication Management / Marketing from University of Kassel and a Bachelor in Business Administration / Advertising from Pforzheim University of Applied Sciences - School of Design, Technology and Business.

Does Daniel have any certificates?

Daniel has 1 certificate: Qualified Negotiator®.

What is the availability of Daniel?

Daniel is immediately available for suitable projects.

What is the rate of Daniel?

Daniel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.