Karsten C.-20+ years Experience || Freelance Data Analytics & Strategy Expert, Project Management, Interim Teamlead
Check rate
Experience
Freelance Adobe Analytics Expert
David & Martin
Director Analytics
Envy
- Digital Analytics for SEAT/CUPRA & DUCATI
- DHL, AllVest, DKV Mobility: digital analytics
Freelance Consultant
Freelance Consultant
- Team setup/Growth/Interim
- Data strategy, digital analytics, KPI setup, Adobe Analytics
- Allianz "Smart Pocket" insurance app, presentation skills
- Data management lead, C-Level reporting/consulting
Freelance Consultant
Freelance Consultant
- Tracking and data setup
- Data team lead
Data Strategy Consultant
Merck
- Digital Online Reputation Dashboard
Freelance Consultant
Freelance Consultant
- Clients: Douglas, Sparkasse Finanzportal, Debeka, Bevestor, Nürnberger Versicherung
- Data strategy
- Interim management
- Data infrastructure audit
- Tracking and KPI setup
Head of Digital Analytics
DER Touristik Online (DTO)
Interim Head of Online Sales
Unitymedia
- Total online revenue responsibility
Data Consulting, Interim Management
1und1 & KabelDeutschland
Director Analytics
Neue Digitale
- Sales: Nedstat, Instadia, Adobe
- From telesales to managing director
From TeleSales to Managing Director
Various
- Sales: Nedstat, Instadia, Adobe
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Telecommunication, Insurance, Automotive, and Transportation.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Sales, Information Technology, Marketing, and Strategy.
Summary
With over 20 years of hands-on experience in digital analytics and data strategy, I excel in setting up teams and building robust data infrastructures for leading brands in automotive, insurance, and telecommunications. My focus is on practical solutions that drive growth through clear KPIs and smart data setups.
I have managed diverse roles, from leading large analytics teams to providing interim management. I take pride in delivering actionable insights that support real business decisions, ensuring alignment between technology, strategy, and market needs.
Skills
- Change Management
- Digital Data Analytics & Data Strategy
- Project Management Lead
- Data Governance
- Team Lead
- Head Of / Director Analytics
- Interim Management / Team Lead
- Transition And Process Optimisation
- Kpi Consulting
- Digital Marketing Analytics
- Performance Marketing
- Dashboards, Indices, Scorecards
- C-Level Consulting
- Digital Analytics
- Team Setup/Growth/Interim
- Data Strategy
- Kpi Setup
- Adobe Analytics
- Presentation Skills
- C-Level Reporting/Consulting
Languages
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Karsten is based in Rüsselsheim, Germany.
Karsten speaks the following languages: German (Native), English (Advanced), French (Advanced).
Karsten has at least 27 years of experience. During this time, Karsten has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years and 5 months. Note that Karsten may not have shared all experience and actually has more experience.
Based on recent experience, Karsten would be well-suited for roles such as: Freelance Adobe Analytics Expert, Director Analytics, Freelance Consultant.
Karsten's most recent position is Freelance Adobe Analytics Expert at David & Martin.
In recent years, Karsten has worked for David & Martin and Envy.
Karsten is most experienced in industries like Information Technology, Advertising, and Telecommunication. Karsten also has some experience in Insurance, Automotive, and Transportation.
Karsten is most experienced in business areas like Business Intelligence, Sales, and Information Technology. Karsten also has some experience in Marketing and Strategy.
Karsten has recently worked in industries like Automotive, Transportation, and Advertising.
Karsten has recently worked in business areas like Business Intelligence and Marketing.
The availability of Karsten needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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