Viktor Reuter - Freelance Analytics Consultant

Q: What languages does Viktor speak?

Viktor speaks the following languages: German (Native), English (Advanced), Norwegian (Advanced) .

Q: How many years of experience does Viktor have?

Viktor has at least 16 years of experience. During this time, Viktor has worked in at least 9 different roles and for 7 different companies . The average length of individual experience is 2 years and 7 months . Note that Viktor may not have shared all experience and actually has more experience.

Q: What is Viktor's latest experience?

Viktor's most recent position is Freelance Analytics Consultant at Freelance Analytics Consultant .

Q: What companies has Viktor worked for in recent years?

In recent years, Viktor has worked for Freelance Analytics Consultant , Sabbatical , and Zalando – ZMS-Insights .

Q: Which industries is Viktor most experienced in?

Viktor is most experienced in industries like Retail , Banking and Finance , and Healthcare . Viktor also has some experience in Manufacturing , Media and Entertainment , and Fashion .

Q: Which business areas is Viktor most experienced in?

Viktor is most experienced in business areas like Business Intelligence , Marketing , and Operations . Viktor also has some experience in Information Technology and Finance .

Q: Which industries has Viktor worked in recently?

Viktor has recently worked in industries like Retail , Healthcare , and Manufacturing .

Q: Which business areas has Viktor worked in recently?

Viktor has recently worked in business areas like Business Intelligence , Marketing , and Operations .

Q: What is Viktor's education?

Viktor attended Koblenz University of Applied Sciences, Campus: Remagen for Business Administration .

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Norway

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Experience

Jan 2023 - Present

3 years 6 months

Berlin, Germany

Freelance Analytics Consultant

16+ months: Consultant at Miele, supporting their analytics team to set up a tracking strategy for their app in Adobe Analytics (implementation and analysis)
7 months: Consultant at RTL+, supporting their CRM team with deep-dive analysis on churn and expanding their Power BI reporting landscape
11 months: Consultant at Sanoptis, aiming to improve their marketing funnel by adding offline conversion events to online ad spend
3 months: Consultant at TiTec, building their reporting landscape in Tableau
8 months: Consultant at Rewe, improving the team’s workflows through automation and new tool implementation

Jun 2022 - Dec 2022

7 months

Sabbatical

Mar 2019 - May 2022

3 years 3 months

Berlin, Germany

Team Lead Customer Insights Analytics

Zalando – ZMS-Insights

Built the ZMS-Insights Analytics team from scratch and grew it to six analysts
Mentored and developed each team member over the years, leading to high scores in quarterly surveys for innovation, productivity, team health, and satisfaction
Created a professional, automated, and scalable framework for recurring products and tasks
Expanded into new analytical areas by inventing data products, creating new revenue streams for the department
Established a successful framework for cross-team collaboration with other Zalando analytics teams
Provided data-driven consulting for brands on Zalando to improve their performance

Nov 2018 - Feb 2019

4 months

Berlin, Germany

Senior Marketing Analyst

GetYourGuide

Improved ROAS management for performance marketing, focusing on paid search and bidding
Led the implementation of an anomaly detection tool to reduce reaction times in emergencies

Oct 2017 - Mar 2018

6 months

Berlin, Germany

Lead Marketing Analyst / BI

unumotors

Built the reporting structure for the new marketing analytics department
Responsible for monthly finance and investor reports

Oct 2016 - Oct 2017

1 year 1 month

Kleinmachnow, Germany

Marketing Analytics Manager (parental leave cover)

PayPal

Measured long-term incremental marketing impact on the business
Conducted strategic analysis for a better understanding of the customers
Applied supervised machine learning to identify best prospects for marketing campaigns

Sep 2015 - Sep 2016

1 year 1 month

Berlin, Germany

Head of Business Intelligence

tausendkind

Built up and scaled the BI/DWH department
Improved marketing performance with an evolving attribution model including TV measurement
Implemented a testing strategy to measure the incremental effects of marketing campaigns
Supported marketing, finance, sourcing, product and logistics with reporting and ad-hoc analysis
Steered and monitored the ETL processes
Managed one full-time employee and one intern

Jan 2013 - Jun 2015

2 years 6 months

Kleinmachnow, Germany

Lead Digital Marketing Analytics EMEA

PayPal

Strategic partner for the Digital Marketing Director in EMEA
Established a revenue attribution model for search and display
EMEA lead for the roll-out of PayPal’s first-party tracking infrastructure (FPTI) including data validation and consultation for analytical needs
Managed one intern and two external resources
Set up a holistic long-term testing environment for incremental marketing effects
Established an aligned pan-European reporting strategy and implemented automated reporting for UK, DE, FR, IT, BENL
Conducted campaign and strategic analysis for different markets (UK, DE, FR, IT, BENL)
Single point of contact for marketing tracking in EMEA (analysis and implementation)
Responsible for marketing reporting and campaign analysis

Sep 2009 - May 2010

9 months

Kleinmachnow, Germany

Intern

PayPal

Jun 2009 - Dec 2012

3 years 7 months

Kleinmachnow, Germany

Marketing Analyst EMEA

PayPal

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Banking and Finance, Healthcare, Manufacturing, Media and Entertainment, and Fashion.

Retail

Banking and Finance

Healthcare

Manufacturing

Media and Entertainment

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Operations, Finance, and Information Technology.

Business Intelligence

Marketing

Operations

Finance

Information Technology

Summary

I am a passionate analyst with over 15 years of experience in a range of analytical roles, from multinational companies to startups. I have led teams of analysts and have been praised for my leadership by both my team and my managers. I have strong analytical and technical skills to solve a wide range of problems. At the same time, I have a solid business background and can translate business problems into analytics solutions and vice versa.

Skills

Leading Analytics Teams: Experience Leading Small And Medium-Sized Teams, Where Both The Team As A Whole And Each Individual Member Grow And Develop.
Advanced Analytics: In-Depth Experience With A/B Testing, Time Series Forecasting, Supervised Machine Learning, And Descriptive Data Analysis.
Bi & Reporting: Technical Skills To Define And Set Up A Complete Reporting Structure And Kpis, Giving The Right Person The Right Information At Any Time.
Translating Business To Analytics: Experience Turning Business Needs Into Analytic Solutions And Vice Versa.
Curiosity
Analytical Mindset
Business Understanding
Mentoring
Nerdiness
Team Player
Sql
Python
Shell
Html
Javascript
Tableau
Qlikview
Looker Studio
Power Bi
Microstrategy
Gcp
Aws
Snowflake
Postgresql
Exasol
Teradata
Spark
Google Analytics
Adobe Analytics
Dbt
Airflow
Dagster

Languages

German

Native

English

Advanced

Norwegian

Advanced

Education

Mar 2004 - Mar 2009

Koblenz University of Applied Sciences, Campus: Remagen

Diploma in Business Administration (FH), Specialization: Logistics & E-Business · Business Administration · Remagen, Germany · 2.2 'Good'

Statistics

Experience

Total positions 10

Experience in Retail 7.5 y

Avg length 1 y 8 m

Longest experience 3 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Analytics Consultant, Team Lead Customer Insights Analytics, Senior Marketing Analyst

Main industries Retail, Banking and Finance, Healthcare

Main business areas Business Intelligence, Marketing, Operations

Profile

Created

June 2025

Last Update

June 2026

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Frequently asked questions

Have questions? Find more information here.

What languages does Viktor speak?

Viktor speaks the following languages: German (Native), English (Advanced), Norwegian (Advanced).

How many years of experience does Viktor have?

Viktor has at least 16 years of experience. During this time, Viktor has worked in at least 9 different roles and for 7 different companies. The average length of individual experience is 2 years and 7 months. Note that Viktor may not have shared all experience and actually has more experience.

What roles would Viktor be best suited for?

Based on recent experience, Viktor would be well-suited for roles such as: Freelance Analytics Consultant, Team Lead Customer Insights Analytics, Senior Marketing Analyst.

What is Viktor's latest experience?

Viktor's most recent position is Freelance Analytics Consultant at Freelance Analytics Consultant.

What companies has Viktor worked for in recent years?

In recent years, Viktor has worked for Freelance Analytics Consultant, Sabbatical, and Zalando – ZMS-Insights.

Which industries is Viktor most experienced in?

Viktor is most experienced in industries like Retail, Banking and Finance, and Healthcare. Viktor also has some experience in Manufacturing, Media and Entertainment, and Fashion.

Which business areas is Viktor most experienced in?

Viktor is most experienced in business areas like Business Intelligence, Marketing, and Operations. Viktor also has some experience in Information Technology and Finance.

Which industries has Viktor worked in recently?

Viktor has recently worked in industries like Retail, Healthcare, and Manufacturing.

Which business areas has Viktor worked in recently?

Viktor has recently worked in business areas like Business Intelligence, Marketing, and Operations.

What is Viktor's education?

Viktor attended Koblenz University of Applied Sciences, Campus: Remagen for Business Administration.

What is the availability of Viktor?

Viktor is immediately available part-time for suitable projects.

What is the rate of Viktor?

Viktor's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.