Viktor Reuter-Freelance Analytics Consultant
Check rate
Experience
Freelance Analytics Consultant
Freelance Analytics Consultant
- 16+ months: Consultant at Miele, supporting their analytics team to set up a tracking strategy for their app in Adobe Analytics (implementation and analysis)
- 7 months: Consultant at RTL+, supporting their CRM team with deep-dive analysis on churn and expanding their Power BI reporting landscape
- 11 months: Consultant at Sanoptis, aiming to improve their marketing funnel by adding offline conversion events to online ad spend
- 3 months: Consultant at TiTec, building their reporting landscape in Tableau
- 8 months: Consultant at Rewe, improving the team’s workflows through automation and new tool implementation
Sabbatical
Team Lead Customer Insights Analytics
Zalando – ZMS-Insights
- Built the ZMS-Insights Analytics team from scratch and grew it to six analysts
- Mentored and developed each team member over the years, leading to high scores in quarterly surveys for innovation, productivity, team health, and satisfaction
- Created a professional, automated, and scalable framework for recurring products and tasks
- Expanded into new analytical areas by inventing data products, creating new revenue streams for the department
- Established a successful framework for cross-team collaboration with other Zalando analytics teams
- Provided data-driven consulting for brands on Zalando to improve their performance
Senior Marketing Analyst
GetYourGuide
- Improved ROAS management for performance marketing, focusing on paid search and bidding
- Led the implementation of an anomaly detection tool to reduce reaction times in emergencies
Lead Marketing Analyst / BI
unumotors
- Built the reporting structure for the new marketing analytics department
- Responsible for monthly finance and investor reports
Marketing Analytics Manager (parental leave cover)
PayPal
- Measured long-term incremental marketing impact on the business
- Conducted strategic analysis for a better understanding of the customers
- Applied supervised machine learning to identify best prospects for marketing campaigns
Head of Business Intelligence
tausendkind
- Built up and scaled the BI/DWH department
- Improved marketing performance with an evolving attribution model including TV measurement
- Implemented a testing strategy to measure the incremental effects of marketing campaigns
- Supported marketing, finance, sourcing, product and logistics with reporting and ad-hoc analysis
- Steered and monitored the ETL processes
- Managed one full-time employee and one intern
Lead Digital Marketing Analytics EMEA
PayPal
- Strategic partner for the Digital Marketing Director in EMEA
- Established a revenue attribution model for search and display
- EMEA lead for the roll-out of PayPal’s first-party tracking infrastructure (FPTI) including data validation and consultation for analytical needs
- Managed one intern and two external resources
- Set up a holistic long-term testing environment for incremental marketing effects
- Established an aligned pan-European reporting strategy and implemented automated reporting for UK, DE, FR, IT, BENL
- Conducted campaign and strategic analysis for different markets (UK, DE, FR, IT, BENL)
- Single point of contact for marketing tracking in EMEA (analysis and implementation)
- Responsible for marketing reporting and campaign analysis
Intern
PayPal
Marketing Analyst EMEA
PayPal
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Banking and Finance, Healthcare, Manufacturing, Media and Entertainment, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Operations, Finance, and Information Technology.
Summary
I am a passionate analyst with over 15 years of experience in a range of analytical roles, from multinational companies to startups. I have led teams of analysts and have been praised for my leadership by both my team and my managers. I have strong analytical and technical skills to solve a wide range of problems. At the same time, I have a solid business background and can translate business problems into analytics solutions and vice versa.
Skills
Leading Analytics Teams: Experience Leading Small And Medium-Sized Teams, Where Both The Team As A Whole And Each Individual Member Grow And Develop.
Advanced Analytics: In-Depth Experience With A/B Testing, Time Series Forecasting, Supervised Machine Learning, And Descriptive Data Analysis.
Bi & Reporting: Technical Skills To Define And Set Up A Complete Reporting Structure And Kpis, Giving The Right Person The Right Information At Any Time.
Translating Business To Analytics: Experience Turning Business Needs Into Analytic Solutions And Vice Versa.
Curiosity
Analytical Mindset
Business Understanding
Mentoring
Nerdiness
Team Player
Sql
Python
Shell
Html
Javascript
Tableau
Qlikview
Looker Studio
Power Bi
Microstrategy
Gcp
Aws
Snowflake
Postgresql
Exasol
Teradata
Spark
Google Analytics
Adobe Analytics
Dbt
Airflow
Dagster
Languages
Education
Koblenz University of Applied Sciences, Campus: Remagen
Diploma in Business Administration (FH), Specialization: Logistics & E-Business · Business Administration · Remagen, Germany · 2.2 'Good'
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Viktor speaks the following languages: German (Native), English (Advanced), Norwegian (Advanced).
Viktor has at least 16 years of experience. During this time, Viktor has worked in at least 9 different roles and for 7 different companies. The average length of individual experience is 2 years and 8 months. Note that Viktor may not have shared all experience and actually has more experience.
Based on recent experience, Viktor would be well-suited for roles such as: Freelance Analytics Consultant, Team Lead Customer Insights Analytics, Senior Marketing Analyst.
Viktor's most recent position is Freelance Analytics Consultant at Freelance Analytics Consultant.
In recent years, Viktor has worked for Freelance Analytics Consultant, Sabbatical, and Zalando – ZMS-Insights.
Viktor is most experienced in industries like Retail, Banking and Finance, and Healthcare. Viktor also has some experience in Manufacturing, Media and Entertainment, and Fashion.
Viktor is most experienced in business areas like Business Intelligence, Marketing, and Operations. Viktor also has some experience in Information Technology and Finance.
Viktor has recently worked in industries like Retail, Healthcare, and Manufacturing.
Viktor has recently worked in business areas like Business Intelligence, Marketing, and Operations.
Viktor attended Koblenz University of Applied Sciences, Campus: Remagen for Business Administration.
The availability of Viktor needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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