Mohamed (T.) Farrag - VP Business and Enterprise Architecture
Experience
VP Business and Enterprise Architecture
Yara International
- Led the establishment of the Digital Transformation Enablement function as a strategic pillar for enterprise-wide digital initiatives.
- Served as member of Yara Digital Board, advising on digital strategies and ensuring compliance with digital policy and standards.
- Refined the Enterprise Architecture function to support digital transformation, embedding frameworks such as TOGAF, COBIT, BIZBOK, and BABOK.
- Developed EA principles, policies, and governance frameworks to strengthen architecture governance.
- Co-created data strategy, operating model, and governance for data democratization and AI use case development.
- Contributed to establishing Yara AI Governance to comply with the EU AI Act and served on the Yara Data Governance board to establish enterprise data architecture.
- Acted as change management ambassador, supporting operating model redesign and capability building.
- Led implementation and adoption of EA tools (LeanIX, Bizzdesign, Ardoq) for portfolio assessments and digital maturity analysis.
- Chaired the Program Design Authority Board and led architecture transformation in Yara’s $400M+ global ERP transformation program.
- Spearheaded transition from SAP ECC to SAP S/4HANA, defining ERP target architecture and global ERP template.
- Directed blueprint design for core business processes: Order to Cash, Plan to Produce, Source to Pay, Record to Report, Integrate to Plan, HESQ.
- Led business analysis activities under Business Architecture following the BABOK framework.
- Defined ERP migration strategy, process simplification and harmonization, and built the ERP architecture repository using LeanIX.
- Managed a team of SAP architects; oversaw onboarding/offboarding of consultants and set principles for custom code and extensions.
- Applied application portfolio management techniques including value based management, total cost of ownership, and cost-benefit analysis.
- Participated in process classification framework setup and development.
- Contributed to delivery methodology setup using SAFe and tools like Azure DevOps, Jira, and Confluence.
Head of Global Architecture Governance
Telenor Group
- Developed global architecture modernization directions for Telenor units and managed the architecture governance process.
- Ran the Global Architecture Board and managed global architecture teams across domains (Cloud, 5G, IoT, BSS/OSS, AI & Analytics, Automations, APIs & Integrations).
- Applied end-to-end digital governance frameworks including technology, data, AI, API, and cybersecurity governance (ISO 27001).
- Led definition of Telenor AI-enabled chatbot reference architecture including LLM.
- Reviewed and approved AI & Analytics reference and target architecture under the Global Architecture Board.
- Aligned reference architecture with industry standards (TM Forum, GSMA) and defined the Telenor Information Data Model based on TM Forum SID.
- Supported global business transformation initiatives (5G, IoT, Digital Telco, BSS/OSS, AI & Analytics).
- Contributed to technology strategy formulation to align strategic business goals with transformational change direction.
- Applied process improvement and maturity assessments to support technology transformation.
- Implemented enterprise architecture tools (LeanIX, Ardoq, Bizzdesign).
Chief Business Architect
Telenor Group
In my role as the Chief Business Architect within the Telenor Group, operating across Scandinavian, European and Asia regions, I identified technology-enabled business opportunities inspired by strategic objectives and translated them into actionable plans through technology strategy. I focused on elevating organizational maturity in business architecting practices to facilitate transformation journeys by enhancing operational capabilities to become more agile, adaptive, and responsive to change, leveraging techniques such as Composable Business Architecture, business unbundling, and architecture decoupling.
Head of New Technology Department (IoT, Big Data/AI, and ICT)
Etisalat Egypt
- Started up the new technology department to find technology-enabled business opportunities aligned with company strategy.
- Supported technology and business transformation initiatives by building internal technology and cultural capabilities.
- Assessed department’s transformation readiness and identified improvements for lean and agile operations.
- Built a market-driven ICT portfolio of around 20 products, tripling the old product portfolio.
- Productized analytics and AI digital products for industries (banking, insurance, utilities, energy) including AI business model innovation.
- Built AI & analytics technology stack to enable commercial use case development with less technical dependency.
- Developed the first COTS big data/AI analytics product for telecom operators with BDA/AI-as-a-service, use case, and business KPI-based models.
- Defined analytics technology stack covering ETL/data ingestion, data lakes (Cloudera, Hortonworks), and data processing (Datameer).
- Developed IoT products for industry verticals (smart metering, smart reading services), built MDM and SIM administration capabilities.
- Created a 360-degree service management concept for IT (service management, customer experience, operational efficiency) applying ITIL and eTOM.
- Applied customer experience concepts through customer journey analytics and used the eTOM CEM Index as reference.
- Contributed to building ICT strategy including managed service recommendations.
Group CTO
Telecomax Group
- Spearheaded development of innovative telecom and digital product portfolios as CTO of a telecom and digital conglomerate.
- Managed the technology portfolio and enhanced technological capabilities.
- Established and led the technology team to develop and operate telecom and digital products.
- Continued company startup activities to ensure smooth operations and growth.
- Formulated high-level business and technology strategies to guide company direction.
- Supported sales and account management efforts, achieving €5M in sales within the first year.
- Built operational capabilities to compete against Chinese telecom vendors.
- Drove business development initiatives in North Africa and Africa.
- Managed project delivery and executed proof-of-concept projects to validate innovative ideas.
Managing Director & Co-founder
ISS Telecom
- Led company startup activities, P&L management, strategy formulation, execution, and business development.
- Achieved $1M revenue in the first year and competed internationally using lean and agile operations.
- Developed business plans for global expansion.
- Built operational capabilities to become the preferred vendor for tier-one mobile operators and vendors (Vodafone, Etisalat, Orange, Zain, Ericsson, NSN).
- Implemented innovative VAS solutions (collect call, location based service) through market research, business intelligence, and gap analysis.
- Led telecom strategy to expand AI-enabled telecom product sales (dynamic discount system, customer experience management).
- Won the Egyptian ICT Innovation Award in 2014.
- Established an agile delivery process for faster time to market and SDLC certification.
- Applied agile delivery frameworks, CI/CD, DevOps, and tools (Redmine, Jira, Confluence, MS Project).
- Developed sales strategies and plans, opened new markets in EMEA, GCC, Europe, and Central Africa, and managed CxO stakeholder relationships.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication and Agriculture.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Project Management, Information Technology, Sales, and Product Development.
Summary
Digital strategy and transformation thought leader with 20+ years’ experience helping organizations maximize the value and return of their digital investments. I translate business strategy into digital and AI strategy, target architecture, and executable roadmaps, underpinned by strong digital governance and continuous improvement. I have led large-scale transformations and AI & analytics initiatives across telecom, banking, utilities, energy, insurance and industrial sectors, ensuring compliance with regulations (e.g. GDPR, ISO 27001, EU AI Act). A serial entrepreneur, I have founded and run tech startups, driving telecom and AI-enabled product commercialization, sales, P&L and business model innovation. A hands-on, empowering leader, I focus on pragmatic solutions that improve business performance, operational efficiency, and customer experience.
Skills
- Leadership Skills
- Complex Problem Solving/analytical Skills
- Interpersonal Communication Skills/stakeholder Management
- Target Operating Model
- Digital Technology Strategy
- Digital Business Transformation
- Enterprise Architecture Management
- Business Architecture
- Innovation Management
- Change Management
- Telecom Networks
- Iot
- Ai/machine Learning
Languages
Education
Ecole Supérieure Libre des Sciences Commerciales Appliquées
Master of International Business Administration · International Business Administration · Cairo, Egypt
Cairo University
Master of Science in Electronics and Telecommunication Engineering · Electronics and Telecommunication Engineering · Cairo, Egypt
Cairo University
Bachelor of Science in Electronics and Telecommunication Engineering · Electronics and Telecommunication Engineering · Cairo, Egypt
Certifications & licenses
Leading For Growth
Harvard Business Publishing
Strategy Executive Program
INSEAD
Business Development Manager
tmforum
Agile SW Development
SECC Organization
Cloud Business Associate
Cloud Credential Council
Knowledge Certified frameworx, eTOM, SID, and TAM
tmforum
Innovation Management And Capacity Building
TIEC
ITIL® Foundation V3.0
BCS Organization
Project Management Professional
PMI
TOGAF 9 Level 1
SECC
IN Engineer
SIEMENS
BSS/Radio Engineer
Alcatel
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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