Benedikt B.-CRM Project Management
Check rate
Experience
CRM Project Management
REWE Group & PENNY GmbH
- Loyalty Program Penny App: Go-Live preparation
- Training
- Operational structuring
Project Management
Innocean Europe
- UBP Private Bank: Rebranding & Website Relaunch
Active volunteer
Frankfurter Tafel e.V.
CRM Consultant
Oxfam Deutschland Shops
- CRM Consulting
- Workshop planning & execution
Product Owner Loyalty CRM interim solution
Genesis Motor Europe
- Customer Experience Platform development
- Salesforce CXP configuration
- Customer Journey Definition
- Lead Generation
- Forecasting
- Business Operations Design
- Successful safeguarding of business-critical CRM processes through Salesforce Go-Live
Project Management & Concept Development
Kia Motors Deutschland
- kia.de Online Sales integration incl. PIM
- Requirements management
- User journey
- Migration to Adobe Experience Manager
- Successful go-live of the online sales offering for leasing
Project Management
IWE Innocean
- Kia Motors Deutschland: Migration of dealer websites to Adobe Experience Manager
- Requirements management
- Planning, concept development & implementation
- Rollout
- Management of international teams & external service providers
- Successful go-live for over 500 dealers within a significantly shortened timeframe
Web Platform & Program Management
Mastercard
- Loyalty CRM customer loyalty program launch & further development of mechanisms incl. cashback
- KPI definition & reporting setup
- Lead acquisition & reduction of Cost-per-Lead
- Email marketing user journey & guidelines setup
- Online marketing (Programmatic & SEA)
- Usability key funnel optimization & UX research
- Implementation of agile working methods (Scrum) in platform development
- Collaboration tool & knowledge wiki
Web Portal Management
Kueche.de
- Launch & lead management
- Reduction of Cost-per-Lead & key funnel drop-off rates
- Development of online marketing campaigns (Display + SEA)
- Process and organizational consulting
- Usability optimization of online consultation tools
Consultant
innogy / RWE
- Web platform for online sales: User experience optimization of online services & ordering processes
- Research concept development & A/B testing
- Introduction of Kanban & JIRA
- Preparation for CMS migration
Guest Lecturer
EMBA Medien- und Business-Akademie
- Project and campaign management “From briefing to successful campaign”
- Teaching the workflow from briefing to performance review
- Developing campaigns and approving exams, including practical project work
Interim Team Lead & Project Manager
MRM McCann
- Project management for digital projects of Commerzbank Mittelstandsbank
- Concept development for online video consulting and product application journeys
Management Supervisor & Team Leader
OgilvyInteractive
- Business development
- Managing international clients (IBM, SAP, American Express, Nestlé): strategy development for a multi-brand CRM platform
- Deutsche Bank 24: online campaigns in Europe
Department Head
Young & Rubicam Interactive
- Project management for the first German internet live webcast (UIP: “Star Trek”)
- New business acquisition & development of existing clients
- Online business workshops & training
Account Manager
Leo Burnett
- Managing Blaupunkt Car-HiFi
- New Media editorial work
- Concept development and project management for online and offline
Account Manager
Wunderman Cato Johnson
- Above- & Below-the-line campaigns for Leica Kameras, Commerzbank, Schneekoppe, Bosch Power Tools, Metro Gruppe
- CRM implementation
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Automotive, Retail, Banking and Finance, Food and Beverage, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Information Technology, Strategy, Customer Service, and Business Intelligence.
Summary
Highly experienced Digital Project Professional and strong conceptual consultant, 100% agile & hybrid deployable, certified in agile methods several times, experienced in working with AI tools.
Extensive experience in interim management and managing complex digitalization projects: web platforms (launch, relaunch, rollout), business intelligence tools, development of loyalty systems (custom CRM/ Salesforce, cashback), lead generation, sales funnel & conversion optimization, customer-centric usability.
Goal-oriented and efficient, with >30 years of project management experience on the corporate side B2B & B2C and at digital services providers, for international brands in key industries.
Combines strategic, conceptual and coordinating skills with a strong hands-on mentality for measurable project success.
Takes responsibility for strategy, conceptualization, project management, budgeting, profitability, timing, project team coordination and stakeholder management.
Broad understanding of technical implementation, quick to learn and highly experienced in dealing with complex stakeholder management constellations, including international ones. Extensive experience in agile working methods, several years of Scrum experience in a Product Owner role.
Areas of experience: Digital transformation projects for business processes: launch, relaunch, rollout of multinational web platforms, CMS and loyalty systems, complex CRM/UX/UI processes & optimization, online campaigns Search & Display & Social, customer journey planning, business operation design, user experience design. Highly versatile and experienced in taking over ongoing projects.
Industry focus: Automotive/Mobility, Food Retail, Finance, Telecommunications, Energy.
Skills
Project Management, Project Structuring, Restructuring, Business Analysis (Ba), Conceptualization, Modeling
Business Operation Design (Bod), Business Intelligence (Bi), Business Process Modeling (Bpm), Business Case Development, Requirements Management
Online Sales & Pim, Sales Funnel & Conversion Optimization
Loyalty/Crm: Customer Experience Process Definition & Optimization
Scrum & Kanban Framework
Working With Ai Tools
Loyalty Crm Systems: Planning, Setup, Training And Further Development Of Loyalty Crm Solutions And Customer Loyalty Programs Including Cashback Mechanisms
Salesforce Sales Cloud & Marketing Cloud, Lead Generation, Lead Management, Lead Scoring
Hubspot
Web Platforms, Cms: Launch, Relaunch, Rollout, Multinational (E.G. Aem Adobe Experience Manager, Sitecore, Coremedia)
Dealer Website Migration, Style Guides, Ux Research, Api Development
Broad It & Process Understanding
E-Mail Marketing: Conceptualization And Implementation Of Modular E-Mail Systems, Automation, Toolkit, Style Guide, Editorial Planning
Collaboration, Project Management, Knowledge Management, Prototyping
Extensive Experience In Setting Up And Using Ai Tools And Tools With Ai Support Such As Atlassian Jira, Confluence, Trello, Clickup, Factro, Asana, Notebooklm, Notion.Ai, Figjam, Slack, Monday.Com, Wispr Flow, Gamma.App, Copy.Ai, Chatgpt, Claude, Gemini, Deepl, Midjourney, Figma Design
25 Years Of Digital Project Experience
Agile And Hybrid Working
Professional Product Owner (Pspo I), Professional Scrum Master (Psm I), Prince2 Agile
Quick To Learn Complex Business Processes, Interrelationships And Stakeholder Constellations
Mvp Definition & Operationalization, Piloting Including Proof-Of-Concept (Poc) Prototyping
Extensive Knowledge And Quick, Confident Use Of Office 365 With Word, Excel Including Pivot Data Analysis, Powerpoint Presentations
Project Planning With Gantt, E.G. Ms Project And Similar Tools
Excel Pivot, Smartsheet, Google Analytics, Adobe Analytics, Etracker, Domo
Conceptualization & Optimization Of Funnels, Tagging, Tracking, Reporting & Data Visualization, Dashboards, Insights
Sea Adwords, Online Campaigns Display & Social, Programmatic Advertising: Planning, Implementation
Performance Optimization, Reduction Of Cost-Per-Lead
50/50 Collective / Individual Thinker: I Enjoy Developing Solutions With The Team And Am Inspired By Exchanges Of Ideas And Discussions; I Also Enjoy Working Independently, Finding Inspiration & Approaches To Solutions Through Reflection
70/30 Diplomat / Enforcer: I Act With A Focus On Consensus And Convince Others, Move The Team Forward And Am Willing To Compromise; I Set Clear Goals, Push Important Matters Through Even Against Resistance And Can Handle Tension In The Process
50/50 Analyst / Doer: I Enjoy Working Analytically And Quantitatively, Like Conceptualizing And Thinking Topics Through Before Implementation; When Quick Results Are Needed, I Make Decisions Readily, Act Intuitively And Accept Mistakes In The Process
40/60 Structure Fan / Explorer: Structured Projects With Clear Goals, Milestones And Expectations Are Very Welcome To Me; I Value Flexible Projects That Provide Room For My Versatility And Initiatives.
Languages
Education
Fotostudio Dollinger & Partner
Training as a photographer · Leonberg, Germany
Hochschule der Medien (ehem. FHD)
Diplom-Wirtschaftsingenieur · Advertising Industry · Stuttgart, Germany
Gottlieb-Daimler-Gymnasium
Abitur · Stuttgart, Germany
Certifications & licenses
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Benedikt is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.
Benedikt speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).
Benedikt has at least 18 years of experience. During this time, Benedikt has worked in at least 14 different roles and for 16 different companies. The average length of individual experience is 1 year and 2 months. Note that Benedikt may not have shared all experience and actually has more experience.
Based on recent experience, Benedikt would be well-suited for roles such as: CRM Project Management, Project Management, Active volunteer.
Benedikt's most recent position is CRM Project Management at REWE Group & PENNY GmbH.
In recent years, Benedikt has worked for REWE Group & PENNY GmbH, Innocean Europe, Frankfurter Tafel e.V., Oxfam Deutschland Shops, and Genesis Motor Europe.
Benedikt is most experienced in industries like Advertising, Automotive, and Retail. Benedikt also has some experience in Banking and Finance, Food and Beverage, and Energy.
Benedikt is most experienced in business areas like Marketing, Project Management, and Information Technology. Benedikt also has some experience in Strategy, Customer Service, and Business Intelligence.
Benedikt has recently worked in industries like Automotive, Retail, and Advertising.
Benedikt has recently worked in business areas like Marketing, Customer Service, and Business Intelligence.
Benedikt holds a Bachelor in Training as a photographer from Fotostudio Dollinger & Partner and a Bachelor in Advertising Industry from Hochschule der Medien (ehem. FHD).
Benedikt has 3 certificates. These include: Professional Product Owner (PSPO I), Professional Scrum Master (PSM I), and PRINCE2 Agile.
The availability of Benedikt needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Oliver H.
Samet P.
Anett K.
Thorsten G.
Sebastian Z.
Stefan M.
Timo B.
Bianca W.
Barbara F.
Brigitte K.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a CRM Project Management
Claudius W.
Frank L.
Florian S.
Christiane N.
Sahra H.
Yashar S.
Michael D.
Ralf R.
Tim K.
Andreas F.
Nearby freelancers
Professionals working in or nearby Frankfurt am Main, Germany
Olaf S.
Patrick L.
Kossi A.
Carolyn S.
Silvia F.
Joachim A.
Gregor P.
Christian S.
Alexander H.
Vadim R.
