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Horst Heidl-Product Manager for Customer Cards

Horst Heidl - Product Manager for Customer Cards - profile avatar
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Asperg, Germany

Check rate

Experience

Jan 2012 - Present

Self-employed Consultant, Trainer & Coach

Position summary
Industries
Retail
Business areas
Human Resources
Marketing
Sales
  • Planning & implementation of loyalty measures (including for Breuninger)
  • Acquisition & support of partner companies
  • Running conflict and team trainings
Jan 2002 - Dec 2012

EnBW AG

Position summary
Industries
Energy
Business areas
Human Resources
Marketing
Project Management
Sales
  • Training Manager: sales training & web-based trainings, agency management
  • Project Manager Franchisee Acquisition: nationwide recruiting
  • Team Lead Key Account EVU: building & managing a customer loyalty program for energy suppliers
  • Overall Project Manager Customer Card Energia: strategy, budget & implementation
Jan 1998 - Dec 2002

Product Manager for Customer Cards

TeleCash GmbH

Position summary
Product Manager for Customer Cards at TeleCash GmbH
Industries
Banking and Finance
Business areas
Procurement
Product Development
Sales
  • Product development
  • Sales measures
  • Service provider management
Jan 1987 - Dec 1997

Sales & Staff

Vereinte Versicherung; Deutscher Sparkassenverlag; Landesgirokasse

Position summary
Sales & Staff at Vereinte Versicherung; Deutscher Sparkassenverlag; Landesgirokasse
Industries
Banking and Finance
Insurance
Media and Entertainment
Business areas
Human Resources
Sales

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Retail, Energy, Insurance, and Media and Entertainment.

Banking and Finance
Retail
Energy
Insurance
Media and Entertainment
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Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Human Resources, Marketing, Project Management, Procurement, and Product Development.

Sales
Human Resources
Marketing
Project Management
Procurement
Product Development
Profile match chart

Summary

Experienced project manager, loyalty expert, and key account manager with many years of experience in the energy sector and broad expertise in customer loyalty programs. Has a strong feel for target group communication, building partner structures, and sustainable activation measures.

Skills

Project & Product Management

  • Leading Cross-Functional Projects (E.G. Customer Card Energia)
  • Strategic And Operational Responsibility (Including Budget)
  • Agile Planning & Implementation For Sales, Marketing, And Staff Development

Customer Loyalty & Loyalty Programs

  • Implementation Of Bonus And Customer Card Programs
  • Building A Multi-Partner Program For Enbw And Municipal Utilities
  • Many Years Of Planning And Implementing Customer Loyalty Measures For Breuninger Card

Sales & Partner Acquisition

  • Acquiring Franchise And Program Partners
  • B2b And B2c Sales Measures
  • Building Key Account Structures For A Benefits And Customer Loyalty Program At Enbw (SüDbest)

Training, Coaching & Staff Development

  • Running Conflict Seminars
  • Developing Web-Based Trainings
  • Systemic Coaching

Languages

German
Native
English
Advanced

Education

Oct 1992 - Jun 1994

Fachschule für Betriebswirtschaft Stuttgart

Certified Business Economist (state-certified), focus areas: Marketing/Export, Human Resources, Taxes · Business Administration · Stuttgart, Germany

Oct 1983 - Jun 1986

Training as a bank clerk · Bank Clerk

Statistics

Experience

Total positions 4
Experience in Banking and Finance 16 y
Avg length 10 y 4 m
Longest experience 14 y 7 m

Expertise

Recent roles Product Manager for Customer Cards, Sales & Staff
Main industries Banking and Finance, Retail, Energy
Main business areas Sales, Human Resources, Marketing

Qualifications

Highest degree Bachelor

Profile

Member since
Last update
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Frequently asked questions

Have questions? Find more information here.

Horst is based in Asperg, Germany.

Horst speaks the following languages: German (Native), English (Advanced).

Horst has at least 40 years of experience. During this time, Horst has worked in at least 2 different roles and for 4 different companies. The average length of individual experience is 10 years and 11 months. Note that Horst may not have shared all experience and actually has more experience.

Based on recent experience, Horst would be well-suited for roles such as: Product Manager for Customer Cards, Sales & Staff.

In recent years, Horst has worked for Self-employed Consultant, Trainer & Coach.

Horst is most experienced in industries like Banking and Finance, Retail, and Energy. Horst also has some experience in Insurance and Media and Entertainment.

Horst is most experienced in business areas like Sales, Human Resources, and Marketing. Horst also has some experience in Project Management, Procurement, and Product Development.

Horst has recently worked in industries like Retail.

Horst has recently worked in business areas like Human Resources, Marketing, and Sales.

Horst holds a Bachelor in Business Administration from Fachschule für Betriebswirtschaft Stuttgart.

Horst is immediately available for suitable projects.

Daily rate distribution

0 2 4 6 8
<€800 €800-​1200 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 966 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 860 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.