Horst H.-Product Manager for Customer Cards

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Experience
Self-Employed Consultant, Trainer & Coach
- Designing and implementing loyalty measures (including for Breuninger)
- Acquiring and supporting partner companies
- Delivering conflict management and team training
EnBW AG
- Training Manager: sales training and web-based training courses, agency management
- Project Manager, Franchisee Acquisition: nationwide recruitment
- Key Account Team Leader, Energy Suppliers: building and managing a customer loyalty program for energy suppliers
- Overall Project Manager, Energia Customer Card: strategy, budget, and implementation
Product Manager for Customer Cards
TeleCash GmbH
- Product development
- Sales activities
- Vendor management
Sales & Human Resources
Vereinte Versicherung; Deutscher Sparkassenverlag; Landesgirokasse
Industry experience
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Experienced in Banking and Finance, Retail, Energy, Insurance, and Media and Entertainment.
Business area experience
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Experienced in Sales, Human Resources, Marketing, Project Management, Procurement, and Product Development.
Summary
Experienced project manager, loyalty expert, and key account manager with many years of experience in the energy sector and extensive expertise in customer loyalty programs. Has a keen understanding of how to reach target groups, build partner networks, and create sustainable activation measures.
Skills
Project & Product Management
- Managing Cross-Functional Projects (E.G., Energia Customer Card)
- Strategic And Operational Responsibility (Including Budget)
- Agile Planning And Implementation For Sales, Marketing, And Staff Development
Customer Retention & Loyalty
- Implementing Bonus And Customer Card Programs
- Building A Multi-Partner Program For Enbw And Municipal Utilities
- Many Years Of Designing And Implementing Customer Retention Measures For Breuninger Card
Sales & Partner Acquisition
- Acquiring Franchise And Program Partners
- B2b And B2c Sales Activities
- Building Key Account Structures For Enbw’S Benefits And Customer Loyalty Program (SüDbest)
Training, Coaching & Staff Development
- Delivering Conflict Management Workshops
- Developing Web-Based Training Courses
- Systemic Coaching
Languages
Education
Fachschule für Betriebswirtschaft Stuttgart
Business Administrator (state-certified), focus areas: Marketing/Export, Human Resources, Taxation · Business Administration · Stuttgart, Germany
Banking apprenticeship · Bankkaufmann
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
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Horst is based in Asperg, Germany.
Horst speaks the following languages: German (Native), English (Advanced).
Horst has at least 40 years of experience. During this time, Horst has worked in at least 2 different roles and for 4 different companies. The average length of individual experience is 10 years. Note that Horst may not have shared all experience and actually has more experience.
Based on recent experience, Horst would be well-suited for roles such as: Product Manager for Customer Cards, Sales & Human Resources.
In recent years, Horst has worked for Self-Employed Consultant, Trainer & Coach.
Horst is most experienced in industries like Banking and Finance, Retail, and Energy. Horst also has some experience in Insurance and Media and Entertainment.
Horst is most experienced in business areas like Sales, Human Resources, and Marketing. Horst also has some experience in Project Management, Procurement, and Product Development.
Horst has recently worked in industries like Retail.
Horst has recently worked in business areas like Human Resources, Marketing, and Sales.
Horst holds a Bachelor in Business Administration from Fachschule für Betriebswirtschaft Stuttgart.
Horst is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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