Horst Heidl-Product Manager for Customer Cards

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Experience
Self-employed Consultant, Trainer & Coach
- Planning & implementation of loyalty measures (including for Breuninger)
- Acquisition & support of partner companies
- Running conflict and team trainings
EnBW AG
- Training Manager: sales training & web-based trainings, agency management
- Project Manager Franchisee Acquisition: nationwide recruiting
- Team Lead Key Account EVU: building & managing a customer loyalty program for energy suppliers
- Overall Project Manager Customer Card Energia: strategy, budget & implementation
Product Manager for Customer Cards
TeleCash GmbH
- Product development
- Sales measures
- Service provider management
Sales & Staff
Vereinte Versicherung; Deutscher Sparkassenverlag; Landesgirokasse
Industry experience
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Experienced in Banking and Finance, Retail, Energy, Insurance, and Media and Entertainment.
Business area experience
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Experienced in Sales, Human Resources, Marketing, Project Management, Procurement, and Product Development.
Summary
Experienced project manager, loyalty expert, and key account manager with many years of experience in the energy sector and broad expertise in customer loyalty programs. Has a strong feel for target group communication, building partner structures, and sustainable activation measures.
Skills
Project & Product Management
- Leading Cross-Functional Projects (E.G. Customer Card Energia)
- Strategic And Operational Responsibility (Including Budget)
- Agile Planning & Implementation For Sales, Marketing, And Staff Development
Customer Loyalty & Loyalty Programs
- Implementation Of Bonus And Customer Card Programs
- Building A Multi-Partner Program For Enbw And Municipal Utilities
- Many Years Of Planning And Implementing Customer Loyalty Measures For Breuninger Card
Sales & Partner Acquisition
- Acquiring Franchise And Program Partners
- B2b And B2c Sales Measures
- Building Key Account Structures For A Benefits And Customer Loyalty Program At Enbw (SüDbest)
Training, Coaching & Staff Development
- Running Conflict Seminars
- Developing Web-Based Trainings
- Systemic Coaching
Languages
Education
Fachschule für Betriebswirtschaft Stuttgart
Certified Business Economist (state-certified), focus areas: Marketing/Export, Human Resources, Taxes · Business Administration · Stuttgart, Germany
Training as a bank clerk · Bank Clerk
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
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Horst is based in Asperg, Germany.
Horst speaks the following languages: German (Native), English (Advanced).
Horst has at least 40 years of experience. During this time, Horst has worked in at least 2 different roles and for 4 different companies. The average length of individual experience is 10 years and 11 months. Note that Horst may not have shared all experience and actually has more experience.
Based on recent experience, Horst would be well-suited for roles such as: Product Manager for Customer Cards, Sales & Staff.
In recent years, Horst has worked for Self-employed Consultant, Trainer & Coach.
Horst is most experienced in industries like Banking and Finance, Retail, and Energy. Horst also has some experience in Insurance and Media and Entertainment.
Horst is most experienced in business areas like Sales, Human Resources, and Marketing. Horst also has some experience in Project Management, Procurement, and Product Development.
Horst has recently worked in industries like Retail.
Horst has recently worked in business areas like Human Resources, Marketing, and Sales.
Horst holds a Bachelor in Business Administration from Fachschule für Betriebswirtschaft Stuttgart.
Horst is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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