Hans (Jürgen) Friedrich-Executive Consultant AI/AI Marketing & Sales

· Initial situation and target picture – which problem does the platform solve, for which user group? · Requirements gathering and scope – from the idea through the processes to the scope, · Architecture and technology selection – stack, hosting, data storage,

• Vercel Inc. – hosting and delivery of the application.
• Supabase – database, authentication, and file storage.
• Stripe – processing payments for application and unlock fees.
• Resend – sending transactional notification emails
• Calendly – appointment booking for consultation calls; processes the data provided there (e.g. name, email address, appointment request). · AI components – which models or providers, which task does the AI take on exactly,
• Claude Opus 5 by Anthropic. · Data model and integrations – interfaces to third-party systems, import/export, APIs.

• Creating a data-based expansion strategy
• Agency management with partner evaluation, selection of agencies, and control
• Creating a general go-to-market (GTM) concept for customer acquisition in the clusters
• Analysis and optimization of cluster management
• Initial contact through closing a cooperation agreement with the 10 top cities in NRW as expansion area
• Daily project reporting

• Identification of relevant sales partners consisting of B2B agencies, business shops, and system integrators
• Creating business cases
• Sales management & sales controlling B2B
• Creating a sales motivation model for internal employees and external partners
• Developing the partner concept for all agencies
• Developing a commission model for employees and partners
• Documenting and visualizing existing processes and developing and aligning new processes for partner integration
• Acquiring B2B partners
• Project plan, milestone plan, time & budget planning

• Building a campaign management tool
• Integration of the telesales team and their processes into the sales platform
• Coordination of frontend and backend development
• Setup of a campaign management tool
• Employee training and coaching
• Project management (time, budget, reporting)
• Preparation for the integration of additional channels
• Go-live

• Development of a sales concept together with network operator Orange Romania
• Sales controlling & sales management
• Hiring the first employees and running a pilot
• Training of employees
• Handover to the line organization

• Optimization and further development of the existing D2D concept
• D2D customer journey for B2C target customers (personas)
• Planning (time & budget) of new D2D sales activities
• Preparation of the decision to build in-house D2D sales capacity
• Further development of the KPI system, quality management and reporting between agencies & client
• Revision of agency management with contract management, commission model and deployment planning
• Revision of training materials for photovoltaics