Hans Friedrich - Project Lead & B2B Marketing Expert

Q: Where is Hans based?

Hans is based in Königswinter, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Hans speak?

Hans speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Hans have?

Hans has at least 2 years of experience. During this time, Hans has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 1 year and 7 months . Note that Hans may not have shared all experience and actually has more experience.

Q: What is Hans's latest experience?

Hans's most recent position is Setting up a modern digital B2B marketing unit for a SaaS product at Content Butler GmbH .

Q: What companies has Hans worked for in recent years?

In recent years, Hans has worked for Content Butler GmbH , Metrofibre GmbH , 1&1 Versatel , and PŸUR Business .

Q: Which industries is Hans most experienced in?

Hans is most experienced in industries like Telecommunication and Information Technology .

Q: Which business areas is Hans most experienced in?

Hans is most experienced in business areas like Marketing , Project Management , and Sales . Hans also has some experience in Information Technology and Strategy .

Q: What is Hans's education?

Hans holds a Bachelor from Universität zu Köln und Göttingen .

Q: Does Hans have any certificates?

Hans has 2 certificates . These include: Certified B2B Sales Trainer and Licensed Scrum Master & Product Owner .

Recommended expert

Königswinter, Germany

Experience

Jul 2024 - Jun 2025

1 year

Mainz, Germany

Hybrid

Setting up a modern digital B2B marketing unit for a SaaS product

Content Butler GmbH

Creation of customer journeys for target customers (personas)
B2B marketing organization and operating models
B2B marketing performance and attribution
Building online campaigns from content through dialogue to closing funnels
Setting up CRM (ActiveCampaign)
Marketing via business social media platforms
Acquisition of reference customers
Developing pricing and tariff structures with service offerings
Developing family & friends programs for the marketing launch
Creating an affiliate program

Jan 2024 - May 2024

5 months

Düsseldorf, Germany

GTM Fiber Expert

Metrofibre GmbH

Creating a data-driven expansion strategy
Agency management including partner evaluation, agency selection, and control
Developing a general go-to-market (GTM) concept for customer acquisition in clusters
Analyzing and optimizing cluster management
From first contact to closing a cooperation agreement with the top 10 cities in North Rhine-Westphalia as expansion areas
Daily project reporting

Jun 2023 - Dec 2023

7 months

Düsseldorf, Germany

On-site

Project Lead & Expert for building SME B2B business

1&1 Versatel

Identifying relevant sales partners, including B2B agencies, business shops, and system integrators
Creating business cases
B2B sales management & sales controlling
Developing a sales motivation model for internal employees and external partners
Developing the partner concept for all agencies
Developing a commission model for employees and partners
Documenting and visualizing existing processes and developing and aligning new processes for partner integration
Acquiring B2B partners
Project plan, milestone plan, time & budget planning

Jun 2022 - Dec 2022

7 months

Leipzig, Germany

Program Management & Subject Matter Expert

PŸUR Business

Designing an online availability tool for fiber marketing
Setting up an online campaign management tool
Analyzing and optimizing partner enablement management
Detailed project plan, milestone plan, time & budget planning
Optimizing and restructuring partner contract management
Building a PŸUR partner portal with an online ordering process
Developing the partner support concept
Daily project reporting on resources, timing, and budget

B2B Subproject Lead

Deutsche Telekom AG

Product management – developing platform requirements and coordinating with developers in Silicon Valley
Developing a marketing concept for Deutsche Telekom's business customer sales
Developing and implementing a motivation model for business customer sales
Creating proof-of-concept and marketing pilots
Sales controlling
Marketing concepts & commission model

Project Manager & Interim CSO

Deutsche Telekom 'Business Unit Payment'

Developed sales concept and sales processes for marketing through the Telekom sales team
Managed sales operations
Developed and implemented a commission and incentive model for the Telekom sales team
Implemented sales controlling tools: CRM, sales forecasting, etc.
Implemented sales controlling and defined sales KPIs
Recruited and hired staff
Transitioned the project into daily operations
Built sales organization and acquired partners

Project Lead

Genius.tv & Agens.digital

Built a campaign management tool
Integrated the telesales team and their processes into the sales platform
Coordinated frontend and backend development
Set up a campaign management tool
Conducted employee training and coaching
Project management (time, budget, reporting)
Prepared for the integration of additional channels
Go-live

Cologne, Germany

Cluster Project Lead

HelloFiber

Developed a detailed project plan, D2D timing, milestone plan, and time & budget planning
Coordinated with all internal departments from marketing to construction management
Prioritized clusters in a region or city, then prioritized within each cluster
Planned prioritization based on set criteria (backbone, residential real estate, business customers, income, and tax revenue)
Aligned project plans with internal and external stakeholders (construction partners and city officials)
Developed criteria for partner management in D2D
Managed partners and implementation (construction) partners daily through coordination meetings
Documented and visualized existing processes, and developed and aligned new processes
Coordinated with mayors and council members, political parties, and attended council meetings

Shenzhen, China

Customer Experience Principal Consultant

Huawei Technologies

Product management for the Huawei CX platform
Competitive analysis
Developed new use cases
Sold the platform at the C-level to telecom operators worldwide
Presented the solution at exhibitions and trade shows worldwide
Calculated the operator business case

Romania

Remote

Subject Matter Expert for Concept Development (remote)

Metro

Created the basic concept for D2D B2B marketing
Developed a training concept in English
Planned budget including personnel costs, commissions, and revenue targets
Defined marketing metrics (KPIs)
Created a project plan, milestone plan, and timing

Romania

Project Manager

Orange & Romcom Shop s.r.l.

Developed sales concept together with the network operator Orange Romania
Sales controlling & sales management
Hiring the first employees and running a pilot
Training employees
Handover to the line organization

Willich, Germany

D2D Expert

PMODE GmbH

Optimization and further development of the existing D2D concept
D2D customer journey for target B2C customers (personas)
Planning (time & budget) for new D2D sales activities
Preparing the decision to build in-house D2D sales capacities
Developing the KPI system, quality management and reporting between agencies and clients
Updating agency management including contract management, commission model and resource planning
Updating training materials for photovoltaics

Program Manager

RheinEnergie AG & Kundengeist.cx

Developing the business model
Product management including development of products, solutions, pricing and competitive analysis
Creating various customer-focused show cases
Creating the marketing concept
Developing the proof of concept with market experts

Project Manager

UNION TANK Eckstein GmbH & Co. KG

Detailed analysis of products and processes in the card and tollbox business
Outsourcing fuel card production to an external service provider
Creating a 5-year business case
Tendering and selecting the service provider
Contract and price negotiation with the service provider
Defining primary and secondary selection criteria for partner selection
Defining and implementing digital processes with the service provider

Sub-project Manager "Digital Processes"

UNION TANK Eckstein GmbH & Co. KG

Transforming customer service from manual case handling to digital case handling
Product and process analysis and flowchart creation in all departments
Competitive analysis
Classifying processes into a. as-is, b. to be digitized
Project planning in coordination with IT
Reporting to management

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication and Information Technology.

Telecommunication

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Sales, and Information Technology.

Marketing

Project Management

Strategy

Sales

Information Technology

Summary

Open to other cultures and highly willing to work successfully and purposefully with different personalities. A strategic, flexible, and innovative analyst focused on execution, translating strategy into reliable and lasting results - "Mover & Shaker". Highly self-motivated, reliable, well organized, focused, goal-driven, globally oriented, and hard working. Excellent project management skills and the ability to meet challenging deadlines. Outstanding interpersonal skills with a strong focus on communication, motivation, and teamwork.

Skills

International Program & Project Management Expertise (De, Uk, Ro, China, India, Usa)
Licensed Scrum Master & Product Owner
Marketing & Sales Expert B2c And B2b Online And Offline
Ai/ml, Digitization & Business Transformation, Business Process Outsourcing & Optimization
Digital Online Marketing & Campaigning
Social Media, Ai Integration In Marketing
Campaign Planning And Management With Resource And Budget Management
Leadership In Large Teams With Strong Communication And Motivation Skills
Partner Management: Rfps And Partner Selection, Partner Integration And Development, Best Practice Sharing, Kpis, Okrs
Telecommunications, Mobile And Fixed Network/fiber
Fiber Sales D2d Mdu & Sdu, Network Access Expertise Ne4, Sdh, Mdh & Business Customer Access
Controlling & Reporting
It Expertise (Project Management Tools, Crm, Bi Tools, Forecasting, Unified Commerce)
Telco
Fiber
Photovoltaics (Power)
Fuel Card Services
Ai/ml
Retail
Fintech, Energy, High-tech, Software
Corporations & Start-ups

Languages

German

Native

English

Advanced

French

Elementary

Education

Stanford University

Visiting Student · United States

Universität zu Köln und Göttingen

Diploma in Business Administration · Göttingen, Germany

Certifications & licenses

Certified B2B Sales Trainer

Heinrich Management Consulting

Licensed Scrum Master & Product Owner

Scrum.org

Statistics

Experience

Total positions 15

Experience in Telecommunication 1.5 y

Avg length 2 m

Longest experience 11 m

Global Experience

Countries worked in 3 (Germany, Romania, China)

Primary country Germany

Expertise

Recent roles Setting up a modern digital B2B marketing unit for a SaaS product, GTM Fiber Expert, Project Lead & Expert for building SME B2B business

Main industries Telecommunication, Information Technology

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

July 2025

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Hans based?

Hans is based in Königswinter, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Hans speak?

Hans speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Hans have?

Hans has at least 2 years of experience. During this time, Hans has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 1 year and 7 months. Note that Hans may not have shared all experience and actually has more experience.

What roles would Hans be best suited for?

Based on recent experience, Hans would be well-suited for roles such as: Setting up a modern digital B2B marketing unit for a SaaS product, GTM Fiber Expert, Project Lead & Expert for building SME B2B business.

What is Hans's latest experience?

Hans's most recent position is Setting up a modern digital B2B marketing unit for a SaaS product at Content Butler GmbH.

What companies has Hans worked for in recent years?

In recent years, Hans has worked for Content Butler GmbH, Metrofibre GmbH, 1&1 Versatel, and PŸUR Business.

Which industries is Hans most experienced in?

Hans is most experienced in industries like Telecommunication and Information Technology.

Which business areas is Hans most experienced in?

Hans is most experienced in business areas like Marketing, Project Management, and Sales. Hans also has some experience in Information Technology and Strategy.

What is Hans's education?

Hans holds a Bachelor from Universität zu Köln und Göttingen.

Does Hans have any certificates?

Hans has 2 certificates. These include: Certified B2B Sales Trainer and Licensed Scrum Master & Product Owner.

What is the availability of Hans?

Hans will be available full-time from May 2026.

What is the rate of Hans?

Hans's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.