Stefan Manahl - Telecommunications CRM Project Manager

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Available

Vienna, Austria

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Experience

Germany

Project Manager

German NPO

General project management
Design of a CRM system using a Design Sprint
Creation of a prototype
Conducting user tests
Preparation of a tender
Creation of an implementation roadmap

Germany

Project Manager

German Automotive Manufacturer

Status quo analysis
Definition of a target vision
Concept development
Creation of a business case
Planning and conducting a pilot

Germany

Seminar Facilitator

German Automotive Manufacturer

Training participants in pyramid-style presenting
Teaching how to structure a topic
Conducting target group analyses
Training in formulating key messages
Creation of storyboards

Germany

Project Manager

German Software Provider

Development of a password manager proposition
Conducting customer and market insights research through secondary market research
Needs analysis and clustering
Definition of the customer promise
Development of a proposition concept
Creation of a business case
Creation of management presentations

Germany

Management Consultant

German Software Provider

Design and implementation of product improvements
Generation and implementation of ideas to increase revenue
Conducting user tests
Initiation and implementation of marketing campaigns
KPI monitoring and report creation

Germany

Project Manager

German telecommunications and TV provider

Analysis of existing CRM campaigns and systems
Assessment of the potential of new campaign ideas
Creation of a CRM target vision

Germany

Business Consultant

German telecommunications and TV provider

Specification of all CRM campaigns for a newly acquired campaign management tool
Prioritization of campaigns for implementation
Creation of a contact strategy
Internal alignment, including management presentations

Germany

Business Consultant

German telecommunications and TV provider

Customer and market insights research
Development of the product portfolio for a hosted phone system
Planning and conducting design sprints and user tests
Development of target processes
Support during implementation

Germany

Consultant

German telecommunications provider

Definition of migration paths
Design and execution of migration campaigns (voluntary migration and automated forced migration)
Introduction of an automated address validation process

Germany

Project Manager

German telecommunications provider

Status quo analysis
Design of a new partner program, including a commission model for indirect sales partners
Testing the new program with selected partners
Preparation of a business case
Management decision proposal / recommendations

Germany

Project Manager

German telecommunications provider

As-is analysis
Identification and evaluation of measures to improve sales through the care hotline
Optimization of CRM campaigns

Germany

Project Manager

German telecommunications provider

Introduction of a new commission model for call center service providers
Optimization of service provider management
Optimization of forecasting
Adjustment of commission accounting and reporting

Germany

Project Manager

German telecommunications provider

Identification of measures to reduce Subscriber Retention Costs (new commission model for call center service providers, tool support, offer-related measures)
Preparation of a business case
Support during implementation
Preparation of a requirements document to optimize the existing Next-Best-Activity tool

Germany

Project Manager

German telecommunications provider

Development of new innovation ideas together with the internal team
Evaluation of ideas
Development of proposition concepts
Preparation of business cases
Preparation of a roadmap proposal

Germany

Project Manager

German telecommunications provider

Portfolio relaunch in the mobile segment
Performance monitoring
Pre- and post-calculations for tariffs
Preparation of business cases
Preparation of management presentations and reports
Initiation of product-related promotions and marketing activities
Optimization of the hardware portfolio

Germany

Project Manager

German telecommunications provider

Definition of contextual real-time campaigns (triggers, decision trees, offers, response measurement)
Coordination with internal CRM managers
Coordination with Business Intelligence
Project reporting

Germany

Project Manager

German telecommunications provider

Generation of customer insights (development of concepts for qualitative market research and analysis of the results)
Derivation of mobile data propositions
Testing of propositions (development of concepts and questionnaires for quantitative market research and analysis of the results)
Preparation of a basis for decision-making, including a recommendation for management
Project management

Germany

Project Manager

German telecommunications provider

Introduction of mobile phone insurance
Product definition
Process definition
Negotiations with the cooperation partner

Germany

Project Manager

German telecommunications provider

Price adjustment of all prepaid and postpaid tariffs, packs, options, and discounts due to the increase in value-added tax from 16% to 19% (for private and business customers)
Business planning
Competitor analysis and competitive intelligence
Supporting the implementation

Germany

Project Manager

German telecommunications provider

Development of a transfer pricing concept for mobile data propositions
Southeastern European country market analysis for mobile applications
Internal coordination
Handling various ad hoc tasks

Germany

Project Manager

German telecommunications provider

Target group segmentation for a mobile voice and data convergence product
Competitor analysis
Product definition
Marketing and sales concept
Business planning

Germany

Seminar Trainer

German telecommunications provider

Training as part of an in-house seminar on presentation techniques
Teaching pyramid-style presentation structures (structure of a management presentation)
Training on storyboards and slide design
Training in delivering presentations

Germany

Management Consultant

German telecommunications provider

Analysis of the most important CRM functionalities
Conducting vendor workshops and evaluating vendors from a subject-matter perspective using scoring models
Preparing management presentations

Germany

Management Consultant

German telecommunications provider

Content planning for an internal event
Coordination with the event agency
Project management for implementation

Germany

Management Consultant

German telecommunications provider

Defining requirements from a product perspective for a product catalog
Ensuring correct implementation
Representing product marketing in the project

Germany

Management Consultant

German telecommunications provider

Capex-Opex planning
Identification of measures to increase ARPU
EBITDA optimization using the simplex method

Germany

Management Consultant

German telecommunications provider

Management of existing DSL winback and prevention campaigns
Design of new prevention campaigns
Implementation of a challenge with incentives to improve Q4 performance in Customer Service
Identification and implementation of measures to reduce churn
Performance management and KPI tracking
Development of a new reporting blueprint

Germany

Management Consultant

German telecommunications provider

Definition and optimization of winback offers (tariffs, hardware, credits)
Optimization of the winback process
Optimization and ongoing management of winback campaigns
Conducting market research activities on winback
Preparation of business cases

Germany

Management Consultant

German consumer electronics company

Analysis of the consumer electronics market and comparable markets (e.g., the telecommunications market)
Identification of innovation ideas
Evaluation and ranking of innovation ideas

Germany

Project Manager

German fiber-optic company

General project management
Development of a channel strategy (online, telesales, door-to-door sales)
Stream Lead for Telesales
Market screening of potential telesales partners
Contract negotiations with partners
Implementation of a proof of concept, including agent training

United Kingdom

Project Manager

English telecommunications and TV provider

Conducted various analyses of the customer base (including tariff simulations)
Developed measures to simplify the customer base and optimize revenue
Developed a tariff rationalization strategy
Project management (approx. 10 project team members, including 4 consultants)

United Kingdom

Project Manager

English telecommunications and TV provider

Conducted a tariff analysis to identify the potential for rationalization
Set up and configured tariff simulation software
Conducted tariff simulations
Migrated customers from legacy tariffs to current tariffs
Designed and implemented upsell campaigns
Project management (approx. 40 project team members, including approx. 5 consultants)

Austria

Management Consultant, Project Manager, Project Lead, or similar

Client name (location not specified)

Developed a detailed concept (including a dynamic questionnaire, evaluation logic, product recommendations, and click flows)
Derived technical requirements and selected suitable implementation partners

Netherlands

Project Manager

Dutch telecommunications company

Researched wholesale pricing models in an international context
Designed interviews
Interviewed decision-makers in wholesale pricing
Analyzed the results and derived recommendations

Austria

Seminar Leader

Austrian and German telecommunications provider

Trained proposition and product marketing managers
Delivered training on generating ideas for innovations
Provided training on open innovation
Explained the proposition development process, including practical examples and exercises

Austria

Marketing Manager in permanent employment

Austrian manufacturer of mobile presentation systems

Target group analysis
Competitor analysis
Revision of the entire product portfolio
Website relaunch

Austria

Product Manager in permanent employment

Austrian telecommunications provider

Definition of the target group for fixed-line VPN
Competitor analysis
Product definition
Development of the marketing and sales strategy
Business planning
Project management for implementation
Market launch

Austria

Product Manager in permanent employment

Austrian telecommunications provider

Definition of the target group for a messaging service
Competitor analysis
Product definition
Development of the marketing and sales strategy
Business planning
Project management for implementation
Market launch

Austria

Product Manager in permanent employment

Austrian telecommunications provider

Product definition for fixed-mobile VPN
Development of the marketing and sales strategy
Business planning
Negotiations with potential partners
Project management for implementation
Market launch

Austria

Project Manager

Austrian telecommunications provider

Development of a B2B proposition strategy
Conducting a capability analysis
Customer and market insights research
Development of a proposition concept
Definition of the marketing, sales, and customer service strategy

Austria

Project Manager in permanent employment

Austrian telecommunications provider

Strategy development for mobile communications offerings
Business planning
Product definition
Development of marketing and sales strategy
Technical design
Negotiations with potential partners
Implementation
Market launch

Austria

Project Manager in permanent employment

Austrian telecommunications provider

Strategy development in the WLAN sector
Business planning
Product definition
Development of a marketing and sales strategy
Conducting cooperation discussions with potential partners

Austria

Seminar Leader

Austrian telecommunications provider

Training Commercial Managers in marketing fundamentals
Training in proposition development
Training in lifecycle management
Training in customer experience management

Austria

Management Consultant

Austrian telecommunications provider

Detailed analysis of existing customers regarding their risk of churn
Assessment of the churn scoring model and customer communication throughout the customer lifecycle
Generation of ideas for churn reduction measures, including evaluation, prioritization, and preparation of decisions
Detailed development of the approved measures
Support for implementation or implementation assistance

Skills

Proposition / Product Management (B2b And B2c)
Innovation Development
Crm
Market Research
Customer Service (Inbound & Outbound)
Telecommunications
Automotive
Consumer Electronics

Languages

German

Native

English

Advanced

Spanish

Intermediate

French

Intermediate

Education

Vienna University of Economics and Business & Ecole de Management Lyon

Master of Social and Economic Sciences · Social and Economic Sciences · Vienna, Austria

Certifications & licenses

Statistics

Experience

Total positions 44

Global experience

Countries worked in 4 (Germany, Austria, United Kingdom, Netherlands)

Primary country Germany

Qualifications

Highest degree Master

Certifications earned 2

Profile

Member since

July 2025

Last update

September 2026

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Frequently asked questions

Have questions? Find more information here.

Stefan is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.

Stefan speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate).

Based on recent experience, Stefan would be well-suited for roles such as: Project Manager, Seminar Facilitator, Management Consultant.

Stefan's most recent position is Project Manager at German NPO.

Stefan holds a Master in Social and Economic Sciences from Vienna University of Economics and Business & Ecole de Management Lyon.

Stefan has 2 certificates. These include: Project Management Professional and SCRUM Master (Scrum Alliance).

Stefan is immediately available part-time for suitable projects.

Daily rate distribution

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Daily rate avg. 818 €

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Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.