Stefan Manahl - Telecom Project Manager for CRM Strategy

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Vienna, Austria

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Experience

Germany

Project Manager

German Nonprofit Organization

General project management
Design of a CRM system using a Design Sprint
Creation of a prototype
Conducting user tests
Preparation of a tender
Creation of an implementation roadmap

Germany

Project Manager

German Automotive Manufacturer

Analysis of the current state
Definition of a target vision
Concept development
Creation of a business case
Planning and running a pilot

Germany

Seminar Leader

German Automotive Manufacturer

Training participants in pyramid principle presentations
Teaching how to structure a topic
Conducting target group analyses
Training in how to formulate key messages
Creation of storyboards

Germany

Project Manager

German Software Provider

Development of a password manager proposition
Gathering customer and market insights through secondary market research
Needs analysis and clustering
Definition of the customer promise
Development of a proposition concept
Creation of a business case
Creation of management presentations

Germany

Management Consultant

German Software Provider

Design and implementation of product improvements
Generation and implementation of ideas to increase revenue
Conducting user tests
Initiation and implementation of marketing campaigns
KPI monitoring and report creation

Germany

Project Manager

German telecommunications and TV provider

Analysis of existing CRM campaigns and systems
Assessment of the potential of new campaign ideas
Creation of a CRM vision

Germany

Business Consultant

German telecommunications and TV provider

Specification of all CRM campaigns for a newly purchased campaign management tool
Prioritization of campaigns for implementation
Creation of a contact strategy
Internal coordination, including management presentations

Germany

Business Consultant

German telecommunications and TV provider

Customer & Market Insights research
Development of the product portfolio for a hosted phone system
Planning and running design sprints and user tests
Development of target processes
Support during implementation

Germany

Consultant

German telecommunications provider

Definition of migration paths
Design and implementation of migration campaigns (voluntary migration and automated forced migration)
Introduction of an automated address validation process

Germany

Project Manager

German telecommunications provider

Analysis of the current situation
Design of a new partner program, including a commission model for indirect sales partners
Testing the new program with selected partners
Preparation of a business case
Management decision paper / recommendations

Germany

Project Manager

German telecommunications provider

Analysis of the current situation
Identification and assessment of measures to improve sales through the care hotline
Optimization of CRM campaigns

Germany

Project Manager

German telecommunications provider

Introduction of a new commission model for call center service providers
Optimization of service provider management
Optimization of forecasting
Adjustment of commission accounting and reporting

Germany

Project Manager

German telecommunications provider

Identification of measures to reduce Subscriber Retention Costs (new commission model for call center service providers, tool support, offer-related measures)
Preparation of a business case
Support during implementation
Preparation of a requirements document to optimize the existing Next-Best-Activity tool

Germany

Project Manager

German telecommunications provider

Development of new innovation ideas together with the internal team
Assessment of the ideas
Development of proposition concepts
Preparation of business cases
Preparation of a roadmap proposal

Germany

Project Manager

German telecommunications provider

Portfolio relaunch in the mobile segment
Performance monitoring
Preliminary and post-calculations of tariffs
Preparation of business cases
Preparation of management presentations and reports
Initiation of product-related promotions and marketing measures
Optimization of the hardware portfolio

Germany

Project Manager

German telecommunications provider

Definition of contextual real-time campaigns (triggers, decision trees, offers, response measurement)
Coordination with internal CRM managers
Coordination with Business Intelligence
Project reporting

Germany

Project Manager

German telecommunications provider

Generating customer insights (developing concepts for qualitative market research and analyzing the results)
Developing mobile data propositions
Testing the propositions (developing concepts and designing questionnaires for quantitative market research and analyzing the results)
Preparing a basis for decision-making, including a recommendation for management
Project management

Germany

Project Manager

German telecommunications provider

Launch of mobile phone insurance
Product definition
Process definition
Negotiations with the cooperation partner

Germany

Project Manager

German telecommunications provider

Price adjustment of all prepaid and postpaid tariffs, packs, options and discounts due to the increase in VAT from 16 % to 19 % (for private and business customers)
Business planning
Competitor analysis and competitive intelligence
Supporting implementation

Germany

Project Manager

German telecommunications provider

Development of a transfer pricing concept for mobile data propositions
Southeast European country market analysis for mobile applications
Internal coordination
Carrying out various ad hoc tasks

Germany

Project Manager

German telecommunications provider

Target group segmentation for a mobile voice and data convergence product
Competitor analysis
Product definition
Marketing and sales concept
Business planning

Germany

Seminar Leader

German telecommunications provider

Training on presentation techniques as part of an in-house seminar
Teaching pyramid-style presentation structures (structure of a management presentation)
Training on storyboarding and slide design
Training on giving presentations

Germany

Management Consultant

German telecommunications provider

Analysis of the key CRM functions
Running vendor workshops and evaluating vendors based on scoring models
Creating management presentations

Germany

Management Consultant

German telecommunications provider

Developing the content for an internal event
Coordinating with the event agency
Project management for implementation

Germany

Management Consultant

German telecommunications provider

Defining requirements for a product catalog from a product perspective
Ensuring correct implementation
Representing product marketing on the project

Germany

Management Consultant

German telecommunications provider

Capex-Opex planning
Identifying measures to increase ARPU
EBITDA optimization using the Simplex method

Germany

Management Consultant

German telecommunications provider

Managing existing DSL winback and prevention campaigns
Designing new prevention campaigns
Implementing a challenge with an incentive to improve Q4 performance in Customer Service
Identifying and implementing measures to reduce churn
Performance management and KPI measurement
Developing a new reporting blueprint

Germany

Management Consultant

German telecommunications provider

Defining and optimizing winback offers (tariff, hardware, credits)
Optimizing the winback process
Optimizing and managing ongoing winback campaigns
Conducting market research on winback
Preparing business cases

Germany

Management Consultant

German consumer electronics company

Analyzing the consumer electronics market and comparable markets (e.g. the telecommunications market)
Identifying innovation ideas
Evaluating and ranking innovation ideas

Germany

Project Manager

German fiber-optic company

General project management
Developing a channel strategy (online, telesales, door-to-door sales)
Telesales Stream Lead
Screening the market for potential telesales partners
Negotiating contracts with partners
Implementing a POC, including agent training

United Kingdom

Project Manager

English telecommunications and TV provider

Conducted various customer base analyses (including tariff simulations)
Developed measures to simplify the customer base and optimize revenue
Developed a tariff cleanup strategy
Project management (approx. 10 project team members, including 4 consultants)

United Kingdom

Project Manager

English telecommunications and TV provider

Analyzed tariffs to identify cleanup potential
Set up and configured tariff simulation software
Conducted tariff simulations
Migrated customers from old to current tariffs over 18 months
Designed and implemented upsell campaigns
Project management (approx. 40 project team members, including approx. 5 consultants)

Austria

Business Consultant, Project Manager, Project Lead, or similar

Client name (no location specified)

Developed a detailed concept (including a dynamic questionnaire, evaluation logic, product recommendations, and click flows)
Derived technical requirements and selected suitable implementation partners

Netherlands

Project Manager

Dutch telecommunications company

Identified wholesale pricing models in an international context
Designed interviews
Interviewed decision-makers in wholesale pricing
Analyzed the results and developed recommendations

Austria

Seminar Leader

Austrian & German telecommunications provider

Trained proposition and product marketing managers
Led training on generating ideas for innovation
Provided training on Open Innovation
Explained the proposition development process, including practical examples and exercises

Austria

Marketing Manager, permanent position

Austrian manufacturer of mobile presentation systems

Target group analysis
Competitor analysis
Revamp of the entire product portfolio
Website relaunch

Austria

Product Manager, permanent position

Austrian telecommunications provider

Target group definition for fixed-line VPN
Competitor analysis
Product definition
Development of marketing and sales strategy
Business planning
Project management for implementation
Product launch

Austria

Product Manager, permanent position

Austrian telecommunications provider

Target group definition for a messaging service
Competitor analysis
Product definition
Development of marketing and sales strategy
Business planning
Project management for implementation
Product launch

Austria

Product Manager, permanent position

Austrian telecommunications provider

Product definition for fixed-mobile VPN
Development of marketing and sales strategy
Business planning
Negotiations with potential partners
Project management for implementation
Product launch

Austria

Project Manager

Austrian telecommunications provider

Development of a B2B proposition strategy
Conducting a capability analysis
Customer & market insights research
Development of a proposition concept
Definition of marketing, sales, and customer service strategy

Austria

Project Manager, permanent position

Austrian telecommunications provider

Strategy development for mobile offers
Business planning
Product definition
Development of marketing and sales strategy
Technical design
Negotiations with potential partners
Implementation
Market launch

Austria

Project Manager, permanent position

Austrian telecommunications provider

Strategy development in the WLAN area
Business planning
Product definition
Development of a marketing and sales strategy
Leading partnership discussions with potential partners

Austria

Seminar Leader

Austrian telecommunications provider

Training Commercial Managers in marketing basics
Training in Proposition Development
Training in Lifecycle Management
Training in Customer Experience Management

Austria

Business Consultant

Austrian telecommunications provider

Detailed analysis of existing customers in terms of churn risk
Review of the churn scoring model and customer communications throughout the customer lifecycle
Generating ideas for churn reduction measures, including assessment, prioritization, and preparation for decision-making
Detailed development of the approved measures
Supporting or implementing the measures

Skills

Proposition / Product Management (B2b And B2c)
Innovation Development
Crm
Market Research
Customer Service (Inbound & Outbound)
Telecommunications
Automotive
Consumer Electronics
Project Management

Languages

German

Native

English

Advanced

Spanish

Intermediate

French

Intermediate

Education

Wirtschaftsuniversität Wien & Ecole de Management Lyon

Magister der Sozial- und Wirtschaftswissenschaften · Social and Economic Sciences

Certifications & licenses

Statistics

Experience

Total positions 44

Global experience

Countries worked in 4 (Germany, Austria, United Kingdom, Netherlands)

Primary country Germany

Qualifications

Certifications earned 2

Member since

July 2025

Last update

November 2026

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Frequently asked questions

Have questions? Find more information here.

Stefan is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.

Stefan speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate).

Based on recent experience, Stefan would be well-suited for roles such as: Project Manager, Seminar Leader, Management Consultant.

Stefan's most recent position is Project Manager at German Nonprofit Organization.

Stefan attended Wirtschaftsuniversität Wien & Ecole de Management Lyon for Social and Economic Sciences.

Stefan has 2 certificates. These include: Project Management Professional and SCRUM Master (Scrum Alliance).

Stefan is immediately available part-time for suitable projects.

Daily rate distribution

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Daily rate avg. 915 €

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Median rate 920 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.