Stefan Manahl - Project Manager for CRM and Proposition

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Available

Vienna, Austria

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Experience

Germany

Project Manager

Deutsche NPO

General project management
Concept development for a CRM system using Design Sprint
Creation of a prototype
Conducting user tests
Preparation of a tender
Creation of an implementation roadmap

Germany

Project Manager

German Automotive Manufacturer

As-is analysis
Definition of a target picture
Concept development
Creation of a business case
Planning and execution of a pilot

Germany

Seminar Leader

German Automotive Manufacturer

Training participants in pyramid-style presenting
Teaching how to structure a topic
Conducting target group analyses
Training on how to formulate key messages
Creation of storyboards

Germany

Project Manager

German Software Provider

Development of a password manager proposition
Conducting customer and market insights through secondary market research
Needs analysis and clustering
Definition of the customer promise
Development of a proposition concept
Creation of a business case
Creation of management presentations

Germany

Business Consultant

German Software Provider

Concept development and implementation of product improvements
Generating and implementing ideas to increase revenue
Conducting user tests
Initiating and implementing marketing campaigns
KPI monitoring and report creation

Germany

Project Manager

German telecommunications and TV provider

Analysis of the existing CRM campaigns and systems
Assessment of the potential for new campaign ideas
Creation of a CRM target picture

Germany

Management Consultant

German telecommunications and TV provider

Specification of all CRM campaigns for a newly purchased campaign management tool
Prioritization of the campaigns for implementation
Creation of a contact strategy
Internal coordination incl. management presentations

Germany

Management Consultant

German telecommunications and TV provider

Customer & market insights research
Development of the product portfolio for a hosted phone system
Planning and running design sprints and user tests
Development of the target processes
Support during implementation

Germany

Consultant

German telecommunications provider

Definition of migration paths
Design and execution of migration campaigns (voluntary migration and automated forced migration)
Introduction of an automated address validation process

Germany

Project Manager

German telecommunications provider

Status quo analysis
Design of a new partner program incl. commission model for indirect sales partners
Testing of the new program with selected partners
Business case creation
Management decision template / recommendations

Germany

Project Manager

Deutscher Telekommunikationsanbieter

Status quo analysis
Identification and evaluation of measures to improve sales on the care hotline
Optimization of CRM campaigns

Germany

Project Manager

Deutscher Telekommunikationsanbieter

Introduction of a new commission model for call center service providers
Optimization of provider management
Optimization of forecasting
Adjustment of commission billing and reporting

Germany

Project Manager

Deutscher Telekommunikationsanbieter

Identification of measures to reduce subscriber retention costs (new commission model for call center service providers, tool support, offer-side measures)
Preparation of a business case
Support during implementation
Preparation of a requirements document to optimize the existing next-best-activity tool

Germany

Project Manager

Deutscher Telekommunikationsanbieter

Development of new innovation ideas together with the internal team
Evaluation of the ideas
Development of proposition concepts
Preparation of business cases
Preparation of a roadmap proposal

Germany

Project Manager

Deutscher Telekommunikationsanbieter

Portfolio relaunch in the mobile segment
Performance monitoring
Pre- and post-calculations of tariffs
Preparation of business cases
Preparation of management presentations and reports
Initiation of product-related promotions and marketing measures
Optimization of the hardware portfolio

Germany

Project Manager

German telecommunications provider

Definition of contextual real-time campaigns (triggers, decision trees, offers, response measurement)
Coordination with internal CRM managers
Coordination with Business Intelligence
Project reporting

Germany

Project Manager

German telecommunications provider

Generation of customer insights (concept development for qualitative market research and analysis of results)
Derivation of mobile data propositions
Testing of propositions (concept development and questionnaire design for quantitative market research and analysis of results)
Preparation of a basis for decision-making including a recommendation for management
Project management

Germany

Project Manager

German telecommunications provider

Introduction of a mobile phone insurance
Product definition
Process definition
Negotiations with the cooperation partner

Germany

Project Manager

German telecommunications provider

Price adjustment of all pre- and postpaid tariffs, packs, options, and discounts due to the increase in VAT from 16% to 19% (for private and business customers)
Business planning
Competitor analysis and competitive intelligence
Support during implementation

Germany

Project Manager

German telecommunications provider

Development of a transfer pricing concept for mobile data propositions
Country market analysis of Southeast Europe for mobile applications
Internal coordination within the company
Handling various ad hoc tasks

Germany

Project Manager

German telecommunications provider

Target group segmentation for a mobile voice-data convergence product
Competitor analysis
Product definition
Marketing and sales concept
Business planning

Germany

Seminar Leader

German telecommunications provider

Training as part of an in-house seminar on presentation techniques
Teaching pyramid presentation structures (structure of a management presentation)
Training on storyboard and slide design
Training on how to deliver presentations

Germany

Management Consultant

German telecommunications provider

Analysis of the key CRM functionalities
Running vendor workshops and evaluating vendors based on scoring models
Creating management presentations

Germany

Management Consultant

German telecommunications provider

Content concept for an internal event
Coordination with the event agency
Project management for implementation

Germany

Management Consultant

German telecommunications provider

Definition of requirements from a product perspective for a product catalog
Ensuring correct implementation
Representing product marketing in the project

Germany

Management Consultant

German telecommunications provider

Capex and opex planning
Identification of measures to increase ARPU
EBITDA optimization using the simplex method

Germany

Management Consultant

German telecommunications provider

Support for existing DSL winback and prevention campaigns
Design of new prevention campaigns
Implementation of a challenge with incentives to improve Q4 performance in Customer Service
Identification and implementation of churn-reducing measures
Performance management and KPI tracking
Development of a new reporting blueprint

Germany

Management Consultant

German telecommunications provider

Definition and optimization of winback offers (tariff, hardware, credits)
Optimization of the winback process
Optimization and ongoing support of winback campaigns
Conducting market research activities on winback
Preparation of business cases

Germany

Management Consultant

German consumer electronics company

Analysis of the consumer electronics market as well as related markets (e.g. telecommunications market)
Identification of innovation ideas
Evaluation and ranking of the innovation ideas

Germany

Project Manager

German fiber-optic company

General project management
Development of a channel strategy (online, telesales, door-to-door sales)
Stream lead telesales
Market screening of potential telesales partners
Contract negotiations with the partners
Implementation of a POC incl. training of the agents

United Kingdom

Project Manager

English telecommunications and TV provider

Conducted various analyses of the customer base (including tariff simulation)
Developed measures to simplify the customer base and optimize revenue
Developed a tariff cleanup strategy
Project management (approx. 10 project staff, including 4 consultants)

United Kingdom

Project Manager

English telecommunications and TV provider

Tariff analysis to assess the cleanup potential
Set up and configured the tariff simulation software
Carried out tariff simulations
Migrated customers from old tariffs to current ones
Designed and implemented upsell campaigns
Project management (approx. 40 project staff, including approx. 5 consultants)

Austria

Management Consultant, Project Manager, Project Lead, etc.

Customer name (no location given)

Developed a detailed concept (including a dynamic questionnaire, scoring logic, product recommendations, click flows)
Derived technical requirements and selected suitable implementation partners

Netherlands

Project Manager

Dutch telecommunications company

Collected wholesale pricing models in an international environment
Interview design
Interviewed decision-makers in wholesale pricing
Analyzed the results and derived recommendations

Austria

Seminar Leader

Austrian & German telecommunications provider

Trained proposition and product marketing managers
Training on idea generation for innovation
Training on open innovation
Taught the proposition development process, including practical examples and exercises

Austria

Marketing Manager, permanent position

Austrian manufacturer of mobile presentation systems

Target group analysis
Competitor analysis
Revision of the entire product portfolio
Website relaunch

Austria

Product Manager, permanent position

Austrian telecommunications provider

Target group definition for fixed-line VPN
Competitor analysis
Product definition
Development of the marketing and sales strategy
Business planning
Project management for implementation
Market launch

Austria

Product Manager, permanent position

Austrian telecommunications provider

Target group definition for a messaging service
Competitor analysis
Product definition
Development of the marketing and sales strategy
Business planning
Project management for implementation
Market launch

Austria

Product Manager, permanent position

Austrian telecommunications provider

Product definition for fixed-mobile VPN
Development of the marketing and sales strategy
Business planning
Negotiations with potential partners
Project management for implementation
Market launch

Austria

Project Manager

Austrian telecommunications provider

Creation of a B2B proposition strategy
Conducting a capability analysis
Customer & market insights research
Creation of a proposition concept
Definition of the marketing, sales, and customer support strategy

Austria

Project Manager in a permanent position

Austrian telecommunications provider

Strategy development for mobile offers
Business planning
Product definition
Development of the marketing and sales strategy
Technical concept development
Negotiations with potential partners
Implementation
Market launch

Austria

Project Manager in a permanent position

Austrian telecommunications provider

Strategy development in the WLAN area
Business planning
Product definition
Development of a marketing and sales strategy
Leading cooperation discussions with potential partners

Austria

Seminar leader

Austrian telecommunications provider

Training commercial managers in marketing basics
Training on proposition development
Training on lifecycle management
Training on customer experience management

Austria

Business consultant

Austrian telecommunications provider

Detailed analysis of existing customers regarding churn risk
Review of the churn scoring model and customer communication along the customer lifecycle
Idea generation for measures to reduce churn, including evaluation, prioritization, and decision preparation
Detailed development of the approved measures
Support during implementation or implementation support

Skills

Proposition / Product Management (B2b And B2c)
Innovation Development
Crm
Market Research
Customer Service (Inbound & Outbound)
Telecommunications
Automotive
Consumer Electronics

Languages

German

Native

English

Advanced

Spanish

Intermediate

French

Intermediate

Education

Vienna University of Economics and Business & Ecole de Management Lyon

Master of Social and Economic Sciences · Social and Economic Sciences · Vienna, Austria

Certifications & licenses

Statistics

Experience

Total positions 44

Global Experience

Countries worked in 4 (Germany, Austria, United Kingdom, Netherlands)

Primary country Germany

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

July 2025

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Stefan is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.

Stefan speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Intermediate).

Based on recent experience, Stefan would be well-suited for roles such as: Project Manager, Seminar Leader, Business Consultant.

Stefan's most recent position is Project Manager at Deutsche NPO.

Stefan holds a Master in Social and Economic Sciences from Vienna University of Economics and Business & Ecole de Management Lyon.

Stefan has 2 certificates. These include: Project Management Professional and SCRUM Master (Scrum Alliance).

Stefan is immediately available part-time for suitable projects.

Daily Rate Distribution

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<€800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 908 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

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Median rate 840 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.