Ralf R.-Project and Interim Manager Marketing | CRM | CX
Check rate
Experience
Program & Campaign Management
PAYBACK GmbH
- Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
- Documentation of tasks and processes as well as onboarding of future job holders
Project and Interim Manager Marketing | CRM | CX
EDEKA ZENTRALE Stiftung & Co. KG
- National and regional campaign planning for the launch of the PAYBACK card in 2025 and the following year 2026
- Budget planning and controlling for the entire group
- Planning, implementation and evaluation of all system communication
- Acquisition of new customers and activation of PAYBACK customers through cross-channel campaigns and contact journeys
- Development of a customer segmentation strategy to establish lifecycle management for EDEKA customers at PAYBACK
- Creation of test concepts, subsequent analysis measures and identification of optimization potential
- Creation of event-based trigger journeys throughout the entire customer lifecycle
- Introduction of new bonus mechanics, e.g. Bio Challenge, Marktkauf Rabatt Challenge, EDEKA frequency campaigns
- Operational campaign management and program operations
- Training of key users in the coupon tool of the new loyalty platform
- Management of POS material creation (including e-kits and flyers)
- Stakeholder management for the EDEKA regions/departments as well as management of service providers and partners
- Documentation of tasks and processes as well as handover to future job holders
International Campaign Management
C&A Mode GmbH & Co. KG
- Support for all participating countries; management of agencies and service providers
- Operational campaign management and program operations
- Planning, implementation and evaluation of all system communication
- Optimization of campaign mechanics
- Budget planning and controlling
- Documentation of tasks and processes
- Onboarding and handover to the future job holder
CRM Campaign Management
goldgas GmbH (EnBW)
- Design and implementation of direct marketing measures as part of the German government's relief measures (price adjustment campaigns/electricity and gas price caps, tariff change campaigns)
- Creation of (automated) campaigns and story flows in DynaCampaign, including selections
- Performance analysis and reporting of campaigns and relevant KPIs, customer data and behavior
- Project management according to the OKR method (Objectives & Key Results)
Direct Marketing Project Management
Deutsche Bahn, DB Fernverkehr AG
- Ensuring further development measures and campaigns in the context of BahnBonus to safeguard the positioning of the bonus program
- Planning and implementation of campaigns aimed at incentivizing journeys, increasing BahnCard sales, upselling, travel information, reducing customer dissatisfaction and appreciation
- Further development of marketing automation
- Contribution to the design of the contact strategy for the new status program
Project Management Rebranding / PMO Lead
Hays AG
- Creation, development and rollout of an implementation plan for the entire rebranding/rearchitecture transformation process
- Stakeholder management and coordination of interfaces
- Evaluation of the costs and timelines of the individual touchpoints
- Support of rollout scenarios and agency management
- Creation of presentations for senior management
International Campaign Manager
Hospitality Digital GmbH
- Marketing of the DISH digital platform to 200.000 restaurant customers in 16 countries
- Design, briefing and implementation of automated multichannel campaigns (email, app, DISH push notifications, SMS) and distribution via Salesforce Marketing Cloud
- Interface management between Marketing Managers, PO and BI/IT
- Agency and service provider management in an international environment
- Process documentation, handover and onboarding of the new role holder
Interim Head of Marketing
Primus GmbH
- Management of the Marketing department with 28 employees from the specialist departments Product Management, Purchasing, Graphic Design and Copywriting, Production, Wholesale and Online Shop
- Management of day-to-day operations; reporting to senior management
- Analysis of existing processes and creation of a process plan for the entire product lifecycle, including the digitalization of processes
- Marketing automation in the print sector (Programmatic Printing)
- Hiring and onboarding of new employees
Project Manager Marketing
gkk DialogGroup (WPP Group)
- Project management for the client PAYBACK (Part of the American Express Group)
- Campaign management in the areas of Campaign, Offer and Performance Management Classic for PAYBACK partners from the Retail, FMCG and Financial Services sectors
- Support of the platinum program partners Aral, REWE and dm-drogerie markt, as well as the partners AMEX – American Express, N26, WeltSparen and flatex from the Banking & Finance sector
- Development and implementation of offer-specific concepts and measures for the channels newsletters, Digital Advertising (Web and App), stand-alone mailings, inserts and the PAYBACK points overview print mailing
Project Manager Digital
KORRES D-A-CH GmbH
- Adaptation of the KORRES US shop for the German-speaking market, including the adjustment of all legally relevant shop components and translation of the content pages from English (platform: Shopify)
- SEO optimization of pages, texts and images
- Integration of various payment service providers, DHL shipping, the Trustami review portal and the Amazon Seller Account
- Creation of all transactional emails
- Development and rollout of a newsletter concept, including the creation of the newsletter mailing list (Permission Marketing; Double-Opt-In process)
- Promotion of the relaunch/shop: SEM, banners, affiliates
- Agency and service provider management (New York, Athens, Karachi)
Interim Marketing Manager
Deutsche Bahn, DB Fernverkehr AG
- Ensuring the further development measures and campaigns related to BahnBonus to safeguard the positioning of the loyalty program
- Further development of marketing automation
- Activating the BahnBonus app and generating downloads, including by developing new features, promoting the channel across media, and developing and implementing various competitions
- Contributing to the design of the long-term contact strategy for the new status program (NewComfort)
- Planning and implementing short-term communication measures for the Direct Marketing Long-Distance Transport division in response to the coronavirus crisis
- Campaign and media planning for the communication measures marking 15 years of BahnBonus
- Winner of the Dialogmarketing Awards 2020 (B2C) presented by the German Dialog Marketing Association (DDV)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Transportation, Banking and Finance, Food and Beverage, Fashion, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Customer Service, and Operations.
Summary
Project and Interim Manager for Marketing with in-depth knowledge and many years of experience in CRM/CX – customer relationship management and loyalty/rewards programs.
Certified Scrum Master and Product Owner for agile project management.
Know-how and experience shaped by leadership roles at various market leaders and in fast-changing markets.
Focus on building and optimizing communication-based CRM and automating marketing processes. This helps me create added value and lasting customer satisfaction throughout the entire customer lifecycle.
Highly operational, strong in implementation, with an eye for what is feasible and always working with costs in mind.
Personal strengths: practical, implementation- and results-oriented, creative and flexible.
Skills
Software/It:
- Microsoft Office (Word, Excel, Powerpoint, Outlook)
- Lotus Notes/Ibm Notes
Pm Tools:
- Ms Project
- Ms Teams
- Jira
- Confluence
- Miro
- Trello (Kanban Board)
Crm/Campaign Tools:
- Microsoft Dynamics Nav
- Oracle Responsys Marketing Plattform Cloud
- Oracle Siebel
- Salesforce Cic (Cleo Integration Cloud)
- Emarsys
- Artegic
- Elaine Five
- Optimizely
- Crossengage
- Dynacampaign
- Clever Elements
- Klaviyo Marketing Plattform
Webshop/Cms:
- Shopify
- Magento (Basic Knowledge)
- Wordpress
- Typo3 (Basic Knowledge)
- Jimdo
- Ionos (1&1)
Google/Online Marketing:
- Zukunftswerkstatt „Grundlagen Des Onlinemarketing“
- Google Analytics
Languages
Education
Berufsakademie Villingen-Schwenningen
Diplom Betriebswirt, Internationales Marketing · Business Administration · Villingen-Schwenningen, Germany
Certifications & licenses
Scrum.orgTM
Scrum.orgTM
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ralf is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.
Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate).
Ralf has at least 5 years of experience. During this time, Ralf has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 5 months. Note that Ralf may not have shared all experience and actually has more experience.
Based on recent experience, Ralf would be well-suited for roles such as: Program & Campaign Management, Project and Interim Manager Marketing | CRM | CX, International Campaign Management.
Ralf's most recent position is Program & Campaign Management at PAYBACK GmbH.
In recent years, Ralf has worked for PAYBACK GmbH, EDEKA ZENTRALE Stiftung & Co. KG, C&A Mode GmbH & Co. KG, goldgas GmbH (EnBW), Deutsche Bahn, and DB Fernverkehr AG.
Ralf is most experienced in industries like Retail, Transportation, and Banking and Finance. Ralf also has some experience in Fashion, Food and Beverage, and Professional Services.
Ralf is most experienced in business areas like Marketing, Project Management, and Customer Service. Ralf also has some experience in Operations, Business Intelligence, and Information Technology.
Ralf holds a Bachelor in Business Administration from Berufsakademie Villingen-Schwenningen.
Ralf has 3 certificates. These include: Zertifizierter Product Owner, Zertifizierter Scrum Master, and Zertifizierung Scaled Professional Scrum (SPS / Nexus).
Ralf is immediately available full-time for suitable projects.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 18 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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