Ralf Roßkopf - Project and Interim Manager Marketing | CRM

Q: Where is Ralf based?

Ralf is based in Gauting, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ralf speak?

Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Ralf have?

Ralf has at least 5 years of experience. During this time, Ralf has worked in at least 11 different roles and for 10 different companies . The average length of individual experience is 5 months . Note that Ralf may not have shared all experience and actually has more experience.

Q: What is Ralf's latest experience?

Ralf's most recent position is Program and Campaign Management at PAYBACK GmbH .

Q: What companies has Ralf worked for in recent years?

In recent years, Ralf has worked for PAYBACK GmbH , EDEKA ZENTRALE Stiftung & Co. KG , C&A Mode GmbH & Co. KG , goldgas GmbH (EnBW) , Deutsche Bahn, and DB Fernverkehr AG .

Q: Which industries is Ralf most experienced in?

Ralf is most experienced in industries like Retail , Transportation , and Banking and Finance . Ralf also has some experience in Fashion , Food and Beverage , and Professional Services .

Q: Which business areas is Ralf most experienced in?

Ralf is most experienced in business areas like Marketing , Project Management , and Customer Service . Ralf also has some experience in Operations , Business Intelligence , and Information Technology .

Q: What is Ralf's education?

Ralf holds a Bachelor in Business Administration from Berufsakademie Villingen-Schwenningen .

Q: Does Ralf have any certificates?

Ralf has 3 certificates . These include: Certified Product Owner , Certified Scrum Master , and Scaled Professional Scrum (SPS / Nexus) Certification .

Recommended expert

Gauting, Germany

Check rate

Experience

Oct 2025 - Feb 2026

5 months

Munich, Germany

Hybrid

Program and Campaign Management

PAYBACK GmbH

Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
Documentation of tasks and processes as well as onboarding of the future role holder

Aug 2024 - Oct 2025

1 year 3 months

Hamburg, Germany

Project and Interim Manager Marketing | CRM | CX

EDEKA ZENTRALE Stiftung & Co. KG

Campaign planning – national and regional – for the launch of the PAYBACK card in 2025 and the following year 2026
Budget planning & controlling for the entire group
Planning, implementation and evaluation of all system communication
Acquisition of new customers and activation of PAYBACK customers through cross-channel campaigns and contact journeys
Development of a customer segmentation strategy for building the life cycle management of EDEKA customers at PAYBACK
Setting up test concepts and the following analysis measures, as well as identifying optimization potential
Creation of event-based trigger journeys across the entire customer lifecycle
Introduction of new bonus mechanics, e.g. Bio Challenge, Marktkauf discount challenge, EDEKA frequency campaigns
Operational campaign management and program operations
Training of key users in the coupon tool of the new loyalty platform
Coordination of POS materials (including e-kits and flyers)
Stakeholder management for the EDEKA regions/specialist departments as well as coordination of service providers and partners
Documentation of tasks and processes as well as handover to the future role holder

Sep 2023 - Apr 2024

8 months

Düsseldorf, Germany

International Campaign Management

C&A Mode GmbH & Co. KG

Support for all participating countries; agency and service provider management
Operational campaign management and program operations
Planning, implementation and evaluation of all system communication
Optimization of campaign mechanics
Budget planning & controlling
Documentation of tasks and processes
Onboarding & handover to the future role holder

Apr 2023 - Jun 2023

3 months

Eschborn, Germany

CRM Campaign Management

goldgas GmbH (EnBW)

Concept development and implementation of direct marketing measures as part of the federal government's relief measures (price adjustment campaigns/electricity and gas price brake, tariff switch campaigns)
Creation of (automated) campaigns and story flows in DynaCampaign, including selections
Performance analysis and reporting of campaigns and relevant KPIs, customer data and behavior
Project management according to the OKR method (Objectives & Key Results)

Aug 2022 - Mar 2023

8 months

Frankfurt, Germany

Direct Marketing Project Management

Deutsche Bahn, DB Fernverkehr AG

Ensuring follow-up development measures and campaigns in the context of BahnBonus to secure the positioning of the bonus program
Planning and implementation of campaigns with the goal of driving rides, increasing BahnCard sales, upselling, travel information, reducing frustration and showing appreciation
Further development of marketing automation
Contribution to the design of the contact strategy for the new status program

Mar 2022 - Jul 2022

5 months

Mannheim, Germany

Project Management Rebranding / PMO Lead

Hays AG

Creation, development and rollout of an implementation plan for the full rebranding/rearchitecture transformation process
Stakeholder management and coordination of interfaces
Evaluation of costs and timings for the individual touchpoints
Support of rollout scenarios and agency management
Preparation of presentations for senior management

Oct 2021 - Dec 2021

3 months

Düsseldorf, Germany

International Campaign Manager

Hospitality Digital GmbH

Marketing of the digital platform DISH to 200,000 hospitality customers in 16 countries
Concept, briefing and implementation of automated multichannel campaigns (email, app, DISH push notifications, SMS) and delivery in Salesforce Marketing Cloud
Interface management between marketing managers, PO and BI/IT
Agency and service provider management in an international environment
Process documentation, handover and onboarding of the new role holder

May 2021 - Sep 2021

5 months

Konstanz, Germany

Interim Head of Marketing

Primus GmbH

Management of the marketing department with 28 employees from the specialist teams product management, purchasing, graphics and copy, production, wholesale and online shop
Management of day-to-day operations; reporting to senior management
Analysis of existing processes and creation of a process plan for the entire product lifecycle, including digitalization of the processes
Marketing automation in print (programmatic printing)
Hiring and onboarding of new employees

Nov 2020 - Mar 2021

5 months

Munich, Germany

Project Manager Marketing

gkk DialogGroup (WPP Group)

Project management for the client PAYBACK (Part of the American Express Group)
Campaign management in the areas of campaign, offer and performance management classic for PAYBACK partners from the retail, FMCG and financial services sectors
Support for platinum program partners Aral, REWE and dm-drogerie markt as well as the partners AMEX – American Express, N26, WeltSparen and flatex from the banking & finance sector
Development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings, inserts and the PAYBACK points overview print mailing

Aug 2020 - Sep 2020

2 months

Aschheim, Germany

Project Manager Digital

KORRES D-A-CH GmbH

Adaptation of the KORRES US shop for the German-speaking market, including adjustment of all legally relevant parts of the shop and translation of the content pages from English (platform: Shopify)
SEO optimization of the pages, texts and images
Integration of various payment providers, DHL shipping, the Trustami review portal and the Amazon Seller account
Creation of all transactional emails
Development and rollout of a newsletter concept including setup of the newsletter distribution list (permission marketing; double opt-in process)
Promotion of the relaunch/shop: SEM, banners, affiliates
Agency and service provider management (New York, Athens, Karachi)

Jan 2020 - Jun 2020

6 months

Frankfurt, Germany

Interim Manager Marketing

Deutsche Bahn, DB Fernverkehr AG

Ensuring further development measures and campaigns in the context of BahnBonus to secure the positioning of the bonus program
Further development of marketing automation
Activation of the BahnBonus app and generation of downloads, among other things through the development of new features, cross-media promotion of the channel, and the development and implementation of various contests
Contributing to the design of the long-term contact strategy for the new status program (NewComfort)
Planning and implementation of short-term communication measures for the Long-Distance Direct Marketing department as a result of the corona crisis
Campaign and media planning for communication measures on the occasion of the 15th anniversary of BahnBonus
Winner of the 2020 Dialog Marketing Award (B2C) of the German Dialogue Marketing Association (DDV)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Transportation, Banking and Finance, Food and Beverage, Fashion, and Professional Services.

Retail

Transportation

Banking and Finance

Food and Beverage

Fashion

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Customer Service, and Operations.

Marketing

Project Management

Customer Service

Operations

Summary

Project and interim manager for marketing with solid knowledge and many years of experience in CRM/CX – customer relationship management and loyalty/bonus programs.

Certified Scrum Master and Product Owner for agile project management.

Know-how and experience shaped by work in leadership roles at various industry leaders and in fast-changing markets.

Focus on building and optimizing communication-driven CRM and automating marketing processes. This is how I create added value and lasting customer satisfaction לאורך the entire customer lifecycle.

Very hands-on, strong in execution, with an eye for what is feasible and always working in a cost-conscious way.

Personal strengths: practical, hands-on and results-oriented, creative and flexible.

Skills

Software/It:

Microsoft Office (Word, Excel, Powerpoint, Outlook)
Lotus Notes/Ibm Notes

Pm Tools:

Ms Project
Ms Teams
Jira
Confluence
Miro
Trello (Kanban Board)

Crm/Campaign Tools:

Microsoft Dynamics Nav
Oracle Responsys Marketing Platform Cloud
Oracle Siebel
Salesforce Cic (Cleo Integration Cloud)
Emarsys
Artegic
Elaine Five
Optimizely
Crossengage
Dynacampaign
Clever Elements
Klaviyo Marketing Platform

Webshop/Cms:

Shopify
Magento (Basic Knowledge)
Wordpress
Typo3 (Basic Knowledge)
Jimdo
Ionos (1&1)

Google/Online Marketing:

Zukunftswerkstatt "Basics Of Online Marketing"
Google Analytics

Languages

German

Native

English

Advanced

French

Advanced

Spanish

Intermediate

Education

Sep 1991 - Sep 1994

Berufsakademie Villingen-Schwenningen

Diploma in Business Administration, International Marketing · Business Administration · Villingen-Schwenningen, Germany

Certifications & licenses

Certified Product Owner

Scrum.orgTM

Certified Scrum Master

Scrum.orgTM

Scaled Professional Scrum (SPS / Nexus) Certification

Scrum.orgTM

Statistics

Experience

Total positions 11

Experience in Retail 2.5 y

Avg length 5 m

Longest experience 1 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Program and Campaign Management, Project and Interim Manager Marketing | CRM | CX, International Campaign Management

Main industries Retail, Transportation, Banking and Finance

Main business areas Marketing, Project Management, Customer Service

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

June 2023

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Ralf is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.

Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate).

Ralf has at least 5 years of experience. During this time, Ralf has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 5 months. Note that Ralf may not have shared all experience and actually has more experience.

Based on recent experience, Ralf would be well-suited for roles such as: Program and Campaign Management, Project and Interim Manager Marketing | CRM | CX, International Campaign Management.

Ralf's most recent position is Program and Campaign Management at PAYBACK GmbH.

In recent years, Ralf has worked for PAYBACK GmbH, EDEKA ZENTRALE Stiftung & Co. KG, C&A Mode GmbH & Co. KG, goldgas GmbH (EnBW), Deutsche Bahn, and DB Fernverkehr AG.

Ralf is most experienced in industries like Retail, Transportation, and Banking and Finance. Ralf also has some experience in Fashion, Food and Beverage, and Professional Services.

Ralf is most experienced in business areas like Marketing, Project Management, and Customer Service. Ralf also has some experience in Operations, Business Intelligence, and Information Technology.

Ralf holds a Bachelor in Business Administration from Berufsakademie Villingen-Schwenningen.

Ralf has 3 certificates. These include: Certified Product Owner, Certified Scrum Master, and Scaled Professional Scrum (SPS / Nexus) Certification.

Ralf is immediately available full-time for suitable projects.

Ralf's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Ralf, click the Meet button on the profile to request a meeting and discuss your project needs.