Sebastian Zwiesler - Project Manager & Business Consultant Experience

Q: Where is Sebastian based?

Sebastian is based in Lohr am Main, Germany and prefers 100% remote projects.

Q: What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Sebastian have?

Sebastian has at least 9 years of experience. During this time, Sebastian has worked in at least 10 different roles and for 11 different companies . The average length of individual experience is 1 year and 6 months . Note that Sebastian may not have shared all experience and actually has more experience.

Q: What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Adevinta / kleinanzeigen.de , Tobacco industry , Consumer goods , comnovo - part of Linde Materials Handling / KION Group , and Automotive .

Q: Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Professional Services , Banking and Finance , and Advertising . Sebastian also has some experience in Transportation , Manufacturing , and Retail .

Q: Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Customer Service , Strategy , and Marketing . Sebastian also has some experience in Project Management , Information Technology , and Product Development .

Q: Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Professional Services , Advertising , and Transportation .

Q: Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing , Customer Service , and Strategy .

Q: What is Sebastian's education?

Sebastian holds a Master in Strategic Marketing Management from Int. School of Management , a Bachelor in Psychology from Justus Liebig University and a Bachelor in Social Sciences from Justus Liebig University .

Recommended expert

Lohr am Main, Germany

Experience

Jun 2024 - Dec 2024

7 months

Adevinta / kleinanzeigen.de

Goal: Develop and optimize loyalty and CRM initiatives for a leading e-commerce platform
Solution: Identify promising users, boost engagement, and ensure long-term retention to increase revenue
Define local CRM direct communication for specific segments
Translate research insights into impactful recommendations
Plan and execute CRM campaigns in close cooperation with marketing and product teams
Identify optimization opportunities in direct communication
Collaborate with external agencies for creative solutions, prototyping, and user acceptance testing (UAT)
Measure and report key KPIs

Nov 2023 - Jun 2024

8 months

Tobacco industry

Goal: Identify and quantify the return on investment (ROI) of a global loyalty program
Solution: Model cost structures, assess benefits, and develop an ROI calculation tool
Provide strategic consulting and lead the project team
Collaborate with the finance team to align calculation bases
Organize and facilitate stakeholder workshops
Report and present results to top management

Nov 2023 - Feb 2024

4 months

Consumer goods

Goal: Anticipate market changes through generative AI and initiate internal transformation
Solution: Develop an AI vision, take stock of the AI landscape, and create an AI roadmap
Lead a team of consultants and experts
Analyze current AI trends, risks, and opportunities, and derive strategic recommendations
Develop a multi-phase AI roadmap to increase organizational maturity
Lead workshops and meetings for concept development

Oct 2023 - Jan 2024

4 months

Tobacco industry

Goal: Optimize the customer experience by eliminating inconsistencies and pain points
Solution: A five-stage process (Scoping, Understand, Ideate, Test, Scale) to identify and optimize touchpoints
Ensure project success (time, scope, budget)
Manage stakeholders and conduct requirements analysis
Analyze and map the customer journey
Develop and test prototypes in pilot markets
Compile a global toolbox of best practices

Jan 2023 - Jun 2024

1 year 6 months

Project Manager & Business Consultant Experience

comnovo - part of Linde Materials Handling / KION Group

Goal: Relaunch a B2B website to drive innovation and lead generation
Solution: Comprehensive needs and customer journey analysis, UX concept, and prototyping
Conduct customer needs analysis and prioritization
Create information architecture and wireframes
Manage the HCD process and validate in the customer lab
Perform testing (UAT) and prepare for release
Oversee overall development and optimization of the website

Jan 2023 - Jun 2023

6 months

Automotive

Goal: Development of a global CRM and loyalty program to increase CLV and revenue
Solution: Strategic planning, process analysis and customer journey mapping for a personalized loyalty program
Project management (time, scope, budget) and stakeholder management
Requirements analysis and mapping of the customer journey
Development and operationalization of a comprehensive CRM and loyalty strategy
Creation of a value-based roadmap

Nov 2022 - Mar 2023

5 months

Project Manager & Business Consultant Experience

Deutsche Bahn

Goal: Improve user experience and information quality through a website relaunch
Solution: Customer needs analysis, content analysis, and UX optimizations validated in workshops
Analysis of the current situation and gathering requirements
Conducted a UX audit and customer journey mapping
Facilitated a prioritization workshop
Identified suitable behavior patterns to optimize the UX

Apr 2022 - Mar 2024

2 years

Director Consulting & Experience Strategy

Ogilvy Consulting

Led consulting and experience strategy engagements across Frankfurt am Main and Barcelona
Developed and implemented experience strategies for clients, ensuring alignment with business objectives
Managed cross-functional teams and stakeholder relationships to drive project success

Jul 2021 - Present

4 years 9 months

Business Consultant (Customer Experience, Loyalty & CRM)

Freelance

Business consultant for customer experience, loyalty and CRM
Freelance engagement focusing on CX, CRM and loyalty initiatives

Jan 2020 - Jul 2021

1 year 7 months

Project Manager & Lead Business Analyst

Commerzbank

Goal: Higher sales results and improved customer experience by integrating additional channels into the omnichannel platform
Solution: Iterative design process with four design sprints to create personalized CRM campaigns and mobile app features
Development of strategy and concept documents based on stakeholder requirements
Documentation of requirements (Epics & User Stories)
Development of an end-to-end consent process under GDPR guidelines
Stakeholder management and milestone planning

Dec 2019 - Jul 2021

1 year 8 months

Manager Consulting

CINTELLIC Consulting Group

Managed consulting projects in Bonn and Frankfurt am Main
Oversaw project delivery, resource allocation, and client engagement
Conducted business analyses and delivered actionable recommendations to clients

Feb 2019 - Dec 2019

11 months

Business Analyst & Product Owner

Deutsche Bank

Goal: Development and optimization of digital advisory and sales applications for financial and insurance products
Solution: Developed a product vision, performed requirements analysis, and designed UX and key sales arguments
Managed the product backlog and gathered requirements
Conducted user research and translated findings into UX concepts
Mapped requirements into epics and user stories
Performed user acceptance testing (UAT) before the go-live

Jul 2018 - Jan 2019

7 months

Project Manager / PMO

Deutsche Bank

Goal: Personalized customer experience through dynamic content elements on the website
Solution: Implemented an A/B testing framework and dynamic content management in Adobe Experience Manager
Prepared and facilitated steering committee meetings
Stakeholder management, team and budget planning
Strategic project planning and business case development

Jan 2018 - Jun 2018

6 months

Business Analyst & PMO

Deutsche Bank

Goal: Develop a data-driven CRM and CX platform based on Adobe Experience Cloud
Solution: Built a digital marketing platform focusing on campaign and content management
Prepared and led steering committee meetings and workshops
Stakeholder management and project controlling
Created detailed customer profiles as a basis for personalized interactions

Sep 2017 - Nov 2019

2 years 3 months

(Senior) Consultant

CINTELLIC Consulting Group

Delivered consulting services in the areas of CX, CRM and digital strategy
Collaborated with clients to gather requirements, design solutions and implement recommendations
Supported business development efforts and mentored junior team members

Sep 2017 - Dec 2017

4 months

Business Analyst

Deutsche Bank

Goal: Designing a GDPR-compliant permission center to manage opt-ins and subscriptions
Solution: Specifying and documenting system requirements in a high-level concept
Business analysis and stakeholder management
Creating a functional specification and preparing documents for the steering committee

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Banking and Finance, Advertising, Manufacturing, Transportation, and Retail.

Professional Services

Banking and Finance

Advertising

Manufacturing

Transportation

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Customer Service, Strategy, Marketing, Project Management, Product Development, and Information Technology.

Customer Service

Strategy

Marketing

Project Management

Product Development

Information Technology

Summary

As an experienced CRM, CX, and UX consultant, I have many years of project experience at the interface between business units and IT. My expertise covers project management, business analysis, CX management, UX research, concept development, and design, as well as the precise gathering, capturing, alignment, and documentation of requirements across various industries, including banking, consumer goods, transport & mobility, and the automotive sector.

Customer-centric design of touchpoints throughout the entire customer journey, including customer research, prototyping, and UI/UX optimizations to create a smooth and positive customer experience.
Design and implementation of customer-centric CRM, marketing automation, and loyalty programs that enable personalized customer interactions, differentiate brands, and deliver exceptional customer experiences.
Collaboration with cross-functional teams to seamlessly integrate experience initiatives and foster a culture of customer focus and innovation.

Roles for your project

Business Consultant (CX, UX & Loyalty)
Project Manager
Business Analyst

Skills

Digital Strategy
Ai Strategy & Generative Ai
Customer Experience (Cx)
Crm, Loyalty & Nps
(It-) Project Management
Scrum Master (Psm I)
Business Analysis
Design Thinking & Hcd
Ux-research & -Design
Adobe Experience Cloud
Salesforce Cloud
Braze
Sas Ci 360
Confluence / Jira
Sketch / Figma / Zeplin
Google Analytics
Uxpressia / Theydo
Miro & Microsoft Suite

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Aug 2016 - Jan 2017

Corvinus University Budapest (HU)

International Management · Budapest, Hungary

Oct 2015 - Oct 2017

Int. School of Management

Master · Strategic Marketing Management · Munich, Germany

Oct 2011 - Jul 2014

Justus Liebig University

Bachelor · Psychology · Giessen, Germany

...and 1 more

Certifications & licenses

Generative AI For Business Leaders & Executives

IBM

Generative AI Fundamentals

IBM

Conversion Manager

konversionsKRAFT AG

Professional Scrum Master (PSM I)

scrum.org

Statistics

Experience

Total positions 16

Experience in Professional Services 8.5 y

Avg length 1 y 1 m

Longest experience 4 y 8 m

Expertise

Recent roles Project Manager & Business Consultant Experience, Director Consulting & Experience Strategy, Business Consultant (Customer Experience, Loyalty & CRM)

Main industries Professional Services, Banking and Finance, Advertising

Main business areas Customer Service, Strategy, Marketing

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

February 2025

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Lohr am Main, Germany and prefers 100% remote projects.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Sebastian have?

Sebastian has at least 9 years of experience. During this time, Sebastian has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 1 year and 6 months. Note that Sebastian may not have shared all experience and actually has more experience.

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Project Manager & Business Consultant Experience, Director Consulting & Experience Strategy, Business Consultant (Customer Experience, Loyalty & CRM).

What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Adevinta / kleinanzeigen.de, Tobacco industry, Consumer goods, comnovo - part of Linde Materials Handling / KION Group, and Automotive.

Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Professional Services, Banking and Finance, and Advertising. Sebastian also has some experience in Transportation, Manufacturing, and Retail.

Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Customer Service, Strategy, and Marketing. Sebastian also has some experience in Project Management, Information Technology, and Product Development.

Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Professional Services, Advertising, and Transportation.

Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing, Customer Service, and Strategy.

What is Sebastian's education?

Sebastian holds a Master in Strategic Marketing Management from Int. School of Management, a Bachelor in Psychology from Justus Liebig University and a Bachelor in Social Sciences from Justus Liebig University.

Does Sebastian have any certificates?

Sebastian has 4 certificates. Among them, these include: Generative AI For Business Leaders & Executives, Generative AI Fundamentals, and Conversion Manager.

What is the availability of Sebastian?

Sebastian is immediately available full-time for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.