Sebastian Zwiesler - Project Manager & Business Consultant AI & CX

Q: Where is Sebastian based?

Sebastian is based in Frankfurt am Main, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Sebastian have?

Sebastian has at least 9 years of experience. During this time, Sebastian has worked in at least 13 different roles and for 11 different companies . The average length of individual experience is 1 year and 7 months . Note that Sebastian may not have shared all experience and actually has more experience.

Q: What is Sebastian's latest experience?

Sebastian's most recent position is CRM Consultant at Adevinta / kleinanzeigen.de .

Q: What companies has Sebastian worked for in recent years?

In recent years, Sebastian has worked for Adevinta / kleinanzeigen.de , Tobacco industry , Consumer goods , comnovo - part of Linde Materials Handling / KION Group , and Automotive .

Q: Which industries is Sebastian most experienced in?

Sebastian is most experienced in industries like Professional Services , Banking and Finance , and Advertising . Sebastian also has some experience in Transportation , Manufacturing , and Retail .

Q: Which business areas is Sebastian most experienced in?

Sebastian is most experienced in business areas like Customer Service , Strategy , and Marketing . Sebastian also has some experience in Project Management , Information Technology , and Product Development .

Q: Which industries has Sebastian worked in recently?

Sebastian has recently worked in industries like Professional Services , Advertising , and Transportation .

Q: Which business areas has Sebastian worked in recently?

Sebastian has recently worked in business areas like Marketing , Customer Service , and Strategy .

Recommended expert

Frankfurt am Main, Germany

Check rate

Experience

Jun 2024 - Dec 2024

7 months

Remote

CRM Consultant

Adevinta / kleinanzeigen.de

Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
Definition of local CRM direct communication for specific segments
Translation of research insights into actionable recommendations
Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
Identification of optimization potential in direct communication
Collaboration with external agencies on creative solutions, prototyping, and UAT
Measurement and reporting of key KPIs

Nov 2023 - Jun 2024

8 months

Frankfurt, Germany

Remote

CX Consultant

Tobacco industry

Goal: Identification and quantification of the return on investment (ROI) of a global loyalty program
Solution: Modeling cost structures, assessing benefits, and developing an ROI calculation tool
Strategic consulting and leadership of the project team
Collaboration with the finance team on an aligned calculation basis
Organization and moderation of stakeholder workshops
Reporting and presentation of results to top management

Nov 2023 - Feb 2024

4 months

Frankfurt, Germany

Remote

Consulting Director

Consumer goods

Goal: Anticipating market changes through generative AI and initiating internal transformation
Solution: Development of an AI vision, assessment of the AI landscape, and creation of an AI roadmap
Leadership of a team of consultants and experts
Analysis of current AI trends, risks, and opportunities and derivation of strategic recommendations
Creation of a multi-stage AI roadmap to increase organizational maturity
Leadership of workshops and meetings for concept development

Oct 2023 - Jan 2024

4 months

Frankfurt, Germany

Remote

Consulting Director

Tobacco industry

Goal: Improving customer experience by eliminating inconsistencies and pain points
Solution: Five-step process (Scoping, Understand, Ideate, Test, Scale) to identify and optimize touchpoints
Ensuring project success (time, scope, budget)
Stakeholder management and requirement analysis
Analysis and mapping of the customer journey
Development and testing of prototypes in pilot markets
Compilation of a global toolbox with best practices

Jan 2023 - Jun 2024

1 year 6 months

Project Manager & Business Consultant Experience

comnovo - part of Linde Materials Handling / KION Group

Goal: Relaunch of a B2B website to support innovation and lead generation
Solution: Comprehensive needs and customer journey analysis, UX concept, and prototyping
Conducting customer needs analyses and prioritization
Creation of information architecture and wireframes
Steering the HCD process and validation in the customer lab
Testing (UAT) and release preparation
Overall management of website development and optimization

Jan 2023 - Jun 2023

6 months

Frankfurt, Germany

Remote

Consulting Director

Automotive

Goal: Development of a global CRM and loyalty program to increase CLV and revenue
Solution: Strategic planning, process analysis, and customer journey mapping for a personalized loyalty program
Project management (time, scope, budget) and stakeholder management
Requirements analysis and customer journey mapping
Development and operationalization of a comprehensive CRM and loyalty strategy
Creation of a value-based roadmap

Nov 2022 - Mar 2023

5 months

Project Manager & Business Consultant Experience

Deutsche Bahn

Goal: Improve the user experience and information quality through a website relaunch
Solution: Analysis of customer needs, content analysis, and UX improvements validated in workshops
Analysis of the initial situation and gathering of requirements
Conducted a UX audit and customer journey mapping
Moderation of a prioritization workshop
Identification of suitable behavioral patterns for UX optimization

Apr 2022 - Mar 2024

2 years

Director Consulting & Experience Strategy

Ogilvy Consulting

Led consulting and experience strategy engagements across Frankfurt am Main and Barcelona
Developed and implemented experience strategies for clients, ensuring alignment with business objectives
Managed cross-functional teams and stakeholder relationships to drive project success

Jul 2021 - Present

5 years 1 month

Business Consultant (Customer Experience, Loyalty & CRM)

Freelance

Business consultant for customer experience, loyalty and CRM
Freelance engagement focusing on CX, CRM and loyalty initiatives

Jan 2020 - Jul 2021

1 year 7 months

Project Manager & Lead Business Analyst

Commerzbank

Goal: Higher sales results and an improved customer experience by integrating additional channels into the omni-channel platform
Solution: Iterative design process with four design sprints to develop personalized CRM campaigns and mobile app features
Strategy and business concept development based on stakeholder requirements
Documentation of requirements (epics & user stories)
Development of an end-to-end process for customer consents under GDPR requirements
Stakeholder management and milestone planning

Dec 2019 - Jul 2021

1 year 8 months

Manager Consulting

CINTELLIC Consulting Group

Managed consulting projects in Bonn and Frankfurt am Main
Oversaw project delivery, resource allocation, and client engagement
Conducted business analyses and delivered actionable recommendations to clients

Feb 2019 - Dec 2019

11 months

Business Analyst & Product Owner

Deutsche Bank

Goal: Development and optimization of digital advisory and sales applications for financial and insurance products
Solution: Built a product vision, analyzed requirements, and designed UX concepts and business sales arguments
Managed the product backlog and gathered requirements
Conducted user research and translated findings into UX concepts
Mapped requirements into epics and user stories
Testing (UAT) before go-live

Jul 2018 - Jan 2019

7 months

Project Manager / PMO

Deutsche Bank

Goal: Personalized customer experience through dynamic content elements on the website
Solution: Implemented an A/B testing framework and dynamic content management in Adobe Experience Manager
Prepared and moderated steering committee meetings
Stakeholder management, team and budget planning
Strategic project planning and business case development

Jan 2018 - Jun 2018

6 months

Business Analyst & PMO

Deutsche Bank

Goal: Development of a data-driven CRM and CX platform based on Adobe Experience Cloud
Solution: Built a digital marketing platform with a focus on campaign and content management
Prepared and moderated steering committee meetings and workshops
Stakeholder management and project controlling
Created comprehensive customer profiles as a basis for personalized interactions

Sep 2017 - Nov 2019

2 years 3 months

(Senior) Consultant

CINTELLIC Consulting Group

Delivered consulting services in the areas of CX, CRM and digital strategy
Collaborated with clients to gather requirements, design solutions and implement recommendations
Supported business development efforts and mentored junior team members

Sep 2017 - Dec 2017

4 months

Business Analyst

Deutsche Bank

Goal: Design of a GDPR-compliant permission center for managing opt-ins and subscriptions
Solution: Specification and documentation of system requirements in a high-level concept
Business analysis and stakeholder management
Creation of a business concept and preparation of documents for the steering committee

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Banking and Finance, Advertising, Manufacturing, Transportation, and Retail.

Professional Services

Banking and Finance

Advertising

Manufacturing

Transportation

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Customer Service, Strategy, Marketing, Project Management, Product Development, and Information Technology.

Customer Service

Strategy

Marketing

Project Management

Product Development

Information Technology

Summary

As an experienced CRM, CX, and UX consultant, I have many years of project experience at the interface between business and IT. My expertise covers project management, business analysis, CX management, UX research, concept development, and design, as well as the precise capture, collection, alignment, and documentation of requirements in various industries, including banking, consumer goods, transport & mobility, and the automotive industry.

Customer-focused design of touchpoints along the entire customer journey, including customer research, prototyping, and UI/UX improvements, to create a smooth and positive customer experience.
Concept and implementation of customer-focused CRM, marketing automation, and customer loyalty programs that enable personalized customer interactions, differentiate brands, and create outstanding customer experiences.
Collaboration with cross-functional teams to seamlessly integrate experience initiatives and promote a culture of customer focus and innovation.

Roles for your project

Business Consultant (CX, UX & Loyalty)
Project Manager
Business Analyst

Skills

Digital Strategy
Ai Strategy & Generative Ai
Customer Experience (Cx)
Crm, Loyalty & Nps
(It-) Project Management
Scrum Master (Psm I)
Business Analysis
Design Thinking & Hcd
Ux-Research & -Design
Adobe Experience Cloud
Salesforce Cloud
Braze
Sas Ci 360
Confluence / Jira
Sketch / Figma / Zeplin
Google Analytics
Uxpressia / Theydo
Miro & Microsoft Suite

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2015 - Oct 2017

Int. School of Management

Master · Strat. Marketing Management · Munich, Germany

Sep 2015 - Oct 2017

ISM Munich

Master · International Management · Munich, Germany · 1.5

Oct 2011 - Jul 2014

Justus Liebig University

Bachelor · Psychology · Giessen, Germany

...and 1 more

Certifications & licenses

Generative AI For Business Leaders & Executives

IBM

Generative AI Fundamentals

IBM

Conversion Manager

konversionsKRAFT AG

Professional Scrum Master (PSM I)

scrum.org

Statistics

Experience

Total positions 16

Experience in Professional Services 9 y

Avg length 1 y 1 m

Longest experience 5 y

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles CRM Consultant, CX Consultant, Consulting Director

Main industries Professional Services, Banking and Finance, Advertising

Main business areas Customer Service, Strategy, Marketing

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

February 2025

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Sebastian is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

Sebastian speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

Sebastian has at least 9 years of experience. During this time, Sebastian has worked in at least 13 different roles and for 11 different companies. The average length of individual experience is 1 year and 7 months. Note that Sebastian may not have shared all experience and actually has more experience.

Based on recent experience, Sebastian would be well-suited for roles such as: CRM Consultant, CX Consultant, Consulting Director.

Sebastian's most recent position is CRM Consultant at Adevinta / kleinanzeigen.de.

In recent years, Sebastian has worked for Adevinta / kleinanzeigen.de, Tobacco industry, Consumer goods, comnovo - part of Linde Materials Handling / KION Group, and Automotive.

Sebastian is most experienced in industries like Professional Services, Banking and Finance, and Advertising. Sebastian also has some experience in Transportation, Manufacturing, and Retail.

Sebastian is most experienced in business areas like Customer Service, Strategy, and Marketing. Sebastian also has some experience in Project Management, Information Technology, and Product Development.

Sebastian has recently worked in industries like Professional Services, Advertising, and Transportation.

Sebastian has recently worked in business areas like Marketing, Customer Service, and Strategy.

Sebastian holds a Master in Strat. Marketing Management from Int. School of Management, a Master in International Management from ISM Munich, a Bachelor in Psychology from Justus Liebig University and a Bachelor in Social Sciences from Justus Liebig University.

Sebastian has 4 certificates. Among them, these include: Generative AI For Business Leaders & Executives, Generative AI Fundamentals, and Conversion Manager.

Sebastian is immediately available full-time for suitable projects.

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Sebastian, click the Meet button on the profile to request a meeting and discuss your project needs.